Lit Brothers#Repurposing of flagship store

File:Lit Brothers Store west end octagonal tower.jpg

File:Lit Brothers1905.jpg

In 1891, Rachel P. Lit (1858-1919, later surnamed Weddel, still later Arnold) opened a women's clothing shop on the corner of Market and N. 8th Streets. With the administration and innovative advertising techniques of her brothers, Colonel Samuel David Lit (1859-1929) and Jacob David Lit (1872-1950), their small store soon became one of the largest retail stores in Philadelphia.

From 1895 to 1907, the store continued to expand, with the company taking over the remaining buildings on the North side of the block on Market between 7th and 8th Streets – including the J. M. Maris Dry Goods Store, the Bailey Store, and the J. B. Lippincott publishing house – and adding new buildings on the corners at either end of the block designed to blend in with the existing buildings.

With alterations and additions, the Lit Brothers Store became the only full block of Victorian architecture in Philadelphia, composed of 33 buildings constructed between 1859 and 1918, with a common interior. The new buildings and the alterations were designed by Charles M. Autenrieth and Edward Collins.{{Cite book |last=Webster |first=Richard |year=1976 |title=Philadelphia Preserved: Catalog of the Historic American Buildings Survey |location=Philadelphia |publisher=Temple University Press |pages=82–83 |isbn=9780877220893}}{{cite philarch}}, p.59{{cite philarchmit}}, p.77

Although the store on Market Street was often called the "cast-iron building", only two of original building's facades at 719-721 Market and 714-718 Arch Street are cast iron. The other buildings are brick, faced with marble or granite. The two end buildings are brick and terra-cotta, with galvanized iron trim and octagonal towers. The uniformity of the entire Renaissance Revival-style facade is supported by the use of a classical arch window in all of the buildings, which are painted the same color.

The company was purchased in 1928 by Albert M. Greenfield's Bankers Securities Corporation and was eventually merged into its City Stores Company – now CSS Industries, Inc. – a retail holding company consisting of stores located in urban centers throughout the south and east, such as the W & J Sloane furniture store, and the Washington, D.C.–based department store chain Lansburgh's.[http://www.fundinguniverse.com/company-histories/CSS-Industries-Inc-Company-History.html CSS Industries Inc. - Company History (accessed Aug 29, 2008).] In 1962, they purchased the suburban locations of Snellenburg's, another Philadelphia department store chain owned by Bankers Securities Corporation, which was closed in 1963. The Lit Brothers chain closed in 1977.

Lits joined its fellow Center City department stores in presenting a Christmas season exhibit when, in 1962, it opened the Enchanted Colonial Village. The Village, designed by Philadelphia display designer Thomas Comerford, cost approximately $1 million (equivalent to ${{Inflation|US|1|1961}} million in {{Inflation/year|US}}). It was built by German toy manufacturer Christian Hofmann of Bad Rodach, West Germany. This room-by-room display of a colonial-era Christmas ran each year from Thanksgiving to New Year's Eve, and remained until the final Christmas season in 1976.

The exhibit itself was bought from liquidators for $35,000 by the Sun Oil Company, who later donated it to the Atwater Kent Museum. It has since been restored, and since 2001 sections are displayed around the holiday season at the Please Touch Museum. The Please Touch Museum donated the entire Lit Brothers Enchanted Colonial Village to the American Treasure Tour Museum in Oaks, Pennsylvania. As of December 2019, the American Treasure Tour Museum is in the process of rebuilding the entire display and featuring it as a permanent part of their collection.[http://members.aol.com/robotweb/villagehistory.html History of the Enchanted Colonial Village (accessed Aug 29, 2008).]{{cite web |last1=Knickerbocker |first1=Ken |title=Lit Bros. Holiday Village Finds Its New Home at American Treasure Tour Museum in Oaks |url=https://montco.today/2022/02/lit-bros-holiday-village-finds-its-new-home-at-american-treasure-tour-museum-in-oaks/ |website=Montco.Today |date=February 28, 2022}}

File:Lit Brothers Store east end 7th Street.jpg

File:Lit Brothers Store Market Place East entrance 701 Market Street.jpg

Lits saw the growing demand for suburban locations, and started building stores in mall locations around the greater Philadelphia market, including southern New Jersey. Lits also operated a store in nearby downtown Camden, and Lits was the only one of Philadelphia's department stores to maintain a branch along the New Jersey Shore, when it acquired the Blatt Department Store in downtown Atlantic City, and re-branded this location as Lits. Additional suburban locations were added with the acquisition of Snellenburg's in 1962.

Faced with growing competition in a changing retail landscape, Lit Brothers closed its doors in April 1977.{{cite book |last1=Arrigale |first1=Lawrence M. |last2=Keels |first2=Thomas H. |title=Philadelphia's Golden Age of Retail |date=2012 |publisher=Arcadia Publishing |pages=120–121}}

Prominent suburban branch stores in the Philadelphia area included Bensalem, Pennsylvania, Plymouth Meeting, Pennsylvania, Willow Grove, Pennsylvania, Wyomissing, Pennsylvania, and Voorhees Township, New Jersey.{{citation needed|date = April 2023}}

After the chain closed in 1977, the full-block flagship store was vacant until the late 1980s. In November 1985, Mellon Bank committed to a 25-year lease for half of the building's space. The building was redeveloped as office and commercial space by Growth Properties. The project was designed by Burt Hill Kosar Rittelmann Associates and John Milner Associates. The building reopened in 1987 as Mellon Independence Center, named after its principal occupant, the regional headquarters for Mellon Bank, and featured retail stores on the street level, and a food court on the lower level.{{cite news |title=PHILADELPHIA STORE WEARS NEW HAT |url=https://www.nytimes.com/1987/10/25/us/philadelphia-store-wears-new-hat.html |publisher=New York Times |date=October 25, 1987}}

The historic {{convert|720000|sqft|m2|adj=on}} building was put on the market in 2007, with an asking price of $70 million (~${{Format price|{{Inflation|index=US-GDP|value=70000000|start_year=2007}}}} in {{Inflation/year|US-GDP}}).[http://www.bizjournals.com/philadelphia/stories/2007/12/10/newscolumn1.html?jst=s_cn_hl "Landmark Lit Brothers building for sale; might go for $70M", Philadelphia Business Journal, by Natalie Kostelni, Dec. 7, 2007.] The main entrance, addressed as 701 Market Street, carried the name Market Place East, but was renamed the Lits Building in June 2013.{{cite news |last1=Kostelni |first1=Natalie |title=Lits building is rebranded ... as Lits |url=https://www.bizjournals.com/philadelphia/print-edition/2013/06/28/lits-building-is-rebranded-as-lits.html |publisher=Philadelphia Business Journal |date=June 28, 2013}} Five Below moved their headquarters to the Lits Building in 2018.{{Cite web|url=https://www.inquirer.com/philly/business/retail/five-below-moves-wowtown-market-street-20180216.html|title=Five Below moves into 'Wowtown' on Market Street|last=Parmley|first=Suzette|website=inquirer.com}}

As of 2020, a Lit Brothers neon sign labels the main entrance. The sign reading "Hats Trimmed Free of Charge" can still be seen today on the façade of the redeveloped flagship building.

Notes

{{reflist}}

{{Commons category}}

• {{HABS |survey=PA-1438 |id=pa0971 |title=Lit Brothers Store, 701-739 Market Street, Philadelphia, Philadelphia County, PA |photos=3 |data=3 |cap=1}}
• {{Philadelphia Architects and Buildings |pj=12477 |Lit Brothers Store}}

{{National Register of Historic Places in Pennsylvania|state=collapsed}}

Category:Commercial buildings completed in 1893

Category:Commercial buildings on the National Register of Historic Places in Pennsylvania

Category:Historic American Buildings Survey in Philadelphia

Category:Defunct department stores based in Philadelphia

Category:Companies based in Philadelphia

Category:Colonial Revival architecture in Pennsylvania

Category:Defunct companies based in Pennsylvania

Category:Retail companies established in 1893

Category:1893 establishments in Pennsylvania

Category:Companies disestablished in 1977

Category:1977 disestablishments in Pennsylvania

Category:Market East, Philadelphia

Category:Department stores on the National Register of Historic Places

Category:National Register of Historic Places in Philadelphia

Category:Market Street (Philadelphia)