Lynn R. Kahle

Kahle grew up in Hillsboro, Oregon, in the Portland metro area and graduated from Concordia College (later Concordia University) in Portland.{{cite news|last1=Hartman|first1=Janelle|title=Educator seeking District 43 seat|url=https://news.google.com/newspapers?nid=1310&dat=19900217&id=s0NWAAAAIBAJ&pg=6859,3859027&hl=en|accessdate=24 July 2015|work=Register-Guard|date=Feb 17, 1990|location=Eugene, Ore.|page=2B}} He then graduated from Pacific Lutheran University in Tacoma, Washington, with a master's degree. He received his Ph.D. from the University of Nebraska and subsequently worked as a post-doctoral fellow at the University of Michigan Institute for Social Research.{{cite web |url=https://business.uoregon.edu/faculty/lynn-kahle |title=Lynn Kahle |author= |year=2015 |website= business.uoregon.edu|publisher=University of Oregon Lundquist College of Business |access-date=March 26, 2018}} Kahle joined the University of Oregon in 1983 as a professor teaching in the College of Business. In 1990, he made an unsuccessful run to serve in the Oregon House of Representatives to represent District 43 as a Democrat.

He was the Academic Director of the Applied Information Management (AIM) program at the University of Oregon. He previously served as President of the Society for Consumer Psychology, which he represented on the American Psychological Association (APA) Council of Representatives from 2014 to 2019. He chaired the APA Membership Board in 2019.{{cite web |url= http://www.apa.org/about/governance/council/members/lynn-r-kahle.aspx|title= Lynn R. Kahle, PhD|author= |year= 2014|website= American Psychological Association|publisher= American Psychological Association|access-date=March 26, 2018}}

Kahle developed the List of ValuesKahle, Lynn R. (1986). "The Nine Nations of North America and the Value Basis of Geographic Segmentation," Journal of Marketing, 50 (April), 37-47 and has subsequently conducted research on values and lifestyles.Kahle, Lynn R., and Pierre Valette-Florence (2012). Marketplace Lifestyles in an Age of Social Media: Theory and Method. Armonk, NY: M.E. Sharpe. {{ISBN|978-0-7656-2561-8}} He performed as founding academic director of the Warsaw Sports Marketing Center and has done extensive research in sports marketing.Kahle, Lynn R., and Angeline Close, Eds. (2011). Consumer Behavior Knowledge for Effective Sports and Event Marketing. New York: Psychology Press / Routledge / Taylor & Francis. {{ISBN|978-0-415-87357-4}} He has also studied consumption and sustainability,Kahle, Lynn R., and Eda Gurel-Atay, Eds. (2014). Communicating Sustainability

for the Green Economy. Armonk, NY: M. E. Sharpe. as well as consumption and religion.Minton, Elizabeth, and Lynn R. Kahle (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press. 160 pages. {{ISBN|978-1-60649-704-3}}. He served as Editor in Chief for the APA Handbook of Consumer Psychology.Kahle, Lynn R., Lowrey, Tina, and Huber, Joel (Eds.). (2022). APA Handbook of Consumer Psychology. Washington, DC: American Psychological Association. {{ISBN|978-1-4338-3642-8}}

Kahle has contributed to many concepts in consumer psychology,{{cite book|author=Michael R. Solomon|title=Consumer Behavior: Buying, Having, and Being|year=2013|location=Upper Saddle River, NJ|publisher=Pearson Education, Inc.|isbn=978-0-13-287936-1}} including:

the match-up hypothesis,Herr, Paul M. and Kang, Yong-Soon (2006). "Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects," Journal of Consumer Research, 1 June, 123-130.

the role-relaxed consumer,Little, Patrick and Zuckerman, Marvin. (1986). "Personality and curiosity about morbid and sexual events," Personality and Individual Differences, 7(1), 49-56.

the role of social values in consumption,Baumgartner, Hnas, and Rik Pieetrs (2008). "Goal-directed consumer behavior," in Curtis P. Haugvedt, Paul M. Herr, and Frank R. Kardes, Eds. Handbook of Consumer Psychology. Mahwah, NJ: Lawrence Erlbaum, 367-394. attitude-behavior consistency,Bentler, Peter M., Flay, Brian R., Stacy, Alan W. (Jan, 1994). "Attitudes and health behavior in diverse populations: Drunk driving, alcohol use, binge eating, marijuana use, and cigarette use," Health Psychology, 13(1), 73-85.Kahle, Lynn R. and John J. Berman (1979). "Attitudes Cause Behavior: A Cross-Lagged Panel Analysis," Journal of Personality and Social Psychology, 37, 315-321.

consumer thought processes,Kahle, Kevin E., and Lynn R. Kahle (2006). "Sports Celebrities’ Image: A Critical Evaluation of the Utility of Q Scores." In Lynn R. Kahle and C. H. Kim, Eds. Creating Images and the Psychology of Marketing Communication. New York: Lawrence Erlbaum, 191-200.Daghfous, Naoufel, Petrof, John V., Pons, Frank (1999). "Values and adoption of innovations: a cross-cultural study," Journal of Consumer Marketing, 16(4), 314-331.Eisert, Debra C. and Lynn R. Kahle (1986), "The Development of Social Attributions: An Integration of Probability and Logic," Human Development, 29, 61-81. lifestyle marketing,Valette-Florence, Pierre, Meenahagn,Tony, & Lynn R. Kahle, Lynn R. (2022). Lifestyle and Sport: Emulation Marketing. In Kahle, Lynn R., Lowrey, Tina, and Huber, Joel (Eds.). (2022). APA Handbook of Consumer Psychology. Washington, DC: American Psychological Association, pp.233-263. {{ISBN|978-1-4338-3642-8}}

stimulus condition self-selection,Robert Hogan, John Johnson, Stephen Briggs (1997). "Handbook of Personality Psychology," Academic Press.

social mediaLucia A. Reisch, John Thogersen (2015). "Handbook of Research on Sustainable Consumption," Edward Elgar Publishing.Reynolds, Thomas J., Olson, Jerry C. (2001). "Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy." Lawrence Erlbaum Associates. Mahwah, NJ. {{ISBN|0-8058-1730-1}}

and sports fandom.Sports Marketing (2014). Human Kinetics, 4th ed.Kahle, Lynn R., Kenneth M. Kambara, and Gregory M. Rose (1996). "A Functional Model of Fan Attendance Motivations for College Football," Sport Marketing Quarterly, 5(Dec.), 51-60.

Kahle developed Social Adaptation theory,Kahle, Lynn R. and Pamela M. Homer (1985). "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, 11 (March), 954-961.Kahle, Lynn R. (1984). Attitudes and Social Adaptation: A Person- Situation Interaction Approach. Oxford, U.K.: Pergamon Press. {{ISBN|0-08-026074-8}} which maintains that

people's cognitive life facilitates their functioning in their social

environments.Kahle, Lynn R. (1980). "Stimulus Condition Self-Selection by Males in the Interaction of Locus of Control and Skill-Chance Situations," Journal of Personality and Social Psychology, 38, 50-56. Communications is most effective when it emphasizes

connections to a person's values, attitudes, and lifestyles. Sports

marketing, for example, most deeply influences people whose

lifestyle emphasizes sports. In social adaptation theory people

actively attend to messages that inform their values. Values shape

attitudes, which in turn guide behaviors. Social media have encouraged clustering of and interactions among people who share lifestyles and values.Minton, Elizabeth, Christopher Lee, Ulrich Orth, C. H. Kim, and Lynn R. Kahle (2012). "Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors," Journal of Advertising, 41(4), 71-87. This theory has influenced work in marketing communication,Shimp, Terence A. (2010). "Advertising, Promotion, and other aspects of Integrated Marketing Communications." Eighth Edition. South-Western Cengage Learning, Mason, OH. {{ISBN|978-0-324-59360-0}} global marketing,Hennessey, Jeannet. (2001). "Global Marketing Strategies." Fifth Edition. Houghton Mifflin Company, New York. {{ISBN|9780395710456}} sports marketing,Mullin, Bernard J., Hardy, Stephen, Sutton, William. (2014). "Sports Marketing." Fourth Edition. retailing, and consumer behaviour.Solomon, Michael R. (2013). "Consumer Behavior: Buying, Having, and Being." 10th Edition. Pearson Education, Inc. Upper Saddle River, NJ. {{ISBN|0-13-287936-0}}.

Kahle has won numerous awards,Engelhardt, Jim. (Jan/Feb, 2015). "UO Business: The Magazine." Lundquist College of Business, Eugene, OR. including the American Marketing Association Lifetime Achievement Award for the Consumer Behavior Special Interest Group, the Stotlar Award for the Sports Marketing Association, the Distinguished Career Contributions to the Scientific Understanding of Sports Business from the American Marketing Association Sports Special Interest Group, and the Stewart Distinguished Professor Award from the University of Oregon.

Selected Publications

• Kahle, Lynn R., Lowrey, Tina, and Huber, Joel (Eds.). (2022). APA Handbook of Consumer Psychology. Washington, DC: American Psychological Association. {{ISBN|978-1-4338-3642-8}}
• Kahle, Lynn R., and Eda Gurel-Atay, Eds. (2014). Communicating Sustainability for the Green Economy. Armonk, NY: M.E. Sharpe. {{ISBN|978-0-7656-3680-5}}
• Minton, Elizabeth, and Lynn R. Kahle (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press. 160 pages. {{ISBN|978-1-60649-704-3}}.
• Stockard, Jean, Gaylene Carpenter, and Lynn R. Kahle (2014). "Continuity and Change in Values in Midlife: Testing the Age Stability Hypothesis," Experimental Aging Research, 40, 1-21.
• Gurel-Atay, Eda, Guang-Xin Xie, Johnny Chen, and Lynn R. Kahle (2010). "Changes in Social Values in the United States, 1976-2007." Journal of Advertising Research, 50(1), 57–67.
• Kahle, Lynn R., Raymond Liu, Gregory M. Rose, and Woo-Sung Kim (2000). "Dialectical Thinking in Consumer Decision Making." Journal of Consumer Psychology, 9(1), 53-58
• Homer, Pamela M. and Lynn R. Kahle (1988). "A Structural Equation Test of the Value-Attitude-Behavior Hierarchy," Journal of Personality and Social Psychology, 54(April), 638–646.
• Kahle, Lynn R., Ed. (1983). Social Values and Social Change: Adaptation to Life in America. New York: Praeger. {{ISBN|0-03-063909-3}}

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Category:21st-century American psychologists

Category:University of Oregon faculty

Category:1950 births

Category:Living people

Category:People from Hillsboro, Oregon

Category:University of Nebraska alumni

Category:University of Michigan alumni

Category:Pacific Lutheran University alumni

Category:Concordia University (Oregon) alumni

Category:Oregon Democrats

Category:20th-century American psychologists