Louis B. Rosenberg

File:Louis Barry Rosenberg (AR Research) V2 CLN - 1992.jpg

Louis Rosenberg was born in 1969.{{Cite web |title=Louis B. Rosenberg in the U.S., Public Records Index, 1950-1993, Volume 1 |url=https://www.ancestry.com/discoveryui-content/view/330275232:1788 |url-access=subscription |access-date=2022-11-08 |website=www.ancestry.com}} His parents purchased his first computer in 1980 and he began writing programs. He has said, "If I spelled things wrong it would give me a syntax error and let me try again... that's a helpful feature for someone who is dyslexic."{{Cite journal |last=Ketchum |first=Pat |date=Spring 2007 |title=Dyslexia To Design: Professor Pioneers New Learning Synergy |url=https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1528&context=calpoly_magazine |journal=Cal Poly Magazine |volume=11 |issue=1 |pages=24–25 |quote=A firm believer in the power of technology to help people learn, he says his career has allowed him to focus on studying human perception, bending the rules, twisting the perspective -and using his personal experiences with dyslexia as a source of insight.}}

Rosenberg earned a B.S. (1991), M.S. (1993), and Ph.D. (1994) in Mechanical Engineering from Stanford University.{{cite web |title=Louis Rosenberg, PhD 94, MS 93, BS 91 in Mechanical Engineering |url=https://era.stanford.edu/about/AR97-98/rosenberg.html |archive-url=https://archive.today/20140416165012/https://era.stanford.edu/about/AR97-98/rosenberg.html |url-status=dead |archive-date=2014-04-16 |publisher=Stanford University Alumni}} His daughter, Zoe Rosenberg, is an animal rights activist.{{Cite news |date=2018-04-27 |title=Activist |pages=A4 |work=The Tribune |url=https://www.newspapers.com/clip/111339013/activist/ |access-date=2022-10-15}}

From 1991 to 1994, Rosenberg was a researcher of virtual and augmented reality at Stanford University,{{cite web |date=March 9, 1994 |title=VSEL/Telepresence home page |url=http://www-cdr.stanford.edu/html/telepresence/VSEL.html |access-date=March 26, 2023 |website=Virtual Space Exploration Lab and related Telepresence projects}} NASA Ames Research Center,{{Cite web |date=1997 |title=Force Feedback Joystick | NASA Spinoff |url=https://spinoff.nasa.gov/spinoff1997/ch5.html |access-date=March 26, 2023 |website=NASA Spinoff}} and Air Force Research Laboratory (formerly Armstrong Laboratory).{{Cite web |title=Louis Rosenberg |url=https://ieeexplore.ieee.org/author/37085742083 |access-date=March 26, 2023 |website=IEEE Xplore}}{{Cite web |date=September 14, 2018 |title=Will Augmented Reality Lead the Next Communication Revolution? |url=https://sites.bu.edu/cmcs/2018/09/14/will-augmented-reality-lead-the-next-communication-revolution/ |access-date=March 26, 2023 |website=BU College of Communication}}

In 1993, Rosenberg founded a virtual reality{{cite web|url=https://www.todaysmedicaldevelopments.com/article/surgical-simulators/ |title=Surgical Simulators|access-date=2025-01-30 |date=2007-09-14}}{{cite web|url=https://www.diagnosticimaging.com/view/immersion-enters-virtual-reality-solve-surgical-problems|title=Immersion enters virtual reality to solve surgical problems |access-date=2025-01-30 |date=2003-10-29}} and haptics company Immersion Corporation, and served as its CEO until 2000.{{cite web |date=2000-03-20 |title=Feel Me |url=https://www.forbes.com/forbes/2000/0320/6507278a.html?sh=614df75c2886 |archive-url=https://archive.today/20220615020741/https://www.forbes.com/forbes/2000/0320/6507278a.html?sh=614df75c2886 |url-status=dead |archive-date=2022-06-15 |publisher=Forbes Archives}}{{Cite web |last=Baxter |first=Brian |date=September 2, 2021 |title=Immersion Elevates Legal Head to CEO Amid Patent Battles |url=https://news.bloomberglaw.com/business-and-practice/immersion-elevates-legal-head-to-ceo-after-waging-patent-battles |website=Bloomberg Law}}

In 1999, Logitech released the first haptic-enabled computer mouse using FEELit technology he developed with other researchers at Immersion Corporation.{{cite web |date=1990-08-11 |title=Mousing with Good Vibrations |url=https://www.wired.com/1999/08/mousing-with-good-vibrations/ |publisher=Wired}}{{cite news |last=Takahashi |first=Dean |date=1997-11-20 |title=New Mice Let You Shimmy And Shake Across Your Screen |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB879998624510356500}}{{cite web |title=Force Feedback Joystick |url=https://spinoff.nasa.gov/spinoff1997/ch5.html |publisher=NASA Spinoff}} As CEO, he brought the company public on NASDAQ in 1999 and it remains public today trading as "IMMR" as a part of Russell 2000 component.{{Cite web|title = IMMERSION CORP (IMMR) IPO|url = http://www.nasdaq.com/markets/ipos/company/immersion-corp-8190-2867|website = NASDAQ.com}}{{Cite news|url=https://www.nytimes.com/1999/11/08/business/equity-market-offerings-set-for-this-week.html|title=Equity Market Offerings Set For This Week|work=The New York Times |date=November 8, 1999|via=NYTimes.com}}{{Cite web|url=https://www.ftserussell.com/files/support-document/2019-membership-list-russell-2000|title=Ftse Russell|website=FTSE Russell|date=March 20, 2024 }}

In 2002, Rosenberg founded Outland Research, a company that developed augmented reality technology.{{Cite web |title=Louis Rosenberg |url=https://bigthink.com/people/louis-rosenberg/ |access-date=March 26, 2023 |website=Big Think}}

In 2005, Rosenberg joined the faculty of California Polytechnic as an assistant professor.{{Cite journal |date=2006 |title=Mechanical Engineering Highlights |url=https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1020&context=ceng_admin |journal=Cal Poly College of Engineering 2005-2006 Annual Report |page=17 |quote=Other new faculty included Bently Endowed Professor Julia Wu and Assistant Professor Lou Rosenberg.}} Later, he became the Cotchett Endowed Professor of Educational Technology at Cal Poly.{{Cite news |last=Wilson |first=Nick |date=February 18, 2017 |title=San Luis Obispo firm uses bees as inspiration for predicting outcomes |work=The Tribune |publication-place=San Luis Obispo, California |url=https://www.sanluisobispo.com/news/local/article133638154.html |access-date=2022-10-14 |archive-url=https://web.archive.org/web/20170304222039/https://www.sanluisobispo.com/news/local/article133638154.html |archive-date=2017-03-04}}{{Cite journal |last=Rosenberg |first=Louis |date=2004-06-21 |title=The Design of a Constructivist Learning Experience that uses GPS Technology |url=https://digitalcommons.calpoly.edu/gse_fac/1 |journal=ED-MEDIA Worldwide Conference on Educational Multimedia, Hypermedia and Telecommunications Proceedings: Lugano, Switzerland |pages=4837–4841 |quote=NOTE: At the time of publication, the author Louis Rosenberg, was affiliated with Santa Clara University. Currently, January 2008, he is a faculty member of the Department of Graduate Studies in Education in the College of Education at California Polytechnic State University- San Luis Obispo.}}{{Cite journal |date=Spring 2007 |title=MEʼs Rosenberg honored as one of SLOʼs "Top 20 under 40" |url=https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1009&context=ceng_news |journal=Engineering Advantage |page=16}}

In 2014, Rosenberg founded Unanimous A.I. on the basis of a novel technology known as Artificial Swarm Intelligence, which is based on the decision-making abilities of biological swarms and is utilized to enhance the collective intelligence of networked human groups.{{Cite web|url=https://spectrum.ieee.org/ai-human-hive-mind-diagnoses-pneumonia|title=AI-Human "Hive Mind" Diagnoses Pneumonia - IEEE Spectrum|website=IEEE}}{{Cite web|url=https://venturebeat.com/business/unanimous-ai-launches-swarm-a-platform-for-amplifying-business-decision-making-with-ai-in-beta/|title=Unanimous AI launches Swarm, a platform for 'amplifying' business decision-making with AI, in beta|date=March 5, 2019}}{{Cite web|url=https://www.techrepublic.com/article/how-artificial-swarm-intelligence-uses-people-to-make-better-predictions-than-experts/|title=How 'artificial swarm intelligence' uses people to make better predictions than experts|date=January 22, 2016|website=TechRepublic}}

Rosenberg has been a vocal critic of the potential risks that virtual reality, augmented reality, and artificial intelligence pose to society in recent years.{{Cite web|url=https://www.unilad.com/technology/tech-pioneer-warns-rise-of-ai-will-be-as-dangerous-as-alien-invasion-20220515|title=Tech Pioneer Warns Rise Of AI Will Be As Dangerous As Alien Invasion|website=UNILAD|date=May 15, 2022 }}{{Cite web|url=https://venturebeat.com/ai/ai-weekly-is-ai-alien-invasion-imminent/|title=AI Weekly: Is AI alien invasion imminent?|date=May 19, 2022}} He has written about these technologies for VentureBeat{{Cite web |last=Rosenberg |first=Louis |date=February 24, 2023 |title=The profound danger of conversational AI |url=https://venturebeat.com/ai/the-profound-danger-of-conversational-ai/ |access-date=March 26, 2023 |website=VentureBeat}} and Big Think.

In 2023, Rosenberg wrote and produced the short film "Privacy Lost" about the manipulative risks of artificial intelligence and augmented reality.{{cite web |url= https://www.filmink.com.au/public-notice/privacy-lost-new-short-film-calls-for-regulation-against-ai-powered-human-manipulation/ |title= PRIVACY LOST: New Short Film Calls for Regulation Against AI-Powered Human Manipulation |access-date=2025-01-30 |website= filmink.com}}{{cite web |last=Pimentel |first=Benjamin |date=2023-01-20 |title=EX//TECH: AI as a manipulation weapon |url=https://www.sfexaminer.com/newsletter/archive/extech/ex-tech-ai-as-a-manipulation-weapon/article_488290b4-0f0f-11ee-bbfe-b318525c03a7.html |access-date=2025-01-30}}{{cite web |url= https://imagematrix.tech/image-matrix-tech-on-sky-news-will-apple-unveil-a-mixed-reality-headset-at-wwdc/ |title= Image Matrix Tech on Sky News: Will Apple Unveil a Mixed Reality Headset at WWDC? |first=Djuro |last=Sen |access-date=2025-01-30 |date=2023-06-04 |website= imagematrix.tech }} The film won awards at the Hong Kong Indie Film Festival, the Santa Cruz Film Festival, and the Rio De Janeiro World Film Festival.{{cite web |url= https://indieshortfest.com/2023/08/28/privacy-lost/ |title= Privacy Lost |website=indieshortfest.com |access-date=2025-01-30}}

In 2024, Rosenberg's Our Next Reality was published by Hachette Book Group. The book is about the impacts that artificial intelligence and mixed reality will have on society.{{cite web |url= https://www.publishersweekly.com/pw/by-topic/new-titles/adult-announcements/article/95169-these-new-books-will-help-you-understand-ai.html |title= These New Books Will Help You Understand AI |first=Liz |last=Scheier |website=Publishers Weekly |access-date=}}{{cite web |url= https://www.image.ie/living/12-of-the-best-books-being-published-this-june-820415 |title= 12 of the best books being published this June |first=Sarah |last=Gill |date=2024-05-31 |access-date=2025-01-30}}

File:Virtual_Fixtures_(Medical_Concept_1991)_XR2020.jpg

In 2014, Rosenberg started research in a relatively new sub-field of AI, now known as, artificial swarm intelligence (swarm AI in short), that aims to amplify the intelligence of human groups using AI algorithms modeled on biological swarms.{{cite web |last=Gent |first=Edd |date=2020-05-13 |title=How AI can help us harness our 'collective intelligence' |url=https://www.bbc.com/worklife/article/20200513-how-ai-can-help-us-harness-our-collective-intelligence |publisher=BBC}}{{cite web |last1=Purdy |first1=Mark |last2=Ray Eitel-Porter |first2=Ray |last3=Klymenko |first3=Max |date=2020-04-23 |title=How Swarm Intelligence Blends Global and Local Insight |url=https://sloanreview.mit.edu/article/how-swarm-intelligence-blends-global-and-local-insight/ |publisher=MIT Sloan Management Review}}{{cite web |date=22 January 2016 |title=How 'artificial swarm intelligence' uses people to make better predictions than experts |url=https://www.techrepublic.com/article/how-artificial-swarm-intelligence-uses-people-to-make-better-predictions-than-experts/ |publisher=Tech Republic}}{{cite web |date=21 November 2019 |title=Artificial Swarm Intelligence and The Power of the Human Element |url=https://www.cob.calpoly.edu/newsevents/artificial-swarm-intelligence-and-the-power-of-the-human-element/ |publisher=Cal Poly Business}} In 2014, he founded Unanimous A.I., an artificial intelligence company.{{cite web |last=Cuthbertson |first=Anthony |date=2016-01-25 |title=Swarm Intelligence: AI Algorithm Predicts the Future |url=https://www.newsweek.com/swarm-intelligence-ai-algorithm-predicts-future-418707 |publisher=Newsweek}} He has served as the company's CEO since the company was founded.

Rosenberg conducted early research into virtual and augmented reality at NASA's Ames Research Center and at the Air Force Research Laboratory, developing the Virtual Fixtures platform, one of the first prototype augmented reality systems to enable human subjects to interact with mixed reality of real and virtual objects.{{cite journal |last1=Makhataeva |first1=Zhanat |last2=Varol |first2=Huseyin Atakan |date=June 2020 |title=Augmented Reality for Robotics: A Review (Section: A Brief History of AR) |journal=Robotics |publisher=MDPI |volume=9 |issue=2 |page=21 |doi=10.3390/robotics9020021 |doi-access=free}}{{cite web |title=Will Augmented Reality Lead the Next Communication Revolution? |url=https://sites.bu.edu/cmcs/2018/09/14/will-augmented-reality-lead-the-next-communication-revolution/ |access-date=14 October 2022 |website=sites.bu.edu |publisher=Center for Mobile Communication Studies}}

From 2018 to 2020, Rosenberg collaborated with researchers at Stanford University School of Medicine on a National Science Foundation funded study conducted on groups of radiologists, which was published in Nature Digital Medicine on "Human–machine partnership with artificial intelligence for chest radiograph diagnosis", related to the symbiosis of human experts and AI deep learning algorithms.{{cite journal|title=Human–machine partnership with artificial intelligence for chest radiograph diagnosis |journal=npj Digital Medicine |date=February 2019|doi= 10.1038/s41746-019-0189-7|last1=Patel |first1=Bhavik N. |last2=Rosenberg |first2=Louis |last3=Willcox |first3=Gregg |last4=Baltaxe |first4=David |last5=Lyons |first5=Mimi |last6=Irvin |first6=Jeremy |last7=Rajpurkar |first7=Pranav |last8=Amrhein |first8=Timothy |last9=Gupta |first9=Rajan |last10=Halabi |first10=Safwan |last11=Langlotz |first11=Curtis |last12=Lo |first12=Edward |last13=Mammarappallil |first13=Joseph |last14=Mariano |first14=A. J. |last15=Riley |first15=Geoffrey |last16=Seekins |first16=Jayne |last17=Shen |first17=Luyao |last18=Zucker |first18=Evan |last19=Lungren |first19=Matthew P. |volume=2 |issue=1 |page=111 |pmid=31754637 |pmc=6861262 }}{{cite web|url=https://www.nsf.gov/awardsearch/showAward?AWD_ID=1840937&HistoricalAwards=false|title=SBIR Phase I: MedSwarm, an Artificial Intelligence System for Medical Decision Making |publisher=National Science Foundation }}{{cite news|url=https://spectrum.ieee.org/ai-human-hive-mind-diagnoses-pneumonia |title=AI-Human "Hive Mind" Diagnoses Pneumonia A small group of doctors moderated by AI algorithms made a more accurate diagnosis than individual physicians or AI alone |date=2018-09-13|last=Scudellari|first=Megan |newspaper=IEEE Spectrum }} With the help of researchers from the Massachusetts Institute of Technology (MIT), he studied applications of Swarm AI in order to create so-called "hive minds" of financial analysts for equity markets.{{cite web|url=https://ai-med.io/analysis/prepare-for-the-power-of-the-swarm/ |title=Prepare for the power of the swarm! by Hazel Tang, March 8 2021 |date=8 March 2021 |publisher=Artificial Intelligence in Medicine }}

Rosenberg's research has focused on using AI algorithms modeled on biological swarms to support group decision-making in various fields including forecasting, estimation, and diagnosis.{{cite web|url=https://www.inc.com/kevin-j-ryan/unanimous-ai-swarm-intelligence-makes-startlingly-accurate-predictions.html|title=This Startup Correctly Predicted the Oscars, World Series, and Super Bowl. Here's What It's Doing Next|date=2018-06-14|last=J.Ryan|first=Kevin|publisher=Inc }}

Rosenberg studied screenwriting at UCLA School of Theater, Film and Television.{{cite news |last=Messer |first=Erin C. |date=April 9, 2014 |title=Local publisher Outland Pictures' new graphic novel, 'Monkey Room,' explores the collective unconscious |work=New Times |url=https://www.newtimesslo.com/sanluisobispo/local-publisher-outland-pictures-new-graphic-novel-monkey-room-explores-the-collective-unconscious/Content?oid=2935747 |access-date=2022-10-14}} In 2009, he wrote the screenplay for the short romantic comedy film Lab Rats directed by Sam Washington. The short won awards at the Moondance International Film Festival and the Ventura Film Festival.{{cite web |title=Dr. Louis B. Rosenberg Bio |url=https://lifeboat.com/ex/bios.louis.b.rosenberg |publisher=Lifeboat Foundation}} He also wrote a feature film screenplay entitled The Manuscript in collaboration with another writer, Joe Rosenbaum, which was sold in 2018 for screen adaptation.{{cite web |last=Ritman |first=Alex |date=2018-02-15 |title=Scott Eastwood Joins Thriller 'Manuscript,' Nick Cassavetes to Direct (Exclusive) |url=https://www.hollywoodreporter.com/movies/movie-news/scott-eastwood-joins-thriller-manuscript-nick-cassavetes-direct-1085097/ |publisher=The Hollywood Reporter}}{{cite web |date=25 October 2011 |title='Paper Trail' grows with SKE |url=https://variety.com/2011/film/news/paper-trail-grows-with-ske-1118044988/ |publisher=Variety}}

• {{Cite book |last=Rosenberg |first=L.B. |title=Proceedings of IEEE Virtual Reality Annual International Symposium |chapter=Virtual fixtures: Perceptual tools for telerobotic manipulation |date=1993 |location=Seattle, WA, USA |publisher=IEEE |pages=76–82 |doi=10.1109/VRAIS.1993.380795 |isbn=978-0-7803-1363-7 |s2cid=9856738}}
• {{cite book | last1=Graylin | first1=Alvin Wang | last2=Rosenberg | first2=Louis | title=Our Next Reality: How the AI-powered Metaverse Will Reshape the World | publisher=Hodder And Stoughton Limited | year=2024 | isbn=978-1-3998-1225-2 | url=https://books.google.com/books?id=Op060AEACAAJ | access-date=2024-03-21}}

• {{Cite book |last1=Jackson |first1=Bernie G. |last2=Rosenberg |first2=Louis B. |date=1995 |title=Interactive Technology and the New Paradigm for Healthcare |chapter=Force Feedback and Medical Simulation |series=Studies in Health Technology and Informatics |pages=147–151 |doi=10.3233/978-1-60750-862-5-147}}
• {{cite book |last1=Rosenberg |first1=Louis B. |last2=Brave |first2=Scott |chapter=Use of force feedback to enhance graphical user interfaces |editor-first1=Mark T. |editor-first2=Scott S. |editor-first3=John O. |editor-last1=Bolas |editor-last2=Fisher |editor-last3=Merritt |title=Stereoscopic Displays and Virtual Reality Systems III |date=10 April 1996 |series=Proceedings of SPIE |volume=2653 |pages=243–248 |doi=10.1117/12.237444|bibcode=1996SPIE.2653..243R }}

{{reflist}}

• {{YouTube|id=Eu-RyZt_Uas|title=New hope for humans in an A.I. world (TEDxKC)}} (video, 15:58 minutes)
• [https://patents.justia.com/inventor/louis-b-rosenberg Patents by Inventor Louis B. Rosenberg]

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Category:1969 births

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