Liberty Alliance LLC
{{Short description|American Christian website media company}}
{{Notability|1=Companies|date=August 2023}}
{{Infobox company
| name = Liberty Alliance
| logo =
| type = Privately held company
| industry = Misinformation
| founded = {{Start date |2008}}
| founder =
| defunct = {{End date|2017}}
| fate =
| hq_location_city = Atlanta, Georgia
| hq_location_country = United States
| area_served = United States
| key_people =
| products = Christian websites, publishing, media
| owner =
| num_employees =
| num_employees_year =
| website =
}}
Liberty Alliance is a private United States company with its headquarters in Atlanta, Georgia. It operated a collection of conservative and Christian websites.
In August 2012, Inc. magazine ranked Liberty Alliance number 576 on its sixth annual Inc. 5000, which is a ranking of the nation's fastest-growing private companies. It was also ranked number 12 in the fastest-growing top media companies category and ranked the 20th fastest-growing private company in the Atlanta, Georgia area.[http://www.inc.com/profile/liberty-alliance Inc. Magazine - Liberty Alliance Company profile][http://www.inc.com/inc5000/list/industry/media Top Media Companies on the 2012 Inc. 5000][http://www.inc.com/inc5000/list/metro/atlanta Top Companies in the Atlanta Metro Area on the 2012 Inc. 5000]{{Cite web |url=http://libertyalliance.com/liberty-alliance-llc-ranks-no-576-on-the-2012-inc-5005000-12-in-the-media-industry/ |title=LIBERTY ALLIANCE, LLC Ranks No. 576 on the 2012 Inc. 500{{!}}5000 – #12 in the Media Industry |access-date=2013-04-19 |archive-date=2013-04-21 |archive-url=https://web.archive.org/web/20130421040140/http://libertyalliance.com/liberty-alliance-llc-ranks-no-576-on-the-2012-inc-5005000-12-in-the-media-industry/ |url-status=dead }}
The Liberty Alliance publishes books through an imprint called White Hall.{{cite book|last1=Ingersoll|first1=Julie J.|author-link=Julie Ingersoll|title=Building God's Kingdom: Inside the World of Christian Reconstruction|date=2015|publisher=Oxford University Press|isbn=9780199913787|pages=187–188|url=https://books.google.com/books?id=cPGpCQAAQBAJ&pg=PA187|language=en}}
History
The company was founded following the 2008 United States presidential election to oppose the policies of President Barack Obama. During the 2012 United States presidential election, it participated in a grassroots effort to oppose Obama's election by placing sticky notes at various gas stations criticizing the increased price of gasoline since he took office.{{Cite news |date=April 9, 2012 |title=Gas-pump push-back - Fleeced Americans send message to Obama one note at a time |pages=B2 |work=The Washington Times |via=NewsBank}}
During the 2016 United States presidential election, the company became active in promoting the election of President Donald Trump. It primarily used Facebook, creating 176 different pages to promote conservative ideas and Trump's candidacy. Writers for the company wrote articles which were then linked to from the company's Facebook pages. A report in The Financial Times cited the company as an example of the misinformation spreading online during the campaign.{{Cite news |last=Nicalaou |first=Anna |date=November 26, 2016 |title=Alt-news sites face post-election identity crisis |pages=10 |work=The Financial Times |url=https://www.ft.com/content/12b8f058-b229-11e6-a37c-f4a01f1b0fa1 |via=NewsBank}} The company closed in 2017.{{Cite news |last=Timberg |first=Craig |last2=Dwoskin |first2=Elizabeth |last3=Tran |first3=Andrew Ba |date=October 7, 2018 |title=Offensive Online Ad Content Not Easy to Stop |pages=4 |work=Valley News |location=Lebanon, NH |via=NewsBank}}
Company leadership
- Brandon Vallorani, founder{{Cite web |url=http://libertyalliance.com/about-us/ |title=Liberty Alliance - About us |access-date=2013-04-19 |archive-date=2013-04-21 |archive-url=https://web.archive.org/web/20130421040121/http://libertyalliance.com/about-us/ |url-status=dead }}
- Jared Vallorani, chief executive officer
- Tracey Lee, chief financial officer
- Kenny Rudd, business manager
- Joe Weathers, VP, marketing
- Ted Slater, VP, website development