Lucy Bradshaw (game developer)

{{short description|American video game producer|bot=PearBOT 5}}

{{About|the American game developer|the British actress|Lucy Bradshaw (disambiguation){{!}}Lucy Bradshaw}}

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| name = Lucy Bradshaw

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| nationality = American

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| education = University of Michigan (B.A., Psychology){{cite web|author1=Abra Pressler|title=Profile: Lucy Bradshaw|url=https://historicallyherstory.wordpress.com/2016/07/18/profile-lucy-bradshaw/|website=Historically Her Story|accessdate=January 6, 2017|date=July 18, 2016}}{{cite web|author1=Noah Robischon|title=Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts|url=https://www.fastcompany.com/1703831/innovation-agents-lucy-bradshaw-senior-vice-president-electronic-arts|website=Fast Company|accessdate=January 6, 2017|date=November 19, 2010}}

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| occupation = Video game producer

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| known_for = The Sims
SimCity

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Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.{{cite web|author1=Austin Carr|title=The Most Influential Women in Technology - Lucy Bradshaw|url=https://www.fastcompany.com/3017205/women-in-tech-2010/the-most-influential-women-in-tech-lucy-bradshaw|website=Fast Company|accessdate=January 6, 2017|date=March 24, 2010}}{{cite web|author1=Jeff Grubb|title=The Sims boss Lucy Bradshaw is leaving Electronic Arts|url=https://venturebeat.com/2015/09/24/the-sims-boss-lucy-bradshaw-is-leaving-electronic-arts/|website=VentureBeat|accessdate=January 6, 2017|date=September 24, 2015}}

Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997. Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.

Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.{{cite web|author1=Samit Sarkar|title=Maxis boss Lucy Bradshaw leaves EA, studio being brought under EA's mobile division|url=http://www.polygon.com/2015/9/24/9392697/ea-maxis-lucy-bradshaw-departs-mobile|website=Polygon|accessdate=January 6, 2017|date=September 24, 2015}} Bradshaw oversaw development of SimCity, The Sims, and Spore.{{cite web|title=Lucy Bradshaw Named to Fortune’s "10 Most Powerful Women in Gaming"|url=http://www2.ea.com/news/lucy-bradshaw-most-powerful-women-in-gaming|website=Electronic Arts|accessdate=January 6, 2017|date=October 30, 2013|archive-url=https://web.archive.org/web/20160419192022/http://www.ea.com/news/lucy-bradshaw-most-powerful-women-in-gaming|archive-date=April 19, 2016|url-status=dead}}{{cite web|author1=Dean Takahashi|title=An interview with EA Maxis’ Lucy Bradshaw on the making of Spore|url=https://venturebeat.com/2008/06/11/an-interview-with-ea-maxis-lucy-bradshaw-on-the-making-of-spore/|website=VentureBeat|accessdate=January 6, 2017|date=June 11, 2008}} She encountered controversy due to technical issues with the 2013 reboot of SimCity.{{cite web|author1=Michael McWhertor|title=SimCity general manager Lucy Bradshaw on why the game 'is not an offline experience'|url=http://www.polygon.com/2013/3/15/4109480/simcity-general-managerwhy-the-game-is-not-an-offline-experience|website=Polygon|accessdate=January 6, 2017|date=March 15, 2013}}{{cite news|author1=Stephen Totilo|title=Gridlock Plagues the New Online-Only SimCity|url=https://www.nytimes.com/2013/03/09/arts/video-games/simcity-from-electronic-arts-plagued-by-server-issues.html|accessdate=January 6, 2017|agency=The New York Times|date=March 8, 2013}}

In 2010, Fast Company named Bradshaw as one of the most influential women in technology. In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.{{cite web|author1=John Gaudiosi|title=The 10 most powerful women in gaming|url=http://fortune.com/2013/10/24/the-10-most-powerful-women-in-gaming/|website=Fortune|accessdate=January 6, 2017|date=October 24, 2013}}

Bradshaw left Electronic Arts in 2015. Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.{{cite web|author1=Josh Constine|title=Facebook hires The Sims’ Rachel Rubin Franklin to lead Social VR team|url=https://techcrunch.com/2016/10/11/facebook-social-virtual-reality/|website=TechCrunch|accessdate=January 6, 2017|date=October 11, 2016}}