LowerMyBills.com

LowerMyBills.com was founded by Matt Coffin{{Cite web|title=Jake Winebaum Smile Just Got Brighter As He Raises $15 Million In Funding|url=https://jewishbusinessnews.com/2013/10/31/jake-winebaum-smile-just-got-brighter-as-he-raises-15-million-in-funding-the/|date=2013-10-31|website=Jewish Business News|language=en-US|access-date=2020-05-07}} in 1999.{{Cite web|title=Experian Launches Interactive Unit with $330 million Acquisition of LowerMyBills.com|url=https://www.insidearm.com/news/00016900-experian-launches-interactive-unit-with-3/|last=|first=|date=12 September 2006|website=insideARM|access-date=}} The then privately-held company was purchased in 2005 by Experian for $330 million, with performance-based incentives that could add up to an additional $50 million over the next two years. In the year ending March 31, 2005, the company had an operating profit of $26 million on sales of $120 million.[https://web.archive.org/web/20050520022805/https://www.forbes.com/markets/feeds/afx/2005/05/05/afx2002743.html "ROUNDUP GUS beefs-up Experian with LowerMyBills.com purchase"], Forbes, May 5, 2005. Accessed May 16, 2007. Archived from [https://web.archive.org/web/20050506134636/http://www.forbes.com/markets/feeds/afx/2005/05/05/afx2002743.html the original] May 20, 2005.[http://www.experiangroup.com/corporate/news/releases/2005/2005-05-05/ "Acquisition of LowerMyBills.com by Experian for $330m plus earn-out"], Experian press release dated May 5, 2005. Accessed May 16, 2007.

In May 2012, Ybrant Digital announced that it had agreed to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian. Steve Krenzer was to move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues.{{cite press release|url=http://www.businesswire.com/news/home/20120510005717/en/Ybrant-Buy-US283-Million-INR-1500-Crores |title=Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian|date= 10 May 2012|access-date=2012-05-10}}

In September 2012, the purchase of PriceGrabber, LowerMyBills, and ClassesUSA.com from Experian fell through.{{cite web|url=http://www.ft.com/cms/s/0/ab25ea82-07b3-11e2-9df2-00144feabdc0.html |title=Experian's PriceGrabber sale falls through |date= |access-date=2012-09-26}} In October 2012, Experian announced that it had completed the sale of its PriceGrabber, LowerMyBills.com, and ClassesUSA.com to the management teams of those businesses. The company continued operations under the name of Core Digital Media, from Los Angeles, CA.[http://www.lowermybills.com/ Home page]. LowerMyBills.com. Retrieved on October 4, 2010.{{cite web|url=http://www.4-traders.com/EXPERIAN-PLC-9590128/news/Experian-plc-Sale-of-PriceGrabber-and-NA-online-lead-generation-15425253/ |title=Experian plc : Sale of PriceGrabber and NA online lead generation |date= 26 October 2012|access-date=2012-10-26}} In January, 2017, Rock Holdings Inc., the parent company of Quicken Loans, acquired LowerMyBills.com and ClassesUSA.com from their parent company Core Digital Media.{{Cite news|title=Rock Holdings Signs Agreement to Acquire LowerMyBills and ClassesUSA, Enters Lead Acquisition Space|url=https://www.quickenloans.com/press-room/2017/01/06/rock-holdings-signs-agreement-acquire-lowermybills-classesusa-enters-lead-acquisition-space/|date=2017-01-06|website=Quicken Loans Pressroom|language=en-US|access-date=2020-05-07}}{{Cite web |last=Lane |first=Ben |date=2017-01-06 |title=Quicken Loans parent acquires mortgage shopping website LowerMyBills.com |url=https://www.housingwire.com/articles/38892-quicken-loans-parent-acquires-mortgage-shopping-website-lowermybillscom/ |access-date=2022-09-04 |website=HousingWire |language=en-US}}

TNS Media Intelligence reports that the company spent nearly $75 million on web advertisements in 2006 through November, making it one of the medium's largest advertisers. The website's banner ads generally include animations or soundless video clips that are not related to financial matters.Stone, Brad. [https://www.nytimes.com/2007/01/18/business/media/18adco.html?ex=1326776400&en=8e23cfa32287a916&ei=5088&partner=rssnyt&emc=rss "Don’t Like the Dancing Cowboys? Results Say You Do"], The New York Times, January 18, 2007. Accessed May 16, 2007.{{cite news|last=Gomes|first=Lee|url=https://www.wsj.com/articles/SB117866952685696562?mod=googlenews_wsj|title=As Web Ads Grow, Sites Get Trickier About Targeting You|work=The Wall Street Journal|date=May 9, 2007}} The site connects consumers who respond to their marketing with a network of leading service providers. This is done via lead "forms" where consumers voluntarily submit relevant information regarding the transaction under consideration. Consumers can approve who they will be connected with and are told that the service provider will contact them via phone and or email, in compliance with the TCPA and other relevant regulations.{{Cn|date=November 2024}}

{{Reflist}}

• [http://www.lowermybills.com/ LowerMyBills.com]
• [http://www.coredigitalmedia.com/ Core Digital Media]

Category:Financial services companies established in 1999

Category:Finance websites

Category:Companies based in Los Angeles

Category:Internet properties established in 1999

Category:1999 establishments in California

Category:American companies established in 1999