Lee Clow
{{Infobox person
| name = Lee Clow
| image =
| alt =
| caption =
| birth_date = {{birth year and age|1943}}
| birth_place = Los Angeles, California, US
| nationality = American
| alma_mater = Santa Monica College, California State University, Long Beach
| occupation = Advertising executive
| known_for = 1984 Apple ad,
Think Different campaign
| employer = TBWA\Worldwide
| title = Chairman and Global Director
Former Chief Creative Officer
| notable_works = Apple campaigns, Energizer Bunny, PlayStation, Taco Bell chihuahua
}}
Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer.{{Cite news|url=http://adage.com/agencynews/article?article_id=140070|title=Duncan Milner Ascends at TBWA/Media Arts Lab|access-date=2018-10-02|language=en}} Advertising Age referred to him as "advertising's art director guru".{{Cite news|url=http://adage.com/century/people018.html|title=Lee Clow|access-date=2018-10-02|language=en}}
Early life
Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.
Career
Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan.{{cite web |url=http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html |title=Salon.com Technology | the once and future Steve Jobs |accessdate=2007-05-04 |url-status=dead|archive-url=https://web.archive.org/web/20070317231328/http://archive.salon.com/tech/books/2000/10/11/jobs_excerpt/index1.html |archive-date=2007-03-17 }} The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.
He is also known for his work on the PlayStation,{{cite magazine|title=Sony TV: Turn On, Tune In, Buy Hardware|magazine=Next Generation|issue=14 |publisher=Imagine Media |date=February 1996|pages=72–73}} Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods.{{Cite web |last=Burn |first=David |date=2020-08-17 |title=Lee Clow, Ad Legend |url=https://www.adpulp.com/lee-clow-ad-legend/ |access-date=2025-02-26 |website=Adpulp |language=en-US}}{{Cite web |title=Pedigree integrated campaign |url=https://www.commarts.com/project/14313/pedigree-integrated-campaign#:~:text=The%20objective%20of%20this%20campaign,of%20course,%20we%20did%20TV. |access-date=2025-02-26 |website=Communication Arts |language=en-us}}
Personal life
References
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Category:Advertising directors
Category:Apple Inc. advertising
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