Little Baby Bum
{{Short description|British nursery rhyme Youtube channel}}
{{Use mdy dates|date=March 2025}}
{{Infobox YouTube personality
| name = Little Baby Bum
| image =
| birth_date =
| origin = England (part of the United Kingdom)
| years_active = 2011–present
| website = {{URL|https://littlebabybum.com}}
| channel_handle = LittleBabyBum
| genre = Entertainment
| views = 40.1 billion
| subscribers = 41 million
| stats_update = March 23, 2024
}}
Little Baby Bum (also known as LBB and LittleBabyBum) is a British children's animated web series created in 2011 by Cannis Holder and her husband, Derek Holder.{{Cite news|date=2014-01-27|title=Posts {{!}} The Baby Spot|language=en-US|work=TheBabySpot.ca|url=http://thebabyspot.ca/little-baby-bum-app-review/|access-date=2018-07-19}} The show revolves around Mia, a young girl, her family, peers and a group of anthropomorphic characters. The format of the show is 3D animated videos of both traditional nursery rhymes and original kids songs, but with a modern aesthetic,{{Cite web|date=2014-01-27|title=Little Baby Bum App Review {{!}} The Baby Spot Parenting Magazine|url=https://thebabyspot.ca/little-baby-bum-app-review/|access-date=2021-06-15|website=TheBabySpot.ca|language=en-US}} supporting child development of language through song and repetition. It was acquired by Moonbug Entertainment in 2018. The show is available on YouTube,{{Cite book|url=https://books.google.com/books?id=GOK5DwAAQBAJ&dq=little+baby+bum+netflix+hulu+amazon&pg=PT144|title=The Routledge Companion to Global Television|publisher=Routledge|year=2020|isbn=978-1-138-72434-1|editor-last=Shimpach|editor-first=Shawn|location=New York, NY}} BBC iPlayer,{{Cite web|date=2021-06-14|title=Little Baby Bum launches on BBC iPlayer creating wider platform for Little Tikes range|url=https://toyworldmag.co.uk/little-baby-bum-launches-on-bbc-iplayer-creating-wider-platform-for-little-tikes-range/|access-date=2021-06-17|website=Toy World Magazine {{!}} The business magazine with a passion for toys|language=en-GB}}{{Cite web|title=Little Tikes expresses excitement over Little Baby Bum's arrival on BBC iPlayer|url=https://www.toynews-online.biz/2021/06/14/little-tikes-expresses-excitement-over-little-baby-bums-arrival-on-bbc-iplayer/|access-date=2021-06-17|website=ToyNews|language=en-GB}} and distributed across SVOD{{Cite web|date=2021-03-26|title=TBI Weekly: Making a success of YouTube-first content|url=https://tbivision.com/2021/03/26/tbi-weekly-making-a-success-of-youtube-first-content/|access-date=2021-06-15|website=TBI Vision|language=en-US}} and AVOD players,{{Cite web|date=2016-07-07|title=First kids VOD service launches on Freeview|url=https://www.digitaltveurope.com/2016/07/07/first-kids-vod-service-launches-on-freeview/|access-date=2021-06-15|website=Digital TV Europe|language=en-GB}} and over 40 platforms including Netflix, Amazon Prime, and Hulu.{{Cite web|title=MGA Entertainment named worldwide licensing agent for Little Baby Bum|url=https://www.toynews-online.biz/2020/08/07/39468/|access-date=2021-06-15|website=ToyNews|language=en-GB}} Little Baby Bum is available in English, Spanish, Dutch, Brazilian Portuguese, Italian, Russian, Polish, German, French, Mandarin Chinese, Japanese, Filipino and Turkish.{{Cite web|title=Publishing is the next chapter for YouTube's Little Baby Bum|url=https://kidscreen.com/2016/02/12/publishing-is-the-next-chapter-for-youtubes-little-baby-bum/|access-date=2021-04-22}}
History
Cannis and Derek uploaded their first video, Twinkle Twinkle Little Star, to YouTube on 29 August 2011. on December 30, 2011, they uploaded their second video, Baa Baa Black Sheep, on February 10, 2012 they uploaded their third video, Incy Wincy Spider, on March 12, 2012 they uploaded their fourth video, was the Karaoke of Twinkle Twinkle Little Star[https://www.theguardian.com/technology/2015/mar/19/little-baby-bum-worlds-fifth-biggest-youtube-channel “Little Baby Bum: how UK couple built world's fifth-biggest YouTube channel”], The Guardian, 19 March 2015.[https://www.theguardian.com/technology/2015/jun/17/one-direction-little-baby-bum-youtube “Wheels on the Bus beats One Direction in Little Baby Bum's YouTube rise”], The Guardian, 17 June 2015.
Little Baby Bum's popularity increased after the release of its 2nd compilation of videos which was approximately one hour long. To create a one-hour-long video they combined individual videos into long-form videos. The rationale behind this change was so that "parents wouldn't have to keep pressing the play button after each video had finished."
The OpenSlate company published a list of YouTube’s 10 most profitable channels of 2014, ranking Little Baby Bum in 4th place with 270 million views and $3.46 million in earnings.[https://venturebeat.com/2015/01/02/youtubes-10-most-profitable-channels-of-2014-were-um-not-what-i-expected "YouTube’s 10 most profitable channels of 2014 were, um, not what I expected"], VentureBeat, January 2nd, 2015.
In June 2018, LBB announced an upcoming live show tour in 30 cities throughout the UK.
In September 2018, Little Baby Bum was bought by Moonbug Entertainment for an undisclosed sum. By the time of the purchase, LBB had accumulated 16 million subscribers and about 23 billion views across Netflix, Amazon, and YouTube.{{cite news|url=https://www.bbc.co.uk/news/technology-45523304|title=YouTube nursery-rhyme channel with billions of views sold|publisher=BBC News|date=14 September 2018}}
In April 2020, Moonbug signed a deal with Chinese video platform Xigua Video, to host the show on its platform in China.{{Cite web|last=Moonbug|title=Moonbug Enters China Through Strategic Partnership with Xigua Video|url=https://www.prnewswire.co.uk/news-releases/moonbug-enters-china-through-strategic-partnership-with-xigua-video-845475823.html|access-date=2021-04-22|website=www.prnewswire.co.uk|language=en}}{{Cite web|date=2020-04-24|title=Moonbug, Xigua Team for China Content|url=https://www.licenseglobal.com/streaming-and-tv/moonbug-xigua-team-china-content|access-date=2021-04-22|website=licenseglobal.com|language=en}}
Characters
- Mia - Girl - Female Age 6
- Jacus - Boy - Male Age 6
- Pig - Boy - Male Age 6
- Baa Baa - Girl - Female Age 6
- Daisy - Girl - Female Age 14
- Incy Wincy - Boy - Male Age 14
- Infant Giant panda - Girl - Female Age 6
- Twinkle - Girl - Female Age 6
Rankings
Since 2014 when the video was posted, Little Baby Bum's 54-minute compilation video of Wheels On The Bus | Plus Lots More Nursery Rhymes | 54 Minutes Compilation[https://www.youtube.com/watch?v=HP-MbfHFUqs&index=1&list=PLirAqAtl_h2rsofrxehef_3L4pQuY5iCe "Wheels On The Bus Compilation from LittleBabyBum!"]. YouTube. Retrieved September 7th, 2015. has had 2.3 billion views and was YouTube's 39th most viewed video of all time.[https://www.youtube.com/playlist?list=PL11E57E1166929B60 "Top 1000 Most Viewed YouTube Videos of All Time"]. YouTube. Retrieved September 7th, 2015.[https://www.youtube.com/playlist?list=PLirAqAtl_h2rsofrxehef_3L4pQuY5iCe MyTop100Videos. “Most Viewed Videos of 2014 (Non-VEVO)"]. YouTube. Retrieved September 7th, 2015. At that time, this video was the most-watched video of all time on YouTube, surpassing Psy Gangnam Style, and was the first non-music video to reach 1 billion views.{{cite web|url=https://twitter.com/MyTop100Videos/status/691455551473979392|title=Today Waka Waka became the 20th video to hit 1B views. Here's a list of the fastest videos to achieve this milestone.|publisher=Twitter|work=MyTop100Videos|date=January 26, 2016}}
As of April 2016, Wheels On The Bus had attracted over 1.33 billion views. It was officially recognized as the number one educational video by Guinness World Records in 2017.{{cite book|url=https://books.google.com/books?id=hxAyDQAAQBAJ&dq=guinness+book+of+world+records+littlebabybum&pg=PA189|title=Guinness World Records 2017 {{!}} Little Baby Bum|work=Guinness World Records 2017|isbn=9781910561348|last1=Records|first1=Guinness World|date=8 September 2016|publisher=Guinness Superlatives Limited }}
As of 2018 Little Baby Bum was the world's tenth-largest YouTube channel with 16.5 million subscribers.{{Cite web|title=The story behind the sale of the world's 10th largest Youtube channel|url=https://omr.com/en/10-million-little-baby-bum/|access-date=2021-06-15|website=Daily EN|language=en}} In 2020 the show attracted over 1.5 billion monthly views and over 80 million subscribers.
Merchandise
LittleBabyBum signed a licensing deal to launch a set of plush toys of its main characters, extracted from the traditional English nursery rhymes, like Incy Wincy Spider and Baa Baa Black Sheep.[https://www.theguardian.com/technology/2015/aug/10/youtube-little-baby-bum-toys-x-factor "Bigger than X Factor: YouTube channel Little Baby Bum moves into toys"], The Guardian, 10 August 2015 This deal was signed with Commonwealth Toy, the same company that makes plush versions of Angry Birds, and also distributes products for Care Bears and SpongeBob SquarePants. The plush toys went on general release on 18 May 2016.
Little Baby Bum signed a toy master agreement with MGA Entertainment in August 2020 in which MGAE is the worldwide licensing agent for merchandise based on the animated show.
References
{{reflist}}
External links
- [https://littlebabybum.com Official site]
{{Moonbug Entertainment}}
Category:YouTube channels launched in 2011
Category:Children's mass media
Category:Moonbug Entertainment
Category:YouTube original programming
Category:Cartoonito original programming
Category:British English-language television shows
Category:Netflix original programming
Category:2010s British animated television series
Category:2010s British children's television series
Category:2010s preschool education television series
Category:British children's animated musical television series
Category:British computer-animated television series
Category:British preschool education television series