Love or Loved Part.1

In an interview published on April 8, 2022, B.I revealed that he would be "releasing a single soon", followed by an EP. While talking about the upcoming single, B.I added, "I wrapped up filming my music video. There are some super shocking scenes that we worked on. All I can tell you is that I literally almost fainted shooting some of these scenes".{{cite interview |url=https://www.interviewmagazine.com/music/k-pop-heartthrob-b-i-is-watching-you |title=K-Pop Heartthrob B.I Is Watching You |subject=B.I |date=April 8, 2022 |work=Interview |access-date=November 10, 2022 |archive-date=November 11, 2022 |archive-url=https://web.archive.org/web/20221111045724/https://www.interviewmagazine.com/music/k-pop-heartthrob-b-i-is-watching-you |url-status=live }} Shortly after, at 00:00 KST on April 21, 2022, B.I's label, 131, announced his 2022 global album project. The YouTube video associated with the announcement showed that the project included a pre-release single and two EPs.{{cite news |url=https://osen.mt.co.kr/article/G1111821041 |title=비아이, 'Love or Loved' 커밍순..글로벌 앨범 프로젝트 첫 티저 기습 공개 |last=I |first=Seung-hun |work=Osen |date=April 21, 2022 |access-date=January 8, 2022 |language=ko |archive-date=December 19, 2022 |archive-url=https://web.archive.org/web/20221219233130/https://osen.mt.co.kr/article/G1111821041 |url-status=live }} On May 2, 2022, it was announced that the first pre-release single would be released on May 13, 2022,{{cite news |url=http://www.heraldpop.com/view.php?ud=202205020740168425497_1 |title=비아이, 13일 선공개 싱글 발매..글로벌 앨범 프로젝트 'Love or Loved' 시작 |last=Bak |first=Seo-yeon |work=Herald Pop |date=May 2, 2022 |access-date=January 8, 2022 |language=ko |archive-date=January 8, 2023 |archive-url=https://web.archive.org/web/20230108233325/http://www.heraldpop.com/view.php?ud=202205020740168425497_1 |url-status=live }} and on May 5, it was revealed that that single was "BTBT", a collaboration with American rapper and record producer Soulja Boy, featuring South Korean hip-hop soloist DeVita.{{cite news |url=https://www.starnewskorea.com/stview.php?no=2022050518020574111 |title='13일 발매' 비아이, 美 래퍼 Soulja Boy컬래버..'BTBT (Feat. DeVita)' |last=Gim |first=Su-jin |work=Star News |date=May 5, 2022 |access-date=July 7, 2023 |language=ko}}

On September 26, 2022, a few months after the release of "BTBT", 131 published a poster stating that the first EP under the global album project, titled Love or Loved Part.1, would be released in November.{{cite news |url=https://www.metroseoul.co.kr/article/20220926500171 |title=비아이, 'BTBT' 상승세 이어갈 'Love or Loved' EP Part.1 발매 |last=Choe |first=Gyu-chun |work=Metro Seoul |date=September 26, 2022 |access-date=January 8, 2022 |language=ko |archive-date=September 27, 2022 |archive-url=https://web.archive.org/web/20220927084841/https://www.metroseoul.co.kr/article/20220926500171 |url-status=live }} The exact date – November 18, 2022 – and the titles of the tracks were announced during the first week of October.{{cite news |url=https://www.hankookilbo.com/News/Read/A2022100408140004530 |title=비아이, 11월 컴백 확정...타이틀 곡은 '킵 미 업' |work=Hankook Ilbo |last=Hong |first=Hye-min |date=October 5, 2023 |access-date=June 26, 2023 |language=ko}}

"BTBT" was jointly published by IOK and Transparent Arts, as 131 was affiliated with IOK Music at the time. The EP was released by 131 and Transparent Arts after B.I resigned his executive director position at IOK and reformed 131 as an independent label.{{cite news |title=비아이·레디 소속 131레이블, 독립 행보 본격화…열일 행보 |url=http://osen.mt.co.kr/article/G1111963216 |language=ko |work=Osen |last=Jang |first=U-yeong |date=October 11, 2022 |access-date=July 7, 2023}}

B.I has described his global album project Love or Loved as an exploration into love – "the start of love, the breaking up of love, all the stages of love". The singer-songwriter developed that theme in his music videos through "a futuristic concept focused on the youth living in it, their love stories and rebellious moments". He chose to split the album into two parts so that each EP would convey a clear message. The first part, Love or Loved Part.1, represents the "love" side of the project. B.I described it as "powerful, loving, sweet". The second part, Love or Loved Part.2, was released one year later, on November 10, 2023.{{cite news |url=https://www.hankookilbo.com/News/Read/A2023111008490003274 |title=비아이, '러브 오어 러브드' 마침표 |work=Hankook Ilbo |last=Hong |first=Hye-min |date=November 10, 2023 |access-date=November 18, 2023 |language=ko}} It discusses the "loved" side, "heartbreak, loneliness and emptiness".{{cite interview |url=https://www.youtube.com/watch?v=cZYS73Rd3Ps&t=454s |title=(CC) Part.2 spoilers and WHO on B.I's phone?! — Datadrop — B.I |subject=B.I |date=December 16, 2022 |access-date=December 28, 2022 |work=hello82 |via=YouTube |time=07:34 |language=ko, en |archive-date=December 19, 2022 |archive-url=https://web.archive.org/web/20221219233129/https://www.youtube.com/watch?v=cZYS73Rd3Ps&t=454s |url-status=live }} B.I explained that he felt that the opposite of love was neither "I don't like you" nor "I don't love you anymore", but rather "I loved you before" or "the absence of love".{{cite magazine |url=https://www.billboard.com/music/pop/bi-interview-love-drugs-1235072788/ |title=B.I Opens Up: K-pop Star Talks Love, Ambition and the Year That Nearly Broke Him |last=Glasby |first=Taylor |date=May 19, 2022 |magazine=Billboard |access-date=November 10, 2022 |archive-date=November 11, 2022 |archive-url=https://web.archive.org/web/20221111045726/https://www.billboard.com/music/pop/bi-interview-love-drugs-1235072788/ |url-status=live }}

The first three tracks of Love or Loved Part.1 – "BTBT", "Keep Me Up" and "Middle with You" – contain English verses and were co-written by B.I along with lyricists from the U.S. After the release of "BTBT", B.I explained that he was currently studying English because he wanted to write songs entirely in English by himself in the future.{{cite interview |url=https://www.youtube.com/watch?v=jITR4RpRDmU&t=31s |subject=B.I |title=B.I Kim Han-bin answers your Twitter questions |date=June 10, 2022 |via=YouTube |work=Kpop Herald |access-date=November 14, 2022 |time=00:31 |archive-date=November 14, 2022 |archive-url=https://web.archive.org/web/20221114230753/https://www.youtube.com/watch?v=jITR4RpRDmU&t=31s |url-status=live }}

Through his global album project, B.I also intended to challenge himself by working with different producers and "tak[ing] on new styles of music".{{cite interview |url=https://www.youtube.com/watch?v=10xJWlMh0G8&t=211s |subject=B.I |title=B.I. Answers Questions From His Fans - Ask about Me - Fuse |date=July 6, 2022 |via=YouTube |work=Fuse |access-date=November 14, 2022 |time=03:31 |archive-date=November 14, 2022 |archive-url=https://web.archive.org/web/20221114230759/https://www.youtube.com/watch?v=10xJWlMh0G8&t=211s |url-status=live }} The U.S.-based production team the Stereotypes, with whom B.I had already collaborated with for the single "Got It like That", composed "BTBT" and "Keep Me Up", along with 9am. Nick Lee and Jake Herring composed "Middle with You". For B.I, this was an opportunity to learn from "their styles and processes of making music". He also revealed he had developed a new way to use his voice for this EP, changing his tone, pronunciation and accent.{{cite magazine |url=https://www.grammy.com/news/bi-k-pop-soloist-ikon-member-love-or-loved-pt-1-ep-interview |magazine=GRAMMY.com |publisher=The Recording Academy |title=K-Pop Icon B.I Isn't Afraid To Explore Growth And Freedom On 'Love Or Loved Pt. 1' |first=Kelly |last=Nguyen |date=November 21, 2022 |access-date=January 1, 2023 |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021924/https://www.grammy.com/news/bi-k-pop-soloist-ikon-member-love-or-loved-pt-1-ep-interview |url-status=live }}{{Cite AV media |url=https://www.youtube.com/watch?v=x3KXTaJNsH4&t=490s |title=둘 중에 하나가 없으면 다른 하나도 존재할 수 없는 (That one cannot exist without the other) (ENG SUB) |publisher=131 |via=YouTube |date=December 1, 2022 |access-date=January 1, 2023 |language=ko |time=08:10 |archive-date=December 19, 2022 |archive-url=https://web.archive.org/web/20221219233129/https://www.youtube.com/watch?v=x3KXTaJNsH4&t=490s |url-status=live }} In contrast to his previous albums, Love or Loved Part.1 showcases B.I's singing more than his rapping. "While I'm a rapper, I'm also a producer, dancer and singer", he said. "With every single album, one particular side may stand out more."

The lyrics of the last two tracks – "Tangerine" and "Endless Summer" – are in Korean except for a few lines. They were written by B.I and co-composed with producers who had arranged some of his songs in the past.Kim Chang-hoon had previously worked on "Midnight Blue" from Midnight Blue (Love Streaming) and "Buddy Buddy" from Cosmos:

• {{cite web |url=https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003348624 |title=Midnight Blue (100003348624) |publisher=Korea Music Copyright Association |access-date=January 1, 2023 |archive-date=January 1, 2023 |archive-url=https://web.archive.org/web/20230101201400/https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003348624 |url-status=live }}
• {{cite web |url=https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003904351 |title=Buddy Buddy (100003904351) |publisher=Korea Music Copyright Association |access-date=January 1, 2023 |archive-date=January 1, 2023 |archive-url=https://web.archive.org/web/20230101201358/https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003904351 |url-status=live }}

Saint Leonard has arranged and co-composed "Daydream" from Waterfall and "Nineteen" from Cosmos:

• {{cite web |url=https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003551531 |title=Daydream (100003551531) |publisher=Korea Music Copyright Association |access-date=January 1, 2023 |archive-date=January 1, 2023 |archive-url=https://web.archive.org/web/20230101201358/https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003551531 |url-status=live }}
• {{cite web |url=https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003904294 |title=Nineteen (100003904294) |publisher=Korea Music Copyright Association |access-date=January 1, 2023 |archive-date=January 1, 2023 |archive-url=https://web.archive.org/web/20230101201400/https://www.komca.or.kr/foreign2/eng/S01.jsp?S_PROD_TTL=100003904294 |url-status=live }}

B.I compared the five songs of Love or Loved Part.1 to stories. Each of them tells different aspects of youthful love, whether "situations being in love can put you in" or "emotions ... associated with the world of love". Overall, they show love as "something that we devote ourselves to despite the fact that we know that it has an end".{{cite interview |url=https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=404s |title=Studio talk with B.I (Part 1) — 잠이 잘 오는 아늑한(?) 작업실에서 한빈이가 직접 들려주는 음악 이야기 |subject=B.I |date=December 28, 2022 |access-date=December 28, 2022 |work=The Korea Herald |via=YouTube |time=06:44 |language=ko, en |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021923/https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=404s |url-status=live }} B.I stated that the message is "let's fall in love and completely dive into feelings we may grow to be cautious of as we get older".{{cite magazine |url=https://hero-magazine.com/article/221441/hero-28-cover-story-k-pop-superstar-b-i-returns-with-love |title=HERO 28 cover story: K-pop superstar B.I returns with love |last=Glasby |first=Taylor |date=October 4, 2022 |magazine=Hero |access-date=November 10, 2022 |archive-date=December 7, 2022 |archive-url=https://web.archive.org/web/20221207155655/https://hero-magazine.com/article/221441/hero-28-cover-story-k-pop-superstar-b-i-returns-with-love |url-status=live }}

The opening song of the EP is the pre-release single "BTBT", whose title is derived from a Korean word that means "to stagger".{{cite magazine |url=https://www.allure.com/story/bi-k-pop-interview-btbt-love-or-loved-album |title=Staggering Through Life – Allow B.I to Reintroduce Himself |magazine=Allure |first=Sarah |last=Han |date=June 7, 2022 |access-date=December 28, 2022 |archive-date=December 19, 2022 |archive-url=https://web.archive.org/web/20221219233135/https://www.allure.com/story/bi-k-pop-interview-btbt-love-or-loved-album |url-status=live }} According to B.I, the song talks about the "passionate feelings you get when you meet somebody or start a relationship, to be drunk with love" and, more generally, about the "powerful and rebellious kind of love we experience in our adolescence".

"Keep Me Up", the second song and promoted single of the EP, is "about fierce love, but at the same time embodies the loneliness of the person who sings. Like wandering around looking for love to fill an empty heart".{{cite interview |url=https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=90s |title=Studio talk with B.I (Part 1) — 잠이 잘 오는 아늑한(?) 작업실에서 한빈이가 직접 들려주는 음악 이야기 |subject=B.I |date=December 28, 2022 |access-date=December 28, 2022 |work=The Korea Herald |via=YouTube |time=01:30 |language=ko, en |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021924/https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=90s |url-status=live }} B.I also explained that "Keep Me Up" depicts "an instinctual desire and thirst that we all have".

B.I described the third song, "Middle with You", as a "cute and fresh" declaration of love, reminiscent of the color pink.{{cite interview |url=https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=129s |title=Studio talk with B.I (Part 1) — 잠이 잘 오는 아늑한(?) 작업실에서 한빈이가 직접 들려주는 음악 이야기 |subject=B.I |date=December 28, 2022 |access-date=December 28, 2022 |work=The Korea Herald |via=YouTube |time=02:09 |language=ko, en |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021925/https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=129s |url-status=live }} Yet, he also called it a "more mature" song than "Keep Me Up", expressing an older narrator's wish to escape from everything through an innocent love.{{cite AV media |url=https://www.youtube.com/watch?v=az2wkOmYBd8&t=595s |title=[131] 김한빈 T - 에이스 카드가 제일 쎈 카드임 (Middle with you 가사 해석 수업)(ENG SUB) |date=November 30, 2022 |access-date=December 28, 2022 |publisher=131 |via=YouTube |time=09:55 |language=ko, en |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021925/https://www.youtube.com/watch?v=az2wkOmYBd8&t=595s |url-status=live }}{{cite AV media |url=https://www.youtube.com/watch?v=az2wkOmYBd8&t=123s |title=[131] 김한빈 T - 에이스 카드가 제일 쎈 카드임 (Middle with you 가사 해석 수업)(ENG SUB) |date=November 30, 2022 |access-date=December 28, 2022 |publisher=131 |via=YouTube |time=02:03 |language=ko, en |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021924/https://www.youtube.com/watch?v=az2wkOmYBd8&t=123s |url-status=live }}

The fourth song, "Tangerine", was inspired by the movie Eternal Sunshine of the Spotless Mind. The song talks about choosing to love despite knowing that a relationship is likely to fail. It was named after a line from the movie, when the female protagonist, Clementine, dyes her hair orange and the main male character, Joel, calls her "Tangerine".{{cite interview |url=https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=198s |title=Studio talk with B.I (Part 1) — 잠이 잘 오는 아늑한(?) 작업실에서 한빈이가 직접 들려주는 음악 이야기 |subject=B.I |date=December 28, 2022 |access-date=December 28, 2022 |work=The Korea Herald |via=YouTube |time=03:18 |language=ko, en |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021926/https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=198s |url-status=live }} The line "Okay, okay, okay, okay, okay" in the second verse is also a quote, from the single word "OK" said by Joel in the last scene of the film, after a fight with Clementine.{{cite magazine |url=https://www.mtv.com/news/32acox/b-i-interview-love-or-loved-part-1 |title=B.I Is Not Afraid Of Love |magazine=MTV News |first=Tanu I. |last=Raj |date=November 18, 2022 |access-date=December 28, 2022 |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021924/https://www.mtv.com/news/32acox/b-i-interview-love-or-loved-part-1 |url-status=dead }}

For the fifth and last track, "Endless Summer", B.I drew inspiration from another movie, Eternal Summer, which he remembered as "blue, like a bruise" with "a damp scent, like a damp summer beach and the smell of the ocean". The song was also inspired by a poem which, according to him, "is about not counting the age with days that go by, but only the summers that one spends with their loved one, because those are the only days the person has been truly themselves".{{cite interview |url=https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=315s |title=Studio talk with B.I (Part 1) — 잠이 잘 오는 아늑한(?) 작업실에서 한빈이가 직접 들려주는 음악 이야기 |subject=B.I |date=December 28, 2022 |access-date=December 28, 2022 |work=The Korea Herald |via=YouTube |time=05:15 |language=ko, en |archive-date=December 29, 2022 |archive-url=https://web.archive.org/web/20221229021923/https://www.youtube.com/watch?v=5HPwNb2Wj5s&t=315s |url-status=live }}

Musically, Love or Loved Part.1 brings together a variety of genres and sounds to tell its stories. "Keep Me Up" was introduced as a latin pop track.{{cite news |url=https://www.starnewskorea.com/stview.php?no=2022111711283869493 |title=컴백 앞둔 비아이 '뜨겁고 외로운 청춘과 사랑에 대하여'[일문일답] |last=Gim |first=No-eul |work=Star News |date=November 17, 2022 |access-date=February 16, 2023 |language=ko |archive-date=December 19, 2022 |archive-url=https://web.archive.org/web/20221219233217/https://www.starnewskorea.com/stview.php?no=2022111711283869493 |url-status=live }} Critics heard EDM and tropical influences in "Endless Summer".{{cite magazine |first=Michele |last=Mendez |date=November 30, 2022 |title=B.I Has Soulja Boy To Thank For His Reintroduction |url=https://www.elitedaily.com/entertainment/bi-love-or-loved-part-1-ep-btbt-soulja-boy-interview-exclusive |magazine=Elite Daily |access-date=December 11, 2022 |archive-date=February 2, 2023 |archive-url=https://web.archive.org/web/20230202160641/https://www.elitedaily.com/entertainment/bi-love-or-loved-part-1-ep-btbt-soulja-boy-interview-exclusive |url-status=live }}{{cite magazine |url=https://www.envimedia.co/b-i-explores-youthful-love-in-love-or-loved-part-1/ |title=B.I Explores Youthful Love in "Love or Loved, Part 1 |first1=Jannat |last1=Begum |first2=Naema |last2=Begum |magazine=EnVi |date=November 18, 2022 |access-date=February 16, 2023 |archive-date=January 25, 2023 |archive-url=https://web.archive.org/web/20230125004602/https://www.envimedia.co/b-i-explores-youthful-love-in-love-or-loved-part-1/ |url-status=live }} "Middle with You" was said to be pop music. "BTBT" was described by NME as a "sensuous R&B song, underlined by prominent bass and the syncopations of percussion".{{cite magazine |first=Carmen |last=Chin |collaboration=9 pop culture writers |title=The 25 best K-pop songs of 2022 |url=https://www.nme.com/features/music-features/nme-best-k-pop-songs-of-the-year-2022-3368972 |magazine=NME |access-date=December 20, 2022 |date=December 20, 2022 |archive-date=December 21, 2022 |archive-url=https://web.archive.org/web/20221221012223/https://www.nme.com/features/music-features/nme-best-k-pop-songs-of-the-year-2022-3368972 |url-status=live }} Other music writers also mentioned a "latin-inspired progression" and Afrobeats drums.{{cite magazine |last=Raj |first=Tanu I. |collaboration=79 journalists and pop culture writers |title=The 79 Best K-Pop Songs of 2022 |url=https://www.teenvogue.com/story/best-k-pop-songs-2022 |magazine=Teen Vogue |access-date=December 15, 2022 |date=December 15, 2022 |archive-date=December 24, 2022 |archive-url=https://web.archive.org/web/20221224023259/https://www.teenvogue.com/story/best-k-pop-songs-2022 |url-status=live }}{{cite magazine |url=https://www.gq.co.za/culture/entertainment/in-bis-inadvertent-love-letter-to-africa-9669cea2-e6fe-4152-b13c-c1edf93a9fef |title=In B.I's inadvertent love letter to Africa |date=February 15, 2023 |magazine=GQ South Africa |first=Ella |last=Okunmwendia |access-date=February 16, 2023 |archive-date=February 16, 2023 |archive-url=https://web.archive.org/web/20230216130716/https://www.gq.co.za/culture/entertainment/in-bis-inadvertent-love-letter-to-africa-9669cea2-e6fe-4152-b13c-c1edf93a9fef |url-status=live }}

B.I and 131's creative team produced two distinctive types of packaging for the EP. The main component of the Real Pack version is a life-size photograph of the singer-songwriter. The Card Pack version contains an actual deck of French-suited playing cards, building on a gaming concept that was also described by B.I as a "key aspect of the story" for the music videos of "BTBT" and "Keep Me Up".{{cite magazine |url=https://www.panorama.it/kpop-interview-bi-btbt |title=Meet B.I, the guy who made our hearts go BTBT |last= Baroli |first=Marianna |magazine=Panorama |date=March 8, 2023 |access-date=March 8, 2023}} Additionally, the playing cards convey the idea of love through photographs of B.I and love-related symbols, notably the recurring image of a rose, generally black and at times burning. In some pictures, the artist himself embodies the flower.{{cite interview |url=https://www.youtube.com/watch?v=cZYS73Rd3Ps&t=382s |title=(CC) Part.2 spoilers and WHO on B.I's phone?! — Datadrop — B.I |subject=B.I |date=December 16, 2022 |access-date=March 8, 2023 |work=hello82 |via=YouTube |time=06:22 |language=ko, en}}

A music video for "BTBT" was released on May 13, 2022, at 00:00 KST, prior to the release of the single. The latter became available on digital music and streaming platforms on the same day at 13:00 KST. A dance performance film, in collaboration with and choreographed by South Korean dance crew Aitty Too (82) was released on May 18, 2022, at 00:00 KST.{{cite news |url=https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202205180931003 |title=비아이 'BTBT' 댄서 21명과 함께한 퍼포먼스 |date=May 18, 2022 |access-date=July 7, 2023 |last=I |first=Jae-eun |work=Sports Kyunghyang |language=ko}}

The EP was released on digital music platforms on November 18, 2022, at 14:00 KST.{{cite news |url=https://osen.mt.co.kr/article/G1111991693 |title='영혼이 갈린 노래'…비아이, EP 'L.O.L' 성공적 발매→컴백 소감 |date=November 18, 2022 |access-date=January 1, 2023 |last=Jang |first=U-yeong |work=Osen |language=ko |archive-date=January 1, 2023 |archive-url=https://web.archive.org/web/20230101234147/https://osen.mt.co.kr/article/G1111991693 |url-status=live }} A music video for the single "Keep Me Up" came out concurrently, showcasing choreography by Aitty Too members Youngbeen, Shawn and Beom.{{cite magazine |url=https://rollingstoneindia.com/b-i-returns-with-sleek-dance-track-keep-me-up/ |title=B.I Returns With Sleek Dance Track 'Keep Me Up' |date=November 19, 2022 |access-date=January 1, 2023 |first=Riddhi |last=Chakraborty |magazine=Rolling Stone India |archive-date=December 19, 2022 |archive-url=https://web.archive.org/web/20221219233139/https://rollingstoneindia.com/b-i-returns-with-sleek-dance-track-keep-me-up/ |url-status=live }}{{cite AV media |date=November 18, 2022 |title=B.I 비아이 - Keep me up M/V |publisher=131 |via=YouTube |access-date=November 19, 2022 |url=https://www.youtube.com/watch?v=ghc2ygfOSpA&t=275s |time=04:35 |time-caption=End credits at |archive-date=December 17, 2022 |archive-url=https://web.archive.org/web/20221217230728/https://www.youtube.com/watch?v=ghc2ygfOSpA&t=275s |url-status=live }}

File:20221210_B.I_All_Day_Show_in_Seoul_1.jpg before his concert on December 10, 2022]]

As a part of the global project promotion, 131 introduced "B.I 2022 Global Album Project Documentary" on May 3, 2022, at 00:00 KST, with a teaser titled But hard work alone isn't enough of a reason for praise.{{cite news |url=https://www.news1.kr/articles/4668685 |title=비아이 '혼자 있을 때 전전긍긍…애초에 재능 없나 생각도' |last=Hwang |first=Mi-hyeon |date=May 3, 2022 |work=News 1 |access-date=December 15, 2022 |language=ko |archive-date=December 15, 2022 |archive-url=https://web.archive.org/web/20221215005950/https://www.news1.kr/articles/?4668685 |url-status=live }} The documentary for "BTBT", I'll master the unknown and prove it to you, with B.I confessing his despairs and dreams, was released at 00:00 KST on May 22, 2022.{{cite news |url=https://www.topstarnews.net/news/articleView.html?idxno=14693897 |title='믿어줘서 고맙다'…비아이(B.I), 팬 향한 고마움 언급 |last=Gim |first=Hyeon-seo |date=May 22, 2022 |work=Top Star News |access-date=December 15, 2022 |language=ko |archive-date=December 15, 2022 |archive-url=https://web.archive.org/web/20221215005952/https://www.topstarnews.net/news/articleView.html?idxno=14693897 |url-status=live }}

On November 23, 2022, 131 announced the upcoming release of live clips for each track, a dance practice video for the single "Keep Me Up", and a documentary film for Love or Loved Part.1.{{cite tweet |user=131online |number=1595341654688694272 |title=B.I Global EP [Love or Loved Part.1] Contents Planning |access-date=January 1, 2023}} The first part of the latter, That one cannot exist without the other, was released on B.I's YouTube channel at 00:00 KST on December 2, 2022.{{cite news |url=https://www.newsen.com/news_view.php?uid=202212021143002110 |title=비아비, 글로벌 앨범 의미? '다양한 色 선보여, 좌절감 이겨내는 성취' |last=I |first=Seul-gi |date=December 2, 2022 |work=Newsen |access-date=July 7, 2023 |language=ko}} The second part, Don't ever give up on love above all else, was released one week later.{{cite news |url=https://entertain.naver.com/read?oid=213&aid=0001237307 |title=비아이 'BTBT', 나일론·애플뮤직 Pick 받았다 |last=Bak |first=Seol-i |date=December 9, 2022 |work=TV Report |via=Naver |access-date=July 8, 2023 |language=ko}}

B.I performed "BTBT" in public for the first time during the BTBT Guerrilla Showcase, which was held in Seoul on May 28, 2022.{{Cite AV media |title=(B.I) Guerrilla Showcase Recap - Peaches. 131 Label |url=https://www.youtube.com/watch?v=_QCD2_jU19I |date=June 7, 2022 |access-date=January 31, 2023 |publisher=Peaches |via=YouTube |archive-date=December 11, 2022 |archive-url=https://web.archive.org/web/20221211023939/https://www.youtube.com/watch?v=_QCD2_jU19I |url-status=live }} On June 26, 2022, he sang "BTBT" and unveiled "Tangerine" and "Endless Summer" during his online event BTBT Performance Online Fancon.{{Cite news |title=비아이, 'BTBT' 퍼포먼스 온라인 팬콘 26일 개최..미공개곡 2곡 무대 예고 |url=http://osen.mt.co.kr/article/G1111873952 |last=I |first=Seung-hun |date=June 17, 2022 |access-date=January 31, 2023 |work=Osen |language=ko |archive-date=December 11, 2022 |archive-url=https://web.archive.org/web/20221211023934/http://osen.mt.co.kr/article/G1111873952 |url-status=live }}{{Cite news |title=비아이, 11월 18일 글로벌 EP 컴백 |url=https://www.mk.co.kr/star/musics/view/2022/10/871921/ |last=Bak |first=Se-yeon |date=October 4, 2022 |access-date=January 31, 2023 |work=Maeil Business Star Today |language=ko |archive-date=January 31, 2023 |archive-url=https://web.archive.org/web/20230131210250/https://www.mk.co.kr/star/musics/view/2022/10/871921/ |url-status=live }} He also promoted "BTBT" through Arirang TV's music program Simply K-Pop Con-Tour in June and July 2022 (episodes 524 to 527).{{Cite news |title='Simply K-Pop Con-Tour' Kard, 비아이, BDC, 드리핀, 픽시, 오메가엑스, 트렌드지, 버가부, 라필루스 총출동 |url=https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202207010010003 |last=Song |first=Bong-seok |date=July 1, 2022 |access-date=January 31, 2023 |work=Sports Kyunghyang |language=ko |archive-date=December 11, 2022 |archive-url=https://web.archive.org/web/20221211023936/https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202207010010003 |url-status=live }} From July to September 2022, he performed at fan meetings and festivals in South Korea and across Southeast Asia.{{Cite news |title=비아이, 태국 팬미팅 성황 '공항부터 많은 팬들…에너지 생겨' |url=https://www.news1.kr/articles/4780530 |last=Hwang |first=Mi-hyeon |date=August 23, 2022 |access-date=July 7, 2023 |work=News 1 |language=ko}}{{Cite news |title=초대형 뮤직 페스티벌 'RAPBEAT 2022(랩비트)' 9월 개최 |url=https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202205042018003 |last=Son |first=Bong-seok |date=May 4, 2022 |access-date=July 7, 2023 |work=Sports Kyunghyang |language=ko}} Following the release of Love or Loved Part.1, B.I held his first offline concert since his debut as a soloist, All Day Show [L.O.L: The Hidden Stage], in Seoul on December 10, 2022. He performed all the songs from the EP during the event.{{Cite news |title=비아이, 단독 콘서트…게스트로 다나카 상도 등장? |url=https://entertain.naver.com/read?oid=415&aid=0000014709 |last=Bak |first=Seung-hyeon |date=December 12, 2022 |access-date=July 8, 2023 |work=Star 1 |via=Naver |language=ko}} In March 2023, he embarked on the L.O.L: The Hidden Stage tour, with six stops in Southeast and East Asia.{{Cite news |title=비아이, 아시아 투어 규모 키운다...'2개 도시 추가' |url=https://www.hankookilbo.com/News/Read/A2023022114090003741 |last=Hong |first=Hye-min |date=February 21, 2023 |access-date=March 7, 2023 |work=Hankook Ilbo |language=ko}}

In connection with his global album project, B.I collaborated with Ojeito and Arena Embroidery on a series of limited edition bags, titled "the pieces of love".{{cite magazine |url=https://www.complex.com/style/bi-ojeito-collab |title=Exclusive: South Korean Multi-Hyphenate B.I Teams Up With Ojeito for Collab Go-Bags |first=Joe |last=Price |date=August 25, 2022 |magazine=Complex |access-date=November 15, 2022 |archive-date=November 15, 2022 |archive-url=https://web.archive.org/web/20221115083846/https://www.complex.com/style/bi-ojeito-collab |url-status=live }} Several "chapters" became successively available starting from August 2022.{{cite news |url=https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202208312239013 |title='글로벌 아티스트' 비아이, 드레이크 협업 브랜드 컬래버 |last=Son |first=Bong-seok |date=August 31, 2022 |work=Sports Kyunghyang |access-date=July 8, 2023 |language=ko}}{{cite magazine |url=https://www.numeromag.nl/korean-superstar-b-i-collaborates-with-ojeito/ |title=Korean Superstar B.I Collaborates With Ojeito |date=September 22, 2022 |magazine=Numéro Netherlands |access-date=November 15, 2022 |archive-date=November 15, 2022 |archive-url=https://web.archive.org/web/20221115083837/https://www.numeromag.nl/korean-superstar-b-i-collaborates-with-ojeito/ |url-status=live }}

Love or Loved Part.1 charted for five weeks on Circle Chart's album chart upon release, peaking at 11 in the second week.{{cite web |url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=48&hitYear=2022&termGbn=week&yearTime=3 |title=Album Chart – 2022 Week 48 |website=Circle Chart |publisher=Korea Music Content Association |date=November 20–26, 2022 |access-date=December 1, 2022 |archive-date=December 1, 2022 |archive-url=https://web.archive.org/web/20221201021700/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=48&hitYear=2022&termGbn=week&yearTime=3 |url-status=live }} More than 30,000 physical copies were sold through retailers whose sales count towards South Korean charts.Cumulative physical sales for Love or Loved Part.1:

• {{cite web |url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=47&hitYear=2022&termGbn=week&yearTime=3 |title=Album Chart – 2022 Week 47 |website=Circle Chart |publisher=Korea Music Content Association |date=November 13–19, 2022 |access-date=December 1, 2022 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124045421/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=47&hitYear=2022&termGbn=week&yearTime=3 |url-status=live }}
• {{cite web |url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=48&hitYear=2022&termGbn=week&yearTime=3 |title=Album Chart – 2022 Week 48 |website=Circle Chart |publisher=Korea Music Content Association |date=November 20–26, 2022 |access-date=December 1, 2022 |archive-date=December 1, 2022 |archive-url=https://web.archive.org/web/20221201021700/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=48&hitYear=2022&termGbn=week&yearTime=3 |url-status=live }}
• {{cite web |url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=49&hitYear=2022&termGbn=week&yearTime=3 |title=Album Chart – 2022 Week 49 |website=Circle Chart |publisher=Korea Music Content Association |date=November 27 – December 3, 2022 |access-date=December 8, 2022 |archive-date=December 8, 2022 |archive-url=https://web.archive.org/web/20221208020639/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=49&hitYear=2022&termGbn=week&yearTime=3 |url-status=live }}
• {{cite web |url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=50&hitYear=2022&termGbn=week&yearTime=3 |title=Album Chart – 2022 Week 50 |website=Circle Chart |publisher=Korea Music Content Association |date=December 4–10, 2022 |access-date=December 15, 2022 |archive-date=December 15, 2022 |archive-url=https://web.archive.org/web/20221215034342/http://web.archive.org/screenshot/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=50&hitYear=2022&termGbn=week&yearTime=3 |url-status=live }}
• {{cite web |url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=51&hitYear=2022&termGbn=week&yearTime=3 |title=Album Chart – 2022 Week 51 |website=Circle Chart |publisher=Korea Music Content Association |date=December 11–17, 2022 |access-date=December 23, 2022 |archive-date=December 22, 2022 |archive-url=https://web.archive.org/web/20221222020735/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=51&hitYear=2022&termGbn=week&yearTime=3 |url-status=live }}

The songs of Love or Loved Part.1 reached 100 millions total streams on the global music platform Spotify in February 2023.{{cite news |url=https://www.news1.kr/articles/4961879 |title=비아이, 스포티파이 1억 스트리밍 달성…글로벌 인기 |date=February 23, 2023 |access-date=February 23, 2023 |work=News 1 |last=Hwang |first=Mi-hyeon |language=ko |archive-date=February 23, 2023 |archive-url=https://web.archive.org/web/20230223114507/https://www.news1.kr/articles/4961879 |url-status=live }} "BTBT" also reached 100 million total streams on its own in May 2023, about one year after its release.{{cite news |url=https://sports.khan.co.kr/entertainment/sk_index.html?art_id=202305092018003 |title=비아이, 'BTBT'로 스포티파이 스트리밍 1억 돌파 |work=Sports Kyunghyang |last=Son |first=Bong-seok |date=May 9, 2023 |access-date=June 26, 2023 |language=ko}} Its dance performance film had also been watched more than 50 millions times on YouTube {{As of|2023|March|lc=y}}.{{cite news |url=https://www.hankyung.com/entertainment/article/202303071815H |title=비아이, 음악 마이웨이…'BTBT' 퍼포먼스 필름 5000만뷰 돌파 |date=March 7, 2023 |access-date=March 7, 2023 |work=The Korea Economic Daily |last=Gim |first=Su-yeong |language=ko}}

Credits are adapted from the album's liner notes (Card Pack version).{{cite AV media notes |title=Love or Loved Part.1 |others=B.I |year=2022 |type=album booklet |publisher=131 and Transparent Arts |pages=1{{ndash}}5}} Less detailed credits are also available in the Korea Music Copyright Association's database.

{{Track listing

| headline = Love or Loved Part.1 track listing

| extra_column = Arrangement

| title1 = BTBT

| note1 = with Soulja Boy, featuring DeVita

| lyrics1 = {{hlist|B.I| Soulja Boy| 3onawav| Ale Alberti}}

| music1 = {{hlist|The Stereotypes|9am}}

| extra1 = {{hlist|The Stereotypes|9am}}

| length1 = 3:39

| title2 = Keep Me Up

| lyrics2 ={{hlist|B.I| 3onawav| Catherine Lee}}

| music2 = {{hlist|The Stereotypes|9am}}

| extra2 = {{hlist|The Stereotypes|9am}}

| length2 = 3:26

| title3 = Middle with You

| lyrics3 = {{hlist|B.I| Nick Lee| Jake Herring}}

| music3 = {{hlist|Nick Lee| Jake Herring}}

| extra3 = {{hlist|Nick Lee}}

| length3 = 2:58

| title4 = Tangerine

| note4 =

| lyrics4 = {{hlist|B.I}}

| music4 = {{hlist|B.I|Saint Leonard}}

| extra4 = Saint Leonard

| length4 = 3:18

| title5 = Endless Summer

| lyrics5 = {{hlist|B.I}}

| music5 = {{hlist|B.I|Kim Chang-hoon}}

| extra5 = {{hlist|Kim Chang-hoon}}

| length5 = 2:37

| total_length = 16:00

}}

{{col-start}}

{{col-2}}

{{col-2}}

{{col-end}}

Credits are adapted from the album's liner notes.{{cite AV media notes |title=Love or Loved Part.1 |others=B.I |year=2022 |type=album booklet |publisher=131 and Transparent Arts |page=6}}

• B.I – executive producer
• Aaron Mattes – mixing ("Keep Me Up", "BTBT", "Middle with You")
• Tiernan Cranny – mastering ("Keep Me Up", "BTBT", "Middle with You")
• Sunwoo – mixing ("Tangerine", "Endless Summer")
• Chris Gehringer – mastering ("Tangerine", "Endless Summer")

No one is officially credited for recording Love or Loved Part.1. However, the documentary film That one cannot exist without the other includes some footage of B.I handling it himself.{{Cite AV media |url=https://www.youtube.com/watch?v=x3KXTaJNsH4&t=400s |title=둘 중에 하나가 없으면 다른 하나도 존재할 수 없는 (That one cannot exist without the other) (ENG SUB) |publisher=131 |via=YouTube |date=December 1, 2022 |access-date=December 17, 2022 |language=ko |time=06:40 |archive-date=December 17, 2022 |archive-url=https://web.archive.org/web/20221217230729/https://www.youtube.com/watch?v=x3KXTaJNsH4&t=400s |url-status=live }}

{{div col|colwidth=30em}}

• Hyejin Sim – production director
• Sumin Oh – A&R
• Haneul Kim – A&R
• Jinwoo Yang – A&R
• Hosua Yoh – global A&R
• Wonsun Lee – global A&R
• Nick.K – management
• Inseo Yeo – management
• Transparent Arts – global management
• Wonder – global management
• Nalim Cho – music video director ("Keep Me Up"), performance film director ("BTBT"), contents studio
• Daniel Ho Jung – contents studio
• Ambience – music video post production, concept film production
• Hiijack – concept film director
• Lee Suho – music video director ("BTBT")
• Jangdukhwa – photography
• Kimheejune – photography
• Jungtae Kim – design director
• Hyunji Kim – design director assistant
• Seunghwi Yu – tattoo drawing
• Fwanwook Jung – styling
• Mincheol Jang – styling assistant
• Sohee Kim – hair
• Soyeon Park – hair assistant
• Hangyeol Noh – make-up
• Yeeun Lee – make-up assistant
• Lisa Jarvis – music video styling ("BTBT")
• Gregory Kara – music video styling customization ("BTBT")
• Keko Hainswheeler – music video styling customization ("BTBT")
• Gwanghyo Yun – music video hair ("BTBT")
• Youmin Kim – music video hair assistant ("BTBT")
• Youngbeen – choreography ("BTBT", "Keep Me Up")
• Shawn – choreography ("BTBT", "Keep Me Up")
• Beom – choreography ("BTBT", "Keep Me Up")
• Jinwoo – choreography ("BTBT")
• Tarzan – choreography ("BTBT")
• Xin Seoul – promotion photography ("BTBT")
• Sewoong Jung – executive adviser

{{div col end}}

{{reflist}}

• {{Official website|https://www.131online.net/loveorlovedpart1|name=Album website}}

{{Portal bar|Pop music|South Korea}}{{B.I}}

{{Authority control}}

Category:B.I (rapper) albums

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