Levii's Jeans

Many interpreted the song as an ode to fashion retailer Levi Strauss & Co., as they were one of the only fashion brands to support Destiny's Child early in their career (as they struggled to be styled by high-end designers and brands when breaking into the music industry), appearing in a popular Levi's "Low Rise Jeans" advertising campaign.{{cite web |last=Vaughns |first=Victor |date=April 5, 2024 |title=Beyoncé's 'Levii's Jeans' Is an Ode to the Brand That Has Always Shown Her Love |url=https://www.ebony.com/beyonces-leviis-jeans-ode-brand-levis/ |access-date=December 24, 2024 |website=Ebony}}{{Cite news |last=Holman |first=Jordyn |date=October 2, 2024 |title=Beyoncé Released a Song and Levi's Saw Its Moment |url=https://www.nytimes.com/2024/10/02/style/beyonce-levis-women.html |access-date=February 24, 2025 |work=The New York Times |issn=0362-4331 |archive-date=October 9, 2024 |archive-url=https://web.archive.org/web/20241009140047/https://www.nytimes.com/2024/10/02/style/beyonce-levis-women.html |url-status=live }}

The song was written by the singers themself with Jay-Z and The-Dream, with the collaboration on the composition by Nile Rodgers.{{Cite magazine |last=II |first=Moises Mendez |date=March 23, 2024 |title=Beyoncé's Collaborators on Cowboy Carter |url=https://time.com/6961812/beyonce-cowboy-carter-collabs/ |access-date=February 24, 2025 |magazine=Time |archive-date=March 19, 2025 |archive-url=https://web.archive.org/web/20250319235608/https://time.com/6961812/beyonce-cowboy-carter-collabs/ |url-status=live }} In a interview with The New York Times Malone explained that he and Beyoncé did not meet for writing the lyrics, receiving part of the demo of the song directly to his home in Utah from a Parkwood Entertainment representative, talking to Beyoncé by calls and texts.{{Cite news |last1=Coscarelli |first1=Joe |last2=Traff |first2=Thea |date=August 8, 2024 |title=How Post Malone Went Country (Carefully, With a Beer in His Hand) |url=https://www.nytimes.com/2024/08/08/arts/music/post-malone-f-1-trillion-country-music.html |access-date=February 25, 2024 |work=The New York Times |issn=0362-4331 |archive-date=January 31, 2025 |archive-url=https://web.archive.org/web/20250131155010/https://www.nytimes.com/2024/08/08/arts/music/post-malone-f-1-trillion-country-music.html |url-status=live }}{{Cite web |last=Dunworth |first=Liberty |date=August 13, 2024 |title=Post Malone says "it must suck" to be as famous as Taylor Swift or Beyoncé |url=https://www.nme.com/news/music/post-malone-says-it-must-suck-to-be-as-famous-as-taylor-swift-or-beyonce-3783395 |access-date=February 24, 2025 |website=NME}}

The song was considered among the best tracks on the album, as well as among the best collaborations by both singers.{{Cite magazine |last=Mier |first=Tomás |date=March 30, 2024 |title=Willie! Dolly! Miley! See Beyoncé's Collaborators React to 'Cowboy Carter' |url=https://www.rollingstone.com/music/music-country/beyonce-cowboy-carter-collaborators-react-dolly-parton-miley-cyrus-willie-nelson-1234996849/ |access-date=February 24, 2025 |magazine=Rolling Stone |archive-date=December 7, 2024 |archive-url=https://web.archive.org/web/20241207053730/https://www.rollingstone.com/music/music-country/beyonce-cowboy-carter-collaborators-react-dolly-parton-miley-cyrus-willie-nelson-1234996849/ |url-status=live }} Critics noted that the song is Malone's first non-covered song concerning the country genre.{{Cite magazine |last=Zemler |first=Emily |date=2024-03-29 |title=Beyoncé, Post Malone Celebrate Cowboy Couture on 'Levii's Jeans' |url=https://www.rollingstone.com/music/music-news/beyonce-post-malone-leviis-jeans-cowboy-carter-1234996387/ |access-date=2025-02-24 |magazine=Rolling Stone |language=en-US |archive-date=2025-02-06 |archive-url=https://web.archive.org/web/20250206190241/https://www.rollingstone.com/music/music-news/beyonce-post-malone-leviis-jeans-cowboy-carter-1234996387/ |url-status=live }}

Tyler Chin of GQ appreciated "using the iconic dungarees as a metaphor for the love of her life" and that the association with the jeans "makes perfect sense for her to pay tribute to the preferred bottoms of old west gunslingers and modern-day ranch hands alik", finding the juxtaposition of Post Malone's "vibrato-wielding" to Beyoncé "sensual".{{Cite web |last=Chin |first=Tyler |date=March 29, 2024 |title=Beyoncé's "Levii's Jeans" Will Make You Want to Pull On Your Best 501s |url=https://www.gq.com/story/beyonce-cowboy-carter-levis |access-date=February 24, 2025 |website=GQ}} Ken Tucker of NPR Music stated that the collaboration is a "a deceptively simple tune " which "sounds like a great, lost, hit single from the '60s".{{Cite news |last=Tucker |first=Ken |date=April 3, 2024 |title=Beyoncé bucks the country industry establishment with sprawling 'Cowboy Carter' |url=https://www.npr.org/2024/04/03/1242518873/beyonce-bucks-the-country-industry-establishment-with-sprawling-cowboy-carter |access-date=February 24, 2025 |work=NPR Music |archive-date=January 26, 2025 |archive-url=https://web.archive.org/web/20250126201750/https://www.npr.org/2024/04/03/1242518873/beyonce-bucks-the-country-industry-establishment-with-sprawling-cowboy-carter |url-status=live }} Spencer Kornhaber of The Atlantic wrothe that the song "sounds like the product of the modern Nashville music machine" with "sort of warm, sexy R&B", describing it as a "deliciously ironic fashion".{{Cite web |last=Kornhaber |first=Spencer |date=April 2, 2024 |title=This Is What an Album Needs to Do Right Now |url=https://www.theatlantic.com/culture/archive/2024/04/beyonce-cowboy-carter-review/677945/ |access-date=February 24, 2025 |website=The Atlantic |archive-date=March 4, 2025 |archive-url=https://web.archive.org/web/20250304172756/https://www.theatlantic.com/culture/archive/2024/04/beyonce-cowboy-carter-review/677945/ |url-status=live }}

After the track's release on Cowboy Carter, Levi's changed their Instagram name to "Levii's", adding an extra "i" to match the stylized title of the song.{{Cite web |last=Botelho |first=Renan |date=March 28, 2024 |title=Levi's Changes Its Name to 'Levii's Jeans' to Celebrate Beyoncé's 'Cowboy Carter' Album Release |url=https://wwd.com/pop-culture/celebrity-news/beyonce-levis-songs-cowboy-carter-1236289966/ |access-date=February 24, 2025 |website=Women's Wear Daily |archive-date=March 6, 2025 |archive-url=https://web.archive.org/web/20250306125743/https://wwd.com/pop-culture/celebrity-news/beyonce-levis-songs-cowboy-carter-1236289966/ |url-status=live }}{{Cite web |last=Boisvert |first=Lauren |date=April 1, 2024 |title=Inspired By Beyoncé, Levi's Changes Their Name to Match 'Cowboy Carter' Track |url=https://americansongwriter.com/inspired-by-beyonce-levis-changes-their-name-to-match-cowboy-carter-track/ |access-date=February 24, 2025 |website=American Songwriter}} They then saw an opportunity to better market their brand to a female audience by using the song commercially.{{Cite web |last=Cerullo |first=Megan |date=April 5, 2024 |title=Levi's stock jumps 20%, boosted by Beyoncé song featuring Post Malone - CBS News |url=https://www.cbsnews.com/news/beyonce-post-malone-levis-stock-20-percent-boost-cowboy-carter/ |access-date=February 24, 2025 |website=CBS News |archive-date=April 6, 2024 |archive-url=https://web.archive.org/web/20240406043057/https://www.cbsnews.com/news/beyonce-post-malone-levis-stock-20-percent-boost-cowboy-carter/ |url-status=live }}{{Cite web |last=Colzi |first=Arianna |date=April 13, 2024 |title=Perché tutti vogliono i jeans Levi's e cosa c'entra Beyoncé con la denim mania |url=https://www.fanpage.it/stile-e-trend/moda/perche-tutti-vogliono-i-jeans-levis-e-cosa-centra-beyonce-con-la-denim-mania/ |access-date=February 24, 2025 |website=Fanpage.it |language=it |archive-date=May 22, 2024 |archive-url=https://web.archive.org/web/20240522092013/https://www.fanpage.it/stile-e-trend/moda/perche-tutti-vogliono-i-jeans-levis-e-cosa-centra-beyonce-con-la-denim-mania/ |url-status=live }} On September 30, 2024, the brand announced a global campaign with Beyoncé titled "Reiimagine" that will stretch into 2025. It is based on women's history with the brand and is split into four "chapters", the first being a reimagined commercial of the company's 1985 "Laundrette" television spot.{{Cite magazine |last=Muhammad |first=Latifah |date=September 30, 2024 |title=Beyoncé Remixes a Classic Levi's Ad in New Campaign: 'This Reimagining Celebrates the Iconic Female Perspective' |url=https://www.billboard.com/culture/product-recommendations/beyonce-levis-reimmagine-campaign-shop-the-look-1235788325/ |access-date=February 24, 2025 |magazine=Billboard}} Levi's have described the partnership as "the biggest one [they've] ever done," and expect Beyoncé's impact to help bring in a boost to $2 billion in sales.{{cite news |last=Holman |first=Jordyn |date=October 2, 2024 |title=Beyoncé Released a Song and Levi's Saw Its Moment |url=https://www.nytimes.com/2024/10/02/style/beyonce-levis-women.html |url-status=live |archive-url=https://web.archive.org/web/20241009140047/https://www.nytimes.com/2024/10/02/style/beyonce-levis-women.html |archive-date=October 9, 2024 |access-date=October 9, 2024 |newspaper=The New York Times}} The first commercial starring Beyoncé amassed 2.4 billion impressions in under a month.{{cite magazine|url=https://fortune.com/2024/10/16/michelle-gass-ceo-levis-beyonce-mpw/|title=A Beyoncé song gave Levi's a golden opportunity. Here's how the CEO made it a campaign|magazine=Fortune|last=Thier|first=Jane|date=October 16, 2024|access-date=October 16, 2024}}

{{Main|Beyoncé 2024 NFL Halftime Show}}

On December 25, 2024, Beyoncé and Post Malone gave their first performance of "Levii's Jeans" live as part of Beyoncé's 2024 NFL Halftime Show set list.{{Cite web |last=McClay |first=Caché |date=December 25, 2024 |title=Beyoncé Bowl: See the setlist of the Ravens-Texans game halftime performance on Christmas |url=https://www.usatoday.com/story/entertainment/music/2024/12/25/beyonce-bowl-set-list-christmas/77216004007/ |url-status=live |archive-url=https://web.archive.org/web/20241226061936/https://www.usatoday.com/story/entertainment/music/2024/12/25/beyonce-bowl-set-list-christmas/77216004007/ |archive-date=December 26, 2024 |access-date=December 26, 2024 |website=USA Today |language=en-US}}

"Levii's Jeans" debouted at number 16 on the Billboard Hot 100 and at number 5 on the Hot Country Songs,{{Cite magazine |last=Trust |first=Gary |date=April 8, 2024 |title=Future, Metro Boomin & Kendrick Lamar Hold Atop Hot 100, Beyoncé Boasts Three in Top 10 |url=https://www.billboard.com/lists/future-metro-boomin-kendrick-lamar-like-that-hot-100-number-one-second-week/ |access-date=April 9, 2024 |magazine=Billboard |archive-date=April 9, 2024 |archive-url=https://web.archive.org/web/20240409005208/https://www.billboard.com/lists/future-metro-boomin-kendrick-lamar-like-that-hot-100-number-one-second-week/ |url-status=live }} becoming Beyoncé's fourth top-five song on the Hot Country Songs, charting simultaneously at "Texas Hold 'Em", "II Most Wanted" and "Jolene".{{Cite magazine |last=Asker |first=Jim |date=April 8, 2024 |title=With 'Cowboy Carter,' Beyoncé Becomes First Black Woman to Lead Top Country Albums Chart |url=https://www.billboard.com/music/chart-beat/beyonce-first-black-woman-top-country-albums-chart-cowboy-carter-1235651637/ |access-date=April 9, 2024 |magazine=Billboard |archive-date=April 9, 2024 |archive-url=https://web.archive.org/web/20240409020145/https://www.billboard.com/music/chart-beat/beyonce-first-black-woman-top-country-albums-chart-cowboy-carter-1235651637/ |url-status=live }} It also became Malone first top-ten song on the Hot Country Songs and he's second entry after his re-recording song "Pickup Man" by Joe Diffie, which peaked at number 34.{{Cite web |last=McIntyre |first=Hugh |date=May 9, 2024 |title=Post Malone's Journey Into Country Music Continues With Another Hit |url=https://www.forbes.com/sites/hughmcintyre/2024/05/09/post-malones-journey-into-country-music-continues-with-another-hit/ |access-date=August 21, 2024 |website=Forbes |archive-date=August 21, 2024 |archive-url=https://web.archive.org/web/20240821144656/https://www.forbes.com/sites/hughmcintyre/2024/05/09/post-malones-journey-into-country-music-continues-with-another-hit/ |url-status=live }}

{{Certification Table Top|caption=Certifications for "Levii's Jeans"}}

{{Certification Table Entry|region=Brazil|artist=Beyoncé & Post Malone|title=Levii's Jeans|award=Gold|type=single|relyear=2024|certyear=2024|access-date=December 28, 2024}}

{{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}

{{reflist}}

{{Beyoncé songs}}

Category:2024 songs

Category:Beyoncé songs

Category:Post Malone songs

Category:Song recordings produced by Beyoncé

Category:Song recordings produced by The-Dream

Category:Songs written by Beyoncé

Category:Songs written by Post Malone

Category:Songs written by The-Dream

Category:Country pop songs

Category:American contemporary R&B songs