Linked by Air
Linked by Air is a design and technology firm in Dumbo, Brooklyn founded in 2005 by Tamara Maletic and Dan Michaelson. The two had previously studied together in the Yale University School of Art graphic design program.{{Cite web |title=Digital Strategies in Genre Defining-Magazines {{!}} Interview with Dan Michaelson |url=https://digital-strategies.ma-ad.ch/interview/interview-with-dan-michaelson/ |access-date=2023-08-30 |website=digital-strategies.ma-ad.ch}} The firm's approach to design emphasizes change, growth, and modularity.{{Cite web |last=Magazine |first=Smithsonian |title=Users Design Their Own Journeys in New Digital Exhibition Platform |url=http://www.smithsonianmag.com/blogs/cooper-hewitt-smithsonian-design-museum/2022/02/01/users-design-their-own-journey-in-new-digital-exhibition-platform/ |access-date=2023-08-30 |website=www.smithsonianmag.com |language=en}}{{Cite web |date=2014-06-23 |title=Linked by Air |url=https://lvl3official.com/spotlight-linked-by-air/ |access-date=2023-08-30 |website=LVL3 |language=en-US}}
Linked by Air is best known for designing and developing digital products such as websites, mobile apps, and physical-digital experiences.{{Cite web |last=Lambert |first=Eleanor |date=2016-11-04 |title=Snap Back to Reality with an iOS App for Digital "Rubbings" |url=https://www.vice.com/en/article/snap-back-to-reality-ios-app-digital-rubbings/ |access-date=2023-08-30 |website=Vice |language=en}} It also creates brand identities and wayfinding systems.{{Cite journal |last=Linked by Air with Lana Cavar |date=2010 |title=Identity for Zagreb Dance Center |journal=Graphic Magazine |volume=#13 (Visual Identity Issue)}} The firm works with cultural and academic institutions, businesses, and non-profit organizations internationally, and is known for its impact on cultural organizations in New York City. Notable clients include the Brooklyn Public Library, Columbia GSAPP, The Shed, Whitney Museum of American Art, Het Nieuwe Instituut, Smithsonian Institution, Printed Matter and Yale University.{{Cite journal |last=Linked by Air |date=2011 |title=Screen Saviours |journal=Graphik Magazine |volume=#188 |pages=86–89}}{{Cite web |last=Murphy |first=Jack |date=2023-07-27 |title=A catalogic exhibit at the Brooklyn Public Library tells Jay-Z’s story |url=https://www.archpaper.com/2023/07/impressive-catalogic-exhibit-brooklyn-public-library-tells-jay-z-story/ |access-date=2023-08-30 |website=The Architect’s Newspaper |language=en-US}}{{Cite web |title=Visible Shadows and Shared Surfaces: A Conversation with Linked by Air {{!}} Paprika! |url=https://yalepaprika.com/folds/an-image-for-the-present/visible-shadows-and-shared-surfaces-a-conversation-with-linked-by-air |access-date=2023-08-30 |website=yalepaprika.com}}
Members of the studio are also known for their teaching practices, including at Yale, Parsons School of Design, and Pratt Institute.
Notable work and recognition
Among the studio's earliest works is the 2006 website for the Yale University School of Art, which allows all students, staff, and faculty to edit every page of the site without training, using a modular content management system.{{Cite web |title=Home |url=https://www.art.yale.edu/ |access-date=2023-09-11 |website=Yale School of Art |language=en}} As of 2018, it had been modified by over 800 editors at the school.{{Citation |title=Dan Michaelson: "Living Archives" |url=https://www.youtube.com/watch?v=ZnT8V10O69A |publication-date=2018-03-10 |access-date=2023-09-11 |publication-place=youtube.com |publisher=Columbia GSAPP |language=en |format=video}} The website won an award in experience design in the AIGA 365 competition in 2007.{{Cite web |title=AIGA Design Archives: Yale University School of Art|url=https://designarchives.aiga.org/#/entries/linked%20by%20air/_/detail/relevance/asc/1/7/8941/yale-university-school-of-art-httpartyaleedu/1 |access-date=2023-09-11 |website=designarchives.aiga.org}} Linked by Air won a second award in experience design that same year for the camera-based physical-digital experience, Prada Mirrors, commissioned by the design firm 2x4 for the Prada “epicenter” in Manhattan's Soho neighborhood.{{Cite web |title=AIGA Design Archives: Prada New York epicenter digital mirrors |url=https://designarchives.aiga.org/#/entries/linked%20by%20air/_/detail/relevance/asc/0/7/8942/prada-new-york-epicenter-digital-mirrors/1 |access-date=2023-09-11 |website=designarchives.aiga.org}}{{Cite book |last=Rock |first=Michael |title=Multiple Signatures: On Designers, Authors, Readers and Users |publisher=Rizzoli |year=2013 |isbn=978-0847839735 |pages=353–364}}
Significant projects include the website of the Whitney Museum of American Art, designed in 2009{{Cite web |title=Archives & Museum Informatics: Museums and the Web 2010: Papers: Helal, D. et al., Barn Raising: Building a Museum Web Site Using Custom Wiki Tools |url=https://www.museumsandtheweb.com/mw2010/papers/helal/helal.html |access-date=2023-09-11 |website=www.museumsandtheweb.com}}{{Cite web |date=2009-11-11 |title=THE WHITNEY TO LAUNCH REDESIGNED AND EXPANDED WHITNEY.ORG ON THURSDAY, NOVEMBER 12: New Website Features Commissioned Series of Internet Art Projects |url=https://whitneymedia.org/assets/generic_file/664/website_release_final_final.pdf |access-date=2023-09-11}} and revisited in 2013, in anticipation of the museum's move into its new building.{{Cite web |title=Archives & Museum Informatics: Museums and the Web 2010: Papers: Helal, D. et al., Barn Raising: Building a Museum Web Site Using Custom Wiki Tools |url=https://www.museumsandtheweb.com/mw2010/papers/helal/helal.html |access-date=2023-09-11 |website=www.museumsandtheweb.com}}{{Cite news |last=King |first=Emily |date=2013-01-11 |title=New Identity |language=en |work=Frieze |issue=160 |url=https://www.frieze.com/article/new-identity |access-date=2023-09-11 |issn=0962-0672}} That website features a “sunset” every night, experienced by all visitors to the website at the same time.{{Cite web |last=Dafoe |first=Taylor |date=2020-07-22 |title=All the Artworks on the Whitney Museum's Website Have Been Boarded Up in a New Gesture by the Anonymous 'American Artist' |url=https://news.artnet.com/art-world/american-artist-whitney-museum-1896561 |access-date=2023-09-11 |website=Artnet News |language=en-US}} New sunsets have been commissioned seasonally from artists including LaTurbo Avedon, Kristen Lucas, American Artist, Rafaël Rozendaal, and Jodi.{{Cite web |title=Sunrise/Sunset |url=https://whitney.org/artport/sunrise-sunset |access-date=2023-09-11 |website=whitney.org |language=en}}
In 2012, the studio was awarded the Jury Prize of the Brno Graphic Design Biennial.{{Cite web |title=Graham Foundation > Grantees > Canadian Centre for Architecture |url=http://grahamfoundation.org/grantees/5214-archaeology-of-the-digital-series |access-date=2023-09-11 |website=grahamfoundation.org}}
Working with the Hirshhorn Museum and Sculpture Garden, Linked by Air built Smithsonian Hi, a mobile web-based museum guide that uses real-time image recognition to let users learn more about objects on view.{{Cite web |last=Locker |first=Melissa |date=2018-06-28 |title=Let Damien Hirst and Yayoi Kusama art-splain their work with this high-tech museum guide |url=https://www.fastcompany.com/90177994/hirshhorn-museums-new-interactive-guide-swaps-docents-for-image-recognition-tech |access-date=2023-09-11 |website=Fast Company}}{{Cite web |last=Kraus |first=Rachel |date=2018-06-27 |title=Finally, a mobile guide that makes pulling your phone out in a museum worth it |url=https://mashable.com/article/hirshhorn-eye-museum-companion |access-date=2023-09-11 |website=Mashable |language=en}} The platform was later also adopted by the National Museum of African Art and the National Museum of African American History and Culture.{{Cite web |date=2019-11-19 |title=Expanding the vision: A replicable approach to in-museum digital experiences |url=https://mcn.edu/resources/expanding-the-vision-a-replicable-approach-to-in-museum-digital-experiences/ |access-date=2023-09-11 |website=MCN |language=en-US}}
In 2021, the firm developed signage and environmental graphics for the Brooklyn Public Library's new Adams Street branch in Dumbo, the first new public library built in Brooklyn since 1983. The exterior of the library is painted with the label “LIBRARY” in very large white letters, visible from across the East River.{{Cite news |last=Kimmelman |first=Michael |date=2023-03-10 |title=As New York Weighs Library Cuts, Three New Branches Show Their Value |language=en-US |work=The New York Times |url=https://www.nytimes.com/2023/03/10/arts/design/new-york-brooklyn-libraries-lifelines.html |access-date=2023-09-11 |issn=0362-4331}}{{Cite web |last=Hickman |first=Matt |date=2021-10-13 |title=WORKac’s Adams Street Library makes its DUMBO debut |url=https://www.archpaper.com/2021/10/workacs-adams-street-library-makes-its-dumbo-debut/ |access-date=2023-09-11 |website=The Architect’s Newspaper |language=en-US}}
In 2022, Linked by Air helped the Cooper Hewitt, Smithsonian Design Museum develop a non-linear digital platform for its exhibitions. The first use of the platform was the digital complement to the museum's physical exhibition about American fashion designer Willi Smith.{{Cite web |date=2022-04-13 |title=How Linked By Air Helped Cooper Hewitt Rethink Online Exhibitions |url=https://eyeondesign.aiga.org/how-linked-by-air-helped-cooper-hewitt-rethink-online-exhibitions/ |access-date=2023-09-11 |website=Eye on Design |language=en-US}}{{Cite news |last=Magazine |first=Smithsonian |title=Users Design Their Own Journeys in New Digital Exhibition Platform |language=en |url=https://www.smithsonianmag.com/blogs/cooper-hewitt-smithsonian-design-museum/2022/02/01/users-design-their-own-journey-in-new-digital-exhibition-platform/ |access-date=2023-09-11}}
References
External links
- [https://www.linkedbyair.net/ Official site]
- [https://www.art.yale.edu Yale School of Art's website]
Category:Design companies of the United States