LimeLife
{{Short description|American multi-level marketing company}}
{{Missing information|Basic company data (number of employees, revenue & profits, ownership (public/private), business model)|date=September 2008}}
LimeLife Inc. is an American privately held digital media company based in the San Francisco Bay Area. Investors include U.S. Venture Partners, Rustic Canyon Partners, Core Capital, Monitor Ventures and i-Hatch Ventures.
History
LimeLife was founded in 2005 as a mobile publisher in the U.S. exclusively focused on the women's market.Elizabeth Woyke, Forbes.com: [https://archive.today/20120731141119/http://www.forbes.com/2008/08/22/mobilephones-mars-venus-tech-wire-cx_ew_0822mobile.html?partner=email "Calling Venus, Calling Mars"], August 22, 2008San Francisco Business Times: [http://www.bizjournals.com/sanfrancisco/stories/2005/08/08/story2.html "Reaching women on the phone"], August 5, 2005 LimeLife’s mobile content is distributed through the major wireless carriers in the U.S. and includes games, lifestyle applications and text alerts, and fashion wallpapers.
In December 2007, LimeLife was selected as one of Red Herring's 100 most innovative companies in the world.Red Herring: [http://www.herringevents.com/global07/redherring100_winners.html Red Herring 100 Winners] {{webarchive|url=https://web.archive.org/web/20090709034706/http://www.herringevents.com/global07/redherring100_winners.html |date=2009-07-09 }}, December 4, 2007
In 2008, LimeLife expanded its product offering to include openly accessible lifestyle content across multiple platforms: web, mobile web, and widgets.FashionNews.com: [http://www.fashionnews.com/2008/06/12/limelife-launches-womens-lifestyle-content-site-for-the-mobile-web/ “LimeLife Launches Women’s Lifestyle Content Site for the Mobile Web”] {{webarchive|url=https://web.archive.org/web/20090106004655/http://www.fashionnews.com/2008/06/12/limelife-launches-womens-lifestyle-content-site-for-the-mobile-web/ |date=2009-01-06 }}, June 12, 2008
LimeLife's website now redirects users to the Total Beauty Media website.
Site description
Limelife has both web and mobile web site destinations. These sites feature a daily menu of content that includes celebrity news, fashion and beauty trends, music, movie, and TV reviews, dating advice, and daily horoscopes. In addition, the website includes social shopping functionality called MySnaps.