Lego Fusion

The Lego Fusion product line focuses on the combination of construction sets and game app to create the digital worlds with the smart-phones or tablets.{{cite news|last=Fitzpatrick|first=Alex|title=LEGO's Newest Games Will Absolutely Blow Your Mind|url=https://time.com/2902348/lego-fusion/|access-date=February 18, 2021 |magazine=Time|date=June 19, 2014}}{{cite web |url=https://www.forbes.com/sites/andyrobertson/2015/03/31/lego-dimensions-portal/?sh=4d87c98443ef |title=Smart Lego Minifigures Could Become Reality With 'Lego Dimensions' |website=Forbes |access-date= 31 March 2015}} This has been described by The Lego Group as "fluid play".{{cite web |url=https://www.lego.com/cdn/cs/set/assets/bltfb18e128b11cda97/bits_n_bricks_s01e02_fluid_play_feature_and_transcript.pdf |title=Bits N’ Bricks Season 1 Episode 2: Fluid Play |access-date= 16 December 2020 }} Users create their own 2D models and scan by using an app named Lego Fusion. The product line includes Lego Fusion toy sets that each contain Lego bricks, Fusion capture plate and connect to the app. The toy sets are marketed at children aged 7 to 12 years old.{{cite web |url=https://brickset.com/article/11496/lego-fusion-latest-attempt-from-lego-to-blend-physical-bricks-with-digital-play |title=LEGO Fusion: latest attempt from LEGO to blend physical bricks with digital play |website=Brickset |date=19 June 2014}}{{cite AV media|url=https://www.youtube.com/watch?v=C83Ukgga8kc|title=LEGO FUSION - Watch how LEGO bricks come to life|date=June 23, 2014|via=YouTube}}{{cite AV media|url=https://www.youtube.com/watch?v=vb9MPeu9tNU|title=LEGO Fusion - LEGO Club Show - Behind the Bricks|date=October 27, 2015|via=YouTube}}

Lego Fusion was developed by Lego Future Lab, Lego Fusion was invented as a way to marry digital and analog play. Lego Future Lab also used Qualcomm's Vuforia mobile vision platform for this process. Lego Future Lab senior design manager Ditte Bruun Pedersen explained, "To them, it's not two separate worlds. It's one world that blends together. It's all just play."{{cite web |url=https://www.engadget.com/2014-06-19-lego-fusion.html |title=Lego Fusion lets you build virtual playgrounds with real-world bricks |website=Engadget |date=19 June 2014}}{{cite web |url=https://www.pcinvasion.com/lego-launches-new-gaming-related-product-line-lego-fusion/ |title=Lego launches new gaming-related product line with Lego Fusion |website=PCinvasion |date=20 June 2014}}{{cite web|date=20 June 2014|title=LEGO FUSION – blending real & digital worlds|url=http://thebrickblogger.com/2014/06/lego-fusion-blending-real-digital-worlds/|website=thebrickblogger.com}}{{cite web |url=https://www.qualcomm.com/news/onq/2014/09/09/lego-group-gets-digital-lego-fusion-powered-vuforia |title=The LEGO Group gets digital with LEGO FUSION, powered by Vuforia [VIDEO] |website=Qualcomm |date=9 September 2014}}

Lego Fusion used the combination of construction sets and scanning with a smart-phone or tablet to create digital worlds.{{Cite web |author=The Lego Group |date=September 29, 2011 |title=LEGO Group Unveils First Fully Integrated Digital-to-Physical Gaming Experience |url=https://www.prnewswire.com/news-releases/lego-group-unveils-first-fully-integrated-digital-to-physical-gaming-experience-130773773.html |website=PR Newswire |language=en}}{{Cite web |date=2011-09-29 |title=Lego Tries Augmented Reality With "Life Of George" Game |url=https://techcrunch.com/2011/09/29/lego-tries-augmented-reality-with-life-of-george-game/ |website=TechCrunch |language=en-US}}

According to BrickLink, The Lego Group released a total of 4 Lego sets as part of Lego Fusion theme.{{Cite web|title=BrickLink Reference Catalog - Sets - Category Lego Fusion|url=https://www.bricklink.com/catalogList.asp?catType=S&catString=822|access-date=2021-04-12|website=www.bricklink.com}} The product line was eventually discontinued by the end of July 2015.{{Cite web|title=Fusion LEGO Sets|url=https://www.brickeconomy.com/sets/theme/fusion|access-date=15 June 2021|website=BrickEconomy|language=en}}

Lego Fusion was released on 1 August 2014 in North America.{{cite magazine|url=https://www.wired.co.uk/article/lego-fusion|magazine=Wired UK|first=Katie|last=Collins|date=August 20, 2014|access-date=January 5, 2020|title=Lego: 'We wish we'd invented Minecraft'}} As part of the marketing campaign, the Lego Group released three Lego Fusion sets alongside the theme's associated app. The next month, Resort Designer (set number: 21208) alongside the theme's associated app was released on 1 September 2014.{{cite web |url=https://www.businessinsider.com/lego-fusion-2014-6 |title=Lego's New Product Lets You Build Stuff And Then Virtually Play With Your Creations On Your Tablet |website=Business Insider |date=19 June 2014}}{{cite web |last= Neltz|first= András |url=https://kotaku.com/new-lego-sets-put-your-buildings-in-the-virtual-world-1593086196 |title=New LEGO Sets Put Your Buildings In The Virtual World|work=Kotaku|date=June 19, 2014|access-date=December 7, 2020}}{{cite web |last=Ulanoff |first=Lance |title=Lego Fusion Blends Virtual and Physical Gameplay |url=https://mashable.com/archive/lego-fusion-hands-on |website=Mashable |access-date=February 18, 2021 |date=June 19, 2014}}{{Cite web|last=Grothaus|first=Michael|date=2018-03-13|title=How I Got My Dream Job At LEGO|url=https://www.fastcompany.com/40540214/how-i-got-my-dream-job-at-lego|access-date=2021-06-18|website=Fast Company|language=en}}

Town Master (set number: 21204) was released on 1 August 2014 and based on Lego City theme. The set consists of 258 pieces with a Fusion capture plate and one minifigure. It enables children to create 2D house models by placing bricks on the Fusion capture plate, scanning with the smartphone or tablet and playing with the Lego Fusion Town Master app to unlock their own game levels. The set included a Lego minifigure of Mayor. Lego Fusion Town Master app included the game levels of Lego City theme.{{cite web|url=https://www.pocket-lint.com/parenting/news/lego/129488-lego-fusion-puts-real-world-lego-into-its-new-augmented-reality-lego-games|title=Lego Fusion puts real world Lego into its new augmented reality Lego games|website=Pocket-lint|date=June 19, 2014|access-date=January 5, 2020|first=Luke|last=Edwards}}{{cite web |url=https://www.thebrickfan.com/lego-fusion-sets-now-listed-shop-at-home/ |title=LEGO Fusion Sets Now Listed on Shop@Home |website=thebrickfan.com |date=2 July 2014}}{{cite AV media|url=https://www.youtube.com/watch?v=AT-GD5QAX38|title=LEGO FUSION Town Master - Learn how to play|date=August 20, 2014|via=YouTube}}{{Cite web|last=Gayomali|first=Chris|date=2014-08-15|title=What It's Like To Be The Mayor Of Lego Fusion Town|url=https://www.fastcompany.com/3034363/what-its-like-to-be-the-mayor-of-lego-fusion-town|access-date=2021-06-18|website=Fast Company|language=en}}{{cite web |url=http://thebrickblogger.com/2014/09/lego-fusion-learn-how-to-play/ |title=LEGO FUSION – learn how to play! |website=thebrickblogger.com |date=23 September 2014}}

Battle Towers (set number: 21205) was released on 1 August 2014 and based on Lego Castle theme. The set consists of 212 pieces with a Fusion capture plate. It enables children to create 2D tower models by placing bricks on the Fusion capture plate, scanning with the smartphone or tablet and playing with the Lego Fusion Battle Towers app to unlock their own game levels. Lego Fusion Battle Towers app included the game levels of Lego Castle theme.{{cite AV media|url=https://www.youtube.com/watch?v=oULE_TdMk04|title=LEGO FUSION Battle Towers - Learn how to play|date=August 20, 2014|via=YouTube}}

Create and Race (set number: 21206) was released on 1 August 2014 and based on Lego Racers theme. The set consists of 223 pieces with a Fusion capture plate. It enables children to create 2D race car models by placing bricks on the Fusion capture plate, scanning with the smartphone or tablet and playing with the Lego Fusion Create and Race app to unlock their own game levels. Lego Fusion Create and Race app included the game levels of Lego Racers theme.{{cite web |url=http://thebrickblogger.com/2014/09/lego-fusion-learn-how-to-play-part-2/ |title=LEGO FUSION – learn how to play! – part 2 |website=thebrickblogger.com |date=30 September 2014}}

Resort Designer (set number: 21208) was released on 1 September 2014 and based on Lego Friends theme. The set consists of 263 pieces with a Fusion capture plate and one mini-doll figure. It enables children to create a 2D house model by placing bricks on the Fusion capture plate, scanning with a smartphone or tablet and playing with the Lego Fusion Resort Designer app to unlock game levels. The set included a Lego mini-doll figure of Olivia. Lego Fusion Resort Designer app included the game levels of Lego Friends theme. The set was designed primarily for girls aged 7 to 12 years old.{{cite AV media|url=https://www.youtube.com/watch?v=vQzfsycGqXE|title=LEGO FUSION Resort Designer - Learn how to play!|date=September 25, 2014|via=YouTube}}

The 3 Lego Fusion apps were released on 13 August 2014 and Lego Fusion Resort Designer app was released on 1 September 2014. Each of the Lego Fusion apps was based on different Lego themes.{{cite web |url=https://www.pocketgamer.com/articles/060166/lego-fusion-for-ios-and-android-is-like-skylanders-but-with-lego-bricks/ |title=Lego Fusion for iOS and Android is like Skylanders but with Lego bricks |website=Pocket Gamer |date=19 June 2014}}{{cite web |url= https://androidcommunity.com/lego-fusion-mixing-physical-bricks-with-a-virtual-world-20140619/ |title= Lego Fusion mixing physical bricks with a virtual world |website=AndroidCommunity.com |date=June 19, 2014}}{{cite web |url=https://www.thebrickfan.com/lego-fusion-apps-now-available/ |title=LEGO Fusion Apps Now Available |website=thebrickfan.com |date=14 August 2014}} Each of the Lego Fusion apps allows the user to select the game levels, build the construction set by place in a Fusion capture plate, scan the Fusion capture plate with the game app and play the game levels.{{cite web |last=Robertson |first=Adi |title=Augmented reality Lego is actually pretty cool |url=https://www.theverge.com/2014/6/19/5821476/augmented-reality-lego-fusion-hands-on |website=The Verge |access-date=March 16, 2021 |date=June 19, 2014}}{{cite AV media|url=https://www.youtube.com/watch?v=N_nG84Fs3i4|title=LEGO Fusion - Learn How to Travel to Your Friends games|date=February 13, 2015|via=YouTube}}{{cite AV media|url=https://www.youtube.com/watch?v=BpDOqFMMvEA|title=LEGO FUSION - Learn how to get a good scan|date=February 17, 2015|via=YouTube}}{{Cite book|last=Rey Lee|first=Jonathan|url=https://books.google.com/books?id=yg_8DwAAQBAJ&dq=lego+life+of+george+app&pg=PA112|title=Deconstructing LEGO: The Medium and Messages of LEGO Play|date=2020-10-13|publisher=Springer Nature Switzerland AG|isbn=978-3-030-53667-1|pages=112|language=en}}{{Cite book|last1=Cordon|first1=Carlos|url=https://books.google.com/books?id=IZhPDAAAQBAJ&dq=lego+fusion+app&pg=PA12|title=Strategy is Digital: How Companies Can Use Big Data in the Value Chain|last2=Garcia-Milà|first2=Pau|last3=Ferreiro Vilarino|first3=Teresa|last4=Caballero|first4=Pablo|date=2020-10-13|publisher=Springer Nature Switzerland AG|isbn=978-3-319-31131-9|pages=12|language=en}}

In 2014, Will Greenwald of PCMag gave Town Master (set number: 21204) a 3.5 out of 5.{{Cite web|last=Greenwald|first=Will|date=2014-08-25|title=Lego Fusion Town Master Review|url=https://www.pcmag.com/reviews/lego-fusion-town-master|access-date=2021-06-18|website=PCMag|language=en}}

In 2015, Lego Fusion product line sold well and was listed as one of the 15 hottest Christmas toys by Toys "R" Us, describing it as, "at best a 1.0 version of a digital-physical play experience."{{Cite web|last=Ringen|first=Jonathan|date=2015-08-01|title=How Lego Became The Apple Of Toys|url=https://www.fastcompany.com/3040223/when-it-clicks-it-clicks|access-date=2021-06-18|website=Fast Company|language=en}}

In 2015, Lego Fusion was awarded "Toy of the Year" and also "E-Connected Toy" by the Toy Association.{{Cite web|title=2015 TOTY Winners|url=https://www.toyassociation.org/Events2/TOTY_Awards/2015_TOTY_Winners.aspx|access-date=2021-07-01|website=The Toy Association}}{{cite web |url=https://www.prnewswire.com/news-releases/lego-systems-wins-three-prestigious-toy-of-the-year-awards-300036246.html |title=LEGO Systems Wins Three Prestigious Toy of the Year Awards |website=PR Newswire |date=February 14, 2015}}

• Lego City
• Lego Castle
• Lego Racers
• Lego Friends
• Lego Life of George
• Lego Ultra Agents
• Nexo Knights
• Lego BrickHeadz
• Lego Hidden Side
• Lego Super Mario
• Lego Vidiyo

{{reflist}}

• [https://www.lego.com/fusion Official website]{{Dead link|date=October 2022}}

{{Lego}}

Fusion

Category:Products introduced in 2014

Category:Products and services discontinued in 2015