Luna bar

{{Infobox company|logo=LUNA Bar logo.svg|name=LUNA|foundation={{Start date and age|1999}}|products=Energy bars|website={{URL|https://www.clifbar.com/luna}}|parent=Mondelez International}}

LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women.William H. Marquard, Bill Birchard, Wal-smart: what it really takes to profit in a Wal-mart world, McGraw-Hill Professional, 2007, pp 209-210.David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons, 2011, p 247 Over time, the brand has expanded to encompass a range of drinks,{{Cite news |date=February 28, 2008 |title=I'll Have What She's Having |work=The New York Times |url=https://www.nytimes.com/2008/02/28/fashion/28physical.html |access-date=April 22, 2017}} protein bars,{{cite web |url=http://www.lunabar.com/products/luna-protein |title=LUNA Protein | Luna Bar |website=www.lunabar.com |url-status=dead |archive-url=https://web.archive.org/web/20121001012308/http://www.lunabar.com/products/luna-protein |archive-date=2012-10-01}} and the philanthropic initiative known as LUNAFEST, a women's film festival.Megan Eve Ryan, "Liking Lunafest", Ann Arbor Chronicle, March 25, 2009. http://annarborchronicle.com/2009/03/25/column-liking-lunafest/Lauren Page, "LUNAFEST film festival coming to Columbia", The Missourian, March 27, 2012, http://www.columbiamissourian.com/stories/2012/03/27/lunafest-film-festival-coming-blue-note/

History

LUNA Bars were developed in 1999 by a female employee of Clif Bar & Company.[http://www.lunabar.com/story/company/ Our Story] ‘’LUNA Bar Official Website’’.Sanders, Adrienne. [http://www.bizjournals.com/sanfrancisco/stories/2007/10/01/story6.html New Move for ex-Clif Bar CEO] San Francisco Business Times. September 28, 2007. These bars were designed to contain under 200 calories, with a focus on appealing to a female audience.{{cite news |date=2001-04-10 |title=The Newest Craze--Bar None |newspaper=LA Times |url=https://www.latimes.com/archives/la-xpm-2001-apr-10-cl-49035-story.html |accessdate=2020-10-20}}

On June 20, 2022, Mondelēz International, Inc. announced an agreement to acquire Clif Bar & Company for $2.9 billion.

Community Outreach

LUNA Bars claims that it contributes 1% of its product sales revenue to various charitable organizations that support environmental, social, and cultural causes. The primary beneficiary is The Breast Cancer Fund.{{cite web |url=http://www.clifbar.com/food/did_you_know/C268 |title=Food Facts |website=Clif Bar & Company |archive-url=https://web.archive.org/web/20140506020908/http://www.clifbar.com/food/did_you_know/C268 |archive-date=2014-05-06 |url-status=dead}}Paquette, Fanny. [http://lunabar.com/images/uploads/press/Mountain_Biking_0607.pdf The LUNA Summit] Mountain Biking Magazine. June 2007.

=LUNAFEST=

In 2000, LUNA introduced LUNAFEST, a philanthropic traveling film festival featuring films created and directed by women.Ryan, Megan Eve. [http://lunabar.com/images/uploads/press/annarborchronicle.pdf Column: Liking LUNAFest] Ann Arbor Chronicle. March 25, 2009. Interested individuals and organizations could be able to register to host the festival in their city, with LUNA providing the films and materials which would be needed.[http://www.treehugger.com/files/2008/09/green-eyes-on-luna-fest.php#ch02 Green Eyes On: Luna Fest] TreeHugger. September 15, 2008. Through the events, hosting organizations would raise funds for The Breast Cancer Fund and other chosen causes, with 15% of LUNAFEST proceeds sent to the Breast Cancer Fund and the remaining 85% of funds to a nonprofit organization, which would be chosen by the host.Wierenga, Jeremiah Robert. [http://lunabar.com/images/uploads/press/Boise_article.pdf Take Me to the Moon] Boise Weekly. April 8, 2009. Since 2000, LUNAFEST has raised over $456,000 for The Breast Cancer Fund and $785,000 for other organizations.[http://www.lunafest.org/causes.cfm Causes] LUNAFest Official Website. The LUNAFEST program will be on hiatus for the remainder of 2023 and the full year of 2024.

=Team LUNA Chix=

In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched LUNA Pro Team, a women’s professional mountain biking team.[http://www.teamlunachix.com/about LUNA Chix: Our Story] LUNA Chix Official Website. In 2002, they expanded the initiative to include Team LUNA Chix, a network of women's teams across the United States that focus on various sports, fitness activities, and raising money for The Breast Cancer Fund. While initially centered only on mountain biking, the team currently encompasses running, triathlon, and cycling. There are more than twenty-six LUNA Chix teams located in over twenty-one cities, with a total of two-hundred sixty members.[http://www.fitsugar.com/Get-Outside-Play-Team-Luna-Chix-3031464 Get Outside and Play with Team Luna Chix] FitSugar. April 14, 2009. They were featured in Fitness magazine as one of fifteen organizations promoting Breast Cancer awareness.Jhung, Lisa [http://www.fitnessmagazine.com/health/body/head-to-toe/fundraising-women/?page=5 Fit for a Cause: Real Women Who Are Changing the World] Fitness Magazine.