Luna Daily
{{short description|Personal care company}}
{{Orphan|date=December 2023}}
{{Infobox company
| name = Luna Daily
| logo = Luna_Daily_Logo.png
| industry = Cosmetics
| founded = {{Start date and age|2019|11|25}} {{Cite web |title=La Vie Holdings Ltd|url=https://find-and-update.company-information.service.gov.uk/company/12330846|website=gov.uk}}
| founder = Katy Cottam (CEO)
| key_people = Sarah Watt (Director)
Jonathan Heilbron (Director)
| hq_location_city = London
| hq_location_country = United Kingdom
| num_employees = 4
| parent =
| website = {{URL|https://luna-daily.com/}}
}}
Luna Daily is a British cosmetics and feminine hygiene brand founded in London in 2019 by Katy Cottam.
History
Luna Daily was founded in 2019, and is a privately held business headquartered in London, England.{{cite web|url=https://pitchbook.com/profiles/company/522357-31#overview|title=Luna Daily Overview|publisher=Pitchbook|access-date=26 December 2023}} Luna Daily was conceived from founder Cottam's own experiences with using traditional bodycare products, and stigma associated with feminine hygiene products.{{cite web|url=https://www.foundersforgood.io/episodes/katy-cottam-luna-daily-vulvas-and-ending-the-stigma-around-intimate-skincare|title=Katy Cottam, Luna Daily: vulvas and ending the stigma around intimate skincare|publisher=foundersforgood.io|access-date=26 December 2023}}{{cite web|url=https://luna-daily.com/pages/about|title=Luna Daily: About|publisher=Luna Daily|access-date=26 December 2023}} Cottam herself having worked for major beauty and skincare brands L'Oréal and Charlotte Tilbury.{{cite web|url=https://www.womenofwearables.com/new-blog/wow-woman-in-womens-health-katy-cottam-ceo-and-founder-of-luna-daily|title=WoW Woman in Women's Health I Katy Cottam, CEO and Founder of Luna Daily|date=30 March 2023 |publisher=Women of Wearables|access-date=26 December 2023}} Luna Daily is a manufacturer of female body care and intimate wellness products In the March 2023, Luna Daily secured $3.7m seed funding Redrice, Joyance, and Velocity Juice, as well as angel investors. In April 2023, Luna Daily was officially stocked in US based Sephora stores, and later in 2023 was stocked in British branches of Boots and online with ASOS.{{cite web|url=https://uk.fashionnetwork.com/news/Luna-daily-enters-the-u-s-secures-3-7-million-investment,1501118.html|title=Luna Daily enters the U.S., secures $3.7 million investment|publisher=fashionnetwork.com|access-date=26 December 2023}}{{cite web|url=https://www.thegrocer.co.uk/fundraising/intimate-female-care-brand-luna-daily-raises-3m-as-it-launches-into-the-us/677787.article|title=FUNDRAISINGIntimate female care brand Luna Daily raises £3m as it launches into the US|publisher=The Grocer|access-date=26 December 2023}}{{cite web|url=https://theindustry.beauty/luna-daily-expands-retail-footprint-with-launch-at-boots/|title=Luna Daily expands retail footprint with launch at Boots|date=27 September 2023 |publisher=theindustry.beauty|access-date=26 December 2023}}{{cite web|url=https://www.asos.com/women/face-body/a-to-z-of-brands/luna-daily/cat/?cid=50385|title=Luna Daily|publisher=Asos|access-date=26 December 2023}}
In November 2023, Luna Daily launched their Vulva advertising campaign with advertising agency JOAN. The campaign included projecting the word Vulva onto the Tate Modern art gallery.{{cite web|url=https://beautymatter.com/articles/luna-daily-launches-sexual-wellness-hotline|title=VIVA LA VULVA: LUNA DAILY LAUNCHES WELLNESS THERAPY HOTLINE|publisher=beautymatter.com|access-date=26 December 2023}}{{cite web|url=https://www.decisionmarketing.co.uk/news/body-care-start-up-luna-slaps-vulva-over-phallic-tate|title=Body-care start-up Luna slaps vulva over 'phallic Tate'|publisher=Decision Marketing|access-date=26 December 2023}}
Moving in 2024, Luna Daily expanded their product line to include a new range for pregnancy, post-birth and beyond supporting new mothers.{{Cite web |title=Luna Daily launches new ‘Motherhood’ collection as it looks to “revolutionise” the category|url=https://theindustry.beauty/luna-daily-launches-new-motherhood-collection-as-it-looks-to-revolutionise-the-category/|website=theindustry.beauty}} In July, Unilever Ventures invested over £2 million, and brings the brand’s total funding raised to date to £4.7 million.{{Cite web |title=Unilever Ventures invests in intimate body care brand Luna Daily|url=https://www.voguebusiness.com/story/beauty/unilever-invests-in-intimate-bodycare-brand-luna-daily|website=voguebusiness.com}}{{Cite web |title=Luna Daily secures funding from Unilever Ventures|url=https://www.thegrocer.co.uk/fundraising/luna-daily-secures-funding-from-unilever-ventures/693004.article|website=thegrover.co.uk}}
References
{{reflist}}
External links
- {{official website|https://luna-daily.com/}}