Lewis Veraldi
{{Short description|Automotive engineer (1930–1990)}}
{{More citations needed|date=June 2020}}
{{Infobox person
| name = Lewis Veraldi
| image = Lewis_Veraldi_Taurus_1986.jpg
| caption = Lewis Veraldi in 1986
| birth_name = Lewis C. Veraldi
| birth_date = {{birth date|1930|7|16}}
| death_date = {{death date and age|1990|10|13|1930|7|16|mf=y}}
| alma_mater = {{ubl| Lawrence Technological University}}
| occupation = Automobile engineer and executive
| known_for = Leadership in the creation of the Ford Taurus
}}
Lewis C. Veraldi (July 16, 1930 – October 13, 1990) was a Ford Motor Company automotive engineer who was a key leader behind the creation of the Ford Taurus.{{cite news |author1= |title=Lewis Veraldi, Auto Executive, 60 |url=https://www.nytimes.com/1990/10/19/obituaries/lewis-veraldi-auto-executive-60.html |url-access=subscription |access-date=1 April 2022 |work=The New York Times |date=19 October 1990 |page=A 28}}
Veraldi was the son of working-class Italian immigrants who managed to get Lewis and his brother Frank into the Henry Ford Trade School with both working at Ford afterwards. Lewis would attend Lawrence Technological University while working at Ford. Earlier in his career, Veraldi designed a more efficient steering linkage and led the platform team for the Ford Fiesta MKI.
In 1979, Ford Motor Company was in danger of going bankrupt thanks to a moribund product line and increased competition from foreign automakers. Philip Caldwell, Ford's CEO at the time, put Veraldi in charge of a new car to turn Ford's fortunes around, aware that the future of the company would be riding on it.
The Taurus would be a sales success, and set the path for a revitalized Ford Motor Company going into the 1980s and the 1990s.
Often called the "father of the Taurus," Veraldi ended his career as Ford Motor Company vice president in charge of car development, and retired in 1989. He would die from a heart attack one year later in 1990.
Honors
- Automotive Executive of the Year 1987{{cite web |url=http://www.autoexecoftheyear.com/pastwinners.pdf |title=A History of Titans—Automotive Executive of the Year Recipients |website=www.autoexecoftheyear.com |access-date=13 January 2022 |archive-url=https://web.archive.org/web/20080530070323/http://www.autoexecoftheyear.com/pastwinners.pdf |archive-date=30 May 2008 |url-status=dead}}
- Automotive Industries magazine Man of the Year 1987
- Eli Whitney Productivity Award 1987 - Society of Manufacturing Engineers{{cite web |url=http://www.sme.org/cgi-bin/get-pdf.pl?%2Fdownloads%2Fawards%2Fintlhonor.pdf |archive-url=https://web.archive.org/web/20110717125010/http://www.sme.org/cgi-bin/get-pdf.pl?/downloads/awards/intlhonor.pdf |url-status=dead |archive-date=July 17, 2011 |title=Unknown}}
- Lawrence Technological University - Veraldi Instructional Technology Resource Center (VITRC){{cite web | url=http://www.ltu.edu:90/vitrc/ | archive-url=https://web.archive.org/web/20100531195007/http://www.ltu.edu:90/vitrc/ | archive-date=2010-05-31 | title=The Veraldi Instructional Technology Resource Center | access-date=2024-01-04}}
See also
References
{{Reflist}}
{{DEFAULTSORT:Veraldi, Lewis}}
Category:American people of Italian descent
Category:People from Livonia, Michigan
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