Louis Vuitton

{{See also|Louis Vuitton (designer)}}

The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris.{{cite web|url=http://www.louisvuitton.com/web/flash/index.jsp;jsessionid=QEDUVBBTA0GZWCRBXUXFAHYKEG4RAUPU?buy=1&langue=en_US |title=Timeline |publisher=Louis Vuitton |access-date=3 March 2008 |url-status=dead |archive-url=https://web.archive.org/web/20081219020321/http://www.louisvuitton.com/web/flash/index.jsp%3Bjsessionid%3DQEDUVBBTA0GZWCRBXUXFAHYKEG4RAUPU?buy=1&langue=en_US |archive-date=19 December 2008 }} Louis Vuitton had observed that the HJ Cave Osilite{{cite web |url=http://www.christies.com/LotFinder/LotDetailsPrintable.aspx?intObjectID=1719175 |title=A large suitcase of coffee color leather, with leather straps and with black and claret painted owner's stripes, monogrammed R.F., the interior fitted with a tray and labelled H.J. Cave and Sons 'Osilite' trademark-31.5 x 18 x 11in. (80 x 46 x 26 cm.); another matching smaller case-29 x 17 x 10in. (74 x 43 x 25.5 cm.); and a smaller lightweight case, the interior labelled as above-24 x 13.75 x 6in. (61 x 35 x 15 cm.), 1930s (3) |publisher=Christies.com |date=2000-01-25 |access-date=2012-11-07 |archive-date=18 November 2012 |archive-url=https://web.archive.org/web/20121118104459/http://www.christies.com/LotFinder/LotDetailsPrintable.aspx?intObjectID=1719175 |url-status=live }} trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Many other luggage makers later imitated Vuitton's style and design.

The company participated in the 1867 Universal Exhibition in Paris. In 1871, Ōyama Iwao became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War.{{cite book |last1=Horne |first1=Alistair |title=Hubris: The Tragedy of War in the Twentieth |date=2015 |publisher=W&N |isbn=978-0297867623 |page=30}} To protect against the duplication of his look, Vuitton changed the Trianon design to a beige-and-brown stripes design in 1876. By 1885, the company opened its first store in London on Oxford Street. Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads "marque L. Vuitton déposée", which translates into "L. Vuitton registered trademark". In 1892, Louis Vuitton died, and the company's management passed to his son.

File:Advertisement for Louis Vuitton July 1898.jpg

After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. In 1896, the company launched the signature Monogram canvas[https://www.researchgate.net/figure/Louis-Vuitton-monogram-canvas-colour-and-pattern_fig1_373825352 Louis Vuitton Monogram canvases] researchgate.net and made the worldwide patents on it. Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese family crests (mon) designs in the late Victorian era. At the time, Georges Vuitton was fascinated by Japanese motifs, including mon, and his son, Gaston-Louis Vuitton, amassed a large collection of Japanese sword guards (tsuba). Some of the motifs found on the trunks were inspired by these tsuba.{{cite web|url=http://eu.louisvuitton.com/eng-e1/articles/exhibition-in-tokyo-japan-room|title=News By Louis Vuitton: EXHIBITION IN TOKYO: INSPIRATIONAL JAPAN|first=Louis|last=Vuitton|website=eu.louisvuitton.com|access-date=13 December 2016|archive-date=20 December 2016|archive-url=https://web.archive.org/web/20161220162151/http://eu.louisvuitton.com/eng-e1/articles/exhibition-in-tokyo-japan-room|url-status=live}}{{cite web|url=https://www.tatlerasia.com/lifestyle/travel/louis-vuitton-tokyo-exhibition-volez-voguez-voyagez|archive-url=https://web.archive.org/web/20230713010351/https://www.tatlerasia.com/lifestyle/travel/louis-vuitton-tokyo-exhibition-volez-voguez-voyagez|title=Orient Express: A Journey Through Tokyo with Louis Vuitton's Travel Exhibition|publisher=Tatler|date=16 May 2016|archive-date=13 July 2023|access-date=16 May 2025}}{{cite web|url=https://www.waseda.jp/top/en/news/43260|archive-url=https://web.archive.org/web/20240317142249/https://www.waseda.jp/top/en/news/43260|title=Japan and Louis Vuitton – The "Volez, Voguez, Voyagez – Louis Vuitton" Exhibition|publisher=Waseda University|date=14 July 2016|archive-date=17 March 2024|access-date=15 May 2025}} The patents later proved to be successful in stopping counterfeiting. In this same year, Georges travelled to the United States, where he toured cities such as New York, Philadelphia, and Chicago, selling Vuitton products. In 1901, the Louis Vuitton Company introduced the Steamer Bag, a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.

By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. Afterwards, in 1930, the Keepall bag was introduced. During 1932, LV introduced the Noé bag. This bag was originally made for champagne vintners to transport bottles. Soon thereafter, the Louis Vuitton Speedy bag was introduced (both are still manufactured today). In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.

During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. The French book Louis Vuitton, A French Saga, authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard,{{cite web|url=https://www.fayard.fr/|title=Fayard | Editions Fayard|website=www.fayard.fr|access-date=25 August 2021|archive-date=16 August 2021|archive-url=https://web.archive.org/web/20210816082530/https://www.fayard.fr/|url-status=live}} tells how members of the Vuitton family actively aided the Vichy government led by Marshal Philippe Pétain and increased their wealth from their business affairs with the Germans. The family set up a factory dedicated to producing artefacts glorifying Pétain, including more than 2,500 busts.

Caroline Babulle, a spokeswoman for the publisher, Fayard, said: "They have not contested anything in the book, but they are trying to bury it by pretending it doesn't exist."{{cite news | url=https://www.theguardian.com/secondworldwar/story/0,14058,1230301,00.html | title=Louis Vuitton's links with Vichy regime exposed, The Guardian, June 3, 2004. | location=London | date=3 June 2004 | access-date=11 May 2010 | first=Kim | last=Willsher | archive-date=2 June 2021 | archive-url=https://web.archive.org/web/20210602034637/https://www.theguardian.com/world/2004/jun/03/france.secondworldwar | url-status=live }} Responding to the book's release in 2004, a spokesman for LVMH said: "This is ancient history. The book covers a period when it was family-run and long before it became part of LVMH. We are diverse, tolerant and all the things a modern company should be." An LVMH spokesman told the satirical magazine Le Canard Enchaîné: "We don't deny the facts, but regrettably the author has exaggerated the Vichy episode. We haven't put any pressure on anyone. If the journalists want to censor themselves, then that suits us fine." That publication was the only French periodical to mention the book, possibly because LVMH is the country's biggest advertiser in the press.

{{See also|Louis Vuitton Cup|America's Cup|LVMH}}During this period, Louis Vuitton began to incorporate leather into most of its products, which ranged from small purses and wallets to larger pieces of luggage. In order to broaden its line, the company revamped its signature Monogram canvas in 1959 to make it more supple, allowing it to be used for purses, bags, and wallets. It is believed that in the 1920s, counterfeiting returned as a greater issue to continue on into the 21st century. In 1966, the Papillon was launched (a cylindrical bag that is still popular today).

In 1975, the company owns only two shops and has an annual revenue of 10 millions Francs. Odile Vuitton pushes for the expansion of the company internationally.{{Cite web |title=Louis Vuitton. INTERNATIONAL REGISTRATION IN FORCE TRADEMARK - Madrid (WIPO). |url=https://branddb.wipo.int/en/brand/WO500000000416052 |website=wipo.int}}{{Cite web |title=Portraits des dirigeants de la Maison Vuitton |url=https://www.la-malle-en-coin.com/fr/le-blog/liste-des-articles/40-encyclopedie-vuitton/biographie/2713-portraits-des-dirigeants-de-la-maison-vuitton.html?showall=&start=5 |access-date=2025-05-08 |website=www.la-malle-en-coin.com}} Her husband Henry Racamier joins her and took over the reins of Louis Vuitton in 1977. By 1977 Louis Vuitton reached an annual revenue up to 70 million Francs (US$14.27 million).{{cite web|url=http://fx.sauder.ubc.ca/etc/USDpages.pdf|title=1977 Exchange Rates|access-date=16 May 2010|archive-date=12 May 2015|archive-url=https://web.archive.org/web/20150512095429/http://fx.sauder.ubc.ca/etc/USDpages.pdf|url-status=live}}{{Citation needed|date=May 2025}}

A year later, the label opened its first stores in Japan: in Tokyo and Osaka. In 1983, the company joined with America's Cup to form the Louis Vuitton Cup, a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983 and Seoul, South Korea in 1984. In the following year, 1985, the Epi leather line was introduced.

1987 saw the creation of LVMH. Moët et Chandon and Hennessy, leading manufacturers of champagne and cognac, merged respectively with Louis Vuitton to form the luxury goods conglomerate. Profits for 1988 were reported to have been up by 49% more than in 1987. By 1989, Louis Vuitton came to operate 130 stores worldwide. Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, Louis Vuitton entered mainland China by opening its first store in Beijing at the Palace Hotel. Further products became introduced such as the Taiga leather line in 1993, and the literature collection of Voyager Avec... in 1994. In 1996, the celebration of the Centennial of the Monogram canvas was held in seven cities worldwide.

In 1997, Louis Vuitton made Marc Jacobs its Artistic Director.{{cite web|title=Marc Jacobs|url=http://www.louisvuitton.co.uk/front/#/eng_GB/Journeys-section/La-Maison/Marc-Jacobs|publisher=Louis Vuitton|access-date=26 May 2012|archive-date=18 May 2012|archive-url=https://web.archive.org/web/20120518062814/http://www.louisvuitton.co.uk/front/#/eng_GB/Journeys-section/La-Maison/Marc-Jacobs|url-status=live}} In March of the following year, he designed and introduced the company's first "prêt-à-porter" line of clothing for men and women. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide.

The last events in the 20th century were the release of the mini monogram line in 1999. The opening of the first store in Africa in Marrakech, Morocco, in 2000. Finally, the auction at the International Film Festival in Venice, Italy, where the vanity case "amfAR" designed by Sharon Stone was sold, with the proceeds going to the Foundation for AIDS Research (also in 2000).

File:Louis Vuitton VIP room in Vienna.JPG

By 2001, Stephen Sprouse, in collaboration with Marc Jacobs, designed a limited-edition line of Vuitton bags that featured graffiti written over the monogram pattern. The graffiti read Louis Vuitton and, on certain bags, the name of the bag (such as Keepall and Speedy). Certain pieces, which featured the graffiti without the Monogram canvas background, were only available on Louis Vuitton's V.I.P. customer list. Jacobs also created the charm bracelet, the first-ever piece of jewellery from LV, within the same year.

In 2002, the Tambour watch collection was introduced. During this year, the LV building in Tokyo's Ginza district was opened, and the brand collaborated with Bob Wilson for its Christmas windows scenography. In 2003, Takashi Murakami, in collaboration with Marc Jacobs, masterminded the new Monogram Multicolore canvas range of handbags and accessories. This range included the monograms of the standard Monogram canvas but in 33 different colours on either a white or black background. (The classic canvas features gold monograms on a brown background.) Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram canvas. This pattern appeared on a limited number of pieces. The production of this limited-edition run was discontinued in June 2003. Within 2003, the stores in Moscow, Russia, and in New Delhi, India were opened, the Utah and Suhali leather lines were released, and the 20th anniversary of the LV Cup was held.

In 2004, Louis Vuitton celebrated its 150th anniversary. The brand also inaugurated stores in New York City (on Fifth Avenue), São Paulo, Mexico City, Cancun and Johannesburg. It also opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its Champs-Élysées store in Paris designed by the American Architect Eric Carlson and released the Speedy watch collection. In 2006, LV held the inauguration of the Espace Louis Vuitton on its 7th floor. In 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel. Also in 2008, Pharrell Williams co-designed a series of jewellery ("Blason") and glasses for Louis Vuitton.{{cite web|title=Hip-hop's glittering touchstone|url=http://www.theaustralian.com.au/arts/hip-hops-glittering-touchstone/story-e6frg8n6-1111118976796?nk=6d1373b7f7588c7850c08a211690b434|publisher=The Australian|access-date=27 February 2009}}

In 2010, Louis Vuitton opened what is described as their most luxurious store in London.{{cite web|last=Zenner |first=Brittany |url=http://www.insidelux.com/2010/05/29/louis-vuitton-opens-most-luxurious-store-to-date/ |title=Insidelux.com |publisher=Insidelux.com |access-date=29 April 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110514035359/http://www.insidelux.com/2010/05/29/louis-vuitton-opens-most-luxurious-store-to-date/ |archive-date=14 May 2011 }}

In early 2011, Louis Vuitton hired Kim Jones as its "Men Ready-to-Wear Studio and Style Director". He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs.{{cite web|last=White|first=Belinda|title=Kim Jones takes the helm at Louis Vuitton menswear|url=http://fashion.telegraph.co.uk/news-features/TMG8356946/Kim-Jones-takes-the-helm-at-Louis-Vuitton-menswear.html|work=The Telegraph|access-date=26 May 2012|archive-date=1 January 2012|archive-url=https://web.archive.org/web/20120101162517/http://fashion.telegraph.co.uk/news-features/TMG8356946/Kim-Jones-takes-the-helm-at-Louis-Vuitton-menswear.html|url-status=live}}

On 17 September 2011, the company opened its Louis Vuitton Island Maison at Marina Bay Sands, Singapore.{{cite news |title=Louis Vuitton Island Maison unveiled in Singapore |url=https://www.businessinsider.com/louis-vuitton-island-maison-unveiled-in-singapore-2011-10 |access-date=10 November 2018 |agency=Business Insider |publisher=Pursuitist |date=14 October 2011 |archive-date=10 November 2018 |archive-url=https://web.archive.org/web/20181110120429/https://www.businessinsider.com/louis-vuitton-island-maison-unveiled-in-singapore-2011-10 |url-status=live }}

{{As of|September 2013}}, the company hired Darren Spaziani to lead its accessory collection.{{cite web | url=http://www.wwd.com/accessories-news/leather-goods/louis-vuitton-taps-accessories-designer-darren-spaziani-7181023?src=nl/mornReport/20130924 | title=Louis Vuitton Taps Accessories Designer Darren Spaziani | publisher=WWD | date=24 September 2013 | access-date=24 September 2013 | author=Socha, Miles | archive-date=29 September 2013 | archive-url=https://web.archive.org/web/20130929202144/http://www.wwd.com/accessories-news/leather-goods/louis-vuitton-taps-accessories-designer-darren-spaziani-7181023?src=nl/mornReport/20130924 | url-status=live }}

On 4 November 2013, the company confirmed that Nicolas Ghesquière had been hired to replace Marc Jacobs as artistic director of women's collections. Ghesquière's first line for the company was shown in Paris in March 2014.{{cite web | url=http://www.wwd.com/fashion-news/designer-luxury/vuitton-confirms-nicolas-ghesquire-hire-7262148?module=hp-fashion | title=Louis Vuitton Confirms Nicolas Ghesquière Hire | publisher=WWD | date=4 November 2013 | access-date=4 November 2013 | author=Socha, Miles | archive-date=15 November 2013 | archive-url=https://web.archive.org/web/20131115000322/http://www.wwd.com/fashion-news/designer-luxury/vuitton-confirms-nicolas-ghesquire-hire-7262148?module=hp-fashion | url-status=live }}

On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis Vuitton under Frédéric Winckler, who is Vuitton's communications and events director.{{cite web | url=http://www.wwd.com/media-news/fashion-memopad/new-recruit-7595288?src=nl/mornReport/20140317 | title=Louis Vuitton Taps Edouard Schneider to Head P.R. | publisher=WWD | date=17 March 2014 | access-date=18 March 2014 | author=Socha, Miles | archive-date=9 April 2014 | archive-url=https://web.archive.org/web/20140409132544/http://www.wwd.com/media-news/fashion-memopad/new-recruit-7595288?src=nl/mornReport/20140317 | url-status=live }}

On 26 March 2018, Virgil Abloh was named artistic director of men's wear, replacing Kim Jones who had departed for Dior{{Cite news|url=https://www.nytimes.com/2018/03/19/business/christian-dior-kim-jones.html|title=Dior Confirms Kim Jones as Men's Wear Artistic Director|last=Paton|first=Elizabeth|date=2018-03-19|work=The New York Times|access-date=2019-07-12|language=en-US|issn=0362-4331|archive-date=19 March 2018|archive-url=https://web.archive.org/web/20180319164154/https://www.nytimes.com/2018/03/19/business/christian-dior-kim-jones.html|url-status=live}}—he was the label's first African-American artistic director and one of few black designers of a major European fashion house.{{Cite news |url=https://www.nytimes.com/2018/03/26/business/louis-vuitton-virgil-abloh.html |title=Louis Vuitton Names Virgil Abloh as Its New Men's Wear Designer |work=The New York Times |date=26 March 2018 |access-date=2018-08-12 |language=en |last1=Friedman |first1=Vanessa |last2=Paton |first2=Elizabeth |archive-date=17 April 2018 |archive-url=https://web.archive.org/web/20180417045411/https://www.nytimes.com/2018/03/26/business/louis-vuitton-virgil-abloh.html |url-status=live }} His debut show was held at the 2018 Paris Men's Fashion Week and staged in the historical Palais-Royal gardens' courtyard.{{Cite news|url=https://www.nytimes.com/2018/06/22/fashion/louis-vuitton-virgil-abloh-paris.html|title=Virgil Abloh Tells Louis Vuitton's Story of Fashion|work=The New York Times|date=22 June 2018|access-date=2018-08-12|language=en|last1=Trebay|first1=Guy|archive-date=13 August 2018|archive-url=https://web.archive.org/web/20180813103335/https://www.nytimes.com/2018/06/22/fashion/louis-vuitton-virgil-abloh-paris.html|url-status=live}}{{Cite news|url=https://www.newsweek.com/virgil-abloh-welcomes-his-first-ever-louis-vuitton-mens-collection-fashion-989763|title=Designer Virgil Abloh unveiled his first-ever Louis Vuitton collection at Fashion Week in Paris|date=2018-06-21|work=Newsweek|access-date=2018-08-12|language=en|archive-date=13 August 2018|archive-url=https://web.archive.org/web/20180813004506/https://www.newsweek.com/virgil-abloh-welcomes-his-first-ever-louis-vuitton-mens-collection-fashion-989763|url-status=live}}

On 28 November 2021, Abloh died of cardiac angiosarcoma, which he had been battling privately for two years prior.{{Cite web |last=Georgiou |first=Aristos |date=2021-11-29 |title=Cardiac angiosarcoma explained as Off-White founder Virgil Abloh dies |url=https://www.newsweek.com/virgil-abloh-cause-death-cardiac-angiosarcoma-symptoms-explained-dies-heart-cancer-off-white-founder-1653878 |access-date=2022-08-19 |website=Newsweek |language=en |archive-date=19 August 2022 |archive-url=https://web.archive.org/web/20220819040605/https://www.newsweek.com/virgil-abloh-cause-death-cardiac-angiosarcoma-symptoms-explained-dies-heart-cancer-off-white-founder-1653878 |url-status=live }}

LV was in the first place in the BrandZ's top 10 most valuable luxury brands in 2019, with a worth of $47.2 billion.

On 15 January 2020, the company acquired the Sewelô diamond, which is the third-largest rough diamond ever found in history, from Lucara Diamond who mined it from their mine in Botswana.{{cite news|url=https://www.nytimes.com/2020/01/15/style/sewelo-diamond.html|title=The Second-Biggest Diamond in History Has a New Owner|first=Vanessa|last=Friedman|date=15 January 2020|access-date=9 February 2020|work=The New York Times|archive-date=25 January 2020|archive-url=https://web.archive.org/web/20200125015222/https://www.nytimes.com/2020/01/15/style/sewelo-diamond.html|url-status=live}}{{cite news|url=https://www.forbes.com/sites/katematthams/2020/01/17/louis-vuitton-buys-second-biggest-diamond-sewelo/#322b9829743a|title=Louis Vuitton Buys Third-Biggest Rough Diamond Ever, Eyes Top-Five Jewelry Position|first=Kate|last=Matthams|date=17 January 2020|access-date=9 February 2020|work=Forbes Magazine|archive-date=1 February 2020|archive-url=https://web.archive.org/web/20200201164544/https://www.forbes.com/sites/katematthams/2020/01/17/louis-vuitton-buys-second-biggest-diamond-sewelo/#322b9829743a|url-status=live}}{{cite news|url=https://edition.cnn.com/style/article/louis-vuitton-sewelo-diamond-intl-hnk-scli/index.html|title=Louis Vuitton just bought the world's second-biggest diamond|first=Jessie|last=Yeung|date=17 January 2020|access-date=9 February 2020|publisher=CNN|archive-date=4 February 2020|archive-url=https://web.archive.org/web/20200204235412/https://edition.cnn.com/style/article/louis-vuitton-sewelo-diamond-intl-hnk-scli/index.html|url-status=live}}{{cite web | url=https://www.rockngem.com/botswana-produces-the-worlds-third-largest-diamond/ |first1=Jim |last1=Brace-Thompson |website=Rock & Gem Magazine | title=Botswana Produces the World's Third-Largest Diamond | date=26 July 2021 | access-date=9 November 2022 | archive-date=9 November 2022 | archive-url=https://web.archive.org/web/20221109135718/https://www.rockngem.com/botswana-produces-the-worlds-third-largest-diamond/ | url-status=live }}

In March 2022, LVMH announced closure of its 120+ stores in Russia, "given the current circumstances in the region,"{{Cite news |last=Maheshwari |first=Sapna |date=2022-03-04 |title=Luxury giants LVMH and Hermès will close stores in Russia temporarily. |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/03/04/business/lvmh-hermes-russia.html |url-access=subscription |access-date=2022-08-15 |issn=0362-4331 |archive-date=15 August 2022 |archive-url=https://web.archive.org/web/20220815045700/https://www.nytimes.com/2022/03/04/business/lvmh-hermes-russia.html |url-status=live }} due to the Russo-Ukrainian War. An LVMH spokesperson stated the company would continue to pay salary and benefits to its 3,500 employees in Russia.

On 14 February 2023, Pharrell Williams was named creative director of men's wear.{{Cite web|url=https://hypebeast.com/2023/2/pharrell-williams-louis-vuitton-mens-creative-director-reports|title=Pharrell Williams Named Next Louis Vuitton Men's Creative Director|date=14 February 2023|website=Hypebeast|access-date=4 March 2023|archive-date=4 March 2023|archive-url=https://web.archive.org/web/20230304205010/https://hypebeast.com/2023/2/pharrell-williams-louis-vuitton-mens-creative-director-reports|url-status=live}} In March 2025, announced the launch of a cosmetic and beauty line, called La Beauté Louis Vuitton, with British makeup artist Pat McGrath as its creative director.{{Cite web |last=Spiliotopoulos |first=Penny |date=2025-03-11 |title=Louis Vuitton Debuts La Beauté Louis Vuitton With Pat McGrath as Creative Director |url=https://vmagazine.com/article/louis-vuitton-debuts-la-beaute-louis-vuitton-with-pat-mcgrath-as-creative-director/ |access-date=2025-03-14 |website=V Magazine |language=en-US}}{{Cite web |last=James |first=Jesse |date=2025-03-11 |title=Louis Vuitton Expands into Luxury Beauty with La Beauté, Led by Pat McGrath |url=https://stupiddope.com/2025/03/louis-vuitton-expands-into-luxury-beauty-with-la-beaute-led-by-pat-mcgrath/ |access-date=2025-03-14 |website=stupidDOPE |language=en-US}} The collection has been in development for four years and is expected to incluide 55 lipsticks, eight eye shadow palettes and 10 lip balms.{{Cite web |last=Yates |first=Jacqueline Laurean |date=March 5, 2025 |title=Louis Vuitton launches 1st beauty collection with Pat McGrath this fall |url=https://www.goodmorningamerica.com/style/story/louis-vuitton-pat-mcgrath-debut-beauty-collection-119473356 |access-date=2025-04-07 |website=Good Morning America |language=en}}{{Cite web |last=Ware |first=Asia Milia |date=2025-03-05 |title=Louis Vuitton and Pat McGrath Are Coming for Your Lipstick Collection |url=https://www.thecut.com/article/louis-vuitton-makeup-launch-with-pat-mcgrath.html |access-date=2025-04-07 |website=The Cut |language=en}}

File:Louis Vuitton LV logo.png

The Louis Vuitton brand and the LV monogram are among the world's most valuable brands.{{cite web|title=Louis Vuitton Logo: Design and History|url=http://www.famouslogos.net/louis-vuitton-logo|publisher=FamousLogos.net|access-date=12 October 2011|archive-date=18 October 2012|archive-url=https://web.archive.org/web/20121018004553/http://www.famouslogos.net/louis-vuitton-logo|url-status=dead}}

According to a Millward Brown 2010 study, Louis Vuitton was then the world's 19th most valuable brand, and was estimated to be worth over US$19 billion.{{cite web|url=http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2010_BrandZ_Top100_Report.sflb.ashx |archive-url=https://web.archive.org/web/20110101202431/http://millwardbrown.com/Libraries/Optimor_BrandZ_Files/2010_BrandZ_Top100_Report.sflb.ashx |url-status=dead |archive-date=1 January 2011 |title=Millwardbrown.com |access-date=29 April 2011 }} For six consecutive years, Louis Vuitton was number one of the 10 most powerful brands list published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion. It was more than double the value of the second ranking brand.{{cite web|url=http://www.prlog.org/11481063-luxurydiffusioncom-highlights-louis-vuitton-most-valuable-luxury-brand-for-sixth-consecutive-year.html|title=LuxuryDiffusion.com Highlights Louis Vuitton Most Valuable Luxury Brand For Sixth Consecutive Year|last=LuxuryDiffusion.com|website=PRLog|access-date=12 May 2011|archive-date=25 January 2012|archive-url=https://web.archive.org/web/20120125025745/http://www.prlog.org/11481063-luxurydiffusioncom-highlights-louis-vuitton-most-valuable-luxury-brand-for-sixth-consecutive-year.html|url-status=live}}

Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram canvas was created to prevent counterfeiting.{{Cite web|url=http://www.iht.com/articles/2006/06/25/business/google.php|title=European trademarks vs. Google|access-date=25 June 2006|archive-date=1 July 2006|archive-url=https://web.archive.org/web/20060701234957/http://www.iht.com/articles/2006/06/25/business/google.php|url-status=live}} In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.{{cite news |url=http://business.timesonline.co.uk/tol/business/law/article673534.ece |title=Times Online: Special Report: Trying to stub out the fakes |work=The Times |location=London |date=11 June 2006 |access-date=11 May 2010 |archive-url=https://web.archive.org/web/20110514090854/http://business.timesonline.co.uk/tol/business/law/article673534.ece |archive-date=14 May 2011 |url-status=dead }}

The company actively seeks to eradicate counterfeiting, and employs a team of lawyers and special investigation agencies to pursue offenders through the courts worldwide. The company allocates approximately half of its communications budget to counteract counterfeiting of its goods. LVMH, Vuitton's parent company, has described "Some 60 people at various levels of responsibility working full-time on anti-counterfeiting in collaboration with a wide network of outside investigators and a team of lawyers."{{cite news|url=http://business.timesonline.co.uk/article/0,,8209-2220038,00.html|title=Special Report: Trying to stub out the fakes |work=The Times |location=London | date=11 June 2006 | access-date=11 May 2010}}{{dead link|date=September 2024|bot=medic}}{{cbignore|bot=medic}} The company closely controls the distribution of its products. Until the 1980s, Vuitton products were widely sold in department stores, such as Neiman Marcus and Saks Fifth Avenue. Today, Vuitton products are primarily available at company-owned Louis Vuitton boutiques, with a small number of exceptions noted in upscale shopping districts or inside luxury department stores. Company boutiques within department stores operate independently, and are operated by company managers and employees. LV has an official online store, through its main website.{{cite web

|url=https://www.louisvuitton.com/

|title=Louis Vuitton: luxury leather luggage, French fashion designer

|access-date=4 March 2008

|archive-date=4 March 2008

|archive-url=https://web.archive.org/web/20080304032753/http://www.louisvuitton.com/

|url-status=live

}}

In 2006, the company filed a lawsuit against Colorado-based Manifest Information Services Ltd. (aka Manifest Hostmaster and Manifest.com), through WIPO, in order to compel Manifest transfer the domain name LV.com to Louis Vuitton; the legal action failed and the domain was subsequently acquired by Liverpool Victoria (LV=), England's largest fraternal insurance company.[http://domains.adrforum.com/domains/decisions/796276.htm Louis Vuitton Malletier S.A. v. Manifest Information Services c/o Manifest Hostmaster] {{Webarchive|url=https://web.archive.org/web/20140420033808/http://domains.adrforum.com/domains/decisions/796276.htm |date=20 April 2014 }} accessed 24 February 2015.

Several high-profile rap music artists have mentioned the company in song lyrics, most notably: Kanye West, Juicy J, and Wiz Khalifa.{{Citation|title=Wiz Khalifa – Fly You|url=https://genius.com/Wiz-khalifa-fly-you-lyrics|language=en|access-date=2017-03-21|archive-date=22 March 2017|archive-url=https://web.archive.org/web/20170322112107/https://genius.com/Wiz-khalifa-fly-you-lyrics|url-status=live}}{{cite web|url=http://www.purselvforum.com/post-868.html|title=Louis Vuitton – A Legendary|date=2016|website=Louis Vuitton|access-date=18 January 2017|archive-date=31 January 2017|archive-url=https://web.archive.org/web/20170131184236/http://www.purselvforum.com/post-868.html|url-status=dead}}

Louis Vuitton has been operating in China for 30 years and nowadays the country is the main market for the French maison, boasting about 40 offline stores nationwide.{{Citation|title=Louis Vuitton in China: The king of luxury brands in China|newspaper=Daxue Consulting - Market Research China|date=19 February 2020|url=https://daxueconsulting.com/louis-vuitton-in-china/|language=en|access-date=2022-06-23|last1=David|first1=Matthieu|archive-date=23 June 2022|archive-url=https://web.archive.org/web/20220623090418/https://daxueconsulting.com/louis-vuitton-in-china/|url-status=live}}

File:Simpleliving lg.jpg

On 13 February 2007, Louis Vuitton sent a cease-and-desist order to Danish art student Nadia Plesner for using an image of a bag that allegedly infringed Louis Vuitton's intellectual property rights. Plesner had created a satirical illustration, "Simple Living", depicting a malnourished child holding a designer dog and a designer bag, and used it on T-shirts and posters to raise funds for the charity "Divest for Darfur".{{cite news |title=Art Student Nadia Plesner's Giant Louis Vuitton Copyright Suit |url=http://nymag.com/daily/fashion/2008/05/art_student_nadia_pelsners_gia.html |newspaper=New York |date=6 May 2008 |access-date=12 May 2011 |archive-date=2 December 2010 |archive-url=https://web.archive.org/web/20101202181445/http://nymag.com/daily/fashion/2008/05/art_student_nadia_pelsners_gia.html |url-status=live }} On 25 March, the court ruled in favour of LV that the image was a clear infringement of copyright. Despite the ruling, Plesner continued to use the image, arguing artistic freedom, and posted copies of the cease-and-desist order on her website. On 15 April 2008, Louis Vuitton notified Plesner of the lawsuit being brought against her. Louis Vuitton demanded $7,500 (€5,000) for each day Plesner continues to sell the "Simple Living" products, $7,500 for each day the original cease-and-desist letter is published on her website and $7,500 a day for using the name "Louis Vuitton" on her website, plus legal and enforcement costs.{{cite web |title=Louis Vuitton Sues Darfur Fundraiser; Seems Unclear on the Concept of Trademark |first=Mike |last=Masnick |url=http://www.techdirt.com/articles/20080425/114126947.shtml |work=Techdirt |date=25 April 2008 |access-date=12 May 2011 |archive-date=11 May 2011 |archive-url=https://web.archive.org/web/20110511212757/http://www.techdirt.com/articles/20080425/114126947.shtml |url-status=live }}

An LVMH spokeswoman interviewed by New York Magazine said that Louis Vuitton were forced to take legal action when Plesner did not respond to their original request to remove the contested image, nor to the subsequent cease-and-desist order.{{cite news |title=Louis Vuitton Tried to Prevent the Nadia Plesner Lawsuit |url=http://nymag.com/daily/fashion/2008/05/louis_vuitton_tried_to_prevent.html |newspaper=New York |date=9 May 2008 |access-date=12 May 2011 |archive-date=7 March 2010 |archive-url=https://web.archive.org/web/20100307223743/http://nymag.com/daily/fashion/2008/05/louis_vuitton_tried_to_prevent.html |url-status=live }} In October 2008, Louis Vuitton declared that the company had dropped its lawsuit{{cite news |title=Beck: Franske hyklere |first=Cecilie |last=Beck |url=http://ekstrabladet.dk/nationen/article1075921.ece |newspaper=Ekstra Bladet |language=da |date=27 October 2008 |access-date=12 May 2011 |archive-date=19 February 2010 |archive-url=https://web.archive.org/web/20100219140729/http://ekstrabladet.dk/nationen/article1075921.ece |url-status=live }} but have since reopened it along with a new €205,000 claim due to a painting by the same artist.{{cite news|title=Målade en väska – ska böta 1.820.000 |first=Jenny |last=Stiernstedt |url=http://www.dn.se/ekonomi/malade-en-vaska--ska-bota-1820000 |newspaper=Dagens Nyheter |language=sv |date=9 March 2011 |access-date=12 May 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110429124640/http://www.dn.se/ekonomi/malade-en-vaska--ska-bota-1820000 |archive-date=29 April 2011 }} In May 2011, the court in The Hague found in favour of Plesner's right to freedom of expression.{{cite news|title=Artist wins suit against fashion icon |url=http://www.cphpost.dk/culture/culture/122-culture/51570-artist-wins-suit-against-fashion-icon.html |newspaper=The Copenhagen Post |date=5 May 2011 |access-date=12 May 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110513074945/http://www.cphpost.dk/culture/culture/122-culture/51570-artist-wins-suit-against-fashion-icon.html |archive-date=13 May 2011 }}

On 19 November 2007 Louis Vuitton, in further efforts to prevent counterfeiting, successfully sued Britney Spears for violating anti-counterfeiting laws. A part of the music video for the song "Do Somethin'" shows fingers tapping on the dashboard of a hot pink Hummer with what looks like Louis Vuitton's "Cherry Blossom" design bearing the LV logo. Britney Spears herself was not found liable, but a civil court in Paris ordered Sony BMG and MTV Online to stop showing the video. They were also fined €80,000 to each group. An anonymous spokesperson for LVMH stated that the video constituted an "attack" on Louis Vuitton's brands and its luxury image.{{cite news|title=Louis Vuitton Wins Spears Video Lawsuit |date=20 November 2007 |agency=Associated Press |url=http://www.foxnews.com/wires/2007Nov20/0,4670,FranceBritneyBan,00.html |work=FOXNews |access-date=20 November 2007 |archive-url=https://web.archive.org/web/20071121113603/http://www.foxnews.com/wires/2007Nov20/0%2C4670%2CFranceBritneyBan%2C00.html |archive-date=21 November 2007 |url-status=dead }}

In another legal warning dated back to September 2012, Louis Vuitton had filed complaints against two small retail shops in Hong Kong for allegedly violating its intellectual property rights in relation to the "S-Lock" design for Louis Vuitton's handbags.

According to the Hong Kong-based Apple Daily newspaper, the company was seeking compensation of HK$40,000 (around $US 5,000) and a public apology in the newspaper. The shopkeeper refused to pay, and Louis Vuitton demanded further damages up to HK$150,000 in February 2013. The shop claimed to have sourced two such handbags from Japan at around HK$120, which it retailed at HK$220.

In the case of the other small shop selling two handbags, they argued with Louis Vuitton that the designs were different, and got LV's demand reduced to HK$5,000 (around US$640). The owner refused to pay and said they were ready to face LV in court.

{{cite news |title=Louis Vuitton sues Hong Kong shops for S-Lock copyright |url=http://hk.apple.nextmedia.com/news/art/20130306/18185945 |newspaper=Apple Daily |date=6 March 2013 |access-date=6 March 2013 |location=Hong Kong |archive-date=9 October 2013 |archive-url=https://web.archive.org/web/20131009211246/http://hk.apple.nextmedia.com/news/art/20130306/18185945 |url-status=dead }}

In February 2013, Louis Vuitton lodged a complaint against the owner of a barber shop in Hong Kong for allegedly violating its intellectual property rights in relation to a stool using fabric that is similar to the checkered pattern of Louis Vuitton's handbags. According to the Hong Kong-based Apple Daily newspaper the company was seeking compensation of HK$25,000 (around US$3,200) and the publication of an apology in the form of newspaper advertisement. The barber had sourced his furniture and equipment from Chinese vendors. Facing this accusation the barbershop owner said he had no means to defend himself against Louis Vuitton and may have to close his shop, which had been operating for a year in a remote area of Hong Kong Island. The controversy caused discussion on Hong Kong news forums and resulted in protests on Facebook pages.{{cite news |title=Louis Vuitton sues Hong Kong Barber shop for a checkered stool |url=http://hk.apple.nextmedia.com/realtime/news/20130305/51287232 |newspaper=Apple Daily |date=5 March 2013 |access-date=5 March 2013 |location=Hong Kong |archive-date=27 May 2014 |archive-url=https://web.archive.org/web/20140527095132/http://hk.apple.nextmedia.com/realtime/news/20130305/51287232 |url-status=dead }}

File:Louis Vuitton wallet.jpg

In 2020, Louis Vuitton filed a complaint with the Japan Patent Office, claiming that the design of pouches for Buddhist prayer beads (juzu) and cases for temple stamp books (goshuin-chō) produced by a manufacturer in Asakusa, Tokyo, infringed on its trademark rights for the Damier Canvas pattern used in its products. In 2021, the Japan Patent Office rejected Louis Vuitton's claim, stating that the designs of the juzu pouches and goshuin-chō were based on ichimatsu moyō (ja), a traditional Japanese checkered pattern, and did not constitute an imitation of Louis Vuitton's design.{{cite web|url=https://marks-iplaw.jp/damier-vs-ichimatsu/|archive-url=https://web.archive.org/web/20250214115208/https://marks-iplaw.jp/damier-vs-ichimatsu/|title=LV Damier pattern is unenforceable TM right against traditional Japanese checkered pattern|publisher= Marks IP Law Firm|date=|archive-date=14 February 2025|access-date=16 May 2025}}{{cite web |url=https://www.jpo.go.jp/system/trial_appeal/document/madopro_sinketsu_20210608/2020_695001.html |title=判定 |publisher=Jpo.go.jp |access-date=2022-02-16 |archive-date=11 June 2021 |archive-url=https://web.archive.org/web/20210611212636/https://www.jpo.go.jp/system/trial_appeal/document/madopro_sinketsu_20210608/2020_695001.html |url-status=dead }}{{cite web|url=https://news.yahoo.co.jp/articles/a85a8b9c1498a243c23800acb936a33081730b39|archive-url=https://web.archive.org/web/20250423222852/https://news.yahoo.co.jp/articles/a85a8b9c1498a243c23800acb936a33081730b39|script-title=ja:“市松模様”が権利侵害…仏「ルイ・ヴィトン」“仏具店”に言いがかり 日本メーカーがクレームに“勇気ある”反撃、その結末は…|language=ja|publisher=Yahoo Japan News|date=|archive-date=23 April 2025|access-date=16 May 2025}}

File:HK CH LV Landmark 60421.jpg

File:Louis vuitton shop window, Galleria, Houston.jpg, United States]]

Since the 19th century, Louis Vuitton trunks have been made by hand. Contemporary Fashion gives a preview of the creation of the LV trunks:

The craftsmen line up the leather and canvas, tapping in the tiny nails one by one and securing the five-letter solid pick-proof brass locks with an individual handmade key, designed to allow the traveller to have only one key for all of his or her luggage. The wooden frames of each trunk are made of 30-year-old poplar that has been allowed to dry for at least four years. Each trunk has a serial number and can take up to 60 hours to make, and a suitcase as many as 15 hours.

Iconic bags of Louis Vuitton include the Speedy bag produced in 1930 and Neverfull bags produced in 2007. Both bags have become Louis Vuitton's most successful handbag launches. They were designed for being both stylish and practical. These bags also come in three sizes: Petite Modele, Moyene Modele, and Grand Modele. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores.{{citation needed|date=November 2015|http://www.huffingtonpost.com/sidonie-sawyer/louis-vuitton-the-origina_b_8611254.html=}}

Many of the company's products utilize the brown Damier and Monogram canvas materials, both of which were first used in the late 19th century. All of the company's products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. In addition, the company distributes its products through the company's own website, LouisVuitton.com.

In June 2021, Louis Vuitton sparked controversy by marketing a $700 scarf called 'Monogram Keffieh'.{{cite news |url= https://www.middleeasteye.net/news/palestine-louis-vuitton-keffiyeh-under-fire-disgusting |website= middleeasteye.net |first= Nur |last= Ayoubi |title= Louis Vuitton under fire for 'disgusting' $700 keffiyeh |date= 2021-06-02 |access-date= 2021-06-06 |archive-date= 6 June 2021 |archive-url= https://web.archive.org/web/20210606064126/https://www.middleeasteye.net/news/palestine-louis-vuitton-keffiyeh-under-fire-disgusting |url-status= live }} The traditional Palestinian black and white keffiyeh has been a symbol of Palestinian nationalism since 1968. Louis Vuitton, however, changed the colours from the original black and white to blue and white which Palestinians and pro-Palestine social media activists called the colours of the flag of Israel, sporting with House signature patterns which was described as 'disgraceful'. Some users of Twitter began to tweet memes using the quote "If I don't steal it, someone else will" from a repatriated Israeli citizen who had recently gone viral for trying to illegally occupy the home of a Palestinian. Another user accused Louis Vuitton for being politically neutral when it came to Palestine and Israel but "totally cool" with profiting off of the keffiyeh.{{cite news |url= https://www.hindustantimes.com/lifestyle/fashion/louis-vuitton-blasted-for-disgraceful-keffiyeh-with-israel-flag-colours-101622608528150.html |website= hindustantimes.com |first= Zarafshan |last= Shiraz |title= Louis Vuitton blasted for 'disgraceful' keffiyeh with Israel flag colours |date= 2021-06-02 |access-date= 2021-06-06 |archive-date= 6 June 2021 |archive-url= https://web.archive.org/web/20210606064125/https://www.hindustantimes.com/lifestyle/fashion/louis-vuitton-blasted-for-disgraceful-keffiyeh-with-israel-flag-colours-101622608528150.html |url-status= live }}

In 2017 Louis Vuitton made headlines for producing a men's collection using prints similar to those of the Basotho blanket and to the designs of Thabo Makhetha-Kwinana, a controversial move that sparked accusations of cultural appropriation in South Africa and Lesotho.{{Cite news |title=Cultural inspiration or appropriation? |language=en-GB |work=BBC News |url=https://www.bbc.com/news/av/world-africa-41437143 |access-date=2023-06-18 |archive-date=18 June 2023 |archive-url=https://web.archive.org/web/20230618001728/https://www.bbc.com/news/av/world-africa-41437143 |url-status=live }}{{Cite web |title=Cultural appropriation or appreciation? Louis Vuitton turns Basotho blankets into expensive fashion items {{!}} eNCA |url=https://www.enca.com/life/cultural-appropriation-or-appreciation-louis-vuitton-turns-basotho-blankets-into-expensive |access-date=2023-06-18 |website=www.enca.com |language=en |archive-date=18 June 2023 |archive-url=https://web.archive.org/web/20230618075033/https://www.enca.com/life/cultural-appropriation-or-appreciation-louis-vuitton-turns-basotho-blankets-into-expensive |url-status=dead }}

Louis Vuitton advertising campaigns have included Lea Seydoux, Jennifer Lopez, Keith Richards, Kim Kardashian, Madonna, Sean Connery, Matthias Schoenaerts, Angelina Jolie, Gisele Bündchen, Mikhail Gorbachev,{{cite news

|url=https://www.nytimes.com/2007/11/05/business/media/05vuitton.html

|title=Louis Vuitton Ad Shows Gorbachev Accompanied by Subversive Text

|access-date=5 November 2007

|work=The New York Times

|first=Dan

|last=Levin

|date=5 November 2007

|archive-date=29 November 2011

|archive-url=https://web.archive.org/web/20111129052950/https://www.nytimes.com/2007/11/05/business/media/05vuitton.html

|url-status=live

}} JO1 and David Bowie.{{cite tweet|author=Louis Vuitton|user=LouisVuitton|title=#BTS for #LouisVuitton. Joining as new House Ambassadors|number=1385428216966533122|date=2021-04-22|access-date=2021-04-23|language=en}}

The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in the 1980s. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan.{{cite web

|url = http://www.fashionweekdaily.com/news/fullstory.sps?inewsid=52796

|title = Fashion Week Daily – Dispatch

|access-date = 4 March 2008

|url-status = dead

|archive-url = https://archive.today/20121209041916/http://www.fashionweekdaily.com/news/fullstory.sps?inewsid=52796

|archive-date = 9 December 2012}}

In 2002, president and CEO of LVMH Watches Daniel Lalonde (later, global CEO for LVMH brands Moët and Dom Pérignon) recruited celebrities, such as Maria Sharapova, Brad Pitt, Tiger Woods, and Uma Thurman, for advertising campaigns photographed by Patrick Demarchelier. Ads featuring Woods reportedly led to a 30% boost in sales, resulting in TAG Heuer being rated as the No. 2 luxury watch brand in America by 2005.[http://www.nysun.com/business/daniel-lalonde-works-his-marketing-magic-for-lvmh/13880/ Gupte, Pranay] {{Webarchive|url=https://web.archive.org/web/20180904052323/https://www.nysun.com/business/daniel-lalonde-works-his-marketing-magic-for-lvmh/13880/ |date=4 September 2018 }} "Daniel Lalonde Works His Marketing Magic for LVMH", The New York Sun, 16 May 2005. Retrieved 29 November 2018.

In 2021, French actress and Louis Vuitton house ambassador Lea Seydoux wore a custom designed dress by Nicolas Ghesquière to the James Bond No Time to Die premiere in London. The dress itself took over 520 hours to make and the design was consisted of a white silk gown which featured a sparkling chiffon cape. The dress also included 29,000 sequins, 50,000 cuvettes and over 8800 glass beads which were carefully set on the dress.{{cite web|url=https://www.harpersbazaar.com/uk/fashion/a37789713/ana-de-armas-lea-seydoux-bond-premiere/|title=Discover the intricate work that went into Ana and Léa's Bond premiere gowns|date=29 September 2021|access-date=9 October 2021|archive-date=9 October 2021|archive-url=https://web.archive.org/web/20211009080926/https://www.harpersbazaar.com/uk/fashion/a37789713/ana-de-armas-lea-seydoux-bond-premiere/|url-status=live}}{{cite web|url=https://www.harpersbazaar.com/uk/fashion/g37776934/no-time-to-die-bond-premiere-best-dressed/|title=10 of the best red-carpet fashion moments from the world premiere of 'No Time to Die'|date=28 September 2021|access-date=9 October 2021|archive-date=9 October 2021|archive-url=https://web.archive.org/web/20211009080928/https://www.harpersbazaar.com/uk/fashion/g37776934/no-time-to-die-bond-premiere-best-dressed/|url-status=live}} In the same year, the luxury brand released an NFT mobile game titled Louis the Game to celebrate its founder's 200th birthday and in an effort to reach out to its younger, Gen-Z audience.{{Cite web |date=2021-08-11 |title=Louis Vuitton Launches NFT Game 200-Year Anniversary Celebration |url=https://www.highsnobiety.com/p/louis-vuitton-nft-game/ |access-date=2022-06-27 |website=Highsnobiety |language=en |archive-date=20 April 2023 |archive-url=https://web.archive.org/web/20230420191629/https://www.highsnobiety.com/p/louis-vuitton-nft-game/ |url-status=live }}

In 2022, Deepika Padukone was roped in as House Ambassador.{{Cite web |title=How Louis Vuitton picks its celebrity ambassadors |url=https://www.nssmag.com/en/article/30059 |access-date=2022-12-19 |website=nss magazine |language=en |archive-date=20 April 2023 |archive-url=https://web.archive.org/web/20230420191630/https://www.nssmag.com/en/fashion/30059/louis-vuitton-celebrity |url-status=live }}{{Cite web |last=Kaushal |first=Sweta |title=Deepika Padukone Shares Philosophy Behind Her Brand Associations |url=https://www.forbes.com/sites/swetakaushal/2022/10/08/deepika-padukone-the-louis-vuitton--cartier-ambassador-shares-philosophy-behind-her-brand-associations/ |access-date=2022-12-19 |website=Forbes |language=en |archive-date=19 December 2022 |archive-url=https://web.archive.org/web/20221219084343/https://www.forbes.com/sites/swetakaushal/2022/10/08/deepika-padukone-the-louis-vuitton--cartier-ambassador-shares-philosophy-behind-her-brand-associations/ |url-status=live }}

Louis Vuitton's parent company LVMH is set to enter Formula One from the 2025 season onward,{{Cite web |last=Arteche |first=Katherine |date=2024-07-15 |title=Breaking News: Rolex Exits Formula 1, LVMH to Invest $150M Annually with TAG Heuer |url=https://revolutionwatch.com/rolex-tag-heuer-f1-sponsorship/ |access-date=2024-11-19 |website=Revolution Watch |language=en-US}} with the brand set to sponsor the Australian Grand Prix from 2025 onward.{{Cite web |title=Louis Vuitton joins Formula 1 and becomes title partner of the Australian Grand Prix |url=https://www.formula1.com/en/latest/article/louis-vuitton-joins-formula-1-and-becomes-title-partner-of-the-australian.58mNaCGDE8tStakoVUkhz |website=Formula One |language=en |date=2024-01-30}}

Sho Hirano of Japanese group Number i was appointed as brand ambassador for the Japanese side of the brand on January 7, 2025. On his role as ambassador, Hirano said: “Louis Vuitton has been a brand I’ve admired for years, and I’m thrilled to be involved in future projects. I hope to share the charm of this iconic Maison in my own way. Let’s explore the world of Louis Vuitton together.”{{Cite web |date=7 January 2025 |title=Number_i's Sho Hirano of Number_i appointed Louis Vuitton ambassador |url=https://www.tokyohive.com/article/2025/01/number-is-sho-hirano-of-number-i-appointed-louis-vuitton-ambassador |archive-url=https://web.archive.org/web/20250212100341/https://www.tokyohive.com/article/2025/01/number-is-sho-hirano-of-number-i-appointed-louis-vuitton-ambassador |archive-date=12 February 2025 |access-date=12 February 2025 |website=Tokyohive}}{{Cite web |date=7 January 2025 |title=ルイ・ヴィトン、平野紫耀を新たなアンバサダーに起用！ |url=https://www.vogue.co.jp/article/2025-01-07-louis-vuitton |archive-url=https://web.archive.org/web/20250212100237/https://www.vogue.co.jp/article/2025-01-07-louis-vuitton |archive-date=12 February 2025 |access-date=12 February 2025 |website=Vogue Japan |language=Japanese}} Hirano was in Paris for the brand's Fall/Winter 2025 campaign.{{Cite web |date=22 January 2025 |title=平野紫耀、ルイ・ヴィトン 2025年秋冬メンズショーに出席！気になる着こなしは？ |url=https://www.vogue.co.jp/article/louis-vuitton-sho-hirano-25aw |archive-url=https://web.archive.org/web/20250212100216/https://www.vogue.co.jp/article/louis-vuitton-sho-hirano-25aw |archive-date=12 February 2025 |access-date=12 February 2025 |website=Vogue Japan |language=Japanese}}

Louis Vuitton has had many collaborations with prominent artists and designers.

• Takashi Murakami created special edition collections, such as the Monogramouflage Collection, which debuted in 2008, and a previous collection, released in 2002, which featured some of his artwork. The creations were "painted" over the traditional monogram canvas, which brought a radical new twist to the timeless design.
• Marc Jacobs also commemorated a previous collaboration, designed by Stephen Sprouse. This collection, originally released in 2001, featured bold print that looked like graffiti, over the traditional canvas. The recreation of the collab used the same idea, but gave it a new twist using bold colours, like hot pink, neon green, and orange, that also glow in the dark. This recreated version of the graffiti collection was finally released in 2009 to much fanfare.
• Louis Vuitton also collaborated with Kanye West in 2009, designing his own limited run of shoes.
• In July 2012, Jacobs teamed up with Yayoi Kusama to create the "Infinitely Kusama" Collection, which features bold colours of dots over the vernis leather or the Monogram canvas. These pieces come in black with white dots, red with white dots, and yellow with black dots.
• Louis Vuitton collaborated in their Spring–Summer 2016 collection advertising campaign with the highly popular Japanese video game franchise Final Fantasy and the game Final Fantasy XIII's main heroine, Lightning.
• In 2017 Louis Vuitton collaborated with American streetwear brand Supreme, releasing products in various pop-up stores in major cities around the world. Items feature the Louis Vuitton Monogram canvas mixed with the Supreme box-logo design.{{cite web|url=https://wwd.com/menswear-news/mens-fashion/louis-vuitton-supreme-collaboration-10754981/|title=Louis Vuitton to Unveil Supreme Collaboration at Men's Show|last1=Diderich|first1=Joelle|date=2017-01-19|website=WWD|language=en|access-date=2019-07-12|archive-date=12 July 2019|archive-url=https://web.archive.org/web/20190712042021/https://wwd.com/menswear-news/mens-fashion/louis-vuitton-supreme-collaboration-10754981/|url-status=live}}

File:Louis Vuitton purse Van Gogh edition (39513463232).jpg ]]

• Also in 2017, Louis Vuitton collaborated with artist Jeff Koons for two collections in an effort to "further [explore] the intersection of fashion and art."{{cite web|url=https://us.louisvuitton.com/eng-us/articles/masters-a-collaboration-with-jeff-koons|title=News By Louis Vuitton: MASTERS – A COLLABORATION WITH JEFF KOONS|first=Louis|last=Vuitton|website=us.louisvuitton.com|access-date=9 February 2018|archive-date=10 February 2018|archive-url=https://web.archive.org/web/20180210180124/https://us.louisvuitton.com/eng-us/articles/masters-a-collaboration-with-jeff-koons|url-status=dead}}
• Nicolas Ghesquiere collaborated with Vogue creative director Grace Coddington on a cat-themed "Catogram" collection in 2018.{{cite news|url=https://www.independent.co.uk/life-style/fashion/louis-vuitton-catogram-collection-cat-pyjamas-dogs-pets-grace-coddington-a8637371.html|title=You can now buy designer cat pajamas from Louis Vuitton – and they are adorable|date=2018-11-16|website=The Independent|language=en|access-date=2019-07-12|archive-date=12 July 2019|archive-url=https://web.archive.org/web/20190712042243/https://www.independent.co.uk/life-style/fashion/louis-vuitton-catogram-collection-cat-pyjamas-dogs-pets-grace-coddington-a8637371.html|url-status=live}}
• In June 2019, the brand collaborated with six contemporary artists Sam Falls, Urs Fischer, Nicholas Hlobo, Alex Israel, Tschabalala Self and Jonas Wood on "Artycapucines." Each artist designed their version of the Capucine bag which were sold in numbered, limited quantities.{{cite web|url=https://www.latimes.com/fashion/la-ig-louis-vuitton-x-exhibition-preview-20190607-story.html|title=Louis Vuitton to debut new exhibition, launch ArtyCapucines bags in Beverly Hills|last=Harper|first=Marques|website=Los Angeles Times|date=7 June 2019|access-date=2019-07-12|archive-date=12 July 2019|archive-url=https://web.archive.org/web/20190712043245/https://www.latimes.com/fashion/la-ig-louis-vuitton-x-exhibition-preview-20190607-story.html|url-status=live}}
• In July 2019, Louis Vuitton opened a temporary exhibition titled "Louis Vuitton X" in Los Angeles, showcasing items from its various collaborations over the years.{{cite web|url=https://www.townandcountrymag.com/style/fashion-trends/a28207634/louis-vuitton-x-exhibition-la/|title=Louis Vuitton Opens Massive Fashion Exhibition in L.A.|last=Foussianes|first=Chloe|date=2019-06-28|website=Town & Country|language=en-US|access-date=2019-07-12|archive-date=17 July 2019|archive-url=https://web.archive.org/web/20190717052900/https://www.townandcountrymag.com/style/fashion-trends/a28207634/louis-vuitton-x-exhibition-la/|url-status=live}}
• In October 2019, Louis Vuitton partnered with Riot Games to create digital assets for new skin line named "True Damage", where you can clearly see the LV logo on Qiyana in League of Legends, along with a specialty trophy case for the 2019 League of Legends World Championship.{{cite web|url=https://us.louisvuitton.com/eng-us/articles/louis-vuitton-announces-league-of-legends-partnership|title=Announcement by Louis Vuitton: LOUIS VUITTON ANNOUNCES LEAGUE OF LEGENDS PARTNERSHIP|first=Louis|last=Vuitton|website=us.louisvuitton.com|access-date=10 November 2019|archive-date=10 November 2019|archive-url=https://web.archive.org/web/20191110194040/https://us.louisvuitton.com/eng-us/articles/louis-vuitton-announces-league-of-legends-partnership|url-status=dead}}
• In June 2020, the brand collaborated with Japanese designer Nigo{{cite web|last=Phelps|first=Nicole|title=Virgil Abloh Shares Pics of His LV² Collaboration With Nigo and Clarifies That "Streetwear Is Dead" Comment|url=https://www.vogue.com/slideshow/louis-vuitton-lv2-virgil-abloh-nigo-collaboration|access-date=2020-07-27|website=Vogue|date=9 March 2020|language=en-us|archive-date=4 August 2020|archive-url=https://web.archive.org/web/20200804090156/https://www.vogue.com/slideshow/louis-vuitton-lv2-virgil-abloh-nigo-collaboration|url-status=live}} x Virgil Abloh capsule collection.
• In October 2020, Nicolas Ghesquière reportedly revamped the La Samaritaine department store for the Women's Spring-Summer 2021 fashion show by providing a virtual runway with 360-degree views and social-distanced seating for guests.{{cite web | url = https://hauteliving.com/2020/10/louis-vuitton-womens-nicolas-ghesquiere-ss-2021/690970/ | title = Louis Vuitton Women's SS 2021 Show With '80s Inspiration Takes The Digital Experience To The Next Level | date = 7 October 2020 | access-date = 15 October 2020 | work = Haute Living | author = Deyvanshi Masrani | archive-date = 27 October 2020 | archive-url = https://web.archive.org/web/20201027162600/https://hauteliving.com/2020/10/louis-vuitton-womens-nicolas-ghesquiere-ss-2021/690970/ | url-status = live }}
• In March 2024, Tyler Okonma (a.k.a. Tyler, The Creator) collaborated with Louis Vuitton to create their 2024 Spring collection.

In May 2017, media reported on alleged mistreatment of Louis Vuitton exclusive model Ulrikke Høyer who was to appear on a Louis Vuitton cruise show in Kyoto. The 20-year-old model, who, on arrival, measured {{cvt|91.5|cm|sigfig=2}} around her hips, was told she was "too bloated" and "too big" for her ensemble and instructed to drink only water for 24 hours. The model alleged that she was only informed via her agent in France, who received an email including the text "[she] came yesterday in Tokyo to do her final fitting, and she doesn't fit the exact same dress anymore. She has a belly, her face is more puffy [sic] and the back of her dress is open and you can see it is tight." Despite following the instructions, she was eventually excluded from the show. The model stated that she has "received hundreds of messages from models" who have experienced similar mistreatment from the same Louis Vuitton casting director. The casting director denied the allegations and explained the instructions regarding intake of water as a misunderstanding, that the model was instructed that her intake of liquids was to be limited to water.{{cite news |url= http://www.eonline.com/news/854786/louis-vuitton-casting-director-responds-to-size-4-model-who-claims-she-was-sent-home-from-show-for-being-too-big |website= E! |first= Kendall |last= Fisher |title= Louis Vuitton Casting Director Responds to Size 4 Model Who Claims She Was Sent Home From Show for Being Too Big |date= 2017-05-19 |access-date= 2017-05-22 |archive-date= 22 May 2017 |archive-url= https://web.archive.org/web/20170522234653/http://www.eonline.com/news/854786/louis-vuitton-casting-director-responds-to-size-4-model-who-claims-she-was-sent-home-from-show-for-being-too-big |url-status= live }}{{cite news |url= https://www.businessoffashion.com/articles/news-analysis/ashley-brokaw-responds-to-louis-vuitton-casting-controversy |website= businessoffashion.com |first= Osman |last= Ahmed |title= Ashley Brokaw and Ulrikke Hoyer Speak on Louis Vuitton Casting Controversy |date= 2017-05-19 |access-date= 2017-05-22 |archive-date= 19 May 2017 |archive-url= https://web.archive.org/web/20170519222257/https://www.businessoffashion.com/articles/news-analysis/ashley-brokaw-responds-to-louis-vuitton-casting-controversy |url-status= live }}

Few years later, in May 2024, a strong polemic was reported by the media due to the fashion show organized by Louis Vuitton in Barcelona, Catalonia, as a result of its main sponsorship in the 2024 America's Cup hosted in this city. The company managed to organize the event inside the Antoni Gaudi's authored gardens Park Güell, declared as a UNESCO World Heritage Site, despite the public regulations that strictly limited its activities to "scientific and educative purposes".{{Cite news |date=14 May 2022 |title=Destrossen una escala del Park Güell per muntar la desfilada de Louis Vuitton de la Copa Amèrica |url=https://naciodigital.cat/societat/destrossen-escala-park-guell-muntar-desfilada-louis-vuitton-copa-america_1932548_102.html |access-date=24 May 2024 |work=Nació Digital |language=ca}} The week before the show, the technical contractors were found to have destroyed the wall of a protected stairway and a stone ball.{{Cite news |date=15 May 2024 |title=Park Güell stairs damaged during construction of Louis Vuitton's fashion show |url=https://www.catalannews.com/society-science/item/park-guell-stairs-damaged-during-construction-of-louis-vuittons-fashion-show |access-date=24 May 2024 |work=Catalan News}}{{Cite news |date=16 May 2024 |title=Indignació a la Salut per la desfilada de Louis Vuitton al Parc Güell: "És exclusiu i privatiu" |url=https://beteve.cat/basics/indignacio-salut-desfilada-louis-vuitton-parc-guell-exclusiu-privatiu/ |access-date=24 May 2024 |work=Betevé |language=ca}} The negligence, however, was only admitted after the damage had been denounced and published in the press by the neighborhood association. The residents' platform criticized that neither the company, nor the contractors or the City Council of Barcelona had informed them about such big occasion neither its impact.

The tension between the public opinion, the City Council and the organizer quickly escalated the immediate days before the show, especially after the neighbors knew that both the park and the nearby streets would remain closed during the event{{Cite news |last=Rus |first=Alba |date=18 May 2024 |title=Els veïns del Park Güell denuncien els danys, les restriccions i la poca transparència de la desfilada de Louis Vuitton |url=https://www.diaridebarcelona.cat/-/veins-park-guell-denuncien-danys-restriccions-poca-transparencia-desfilada-louis-vuitton |access-date=24 May 2024 |work=Diari de Barcelona}} and due to the lack of transparency in the whole process. In addition, the neighboring schools were forced to close earlier, denied their after-school activities and the access of families were limited with mandatory ID checkups. The situation significantly worsened the already fragile, social environment in the area, which had already been suffering from touristification and gentrification in the past years. The public company that operates the privatized access of the park, BSM, refused to disclose whether Louis Vuitton had paid or not for the event.{{Cite news |last=Congostrina |first=Alonso L. |date=19 May 2024 |title=El Ayuntamiento de Barcelona considera "idónea" la celebración de un desfile de moda en el Park Güell |url=https://elpais.com/espana/catalunya/2024-05-19/el-ayuntamiento-de-barcelona-considera-idonea-la-celebracion-de-un-desfile-de-moda-en-el-park-guell.html |access-date=24 May 2024 |work=El País |language=es}} It alleged a non-disclosure agreement, while representatives of the mayor, Jaume Collboni (Socialists' Party of Catalonia), defended the show as a "positive promotion for the city to the world".

Both the evenings before, and during the day of the fashion show, hundreds of inhabitants protested in the flagship Louis Vuitton shop of Barcelona (Passeig de Gràcia) and in the outskirts of Park Güell.{{Cite news |last=Coronado Nadal |first=Laia |date=23 May 2024 |title=Indignació per la "privatització" del Park Güell: protestes veïnals per les destrosses i el soroll |url=https://liniaxarxa.cat/liniagracia/noticies/privatitzacio-destrosses-sorolls-alts-veins-protesten-desfilada-louis-vuitton-park-guell/ |access-date=24 May 2024 |work=Línia Xarxa |language=ca}}{{Cite news |last=Molina |first=Àngels |date=21 May 2024 |title=Desenes de persones protesten contra la Copa Amèrica davant la botiga de Louis Vuitton |url=https://beteve.cat/societat/accio-protesta-davant-botiga-louis-vuitton-passeig-gracia/ |access-date=24 May 2024 |work=Betevé |format=Video}} They blocked the access of the shop and displayed banners such as "Your luxury, our misery", celebrated cassolades,{{Cite news |date=22 May 2024 |title=Cassolada al Park Güell hores abans de la desfilada de Louis Vuitton: consulta les afectacions |url=https://www.ccma.cat/324/cassolada-al-park-guell-hores-abans-de-la-desfilada-de-louis-vuitton-consulta-les-afectacions/noticia/3294140/ |access-date=24 May 2024 |work=Televisió de Catalunya |language=ca |format=Video}} and demonstrated few times in front of the gardens' main doors against the company and the City Council.{{Cite news |last=Carbonell |first=Sílvia |date=21 May 2024 |title=Convoquen una concentració sorollosa i festiva contra la desfilada de Louis Vuitton al Parc Güell |url=https://beteve.cat/societat/convoquen-manifestacio-desfilada-louis-vuitton-parc-guell/ |access-date=24 May 2024 |work=Betevé |language=ca}}{{Cite news |last=Planta Baixa |date=22 May 2024 |title=Tensió i protestes veïnals al Parc Güell arran de la desfilada de moda de Louis Vuitton |url=https://www.ccma.cat/3cat/tensio-i-protestes-veinals-al-parc-guell-arran-de-la-desfilada-de-moda-de-luis-vuitton/video/6283916/ |access-date=24 May 2024 |work=Televisió de Catalunya |language=ca |format=Video}} A day before, it was also disclosed by investigative journalists Octuvre that Louis Vuitton had secretly pressured and achieved the free usage of the part as a sponsorship deal for the America's Cup:{{Cite news |last=Subirana |first=Jordi |date=24 May 2024 |title=Així es va gestar el permís de Collboni a la desfilada polèmica de Louis Vuitton |url=https://www.totbarcelona.cat/societat/gestar-permis-collboni-desfilada-polemica-louis-vuitton-2-509996/ |access-date=24 May 2024 |work=TOT Barcelona |language=ca}} it was later published by the press that a tailor-made secret decree was concocted so that the parade could fit in as an act of public interest.{{Cite news |last=Cobo |first=David |date=24 May 2024 |title=Barcelona va fer un decret a mida perquè Louis Vuitton desfilés pel Park Güell |url=https://naciodigital.cat/societat/barcelona-va-fer-decret-mida-perque-louis-vuitton-desfiles-park-guell_1935998_102.html |access-date=24 May 2024 |work=Nació Digital |language=ca}} At the arrival of the show attendants to the venue on May 23, hundreds of protesters, mostly activists, neighbors, and families, gathered in the surroundings of the park and attempted to peacefully trespass the police cordon.{{Cite news |date=23 May 2024 |title=Un desfile de Louis Vuitton en el Park Güell pone a los vecinos en pie de guerra: "Los barrios no somos una pasarela" |url=https://www.rtve.es/noticias/20240523/vecinos-convocan-protestas-por-desfile-louis-vuitton-park-gueell/16115816.shtml |access-date=24 May 2024 |work=Radiotelevisión Española |language=es}}{{Cite news |last=Sagrera |first=Berto |date=23 May 2024 |title=Càrregues policials a la protesta contra la desfilada de Louis Vuitton al Park Güell |url=https://www.elnacional.cat/ca/barcelona/carregues-policials-protesta-contra-desfilada-louis-vuitton-park-guell_1221732_102.html |access-date=24 May 2024 |work=El Nacional |language=ca}}{{Cite news |last=Salamé |first=Albert |date=23 May 2024 |title=Càrregues de la policia en la protesta veïnal contra la desfilada de Louis Vuitton al Parc Güell |url=https://www.vilaweb.cat/noticies/desenes-veins-tallen-travessera-dalt-barcelona-protestar-contra-desfilada-louis-vuitton-al-parc-guell/ |access-date=24 May 2024 |work=Vilaweb |language=ca}} The tension increased and the demonstration ended with police charges, while the event (Cruise 2025 Collection; in Catalan Col·lecció Creuer 2025) was finally celebrated in the Sala Hipòstila of Gaudi's park premises.{{Cite news |last=Leblanc |first=Kevin |date=23 May 2024 |title=Louis Vuitton Unveils an Awe-Inspiring Cruise Collection Full of Texture and Volume |url=https://www.elle.com/fashion/trend-reports/a60886544/louis-vuitton-barcelona-cruise-2025-review/ |access-date=24 May 2024 |work=Elle}}{{Cite news |last=Jover |first=Alex |date=24 May 2024 |title=Louis Vuitton reinterpreta Gaudí al Park Güell |url=https://www.lavanguardia.com/encatala/20240524/9672136/louis-vuitton-reinterpreta-gaudi-park-gueell.html |access-date=24 May 2024 |work=La Vanguardia |language=ca}}{{Cite news |last=Polo Dalfó |first=Laura |date=24 May 2024 |title=La cara A i la cara B de la desfilada de Louis Vuitton a Barcelona |url=https://cadenaser.com/cataluna/2024/05/24/la-cara-a-i-la-cara-b-de-la-desfilada-de-louis-vuitton-a-barcelona-sercat/ |access-date=24 May 2024 |work=Cadena SER |language=ca}} During the gala reception of the show, VIP guests by Louis Vuitton were, however, photographed by the media mocking and even mooning the outside protesters from a viewpoint of the park.{{Cite web |last=Asensio Clupés |first=Marc |date=23 May 2024 |title="A ver si tenéis huevos a subir...", deien entre riures alguns dels assistents a la desfilada al Park Güell de #LouisVuitton. |url=https://x.com/marcasensiofoto/status/1793753629238968802 |access-date=24 May 2024 |website=X |language=ca |format=Press photographies}}{{Cite news |last=Pantaleoni |first=Ana |date=24 May 2024 |title=Felix, la cacerola y Barcelona, en el desfile de Louis Vuitton |url=https://elpais.com/espana/catalunya/2024-05-24/felix-la-cacerola-y-barcelona-en-el-desfile-de-louis-vuitton.html |work=El País |language=es}}{{Cite web |last=Asensio Clupés |first=Marc |date=23 May 2024 |title=Un assistent a la desfilada de #LouisVuitton al Park Güell es toca els genitals com a mostra de menyspreu i desprestigi cap als manifestants. |url=https://x.com/marcasensiofoto/status/1793781215184465964 |access-date=24 May 2024 |website=X |language=ca}}{{Cite web |last=Asensio Clupés |first=Marc |date=23 May 2024 |title=Després de tocar-se els genitals, el mateix assisten a la desfilada de #LouisVuitton fa un "calvo" als manifestants. |url=https://twitter.com/marcasensiofoto/status/1793877448565899492 |access-date=24 May 2024 |website=X |language=ca}}

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