Litex Motors
{{Infobox company
| name = Litex Motors
| logo = Litex Motors logo.png
| logo_size = 200px
| type = Private
| foundation = 2008
| founder = Grisha Ganchev
| area_served = Bulgaria, North Macedonia, Italy, Romania, Serbia.
| key_people = Iliya Terziev (Director)
| industry = Automotive
| products = Automobiles
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent =
| subsid =
| homepage = {{URL|greatwall.bg}}
| footnotes =
}}
File:Sofia_2012_car_Great_Wall_IMG_4847.jpg C10 in Sofia, Bulgaria]]
Litex Motors is an automobile manufacturing company based in Sofia, Bulgaria, and the official partner of Great Wall Motors in Bulgaria. It assembles vehicles of the Chinese manufacturer at the jointly developed facility located in Bahovitsa, near Lovech, Bulgaria.{{cite web|title=Great Wall Motor's Bulgaria KD Plant Officially Put into Production |url=http://www.gwm.com.cn/en/newsDetail_1256111095687_1329891562312.html |publisher=Great Wall Motors |date=22 February 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120623183741/http://gwm.com.cn/en/newsDetail_1256111095687_1329891562312.html |archivedate=23 June 2012 }}
Products and marketing
It began manufacturing the Voleex C10 hatchback from knock-down kits in February 2012, in the first half of 2013, the Steed 5 was added to the line-up,{{cite web|title=1 година производство автомобили Great Wall в България|url=http://greatwall.bg/novini/1-%D0%B3%D0%BE%D0%B4%D0%B8%D0%BD%D0%B0-%D0%BF%D1%80%D0%BE%D0%B8%D0%B7%D0%B2%D0%BE%D0%B4%D1%81%D1%82%D0%B2%D0%BE-%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D0%B8-great-wall-%D0%B2-%D0%B1/|publisher=Litex Motors|language=Bulgarian|date=22 February 2013|access-date=19 April 2013|archive-url=https://web.archive.org/web/20160307203314/http://greatwall.bg/novini/1-%d0%b3%d0%be%d0%b4%d0%b8%d0%bd%d0%b0-%d0%bf%d1%80%d0%be%d0%b8%d0%b7%d0%b2%d0%be%d0%b4%d1%81%d1%82%d0%b2%d0%be-%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%be%d0%b1%d0%b8%d0%bb%d0%b8-great-wall-%d0%b2-%d0%b1/|archive-date=7 March 2016|url-status=dead}} and in November 2013, the Hover H6.{{cite web|title=Българските автомобили на път към Европа|url=http://greatwall.bg/novini/%D0%B1%D1%8A%D0%BB%D0%B3%D0%B0%D1%80%D1%81%D0%BA%D0%B8%D1%82%D0%B5-%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D0%B8-%D0%BD%D0%B0-%D0%BF%D1%8A%D1%82-%D0%BA%D1%8A%D0%BC-%D0%B5%D0%B2%D1%80/|publisher=Litex Motors|language=Bulgarian|date=16 December 2013|access-date=3 January 2014|archive-url=https://web.archive.org/web/20170701031224/http://greatwall.bg/novini/%D0%B1%D1%8A%D0%BB%D0%B3%D0%B0%D1%80%D1%81%D0%BA%D0%B8%D1%82%D0%B5-%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D0%B8-%D0%BD%D0%B0-%D0%BF%D1%8A%D1%82-%D0%BA%D1%8A%D0%BC-%D0%B5%D0%B2%D1%80/|archive-date=1 July 2017|url-status=dead}}
On the Bulgarian market, the company has sold the Voleex C10, Steed 5 and Hover H5 models,{{cite web|title=Галерия модели |trans-title=Models gallery |url=http://www.greatwall.bg/galeriya.html |publisher=Litex Motors |accessdate=25 December 2012 |language=Bulgarian |url-status=dead |archiveurl=https://web.archive.org/web/20130120062729/http://www.greatwall.bg/galeriya.html |archivedate=20 January 2013 }} and from 2013, the Voleex C30, Voleex C20R and the Hover H6.{{cite web|title=Представяне на премиерните модели Great Wall за 2013 година в Грейт Ауто|url=http://www.greatwall.bg/predstavyane-na-premiernite-modeli-great-wall-za-2013-godina-v-greyt-auto.html|archiveurl=https://web.archive.org/web/20130120063550/http://www.greatwall.bg/predstavyane-na-premiernite-modeli-great-wall-za-2013-godina-v-greyt-auto.html|archivedate=20 January 2013|publisher=Litex Motors|language=Bulgarian|date=11 December 2012}}{{cite web|title=The Bulgarian automobile manufacturer Litex Motors organized a media test drive of the model Great Wall Hover H6|url=http://www.greatwall.bg/en/novini/test-drive-za-medii/|publisher=Litex Motors|date=29 July 2013}} In late 2017, the Haval H2 model was also introduced.{{cite web |title=Първи дебют извън Китай за HAVAL Н6 и атрактивни цени за HAVAL Н2 |url=http://greatwall.bg/novini/%d0%bf%d1%8a%d1%80%d0%b2%d0%b8-%d0%b4%d0%b5%d0%b1%d1%8e%d1%82-%d0%b8%d0%b7%d0%b2%d1%8a%d0%bd-%d0%ba%d0%b8%d1%82%d0%b0%d0%b9-%d0%b7%d0%b0-haval-%d0%bd6-%d0%b8-%d0%b0%d1%82%d1%80%d0%b0%d0%ba%d1%82%d0%b8/ |publisher=Litex Motors |accessdate=8 January 2019 |language=Bulgarian |date=20 October 2017}}
The company has over 12 representative offices throughout Bulgaria,{{cite web|title=Litex Motors (Литекс Моторс) company profile|url=http://www.securities.com/Public/company-profile/BG/Litex_Motors__%D0%9B%D0%B8%D1%82%D0%B5%D0%BA%D1%81_%D0%9C%D0%BE%D1%82%D0%BE%D1%80%D1%81__en_3391689.html|publisher=ISI Emerging Markets|accessdate=25 December 2012}} and in November 2012 it opened its first dealership outside the country, in present-day North Macedonia.{{cite web|title=Официално представяне на Great Wall в Македония |url=http://www.greatwall.bg/ofitsialno-predstavyane-na-great-wall-v-makedoniya.html |publisher=Litex Motors |language=Bulgarian |date=7 November 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20130120063640/http://www.greatwall.bg/ofitsialno-predstavyane-na-great-wall-v-makedoniya.html |archivedate=20 January 2013 }}
After one year of manufacturing, the factory assembled over 1,000 units of the Voleex C10. In December 2013, the company performed its first regular export to Europe, a first batch of cars being sent to Italy. In August 2014, the company started exports to Romania, as a first step towards expanding its presence into Eastern Europe,{{cite web|title=Litex Motors Expands Its Presence in Eastern Europe|url=http://greatwall.bg/en/novini/%D0%BB%D0%B8%D1%82%D0%B5%D0%BA%D1%81-%D0%BC%D0%BE%D1%82%D0%BE%D1%80%D1%81-%D0%BF%D1%80%D0%BE%D0%B4%D1%8A%D0%BB%D0%B6%D0%B0%D0%B2%D0%B0-%D1%81-%D0%B5%D0%BA%D1%81%D0%BF%D0%B0%D0%BD/|publisher=Litex Motors|date=12 August 2014|access-date=24 August 2014|archive-url=https://web.archive.org/web/20160322120253/http://greatwall.bg/en/novini/%D0%BB%D0%B8%D1%82%D0%B5%D0%BA%D1%81-%D0%BC%D0%BE%D1%82%D0%BE%D1%80%D1%81-%D0%BF%D1%80%D0%BE%D0%B4%D1%8A%D0%BB%D0%B6%D0%B0%D0%B2%D0%B0-%D1%81-%D0%B5%D0%BA%D1%81%D0%BF%D0%B0%D0%BD/|archive-date=22 March 2016|url-status=dead}} and in January 2015, it opened a showroom in Serbia.{{cite web|title=Първото представителство на "Литекс Моторс" в Сърбия отвори врати|url=http://greatwall.bg/novini/greatwall-showroom-otvori-vrati-belgrade-serbia/|publisher=Litex Motors|language=Bulgarian|date=30 January 2015|access-date=8 March 2016|archive-url=https://web.archive.org/web/20160309021049/http://greatwall.bg/novini/greatwall-showroom-otvori-vrati-belgrade-serbia/|archive-date=9 March 2016|url-status=dead}}
As of January 2015, the company had a production output of 5,000 vehicles per year (the Hover H6 and the Steed 5 models) and was planning to reach to 8,000 vehicles within a year.{{cite web|title=Bulgarii care produc Great Wall au intrat pe piata din Serbia|url=http://www.wall-street.ro/articol/Auto/179146/bulgarii-care-produc-great-wall-au-intrat-pe-piata-din-serbia.html|publisher=Wall-Street.ro|language=Romanian|date=31 January 2015}} By mid-2016, the company had a total of 14 dealerships in 12 Bulgarian cities, three of them in the capital Sofia.[http://greatwall.bg/en/dealers/ Great Wall Bulgaria - Dealership Locations]
On February 27, 2017, the company has filed for bankruptcy at the Sofia Court of Justice.{{Cite web|url=https://seenews.com/news/bulgarias-bulstrad-files-petition-for-bankruptcy-proceedings-against-litex-motors-563353|title = Bulgaria's Bulstrad files petition for bankruptcy proceedings against Litex Motors|website = SeeNews}}