Lucky Mobile
{{Short description|Canadian prepaid mobile virtual network operator}}
{{Infobox company
| name = Lucky Mobile
| logo = Lucky Mobile logo.png
| type = Subsidiary
| industry = Mobile virtual network operator
| products = {{ubl|Budget Android smartphones|Flip phones|SIM cards}}
| services = {{ubl|4G data|SMS|Mobile calling}}
| parent = Bell Canada
| homepage = {{URL|https://www.luckymobile.ca/}}
| image = LuckyMobileBooth.jpg
| foundation = {{Start date and age|2017|12|4}}
| areas_served = Canada
}}
Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of Bell Canada. Founded in December 2017, Lucky Mobile operates on the Bell Mobility network alongside fellow subsidiary Virgin Plus.{{Cite news|date=|title=Corporate Overview {{!}} BCE|work=|url=https://www.bce.ca/about-bce/bce-overview|access-date=4 June 2021}} It targets the same market segment as discount mobile brands Chatr (owned by Rogers Communications) and Public Mobile (owned by Telus).{{cite news|last1=Jackson|first1=Emily|title=Bell's politically astute Lucky Mobile launch aims to grab market share from low-cost Rogers, Telus brands|url=https://business.financialpost.com/telecom/bells-politically-astute-lucky-mobile-launch-aims-to-grab-market-share-from-low-cost-rogers-telus-brands|accessdate=January 21, 2018|work=Financial Post|date=December 4, 2017}}
History
After being announced on December 1, 2017, Lucky Mobile launched on December 4.{{Cite news|url=https://www.iphoneincanada.ca/carriers/bell/bell-lucky-mobile/|title=Bell to Launch 'Lucky Mobile' Prepaid Wireless Service on Dec. 4|last=Ng|first=Gary|date=1 December 2017|work=iPhone in Canada|access-date=3 December 2017}} At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and Public Mobile operated by its competitors Rogers Communications and Telus, respectively. Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright. In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.{{Cite news |last=Y. |first=A. |date=12 March 2018 |title=Lucky Mobile Expands to Saskatchewan and Manitoba |url=http://www.comparecellular.ca/wireless-news/2018/03/12/lucky-mobile-expands-to-saskatchewan-and-manitoba/ |url-status=dead |access-date=29 March 2018 |work=Compare Cellular}}
Network
Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and 4G throttled speed data running on Bell Mobility's 5G network with pre-paid plans in Canada.{{cite web |url=https://mobilesyrup.com/2024/04/22/lucky-mobile-ditches-3g-plans/|title=Lucky Mobile ditches 3G plans, goes all-in on 4G}}
Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky Mobile and connect to the network without a physical SIM card. {{Cite news|url=https://saultonline.com/2022/06/esim-you-have-one-but-just-dont-know-it/|title=eSIM?? You have one but just don't know it|date=1 June 2022|access-date=8 August 2022}}
Retail presence
Lucky Mobile SIM cards are sold in Bell, Virgin Plus, Visions Electronics, Walmart, Circle K, Glentel (T-Booth Wireless, Wireless Wave), Best Buy, Best Buy Express, Staples, Giant Tiger and Dollarama locations.{{Cite news|url=https://mobilesyrup.com/2017/12/01/lucky-mobile-bell-canada-prepaid-wireless-carrier/|title=Bell launching new prepaid wireless brand called Lucky Mobile|last=Behar|first=Rose|date=1 December 2017|work=MobileSyrup|access-date=1 December 2017}}
References
{{reflist}}
External links
{{Commonscat}}
- {{official|https://www.luckymobile.ca/}}
{{Bell Canada}}
{{Canadian mobile phone companies}}
Category:Mobile phone companies of Canada
Category:Telecommunications companies of Canada