Lucia A. Reisch

After having studied economics and social science at the University of Hohenheim (with semesters at UCLA), Reisch graduated in 1988. In 1994 she received her doctorate in economics also from the University of Hohenheim.{{Cite web |title=Lucia Reisch |url=https://www.jbs.cam.ac.uk/people/lucia-reisch/ |access-date=2024-06-19 |website=Cambridge Judge Business School |language=en-GB}}

Reisch has served as a lecturer at the University of Hohenheim, Technical University of Munich and gave guest lectures at the University of St Gallen (CH) and University of Aarhus / Aarhus School of Business.{{cite web|last=Reisch|first=Lucia|title=Lecturer in Critical Thinking - Prof. Lucia Reisch|url=http://www.unisg.ch/en/Personenverzeichnis/DED8D003-8DD2-421A-A44D-07F63BB003EA.aspx|publisher=University of St.Gallen|accessdate=6 February 2014}}{{cite web|last=Reisch|first=Lucia|title=STEEP Summer School - Lucia Reisch|url=http://badm.au.dk/research/research-groups/sustainability-and-consumption/video/|publisher=Department of Business Administration - University of Aarhus|accessdate=6 February 2014|archive-url=https://web.archive.org/web/20140110131755/http://badm.au.dk/research/research-groups/sustainability-and-consumption/video/|archive-date=10 January 2014|url-status=dead}} From September 2021 Reisch held the El-Erian Professor of Behavioural Economics and Policy at the University of Cambridge. In this role she is responsible for building and leading the new El-Erian Institute, situated within the Cambridge Judge Business School as of April 2022. Previously she held a full professorship at the Copenhagen Business School, Department of Management, Society and Communication, CBS Sustainability.{{Cite web|last=Reisch|first=Lucia|date=2019-11-28|title=CBS Sustainability Staff|url=https://www.cbs.dk/en/research/departments-and-centres/department-of-management-society-and-communication/cbs-sustainability/staff|access-date=2020-07-08|website=CBS - Copenhagen Business School|language=en}} At CBS she founded the Consumer and Behavioral Insights Group (CBIG).{{Cite web|date=2019-10-09|title=Consumer & Behavioural Insights Group|url=https://www.cbs.dk/en/research/departments-and-centres/department-of-management-society-and-communication/cbs-sustainability/consumer-behavioural-insights-group|access-date=2020-06-16|website=CBS - Copenhagen Business School|language=en}}

Her research focus is behavioural economics and policy, consumer research, sustainable development, and consumer policy. She was previously the Editor in Chief of the Journal of Consumer Policy.{{Cite web|title=Journal of Consumer Policy: Editors|url=https://www.springer.com/journal/10603/editors|access-date=1 September 2023|website=Springer|language=en}} Based on her scientific reputation she was elected to become one of the 400 lifelong members of Germany's Academy of Science and Engineering (Acatech).{{cite web|title=Acatech Members - Prof. Dr. oec. Lucia Reisch|url=http://www.acatech.de/de/ueber-uns/organisation/person.html?acaUid=25649|archive-url=https://archive.today/20140313063948/http://www.acatech.de/de/ueber-uns/organisation/person.html?acaUid=25649|url-status=dead|archive-date=13 March 2014|publisher=Acatech|accessdate=6 February 2014}} In addition to her professorship at the University of Cambridge she also holds a Leibniz Professorship at the Leibniz Institute for Prevention Research and Epidemiology - BIPS (Germany).{{cite web|last=Reisch|first=Lucia|title=The Team - Center for Consumer, Markets and Politics|url=https://www.zu.de/forschung-themen/forschungszentren/konsum/index.php}}{{Cite web|date=2017-08-22|title=BIPS zeichnet Lucia Reisch mit Leibniz-Chair aus|url=https://www.bips-institut.de/no_cache/aktuelles/presse/einzelansicht/artikel/bips-zeichnet-lucia-reisch-mit-leibniz-chair-aus.html|access-date=2020-07-08|website=BIPS}}

Reisch is the leader and founder of the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge Business School, which researches human behaviour and decision-making to inform public policy and address social challenges.{{Cite web |title=Professor Lucia Reisch {{!}} Queens' College |url=https://www.queens.cam.ac.uk/professor-lucia-reisch |access-date=2024-06-19 |website=www.queens.cam.ac.uk}}{{Cite web |title=El-Erian Institute of Behavioural Economics and Policy - Private: Centres |url=https://www.jbs.cam.ac.uk/centres/el-erian-behavioural-economics/ |access-date=2024-06-19 |website=Cambridge Judge Business School |language=en-GB}}

In 2011, Reisch was appointed by German Chancellor Angela Merkel to join the Ethics Commission for Safe Energy Supply that assessed, after the Fukushima Daiichi nuclear disaster, the potentials of a nuclear phase-out (by 2022) and therewith help prepare Germany's energy transition.{{cite book|last1=Ethik-Kommission Sichere Energieversorgung|title=Deutschlands Energiewende – Ein Gemeinschaftswerk für die Zukunft|date=30 May 2011|location=Berlin|url=https://www.nachhaltigkeitsrat.de/wp-content/uploads/migration/documents/2011-05-30-abschlussbericht-ethikkommission_property_publicationFile.pdf|accessdate=8 July 2020}} She has been member and Chairwoman of the Scientific Advisory Board for Consumer, Food, and Nutrition Policies to the German Federal Ministry of Consumer Protection, Food and Agriculture (2002‐2011). She was a long-standing member of the German Council for Sustainable Development (2010-2019) and the German Bioeconomy Council, both consulting the German government.{{cite web|title=Bioeconomy Council Members - Prof. Dr. Lucia A. Reisch|url=http://biooekonomierat.de/home-en/bioeconomy-council/members-of-the-council/reisch.html|publisher=Biooekonomierat|accessdate=6 February 2014}} Between 2014 and 2018, she chaired the Scientific Advisory Board for Consumer Affairs (Sachverständigenrat für Verbraucherfragen) at the German Federal Ministry of Justice and Consumer Protection.{{Cite web|title=Ehemalige Mitglieder|url=https://www.svr-verbraucherfragen.de/svrv/ehemalige-mitglieder/|access-date=2020-06-16|website=www.svr-verbraucherfragen.de|language=de}} Since 2016 she is member and spokesperson of the Sustainability Board of Dr. Ing. h.c. Porsche AG, which advises the executive board on orienting the sports car company's strategy towards sustainability.{{Cite web|title=Sustainability: Porsche appoints renowned experts|url=https://newsroom.porsche.com/en/company/porsche-future-sustaine-experts-strategy-2025-13197.html}}

• Behavioural economics and policy
• Consumer research
• Sustainable development
• Consumer policy

Reisch has authored more than 300 research articles and books, and published over 140 papers in peer-reviewed journals.{{Cite web |title=Lucia Reisch |url=https://scholar.google.com/citations?user=Jnc1N0MAAAAJ&hl=en |access-date=2024-06-19 |website=scholar.google.com}} Her research has gained recognition in various newspapers and magazines, including Die Zeit, Der Stern, Die Welt, Der Spiegel, Süddeutsche Zeitung, and Scientific American.

In addition, Reisch has been featured on various broadcast platforms, such as BBC 4, Deutschland Radio, Deutschlandfunk, SWR, BBC, Australian Broadcasting Corporation (ABC) and Mexican National TV.

Listed are some of her most notable publications.

• 2023. Cass R. Sunstein & Lucia A. Reisch (Eds.). Research Handbook on nudges and society. Cheltenham: Edward Elgar.
• 2019. Cass R. Sunstein & Lucia A. Reisch. Trusting nudges: Toward a bill of rights for nudging. London: Routledge.
• 2015. Lucia A. Reisch & John Thøgersen (Eds.). Handbook of research on sustainable consumption. Cheltenham: Edward Elgar Publishing.

• 2023. Leonie Decrinis, Wolfgang Freibichler, Micha Kaiser, Cass R. Sunstein, Lucia A. Reisch. Sustainable Behaviour at Work: How Message Framing Encourages Employees to Choose Electric Vehicles. Business Strategy and the Environment. https://doi.org/10.1002/bse.3441.
• 2021. Lucia A. Reisch. Shaping healthy and sustainable food systems with behavioural food policy. European Review of Agricultural Economics, 48(4), 665–693. doi: 10.1093/erae/jbab024.
• 2021. Lucia A. Reisch, Cass R. Sunstein & Micha Kaiser. What do people want to know? Information avoidance and food policy implications. Food Policy, 102, Article 102076. doi: 10.1016/j.foodpol.2021.102076
• 2020. Kaiser, Micha; Bernauer, Manuela; Sunstein, Cass R.; Reisch, Lucia A. "The power of green defaults: The impact of regional variation of opt-out tariffs on green energy demand in Germany". Ecological Economics. 174: 106685. {{doi|10.1016/j.ecolecon.2020.106685}}.
• 2019. Sunstein, Cass R.; Reisch, Lucia A.; Kaiser, Micha. "Trusting nudges? Lessons from an international survey". Journal of European Public Policy. 26 (10): 1417–1443. {{doi|10.1080/13501763.2018.1531912}}.
• 2019. Sunstein, Cass R.; Reisch, Lucia A. Trusting nudges: Toward a bill of rights for nudging (1 ed.). London: Routledge. {{ISBN|978-0-367-46055-6}}.
• 2016. Reisch, Lucia A.; Sunstein, Cass R. "Do Europeans like nudges?". Judgment and Decision Making. 11 (4): 310–325.
• 2016. Sunstein, Cass R.; Reisch, Lucia A. (Eds.) The economics of nudge (1 ed.). Routledge Major Works Collection. Critical Concepts in Economics. London: Routledge. {{ISBN|978-1-138-93853-3}}.
• 2014. Sunstein, Cass R.; Reisch, Lucia A. "Automatically green: Behavioral economics and environmental protection". Harvard Environmental Law Review. 38: 127–158.

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Category:Living people

Category:German women academics

Category:Sustainability advocates

Category:Behavioral economists

Category:German women economists

Category:Academic staff of Copenhagen Business School

Category:Fellows of Queens' College, Cambridge

Category:1964 births