Libresse
{{Short description|Feminine hygiene brand}}
{{infobox brand
| logo = Libresse-brand-logo.png
| name = Libresse
| image =
| type = Feminine hygiene
| currentowner = Essity
| origin = Stockholm, Sweden
| introduced = 1940s
| discontinued =
| related =
| markets = Worldwide
| previousowners =
| trademarkregistrations =
| ambassador =
| tagline =
| website = [https://www.libresse.com libresse.com]
}}
Libresse is a brand of Essity, specializing in products for period and daily intimate care. Libresse is a global brand, operating under a number of different names in local markets – Bodyform, Nana, Nuvenia, Saba, Nosotras, Libresse, and Libra.{{cite web |url=https://www.libresse.com/ |title=Home |website=libresse.com}}
Essity (formerly SCA), which is the parent company of Libresse, was founded in Sweden in 1929 by Ivar Kreuger as a paper packaging company. The company is a global hygiene and health company, conducting sales in approximately 150 countries.{{Cite web|url=https://www.essity.com/company/essity-at-a-glance/|title = Essity at a Glance}}
Products
Libresse creates a range of products to support period and daily intimate care, from pads, liners, washes, wipes, menstrual cups and period pants. Their products provide protection across a range of flows, fits and needs.{{Cite web|url=https://www.bodyform.co.uk/shop-our-products/|title=Our products}}
Marketing
Since 2017, Libresse has made a name for itself with its taboo-busting advertising campaigns on topics surrounding women's bodies and health.{{Cite web|url=https://www.creativereview.co.uk/libresse-ad-womb-stories/|title = Libresse's new ad is a rallying cry for every woman's story to be heard|date = 2 July 2020}} The brand often uses creativity to subvert shame and break down stigma, in line with their purpose.{{Cite web|url=https://www.campaignlive.co.uk/article/praise-vulva-bodyform-amv-used-creativity-subvert-shame/1663234|title=In praise of the vulva: Bodyform and AMV used creativity to subvert shame}} Given that these campaigns push boundaries and contain intimate moments, several have caused some controversy at launch.{{Cite web|url=https://www.lbbonline.com/news/viva-la-joyful-rebellion-and-la-vulva|title = Viva la 'Joyful Rebellion' (And la Vulva) | LBBOnline}}{{Cite web|url=https://www.ccn.com/nearly-nsfw-viva-la-vulva-ad-triggers-prudish-outrage-in-france/|title=Nearly-NSFW 'Viva la Vulva' Ad Triggers Prudish Outrage in France|date=11 October 2019}}{{Cite web|url=https://www.huffingtonpost.co.uk/entry/bodyform-redfit-campaign-periods-in-sport_uk_575175abe4b0b23a261a286b|title=Bodyform's Kick-Ass Campaign Empowers Women to Enjoy Sport on Their Period|date=3 June 2016}}
References
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