Le Musk

{{about|the 2022 film|similarly named topics|Musk (disambiguation)}}

{{Use Indian English|date=July 2020}}

{{Use dmy dates|date=July 2020}}

{{Infobox film

| name = Le Musk

| image = Le Musk - A.R.Rahman - Movie Poster.jpg

| alt =

| caption = First Look Poster

| director = A. R. Rahman

| writer = {{Plainlist|

  • A. R. Rahman
  • Saira Rahman}}

| screenplay = Gurachi Phoenix

| producer = A. R. Rahman

| starring = {{Plainlist|

| cinematography = Gianni Giannelli

| editing = {{Plainlist|

  • Anand Kishore

}}

| music = A. R. Rahman

| studio = {{Plainlist|

}}

| released =

| country = India

| language = English

}}

Le Musk is a 2022 Indian virtual reality thriller film written, directed and co-produced by film composer A. R. Rahman.{{Cite web|url=https://variety.com/2022/digital/news/ar-rahman-le-musk-cannes-premiere-1235267051/|title= Rahman turns director! |date= 15 May 2022 }}

{{cite news|url=https://indianexpress.com/article/entertainment/music/ar-rahman-on-wearing-the-directors-hat-for-le-musk-filmmaking-is-a-tough-job-but-i-loved-it%E2%80%8B-4642124/ |title=AR Rahman on wearing the director's hat for Le Musk: Filmmaking is a tough job but I loved it|newspaper=The Indian Express | date=6 May 2017 | first=Samarpita | last=Das | accessdate=15 July 2020}} The film stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.{{cite news|url=https://economictimes.indiatimes.com/magazines/panache/how-virtual-reality-pushed-ar-rahman-towards-multi-sensory-filmmaking/articleshow/58662010.cms|newspaper=The Economic Times|title=How virtual reality pushed AR Rahman towards 'multi-sensory' filmmaking|date=14 May 2017|first=Ishani|last=Duttagupta|accessdate=15 July 2020}}{{Cite web|url=https://www.thequint.com/indian-cinema/2017/04/27/ar-rahman-unveils-poster-of-directorial-debut-le-musk|title= AR Rahman |date= 27 April 2017 }}{{Cite web|url=https://in.news.yahoo.com/ar-rahman-unveils-poster-directorial-025920756.html|title= le Musk 2017}}{{Cite web|url=http://www.theweek.in/news/entertainment/rahman-turns-director.html|title= Rahman turns director! |website= The Week }}

A preview of Le Musk was shown 27 April 2017 at the ‘NAB’, Las Vegas in a room with multi-sensory 'Positron Voyager' VR motion platform.{{cite web|url=http://pressks.com/entertainment/ar-rahman-released-le-musk-movie-first-look-poster/26309/|author=shiva|publisher=pressks.com|title=AR Rahman Released Le Musk Movie First Look Poster | Press News Release|accessdate=27 May 2017}}{{cite web|url=https://www.asianage.com/entertainment/hollywood/060517/ar-rahman-gears-up-for-his-directorial-debut-le-musk.html|publisher=asianage.com/|title=AR Rahman gears up for his directorial debut Le Musk|date=6 May 2017 |accessdate=20 October 2019}} At 72nd Cannes Film Festival, Rahman unveiled 'Scent of a song' from the film.{{Cite news|url=https://www.thehindu.com/entertainment/deep-dive-into-vr-with-rahmans-scent-of-a-song/article27130595.ece|title=Deep dive into VR with Rahman's Scent of a Song|work=The Hindu|date=14 May 2019 |accessdate= 20 May 2019|last1=Joshi |first1=Namrata }}

Plot

The film follows the journey of an orphaned Armenian child, full-time heiress and part-time musician, who grows up to be a diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past.{{Cite web|url=https://variety.com/2019/film/asia/busan-a-r-rahman-le-musk-directing-debut-in-post-production-1203364440/|title=Busan: A.R. Rahman 'Le Musk' Directing Debut in Post-Production|last1=Frater|first1=Naman Ramachandran,Patrick|last2=Ramachandran|first2=Naman|date=2019-10-09|website=Variety|language=en|access-date=2019-10-10|last3=Frater|first3=Patrick}}

Cast

Production

=Development=

In 2015, A. R. Rahman was planning to create a theatre with projections all around and scent added to it, after being suggested by his wife Saira to make a film on perfumes.{{cite web|url=https://indianexpress.com/article/entertainment/bollywood/ar-rahman-on-le-musk-it-was-actually-saira-banus-initiative/ |title=AR Rahman on Le Musk: It was actually Saira Banu's initiative |date=7 May 2017 |publisher=The Indian Express}}{{cite web|url=https://www.firstpost.com/entertainment/ar-rahman-on-his-upcoming-film-le-musk-filmmaking-is-a-very-tough-job-3427228.html |title=AR Rahman on his upcoming film Le Musk: Filmmaking is a very tough job |date=6 May 2017 |publisher=First Post}} Three months later, someone gave Rahman a virtual reality gear which prompted him and his wife to make a virtual reality film based on perfumes. In order to blend the olfactory element in his film, Rahman got in touch with Grace Boyle,{{cite web|url=https://re-publica.com/en/member/12181 |title=Grace Boyle - The Feelies |publisher=Re:publica}} who is the founder director of Feelies, a London based company that has developed the technology to disperse scent during a film.{{cite news|url=https://www.thehindu.com/entertainment/music/a-whiff-of-rahman/article18454926.ece |title=A whiff of Rahman |work=The Hindu|date=15 May 2017 |last1=Khan |first1=Atif }}{{cite web|url=https://www.financialexpress.com/entertainment/le-musk-ar-rahman-on-turning-director-and-choosing-vr/657320/ |title=Le Musk: AR Rahman, on turning director and choosing VR |date=7 May 2017 |publisher=Financial Express}}

=Filming=

The entire film was shot in Rome in a span of 13 days using a pair of Jaunt ONE cameras, with each of them being fitted with 24 camera sensors so as to capture 8K quality video.{{cite web|url=https://iq.intel.com/new-films-use-virtual-reality-immerse-movie-fans/ |title=Le Musk Brings VR to Theaters |publisher=Intel}}{{cite web|url=https://thevirtualassist.net/le-musk-virtual-reality-vr-movie-a-r-rahman/ |title=Le Musk: Musical Virtual Reality movie; Co-Written, Soundtracked and Directed by A R Rahman. |publisher=The Virtual Assist}}

References

{{reflist}}