Longoni (company)

{{Short description|European manufacturer of billiards cue sticks}}

{{primary sources|date=August 2015}}

Image:Longoni-cues.jpg

Longoni SRL is one of the most prominent European manufacturers of cue sticks.{{cite web|url=http://www.kozoom.com/en/billiard-carom/news/frederic-caudron-signs-contract-for-longoni.html|title=Carom Billiard Frédéric Caudron signs contract for Longoni Carom - Kozoom News - () - 1/1/13 to 12/31/13 - Kozoom|author=Frits BAKKER|work=kozoom.com}}{{cite web|url=https://bluebookofpoolcuevalues.com/Pool_Cue_Values/Pool_Cue_Manufacturer.aspx?id=LONGONI_CUSTOM_CUES|title=Blue Book of Pool Cue Values - LONGONI CUSTOM CUES|work=bluebookofpoolcuevalues.com}} The company, founded by Alessandro Longoni in 1945, is based in Mariano Comense, Italy.{{Cite web

|url=http://www.longonicues.com/company/about_us.htm

|title=History

|author=

|work=LongoniCues.com

|pages="Company" section

|publisher=Longoni SRL

|year=2007

|location=Mariano Comense, Italy

|accessdate=2008-08-29

|archive-url=https://web.archive.org/web/20080924055457/http://www.longonicues.com/company/about_us.htm

|archive-date=2008-09-24

|url-status=dead

}} Longoni makes cues customized for various carom billiards disciplines, including three-cushion, five-pin, and artistic billiards, as well as pool and Russian pyramid cues more recently.{{Cite web

|url=http://www.longonicues.com/

|title=Cues and More

|author=

|work=LongoniCues.com

|pages="Cues and More" section subpages

|publisher=op. cit.

|year=2007

|accessdate=2008-08-29

}}

Over the years, several professional players, including Dick Jaspers and Niels Feijen, have helped design and develop new lines of Longoni carom and pool cues, respectively. As of 2014, Niels Feijen is still under contract with Longoni.{{Cite web

|url=http://www.longonicues.com/public/news/viewnews.asp

|title=News

|author=

|work=LongoniCues.com

|pages="Community: Longoni Lab" section

|publisher=op. cit.

|date=7 July 2007

|accessdate=2008-08-29

|archive-url=https://web.archive.org/web/20080914053622/http://www.longonicues.com/public/news/viewnews.asp

|archive-date=14 September 2008

|url-status=dead

}}

A hallmark of Longoni cues is their often unusual {{Cuegloss|Butt|butt}} designs, including octagonal cuts, sewn-in leather strips, and intricate inlay ornaments. Longoni's two top lines of pool cues, the Classica and Silver series, range from approximately US$1,500 to $6,000.

Longoni supports no-ivory cue production by exclusively using {{Cuegloss|Ferrule|ferrules}} made of phenolic resin.