Look (cigarette)
{{Short description|Danish cigarette brand}}
{{Advert|date=April 2022}}
{{infobox brand
| name= Look
| logo= Look cigarettes logo.png
| image=
| caption=
| type= Cigarette
| producedby= House of Prince
| currentowner = British American Tobacco
| origin= Denmark
| introduced= {{start date and age|1966}}
| discontinued=
| related=
| markets=Denmark, Sweden, Germany
| previousowners=
| trademarkregistrations=
| ambassadors=
| tagline=
| website=
| footnotes = Carcinogenicity: IARC group 1
}}
Look is a Danish brand of cigarettes, currently owned and manufactured by House of Prince, a subsidiary of British American Tobacco.{{cite web|url=http://www.cigarettespedia.com/index.php/BrandLook|title=BrandLook|website=Cigarettes Pedia|accessdate=2017-12-29}}{{cite web|url=http://www.batdenmark.dk/|title=British American Tobacco Denmark - British American Tobacco Denmark|website=Batdenmark.dk|accessdate=2017-12-29}}
History
Look was introduced in 1966 by the Scandinavian Tobacco Group.{{cite web|url=https://stiften.dk/aarhus/Legendarisk-cigaretmaerke-gaar-op-i-roeg-og-udgaar/artikel/433093|title=Legendarisk cigaretmærke går op i røg og udgår | Aarhus|website=Stiften.dk|date=23 January 2017 |accessdate=2017-12-29}} In 1990, when a big re-organisation was happening at the Scandinavian Tobacco Group, all the manufacturing of the cigarette brands was moved to the sister company House of Prince, which in turn got bought by British American Tobacco in 2008 and now is the main producer of the brand. The tobacco used in Look cigarette consists of an American blend.
The brand is mainly sold in Denmark, but was or still is sold in Sweden and Germany.{{cite web|url=http://www.zigsam.at/B_Look.htm|website=Zigsam.at|title=Look|accessdate=2017-12-29}}{{cite web |title=Brands |url=http://www.cigarety.by/brand.php?n=10&l=11&p=0&w=LOOK |archive-url=https://web.archive.org/web/20180105011705/http://www.cigarety.by/brand.php?n=10&l=11&p=0&w=LOOK |archive-date=2018-01-05 |accessdate=4 June 2018 |website=Cigarety.by}}
The brand is available in four different versions and all of the variants are 100 mm long. Look Original is also known as Look Red.
Products
File:Look New Super (Full flavour).jpg
- Look Original
- Look Gold
- Look Silver
- Look Menthol (Now called Prince Menthol Boost)
Below are all the current brands of Look cigarettes sold, with the levels of tar, nicotine and carbon monoxide included.
| class="wikitable" style="font-size: 95%;text-align:center"
!Pack | Tar | Nicotine | Carbon monoxide |
| Look Original | 10 mg | 0,9 mg | 10 mg |
| Look Gold | 8 mg | 0,7 mg | 8 mg |
| Look Silver | 6 mg | 0,6 mg | 6 mg |
| Look Menthol | 10 mg | 0,9 mg | 10 mg |
See also
- Tobacco smoking
- [https://www.cdc.gov/tobacco/data_statistics/fact_sheets/health_effects/effects_cig_smoking/index.htm Health Effects of Cigarette Smoking]