Loumia Hiridjee

{{Short description|French businesswoman (1962–2008)}}

{{Use dmy dates|date=March 2018}}

{{Expand French|topic=bio|date=January 2016}}

Loumia Hiridjee (1 March 1962 – 26 November 2008) was a French businesswoman and co-founder of international lingerie brand Princesse Tam Tam. Hiridjee was born in Antananarivo, Madagascar, where she grew up in a family of wealthy Indian traders. In 1972 she joined her sister Sharma at a boarding school in France. In 1985 together they founded the Princesse Tam Tam brand (named after a 1935 film starring Josephine Baker).{{cite web |url=http://www.diplomatie.gouv.fr/en/france_159/label-france_2554/themes_3713/they-have-chosen-france_5674/loumia-hiridjee-undresses-france_9275.html |title=Loumia Hiridjee undresses France |last=Marsaud |first=Olivia |website=Ministry of Europe and Foreign Affairs |access-date=1 October 2018 |url-status=dead |archive-url=https://web.archive.org/web/20071018074749/http://www.diplomatie.gouv.fr/en/france_159/label-france_2554/themes_3713/they-have-chosen-france_5674/loumia-hiridjee-undresses-france_9275.html |archive-date=18 October 2007}} Hiridjee and her husband Mourad Amarsy were dining at the Oberoi Trident hotel in Mumbai, when they were shot and killed by armed attackers during the November 2008 Mumbai terrorist attacks.{{cite news |url=http://timesofindia.indiatimes.com/World/Mumbai_French_lingerie_mogul_killed/articleshow/3771005.cms |title=French lingerie mogul, hubby killed in Mumbai attacks |date=29 November 2008 |newspaper=The Times of India |access-date=1 October 2018 |url-status=dead |archive-url=https://web.archive.org/web/20081203232315/http://timesofindia.indiatimes.com/World/Mumbai_French_lingerie_mogul_killed/articleshow/3771005.cms |archive-date=3 December 2008}}