LoCash
{{Short description|American country music duo}}
{{Use mdy dates|date=April 2025}}
{{Infobox musical artist
| name = LoCash
| image = LoCash (49348541738) (cropped).jpg
| caption = Chris Lucas (left) and Preston Brust performing in January 2020
| alias = LoCash Cowboys
| origin = Nashville, Tennessee, U.S.
| genre = Country{{cite web|url=http://www.allmusic.com/artist/locash-mn0003408264/biography|title=LoCash biography|last=Jeffries|first=David|work=Allmusic|accessdate=6 March 2017}}
| years_active = 2008–present
| label = {{hlist|R&J|Average Joes|Reviver|Wheelhouse}}
| current_members = {{hlist|Preston Brust|Chris Lucas}}
}}
LoCash (stylized in all caps), formerly known as LoCash Cowboys, is an American country music duo from Nashville. The duo consists of Chris Lucas and Preston Brust, both of whom are vocalists, songwriters, and guitarists. They have released 3 studio albums, one each for Average Joes Entertainment, Reviver Records, and Wheelhouse. In 2024 The duo started their own record label, Galaxy Record Label. The duo has charted 4 songs on the Billboard Hot Country Songs and 13 songs on the Country Airplay chart. Their highest-charting singles are "I Know Somebody" and their newest number 1 "Hometown Home", which topped the Billboard Country Airplay chart in 2016 and 2025 respectively. In addition to their own material, the members of LoCash co-wrote Keith Urban's "You Gonna Fly" and Tim McGraw's "Truck Yeah". In April 2025 the group released their latest album “Bet The Farm”
History
LoCash Cowboys was founded in 2008 in Nashville by Preston Brust and Chris Lucas, both of whom are vocalists and songwriters.
The duo first signed to R&J Records (formerly Stroudavarious Records), for which they released three singles. The first, "Here Comes Summer",{{cite web |url=http://www.lakecityreporter.com/articles/2010/04/24/news/doc4bd2601cd1e6a318868831.txt |title=LoCash Cowboys strive for stardom |author=Troy Roberts |date=24 April 2010 |work=Lake City Reporter |accessdate=26 April 2010 |archive-url=https://archive.today/20130128234855/http://www.lakecityreporter.com/articles/2010/04/24/news/doc4bd2601cd1e6a318868831.txt |archive-date=28 January 2013 |url-status=dead }} debuted at No. 60 on Hot Country Songs for the week ending May 8, 2010.{{cite magazine |url=http://www.billboard.com/column/chartbeat/chart-highlights-pop-country-latin-songs-1004086444.story#/column/chartbeat/chart-highlights-pop-country-latin-songs-1004086444.story |title=Chart highlights |date=26 April 2010 |magazine=Billboard |accessdate=26 April 2010}} It was made into a music video which aired on CMT. The duo's second single, "Keep in Mind", made top 40 in early 2011; and followup "You Got Me" reached No. 52.
In 2012, the LoCash Cowboys released the single "C.O.U.N.T.R.Y." through Average Joes Entertainment.{{cite web|url=http://www.roughstock.com/blog/locash-cowboys-sign-to-average-joes-entertainment|title=LoCash Cowboys Sign to Average Joes Entertainment|date=December 7, 2012|work=Roughstock|accessdate=December 7, 2012|archive-url=https://web.archive.org/web/20130129065422/http://www.roughstock.com/blog/locash-cowboys-sign-to-average-joes-entertainment|archive-date=January 29, 2013|url-status=dead}} The song was originally intended to be the fourth single from their debut album, but was held back due to the closing of R&J Records. The video premiered on July 31, 2012 on GAC. A dance remix of "C.O.U.N.T.R.Y." featuring Colt Ford was also released, and was included on the album Mud Digger, Vol. 3, also from Average Joes.{{cite web | url=https://averagejoessuperstore.com/product/mud-digger-volume-3/ | title=Mud Digger, Vol. 3 | date=7 January 2019 | publisher=Average Joes Entertainment | accessdate=August 11, 2020}}
Brust and Lucas co-wrote Keith Urban's 2011 single "You Gonna Fly"{{cite web|url=http://www.musicnewsnashville.com/locash-cowboys-theyre-gonna-fly|title=LoCash Cowboys – They're Gonna Fly|last=Harr|first=Dan|date=7 April 2011|work=Music News Nashville|accessdate=12 October 2011}} and Tim McGraw's 2012 single "Truck Yeah".{{cite news|title=Tim McGraw Will Release "Truck Yeah" on July 3|url=http://www.cmt.com/news/news-in-brief/1688392/tim-mcgraw-will-release-truck-yeah-on-july-3.jhtml|archive-url=https://web.archive.org/web/20120629044323/http://www.cmt.com/news/news-in-brief/1688392/tim-mcgraw-will-release-truck-yeah-on-july-3.jhtml|url-status=dead|archive-date=June 29, 2012|accessdate=July 9, 2012|newspaper=Country Music Television|date=June 26, 2012}}
By 2015, the duo had dropped "Cowboys" and released a new single as LoCash: "I Love This Life", via Reviver Records.{{cite web|url=http://roughstock.com/news/2015/01/31776-locash-release-love-life-radio/|title=LOCASH Release "I Love This Life" To Radio|last=Bjorke|first=Matt|date=5 January 2015|work=Roughstock|accessdate=9 January 2015}} It became their first Top 5 hit in late 2015. The EP album's second single, "I Know Somebody" released to country radio on February 22, 2016. It reached at number one on the Billboard charts in October 2016. The duo was nominated for the Academy of Country Music's New Duo or Group in 2017. "Ring on Every Finger", released in December 2016, is the third single from The Fighters. Thomas Rhett wrote the song, and had planned to include it on his second album Tangled Up.{{cite magazine|url=http://www.billboard.com/articles/columns/country/7625672/locash-single-has-a-thomas-rhett-ring-to-it|title=LoCash Single Has a Thomas Rhett 'Ring' to It|last=Roland|first=Tom|date=December 20, 2016|magazine=Billboard|accessdate=21 October 2017}}
In August 2018, LoCash signed a record deal with Broken Bow Records' Wheelhouse Records imprint. Their first release for the label is "Feels Like a Party", which the duo co-wrote with Tyler Hubbard of Florida Georgia Line. Wheelhouse released the corresponding album, Brothers, in March 2019.{{cite web | url=https://tasteofcountry.com/locash-brothers-album/ | title=LoCash's new 'Brothers' album was co-produced by Tyler Hubbard | work=Taste of Country | date=February 1, 2019 | accessdate=March 31, 2019 | author=Angela Stefano}}
Discography
{{main|LoCash discography}}
;Studio albums
- LoCash Cowboys (2008)
- LoCash Cowboys (2013)
- The Fighters (2016)
- Brothers (2019)
- Bet the Farm (2025)
Awards and nominations
References
{{Reflist}}
External links
{{commons category|LoCash}}
- [http://locashmusic.com/ Official website]
{{LoCash}}
{{Authority control}}
Category:Country music groups from Tennessee
Category:American country music duos
Category:Average Joes Entertainment artists