Lego Hidden Side

Lego Hidden Side was a Lego product line that was designed to provide an experience that combines both physical and digital play. This has been described by The Lego Group as "fluid play".{{cite web |url=https://www.lego.com/cdn/cs/set/assets/bltfb18e128b11cda97/bits_n_bricks_s01e02_fluid_play_feature_and_transcript.pdf |title=Bits N' Bricks Season 1 Episode 2: Fluid Play |access-date= 16 December 2020 }} The Hidden Side theme involved traditional brick built playsets, but combined them with augmented reality. This involved the use of a smartphone app that brought the sets to life and revealed a hidden digital world that offers various challenges. The digital world represented the "hidden side", a hidden world that is populated by virtual ghosts. The app provided the interactive aspect of the experience when a smartphone was held up to the physical sets.{{Cite web|last=Curtis|first=Sophie|date=2019-07-18|title=Lego Hidden Side 'haunted' sets combine brick building with augmented reality|url=https://www.mirror.co.uk/tech/lego-hidden-side-new-haunted-18336896|access-date=2021-04-14|website=mirror|language=en}}

The augmented reality play experience focused on the main characters Jack and Parker who begin ghost-catching in Newbury. Players explored the various haunted locations of Newbury through these characters, with clues about the city's history of paranormal activity revealed within the sets.{{Cite web|last=Brown|first=Luke|date=2019-02-20|title=Uncovering the hidden side of LEGO's new augmented reality set|url=https://www.syfy.com/syfywire/uncovering-the-hidden-side-of-legos-new-augmented-reality-set|access-date=2021-04-14|website=SYFY WIRE|language=en}}

Lego Hidden Side began with a brief given to the company's Creative Play Lab to develop a concept for a "Play-Theme 2.0", a theme that would include augmented reality to enhance physical Lego play. The team at the Creative Play Lab came up with many concepts and tested them with children to assess their reactions. Senior Design Manager Sven Robin Kahl commented, "It was clear they needed to create a ghost theme, as that concept worked so well with the digital layer. Digital ghosts that can only be seen with the phone!"{{Cite web|date=2020-02-17|title=Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…|url=https://mojo-nation.com/senior-design-manager-sven-robin-kahl-10-years-lego-secrets-hidden-side-creativity-needs/|access-date=2021-04-15|website=Mojo Nation|language=en-GB}}

The theme was also the result of an extensive investigation by The Lego Group into augmented reality gameplay with the use of advanced hardware. To implement the functionality, the theme required ARKit for iOS users and ARCore for Android on mobile devices. This was a capability that could be accessed by most children in the primary market.{{Cite web|title=Interview with Murray Andrews, Hidden Side Designer|url=https://brickset.com/article/42600/interview-with-murray-andrews-hidden-side-designer|access-date=2021-04-14|website=Brickset.com|language=en}} The theme was developed as a team process between the model designers and the app developers. Senior Product Lead, Murray Andrews commented that the integration of the app functionality offered certain challenges stating, "a simple example is you are holding the phone in one hand and you have to interact with the model, you have only got the other hand to do it. So they had to simplify some of the functions to be able to use one hand rather than two handed functions. That was just an interesting journey that we went on with this project, with the designers having to learn new ways of making things work."{{Cite web|last=Graham|date=2019-02-19|title=LEGO Hidden Side: Exclusive Brick Fanatics first look interview|url=https://www.brickfanatics.com/lego-hidden-side-exclusive-brick-fanatics-first-look-interview/|access-date=2021-04-14|website=Brick Fanatics|language=en-GB}}

The sets were designed to appear like existing Lego urban buildings but, when used in conjunction with the app, were interactive. The augmented reality placed a graphic overlay on the image of the sets that transformed buildings, vehicles or Lego minifigures into paranormal creations. Roberto Marchesi, lead digital creative explained, "We didn't want to have a really cool game that was working in isolation from the sets. We wanted to create a holistic experience with AR." The process of developing an augmented reality game was particularly challenging for the design team and required an investigation into what good augmented reality really meant. Marchesi explained, "When we started this process, we didn't even know what good AR play was because no one had good AR play where you go back and forth between the digital and physical interaction. There was a lot of exploration and learning based on the simple mechanics involved of looking through your phone, taking stock of what you see, and then acting accordingly."

The Lego Hidden Side theme was launched in August 2019. As part of the marketing campaign, The Lego Group engaged The Mill to create an event that was designed to create awareness of the theme. The event invited five YouTube influencers to take part in an interactive ghost hunting experience, which involved the characters from the storyline. The event was subsequently broadcast on YouTube.{{Cite web|last=Hyatt|first=Jeff|date=2020-01-31|title=LEGO Engages The Mill for Launch of Hidden Side – Its First Venture Into AR (MESA)|url=https://www.mesaonline.org/2020/01/31/lego-engages-the-mill-for-launch-of-hidden-side-its-first-venture-into-ar-mesa/|access-date=2021-04-16|website=Media & Entertainment Services Alliance|language=en-US}}

• Jack Davids: He is a "cool YouTuber" who recently moved to Newbury and used to be the new kid along with his mother, who is the principal of his high school and is unaware of her son's ghost hunting life. He usually wears a hoodie and a baseball cap. Voiced by Corey Krueger.{{Cite web|title=JACK|url=https://www.behindthevoiceactors.com/shorts/LEGO-Hidden-Side/Jack/|access-date=2021-06-15|website=Behind The Voice Actors|language=en-US}}{{Cite web|title=Jack Davids (13) - LEGO Hidden Side Characters - LEGO.com for kids - GB|url=https://www.lego.com/en-gb/kids/characters/hidden-side/heroes-of-hidden-side-jack-davids-f4b84d311304431b9ee8142e623c8590|access-date=2021-01-31|website=www.lego.com}}{{Cite book|last1=Farshtey|first1=Gregory|url=https://books.google.com/books?id=TAr0DwAAQBAJ&dq=lego+minions&pg=PT249|title=LEGO Minifigure A Visual History New Edition|last2=Lipkowitz|first2=Daniel|last3=Hugo|first3=Simon|date=2020-10-01|publisher=Dorling Kindersley Limited|isbn=978-0-241-50202-0|pages=248|language=en}}{{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=LEGO+Minifigure+Handbook+-+jack+davids&pg=PA74|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=74|language=en}}
• Douglas Elton / El Fuego: He is the school caretaker, sports teacher and stuntman. It is revealed that he wanted to be stuntman but got hurt every time he tried to do a stunt, leading him to be a school caretaker at Newbury High until ghosts arrived in town. Jack, Parker and J.B. recruited him as their own stuntman called "El Fuego". He used to be human in Season 1 but got turned into a skeleton when he sacrificed himself in the episode titled Skeleton in the Closet. Voiced by William Kasten.{{Cite web|title=DOUGLAS|url=https://www.behindthevoiceactors.com/shorts/LEGO-Hidden-Side/Douglas/|access-date=2021-06-15|website=Behind The Voice Actors|language=en-US}}{{Cite web|title=Douglas Elton (deceased) - El Fuego - LEGO Hidden Side Characters - LEGO.com for kids - GB|url=https://www.lego.com/en-gb/kids/characters/hidden-side/heroes-of-hidden-side-el-fuego-59f7a65e30be430cab2c73c051b78c4b|access-date=2021-01-31|website=www.lego.com}}{{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=LEGO+Minifigure+Handbook+-+el+fuego&pg=PA71|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=71|language=en}}
• Parker L. Jackson: She is Jack's classmate and is described as an outsider in school. Her parents are always busy and they are oblivious about her life as a ghost hunter. She is the great-great-great-great-granddaughter of Vaughn G. Jackson, Newbury's original ghost/monster hunter. Voiced by Amelia Clover.{{Cite web|title=PARKER|url=https://www.behindthevoiceactors.com/shorts/LEGO-Hidden-Side/Parker/|access-date=2021-06-15|website=Behind The Voice Actors|language=en-US}}{{Cite web|title=Parker L. Jackson (13) - LEGO Hidden Side Characters - LEGO.com for kids - GB|url=https://www.lego.com/en-gb/kids/characters/hidden-side/heroes-of-hidden-side-parker-l.-jackson-9b6b22111ba6495bbcc9a22d06a0398d|access-date=2021-01-31|website=www.lego.com}}{{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=LEGO+Minifigure+Handbook+-+Parker+l.+jackson&pg=PA69|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=69|language=en}}
• Dr. J.B. Watt: She is Newbury's scientific authority, who discovered how to manipulate and capture the ghosts using the app and mostly operates from her research laboratory. She used to have a bus named "Sweet Sally" and she never gets it dirty despite having a messy lab and having high tech ghost hunting gear on it. She sacrificed her bus to trap Lady E. in the Season 2 finale titled The Lighthouse but replaced it with a fire truck called Sweet Sally Jr. Voiced by L.C. Curci.{{Cite web|title=JB|url=https://www.behindthevoiceactors.com/shorts/LEGO-Hidden-Side/JB/|access-date=2021-06-15|website=Behind The Voice Actors|language=en-US}}{{Cite web|title=J.B. Watt (22) - LEGO Hidden Side Characters - LEGO.com for kids - GB|url=https://www.lego.com/en-gb/kids/characters/hidden-side/heroes-of-hidden-side-j.-b.-watt-b97ac03d9d83416090caf5fa0d561552|access-date=2021-01-31|website=www.lego.com}}
• Spencer: He is Jack's "ghost dog" who used to be alive until he died.{{cite web|date=September 13, 2019|title=Inside LEGO Hidden Side 70419 Wrecked Shrimp Boat|url=https://www.brickfanatics.com/inside-lego-hidden-side-70419-wrecked-shrimp-boat/|website=Brick Fanatics}}{{Cite web|title=Spencer - LEGO Hidden Side Characters - LEGO.com for kids - GB|url=https://www.lego.com/en-gb/kids/characters/hidden-side/heroes-of-hidden-side-spencer-98c2a7ca81554cdab997e0a3ae20885e|access-date=2021-01-31|website=www.lego.com}}
• TeeVee: J.B.'s robotic assistant.

According to BrickLink, The Lego Group released 32 playsets and promotional packs based on the Hidden Side theme.{{Cite web|title=BrickLink Reference Catalog - Sets - Hidden Side - Items Inventoried|url=https://www.bricklink.com/catalogList.asp?catID=1042&catXrefLevel=0&viewInv=Y&catType=S|access-date=2021-04-14|website=www.bricklink.com}}

File:Hidden Side LEGO.jpg

On 14 February 2019, it was officially announced by The Lego Group that the first wave sets{{cite web |url=https://www.brickfanatics.com/lego-hidden-side-a-new-spooky-ar-connected-theme-announced/ |title=LEGO Hidden Side –a new spooky, AR connected theme – announced |website=Brick Fanatics |date=February 14, 2019}} of Lego Hidden Side theme was launched at the New York Toy Fair on 1 August 2019.{{cite web |url=https://www.brickfanatics.com/lego-hidden-side-sets-unveiled-at-new-york-toy-fair/ |title=LEGO Hidden Side sets unveiled at New York Toy Fair |website=Brick Fanatics |date=February 16, 2019}}{{cite web |url=https://toysnbricks.com/new-theme-lego-hidden-side-available-august-2019/ |title=New Theme – LEGO Hidden Side Available August 2019 |website=toysnbricks.com |date=February 14, 2019}}{{Cite web|url=https://www.pocket-lint.com/parenting/buyers-guides/lego/150310-lego-hidden-side-range-explored|title=Here are all the Lego Hidden Side sets you can buy today|author=Stuart Miles|date=December 4, 2019|website=Pocket-lint.com|access-date=September 7, 2020}} The eight sets{{cite web |url=https://brickset.com/article/42487/hidden-side-set-images |title=Hidden Side: set images |website=BrickSet.com |date=March 1, 2019}}{{cite web |url=https://brickset.com/article/43695/hidden-side-official-images! |title=Hidden Side official images! |website=BrickSet.com |date=May 9, 2019}}{{cite web |url=https://www.thebrickfan.com/lego-hidden-side-official-set-images/ |title=LEGO Hidden Side Official Set Images |website=thebrickfan.com |date=May 8, 2019}} being released are J.B.'s Ghost Lab (set number: 70418),{{cite web |url=https://toysnbricks.com/2019-august-summer-lego-hidden-side-sets-official-images/ |title=2019 August Summer LEGO Hidden Side Sets Official Images |website=toysnbricks.com |date=June 19, 2019}} Wrecked Shipping Boat (set number: 70419),{{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=LEGO+Minifigure+Handbook+-+Captain+Jonas&pg=PA98|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=98|language=en}} Graveyard Mystery (set number: 70420), El Fuego's Stunt Truck (set number: 70421), Shrimp Shack Attack (set number: 70422),{{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=chef+enzo+minifigure+handbook&pg=PA91|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=91|language=en}} Paranormal Intercept Bus 3000 (set number: 70423),{{cite web |url=https://www.brickfanatics.com/five-lego-sets-never-see-again/ |title=Five kinds of LEGO set we'll never see again |website=Brick Fanatics |date=11 August 2022}} Ghost Train Express (set number: 70424){{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=LEGO+Minifigure+Handbook+-+Ms+Santos&pg=PA28|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=28|language=en}} and Newbury Haunted High School (set number: 70425).{{cite web |url=https://www.brickfanatics.com/behind-the-scenes-of-lego-hidden-side-70425-newbury-haunted-high-school/ |title=Behind the scenes of LEGO Hidden Side 70425 Newbury Haunted High School |website=Brick Fanatics |date=October 7, 2019}}{{cite AV media|url=https://www.youtube.com/watch?v=cPoR5rV4el8|title=LEGO Hidden Side Newbury Haunted High School Designer Video - 70425|date=October 7, 2019|via=YouTube}} Later, Newbury Juice Bar (set number: 40336){{cite web |url=https://brickset.com/article/44913/40336-newbury-juice-bar-revealed! |title=40336 Newbury Juice Bar revealed! |website=BrickSet.com |date=July 24, 2019}}{{cite web |url=https://www.thebrickfan.com/lego-hidden-side-newburys-juice-bar-40336-revealed/ |title= LEGO Hidden Side Newbury's Juice Bar (40336) Revealed |website=thebrickfan.com |date=July 24, 2019}} is an exclusive set only available on September until October 2019{{cite web |url=https://www.thebrickfan.com/lego-hidden-side-newburys-juice-bar-40336-promotion-back-again-for-halloween/ |title=LEGO Hidden Side Newbury's Juice Bar (40336) Promotion Back Again for Halloween |website=thebrickfan.com |date=October 31, 2019}} as a promotion.{{cite web |url=https://www.thebrickfan.com/lego-hidden-side-newburys-juice-bar-40336-promotion-coming-in-september/ |title=LEGO Hidden Side Newbury's Juice Bar (40336) Promotion Coming in September |website=thebrickfan.com |date=August 18, 2019}}{{cite web |url=https://www.brickfanatics.com/free-lego-hidden-side-40336-newbury-juice-bar-deal-is-back/ |title=Free LEGO Hidden Side 40336 Newbury Juice Bar deal is back |website=Brick Fanatics |date=October 27, 2019}} Each of the sets that allow the player to download the App in their smartphone and find the hidden ghosts.{{cite web |url=https://www.toynews-online.biz/2019/02/14/lego-launches-wave-of-first-ar-infused-play-sets-with-lego-hidden-side/ |archive-url=https://web.archive.org/web/20200929104739/https://www.toynews-online.biz/2019/02/14/lego-launches-wave-of-first-ar-infused-play-sets-with-lego-hidden-side/ |url-status=dead |archive-date=September 29, 2020 |title=LEGO launches wave of first AR infused play-sets with LEGO Hidden Side |website=ToyNews |date=February 14, 2019}}{{cite web |url=https://www.prnewswire.com/news-releases/lego-systems-redefines-creative-learning-and-self-expression-with-key-2020-launches-301008987.html |title=LEGO Systems Redefines Creative Learning And Self-Expression With Key 2020 Launches |website=PR Newswire |date=February 21, 2019}}{{cite web |url=https://www.toynews-online.biz/2019/11/05/parents-embrace-phygital-play-as-benefit-to-childrens-future-says-lego-study/ |title=Parents embrace 'Phygital' play as benefit to children's future, says LEGO study |website=ToyNews |date=November 5, 2019}} The sets were designed primarily for children with an age rating of 7+ or above.

On 27 November 2019, it was announced that the second wave sets{{cite web |url= https://www.lego.com/en-my/aboutus/news/2019/december/lego-hidden-side-introduces-new-sets-for-2020-and-a-multiplayer-game-mode |title= LEGO Hidden Side™ introduces new sets for 2020 and a multiplayer game mode |author=Lego Group |date= 6 December 2019 |website= Lego.com |publisher= Lego |access-date= 6 December 2019}}{{cite web |url=https://brickset.com/article/46920/2020-hidden-side-sets-officially-revealed! |title=2020 Hidden Side sets officially revealed! |website=BrickSet.com |date=November 14, 2019}}{{cite web |url=https://www.toynews-online.biz/2019/12/09/lego-to-launch-multiplayer-mode-and-six-new-hidden-side-sets-in-2020/ |archive-url=https://web.archive.org/web/20191209194946/https://www.toynews-online.biz/2019/12/09/lego-to-launch-multiplayer-mode-and-six-new-hidden-side-sets-in-2020/ |url-status=dead |archive-date=December 9, 2019 |title=LEGO to launch multiplayer mode and six new Hidden Side sets in 2020 |website=ToyNews |date=December 9, 2019}} would be released on 1 January 2020.{{cite web |url=http://bricksfanz.com/all-new-lego-hidden-side-sets-revealed/ |title=All New 2020 LEGO Hidden Side Sets Revealed |website=Bricksfanz.com |date=November 14, 2019}}{{cite web |url=http://bricksfanz.com/take-on-the-hidden-side-with-friends-in-new-sets/ |title=Take On The Hidden Side With Friends In New Sets |website=Bricksfanz.com |date=December 6, 2019}}{{cite web |url=https://www.thebrickfan.com/lego-hidden-side-2020-sets-officially-revealed/ |title=LEGO Hidden Side 2020 Sets Officially Revealed |website=thebrickfan.com |date=November 14, 2019}}{{cite web |url=http://www.brickfinder.net/2019/11/14/lego-hidden-side-2020-official-images/ |title=LEGO Hidden Side 2020 Official Images! |website=Brickfinder.net |date=November 14, 2019}} The six sets released were Welcome to the Hidden Side (set number: 70427),{{cite web |url=https://toysnbricks.com/2020-lego-hidden-side-official-set-images-revealed/ |title=2020 LEGO Hidden Side Official Set Images Revealed |website=toysnbricks.com |date=November 14, 2019}} Jack's Beach Buggy (set number: 70428), El Fuego's Stunt Airplane (set number: 70429), Newbury Subway Station (set number: 70430), The Lighthouse of Darkness (set number: 70431),{{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=claus+stormward+minifigure+handbook&pg=PA98|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=98|language=en}} Haunted Fairground (set number: 70432).{{cite AV media|url=https://www.youtube.com/watch?v=WM5IemcePaY|title=Haunted Fairground 70432 Designer Video - LEGO Hidden Side|date=February 15, 2020|via=YouTube}}{{cite web |url=http://bricksfanz.com/hidden-side-haunted-fairground-designer-video/ |title=Hidden Side Haunted Fairground Designer Video |website=Brickfanz.com |date=February 15, 2020}}{{Cite book|last=Dolan|first=Hannah|url=https://books.google.com/books?id=iAHnDwAAQBAJ&dq=terry+top+minifigure+handbook&pg=PA118|title=LEGO Minifigure Handbook|date=2020-10-13|publisher=Dorling Kindersley Limited|isbn=978-0-241-45823-5|pages=188|language=en}} Also included Drag Racer (set number: 40408){{cite web |url=https://www.thebrickfan.com/lego-hidden-side-drag-racer-40408-promotional-set-official-images/ |title=LEGO Hidden Side Drag Racer (40408) Promotional Set Official Images |website=thebrickfan.com |date=January 15, 2020}}{{cite web |url=https://www.brickfanatics.com/lego-hidden-side-40408-drag-racer-polybag-revealed/ |title=LEGO Hidden Side 40408 Drag Racer revealed |website=Brick Fanatics |date=January 17, 2020}} is an exclusive set only available in January 2020 as a promotion.{{cite web |url=http://bricksfanz.com/get-a-free-lego-hidden-side-drag-racer-set-now/ |title=Get A Free LEGO Hidden Side Drag Racer Set Now |website=Bricksfanz.com |date=January 24, 2020}}

Later, the third wave sets{{cite web |url=http://bricksfanz.com/new-lego-hidden-side-summer-sets-revealed/ |title=New LEGO Hidden Side Summer Sets Revealed |website=Bricksfanz.com |date=April 27, 2020}}{{cite web |url=https://www.thebrickfan.com/lego-summer-2020-box-art-images-revealed/ |title=LEGO Summer 2020 Box Art Images Revealed |website=thebrickfan.com |date=April 27, 2020}} would be released on 1 June 2020. The five sets being released are J.B's Submarine (set number: 70433),{{cite web |url=https://www.thebrickfan.com/lego-hidden-side-summer-2020-set-images/ |title=LEGO Hidden Side Summer 2020 Set Images |website=thebrickfan.com |date=April 27, 2020}} Supernatural Race Car (set number: 704234), Abandoned Newburry Prison (set number: 70435), Ghost Fire Truck 3000 (set number: 70436){{cite web |url=https://www.newelementary.com/2020/05/lego-designer-process-70436-truck-teevee-niek-van-slagmaat.html |title=LEGO HIDDEN SIDE 70436 PHANTOM FIRE TRUCK 3000: DESIGN PROCESS WITH NIEK VAN SLAGMAAT |website=New Elementary |date=22 May 2020}}{{cite web|date=May 23, 2020|title=The development of LEGO Hidden Side 70436 Ghost Fire Truck 3000|url=https://www.brickfanatics.com/the-development-of-lego-hidden-side-70436-ghost-fire-truck-3000/|website=Brick Fanatics}} and Mystery Castle (set number: 70437). In addition, the two polypag sets have been released as a promotions are Chef Enzo's Haunted Hotdogs (set number: 30463){{cite web |url=http://bricksfanz.com/free-lego-hidden-side-polybag-promotion-now-on/ |title=Free LEGO Hidden Side Polybag Promotion Now On |website=Bricksfanz.com |date=October 26, 2020}}{{cite web |url=https://www.brickfanatics.com/seven-of-the-greatest-lego-set-names/ |title=Seven of the greatest LEGO set names of all time |website=Brick Fanatics |date=October 23, 2022}} and El Fuego's Stunt Cannon (set number: 30464).{{cite web |url=https://www.thebrickfan.com/lego-hidden-side-el-fuegos-stunt-cannon-30464-promotion-live-on-lego-shop/ |title=LEGO Hidden Side El Fuego's Stunt Cannon (30464) Promotion Live on LEGO Shop |website=thebrickfan.com |date=October 25, 2020}}

The product line was discontinued and all sets were retired by the end of 2020.{{Cite web|date=2020-11-11|title=The best 2020 LEGO kits to buy before they disappear forever|url=https://9to5toys.com/2020/11/11/lego-sets-retiring-2020/|access-date=2021-04-15|website=9to5Toys|language=en-US}}

The product line was accompanied by a series of animated short films that was released on YouTube. The series followed the story of Jack, Parker and their friends who aim to clean up the ghosts in Newbury. This series was created by Mikkel Lee and executive produced by Tommy Andreasen, Robert Fewkes, Sanjee Gupta and Joshua Wexler. It was produced by Pure Imagination Studios, written by Lila Scott{{Cite web|title= Hidden Side: Face Your Fears!|url=https://m.youtube.com/playlist?list=PLRNbTEZ7dhL3XtxdLVKfGOPuZgyNZd7CD|access-date=2023-05-23|website=YouTube|language=en}} and directed by Zac Moncrief.{{Cite web|title=Lego Hidden Side: Check Out Wave Three of These Spooktacular Building Kits|url=https://superparent.com/article/1411/lego-hidden-side-check-out-wave-three-of-these-spooktacular-building-kits|access-date=2021-04-15|website=SuperParent|language=en}}

• Andy Alberto: Bawa Bat, Biker Joey (ep. 8), Lighthouse Keeper (ep. 19)
• Lindsey Alena: Lady E, Linda (ep. 11)
• Mike Anthony: Clown Boss Ghost (ep. 12)
• Bruce Baker: Nibbs
• Amelia Clover: Parker
• LC Curci: JB, Nanny Mamali
• Eric Emery: Dale Trucker Boss Ghost (ep. 14)
• Paul Edwards: Dr. Drewell
• Michael Johnson: Spewer (ep. 6), Biker Dwayne (ep. 8), Mr. Clarke (ep. 11)
• William Kasten: Douglas, Captain Jonas (ep. 3), Chief Silento (ep. 4), Bob (ep. 11), Weather Boss Ghost
• Corey Krueger: Jack, Archibald, Jonas Jr. (ep. 3)
• Deborah Marlowe: Rose (ep. 11)
• Christopher Molinari: Mason
• Paige Mount: Worker Nana (ep. 6)
• Ben Rausch: Conductor Boss Ghost (ep. 15)
• Wally Wingert: Vaughn

In the first season, 11 web shorts were released on YouTube.{{cite AV media|url=https://www.youtube.com/watch?v=7swPdF95C7Y|title=LEGO Hidden Side Mini Movies 2020 Compilation - Full Animated Episodes 1-9|date=April 26, 2020|via=YouTube}}

In the second season, nine web shorts were released on YouTube.{{cite AV media|url=https://www.youtube.com/watch?v=9PBUrmCUGcY|title=LEGO Hidden Side Mini Movies 2020 Compilation - Full Animated Episodes 10-20|date=June 13, 2020|via=YouTube}}

Lego Hidden Side: Night of the Harbinger Halloween Special is a 44 minutes television special in Lego animation, based on Lego theme of Lego Hidden Side, produced by Pure Imagination Studios. The special premiered on Cartoon Network in the US on 31 October 2020.{{cite web|url=https://www.thebrickfan.com/lego-hidden-side-night-of-the-harbinger-halloween-special-coming-to-cartoon-network/|title=LEGO Hidden Side Night of the Harbinger Halloween Special Coming to Cartoon Network|website=thebrickfan.com|access-date=October 27, 2020}}{{cite web|url=https://www.brickfanatics.com/lego-hidden-side-to-air-halloween-special/|title=LEGO Hidden Side to air Halloween special|website=Brick Fanatics|access-date=October 28, 2020}}{{cite AV media|url=https://www.youtube.com/watch?v=V3Uup8l9314|title=Lego Hidden Side: Night of the Harbinger Halloween Special|date=November 3, 2020|via=YouTube}} Also included the voice cast are Amelia Clover, L.C. Curci, William Kasten, Corey Krueger and Wally Wingert.

{{Main|Lego Brawls}}

A crossover mobile fighting game named Lego Brawls was developed by RED Games. Lego Brawls was released exclusively for Apple Arcade on September 19, 2019, for iOS devices, and made available for PC and Consoles in June 2022.{{Cite web|title=LEGO Brawls|url=https://www.metacritic.com/game/lego-brawls/critic-reviews/?platform=ios-iphoneipad|access-date=2021-04-16|website=Metacritic|language=en}}{{cite web |url=https://www.thebrickfan.com/lego-brawls-coming-to-nintendo-switch/ | title= LEGO Brawls Coming to Nintendo Switch | website=thebrickfan.com | date= 9 February 2022 | access-date=10 February 2022}}{{cite web |url=https://www.brickfanatics.com/lego-brawls-more-platforms-later-this-year/ |title=LEGO Brawls brings the fight to more platforms later this year |website=Brick Fanatics |date=11 February 2022}}{{cite web |url=http://bricksfanz.com/bandai-namco-bringing-lego-brawls-to-consoles/ |title=The next season of LEGO Brawls is a free-for-all |website=Brick Fanz |date=10 May 2022}} It includes Jack Davids and Parker L. Jackson as playable characters.{{Cite web|last=Brown|first=Shelby|title=Apple Arcade launches updates for Lego Brawls and 3 other games|url=https://www.cnet.com/news/apple-arcade-launches-updates-for-lego-brawls-and-3-other-games/|access-date=2021-04-16|website=CNET|language=en}}{{cite web |url=https://www.brickfanatics.com/lego-brawls-everything-from-ninjago-to-alien/ |title=LEGO Brawls has everything from NINJAGO to Alien Conquest |website=Brick Fanatics |date=15 June 2021}}

The Lego Hidden Side app was released on 29 July 2019, and was the mobile app for the Lego Hidden Side theme, available for the operating systems iOS and Android.{{cite web|date=February 15, 2019|title=LEGO Hidden Side app gets mixed response|url=https://www.brickfanatics.com/lego-hidden-side-app-gets-mixed-response/|website=Brick Fanatics}}{{cite web|date=July 20, 2019|title=LEGO Hidden Side SDCC 2019 Short Film and Gameplay Trailer|url=https://www.thebrickfan.com/lego-hidden-side-sdcc-2019-short-film-and-gameplay-trailer/|website=thebrickfan.com}}{{cite web|date=August 3, 2019|title=On the road again? These mobile video games add fun to summer journeys|url=https://www.usatoday.com/story/tech/gaming/2019/08/03/best-mobile-video-games-some-selections-your-summer-travels/1876178001/|website=USAtoday.com}}{{cite web|last=Horwitz|first=Jeremy|date=February 14, 2019|title=Lego Hidden Side uses 'haunted' toys to advance AR on Android and iOS|url=https://venturebeat.com/2019/02/14/lego-hidden-side-uses-haunted-toys-to-advance-ar-on-android-and-ios/|access-date=November 20, 2020|work=Venture Beat}} The app had since received several updates that increased the game options. Players were able to choose between playing the game in ghost mode or in ghost hunter mode. In ghost mode, the player was haunted by other players in a first-person shooter,{{cite web|last=Whyte|first=Alexandra|date=October 10, 2019|title=LEGO unveils new AR-enhanced playset|url=https://kidscreen.com/2019/02/14/lego-unveils-new-ar-enhanced-playset/|access-date=November 20, 2020|work=Kidscreen|publisher=Brunico Communications}}{{cite web|last=Tuchow|first=Ryan|date=February 14, 2019|title=LEGO & Apple team up to keep kids gaming|url=https://kidscreen.com/2019/10/10/lego-apple-team-up-to-keep-kids-gaming/|access-date=November 20, 2020|work=Kidscreen|publisher=Brunico Communications}} in a location not unlike Newbury. In ghost hunter mode, the player had the task of catching as many ghosts as possible. To do this, the player scanned a set that was supplemented by additional elements on the screen via augmented reality. Depending on the set, different ghosts would've appeared - including a set-dependent boss spirit - which could then be caught. Captured ghosts were then collected and could have been viewed in the app, including their short biographies.{{cite web|date=September 8, 2019|title=Review: Hidden Side App|url=https://brickset.com/article/45625/review-hidden-side-app|website=BrickSet.com}}{{cite web|date=February 15, 2019|title=LEGO Hidden Side combines the real world and the hidden world|url=https://androidcommunity.com/lego-hidden-side-combines-the-real-world-and-the-hidden-world-20190215/|website=AndroidCommunity.com}}{{cite web|date=July 31, 2019|title=LEGO Hidden Side App Now Available|url=https://www.thebrickfan.com/lego-hidden-side-app-now-available/|website=thebrickfan.com}} The Lego Hidden Side app was discontinued in 2023.{{cite web|date=September 20, 2022|title=The LEGO Hidden Side App is disappearing in 2023|url=https://www.brickfanatics.com/lego-hidden-side-app-gone-2023/|website=Brick Fanatics}}{{cite web |url=https://www.brickfanatics.com/lego-hidden-side-officially-discontinued/ |title=LEGO Hidden Side's app has been officially discontinued |website=Brick Fanatics |date=January 6, 2023}}

The Hidden Side Haunted Fairground (set number: 70432) was the overall winner of the Editor's Choice Awards at Toy Fair 2020 at Olympia, London, which is an annual awards event organised by the British Toy and Hobby Association.{{Cite web|last=toyfair_admin|date=2020-01-22|title=Hidden Side Haunted Fairground by LEGO wins Toy Fair 2020 Editor's Choice Award|url=https://www.toyfair.co.uk/15454-2/|access-date=2021-04-14|website=Toy Fair|language=en-GB}}

The Hidden Side Paranormal Intercept Bus (set number: 70423) was listed as one of the "10 best Lego sets 2021" by official website Pocket-lint.{{cite web|url=https://www.pocket-lint.com/parenting/buyers-guides/lego/150123-best-lego-sets|title=10 best Lego sets 2021: Our favourite Star Wars, Technic, City, Frozen II sets and more|website=Pocket-lint|date=June 26, 2021|access-date=September 17, 2021|first=Dan|last=Grabham}}

• Lego Ultra Agents
• Lego Monster Fighters
• Lego Ghostbusters
• Nexo Knights
• Lego Scooby-Doo
• Lego Stranger Things
• Lego Super Mario
• Lego Vidiyo

{{Reflist|2}}

• [https://www.lego.com/en-my/themes/hidden-side/about Official website] {{Webarchive|url=https://web.archive.org/web/20191223065532/https://www.lego.com/en-my/themes/hidden-side/about |date=2019-12-23 }}

{{Lego}}

{{Lego video games}}

Hidden Side

Category:Products introduced in 2019

Hidden Side

Category:Products and services discontinued in 2020