List of Target brands
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Target Corporation, like many large retail and grocery chain stores, offers private brands.
Apparel brands
= Men's =
- Goodfellow & Co., men's clothing, accessories, and grooming products{{Cite web |date=2019-06-03 |title=What Target's expansion of private label Goodfellow and Co means for competitors |url=https://www.glossy.co/beauty/what-targets-expansion-of-private-label-goodfellow-and-co-means-for-competitors/ |access-date=2023-09-06 |website=Glossy |language=en}}
- Original Use, "street style" men's clothing{{Cite web |date=2018-05-24 |title=Target Is Launching a 'Street-Style' Line. Here's What You Need to Know. |url=https://www.esquire.com/style/mens-fashion/a20898165/target-original-use-mens-street-style-brand/ |access-date=2023-09-06 |website=Esquire |language=en-US}}
= Women's =
- Universal Thread, denim-based women's clothing{{Cite web |date=2018-01-15 |title=Here's Your First Look at Target's Inclusive New Fashion Line |url=https://www.glamour.com/gallery/universal-thread-target-lookbook |access-date=2023-09-06 |website=Glamour |language=en-US}}
- Wild Fable, women's clothing brand targeting gen-Z{{Cite web |date=2018-08-01 |title=Target Is Launching Another Fashion Brand—And It's So '90s |url=https://www.glamour.com/gallery/wild-fable-target-fashion-brand |access-date=2023-09-06 |website=Glamour |language=en-US}}
- Prologue, a line of sophisticated female clothing{{Cite web |date=2018-09-05 |title=Target Is Launching a New Workwear-Focused Fashion Brand |url=https://www.glamour.com/gallery/prologue-target-workwear-fashion-brand |access-date=2023-09-06 |website=Glamour |language=en-US}}
- Auden, an intimates and lingerie exclusive brand{{Cite web |title=Finding the Perfect Bra—and More—Is Now Easier and More Affordable at Target |url=http://corporate.target.com/article/2019/02/intimates-and-sleepwear |access-date=2023-09-06 |website=Target Corporate |language=en}}
- Stars Above, an in-house brand for sleepwear
- Colsie, an intimates and loungewear brand
- Xhilaration, a line of intimate and sleepwear, along with swimwear
- JoyLab, a fitness-clothing line for women{{Cite web |last=Hamanaka |first=Kari |date=2017-09-18 |title=Target Aims for Bull's-eye in Brand Retool |url=https://wwd.com/business-news/retail/how-target-teamed-with-clique-media-group-to-develop-joylab-10989043/ |access-date=2023-09-06 |website=WWD |language=en-US}}
- A New Day, a clothing line of general women's clothing{{Cite web |date=2017-08-29 |title=See Target's new women's line, which comes in sizes XXS to 4X |url=https://www.today.com/style/new-day-target-s-new-women-s-clothing-line-all-t115665 |access-date=2023-09-06 |website=TODAY.com |language=en}}
= General =
- All in Motion, a line of activewear with options for both men and women{{Cite web |last=Edelson |first=Sharon |title=If You're Ready To Get Moving, Try Target's Newest $1B Brand |url=https://www.forbes.com/sites/sharonedelson/2021/02/08/if-youre-ready-to-get-moving-try-targets-newest-1b-brand/ |access-date=2023-09-06 |website=Forbes |language=en}}
- PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.{{Cite web |title=Target Brands : PRIDE : Target |url=https://www.target.com/c/pride/target-brands/-/N-5589fZxmf9o |access-date=2023-10-31 |website=www.target.com |language=en-US}}
= Youth and Infants =
- Cat and Jack, a children's line of apparel and accessories{{Cite web |title=Target overhauls kids apparel line under new Cat & Jack brand |url=https://www.retaildive.com/news/target-overhauls-kids-apparel-line-under-new-cat-jack-brand/422289/ |access-date=2023-09-06 |website=Retail Dive |language=en-US}}
- Cloud Island, a baby's line of bedding and clothing{{Cite web |title=Cloud Island at Target |url=https://www.brandvisiongroup.com/cloud-island |access-date=2023-09-06 |website=Brand Vision Group |language=en-US}}
Grocery brands
- Good & Gather, a food and beverage brand, replaced Archer Farms, Sutton & Dodge, and Simply Balanced{{Cite web |title=Good & Gather : Target |url=https://www.target.com/b/good-gather/-/N-yfqzk |access-date=2023-09-06 |website=www.target.com |language=en-US}}
- Favorite Day, specialty foods, drinks, treats, and snacks{{Cite web |last=PYMNTS |date=2021-03-09 |title=Target To Roll Out 'Favorite Day' Food And Beverage Brand |url=https://www.pymnts.com/news/retail/2021/target-to-roll-out-favorite-day-food-and-beverage-brand/ |access-date=2023-09-06 |website=www.pymnts.com |language=en-US}}
- Favorite Day Bakery, baked goods
- Market Pantry, value grocery products{{Cite web |title=Market Pantry : Target |url=https://www.target.com/b/market-pantry/-/N-85ceg |access-date=2023-09-06 |website=www.target.com |language=en-US}}
Seasonal brands
- Wondershop, a Christmas decoration brand{{Cite web |title=Wondershop : Target |url=https://www.target.com/b/wondershop/-/N-st5r5 |access-date=2023-09-06 |website=www.target.com |language=en-US}}
- Hyde and Eek! Boutique, a Halloween decoration brand{{Cite web |title=Hyde & EEK! Boutique : Target |url=https://www.target.com/b/hyde-eek-boutique/-/N-sxsyj |access-date=2023-09-06 |website=www.target.com |language=en-US}}
Housewares and other brands
- Boots & Barkley, a pet food and supply line
- Embark, an outdoor gear line of camping and travel equipment
- Room Essentials, a low-end home-goods line
- Brightroom, a line of storage solutions{{Cite web |title=Target launches new private label home organization line |url=https://storebrands.com/target-launches-new-private-label-home-organization-line |access-date=2023-09-06 |website=Store Brands |language=en}}
- Threshold, a premium furniture line
- Heyday, a line of electronic accessories{{Cite web |date=2023-01-30 |title=Heyday, Target's first exclusive electronics brand, is now offering a 50% discount on several of its goods |url=https://www.gadgetany.com/news/heyday-targets-first-exclusive-electronics-brand-is-now-offering-a-50-discount-on-several-of-its-goods/ |access-date=2023-09-06 |website=GadgetAny |language=en-US}}
- Pillowfort, a children's line of bedding
- Mondo Llama, a line of arts and crafts
- Project 62, a household-goods line placed alongside Room Essentials
- Hearth and Hand, a home and lifestyle brand, in collaboration with designer Joanna Gaines{{Cite web |title=Target Announces Hearth & Hand with Magnolia, A Partnership with Chip and Joanna Gaines |url=http://corporate.target.com/press/releases/2017/09/target-announces-hearth-hand-with-magnolia-a-partn |access-date=2023-09-06 |website=Target Corporate |language=en}}
- Opalhouse, eclectic home decor
- Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
- Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
- Gigglescape, a children's toy brand{{Cite web |title=Our Adorable New Toy Brand, Gigglescape, Will Have Kids Smiling from Ear to Ear |url=https://corporate.target.com/news-features/article/2024/03/gigglescape |access-date=2024-12-31 |website=corporate.target.com |language=en}}
- Up&Up, essential general commodities{{cite web|last=Schwarz|first=Hunter|url=https://www.fastcompany.com/91271515/target-up-and-up-rebrand|title=Target's colorful Up&Up rebrand aims for more shelf appeal|work=Fast Company|date=February 5, 2025|accessdate=March 7, 2025}}
Corporate
- Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.{{Cite web |title=Target Bullseye Shop |url=https://www.bullseyeshop.com/bullseyeshop |access-date=2023-10-31 |website=www.bullseyeshop.com}}