Müller (company)

The Müller company was founded in 1896 in Aretsried, Bavaria. In 1971, the founder's grandson Theo Müller took over as the sole owner.

Through a joint venture with PepsiCo's Quaker Foods division, Müller entered the market in the United States in August 2012. The company's plant in the United States opened in Batavia, New York, in June 2013, and was the distribution hub for the United States.Astley, Mark. [http://www.dairyreporter.com/Processing-Packaging/Muller-Quaker-Dairy-breaks-ground-on-first-US-yogurt-plant Müller Quaker Dairy breaks ground on first US yogurt plant], Daily Reporter, 8 August 2012, Retrieved 20 September 2012 However, the company announced in December 2015 that it would close the plant.{{Cite web |title=New owner emerges for huge Batavia yogurt plant |url=http://www.democratandchronicle.com/story/news/2015/12/10/batavia-yogurt-plant-closing/77104266/ |access-date=10 December 2015 |website=Democrat and Chronicle}} The plant reopened in July 2017, under new ownership by Alpina Foods, but closed down again in January 2019.{{cite web |last=Clausen |first=Todd |date=9 June 2017 |title='Project Dairy' could create 230 jobs at former Müller Quaker site in $205 million plan |url=https://eu.democratandchronicle.com/story/money/business/2017/06/09/project-dairy-could-create-230-jobs-former-muller-quarker-site-205-million-plan/383693001/ |access-date=3 February 2025 |work=Democrat and Chronicle}}{{cite news |last=Glynn |first=Matt |orig-date=Original date 22 January 2019 |date=6 March 2024 |title=Alpina Foods closes Batavia yogurt plant |url=https://buffalonews.com/news/local/business/alpina-foods-closes-batavia-yogurt-plant/article_df24ea2d-4f4a-5ab2-ab23-308be4d11c7d.html |access-date=3 February 2025 |work=The Buffalo News |archive-url=https://archive.today/20250203164410/https://buffalonews.com/news/local/business/alpina-foods-closes-batavia-yogurt-plant/article_df24ea2d-4f4a-5ab2-ab23-308be4d11c7d.html |archive-date=2025-02-03 |url-status=live}}

The Müller group is one of the largest dairy groups in the world, with an estimated turnover in the dairy sector of around €3.3 billion (2013). In total, the group generates annual sales of around €5.7 billion (2019) and employs around 27,500 people worldwide (2019).[http://www.muellergroup.com/die-gruppe/portraet/ Portrait company homepage]

The group includes a number of companies operating under the Müller name, including the original Molkerei Alois Müller GmbH & Co. KG and Müller Dairy (U.K.). It is best known for its range of yogurts, including the trademark 'Müller Corner', and fresh milk based drinks.

The group includes subsidiaries with independent brands such as Müller, Müller Wiseman, Müller Quaker Dairy, Weihenstephan, Sachsenmilch and Käserei Loose. Private labels and basic dairy products such as butter, UHT milk, lactose powder and whey protein complete the portfolio.

In addition to the companies operating under the Müller name, the group wholly or partly owns the Molkerei Weihenstephan, Sachsenmilch and Käserei Loose dairy companies in Germany, the Mlékárna Pragolaktos dairy in the Czech Republic, and Müller Milk & Ingredients in the United Kingdom.{{Cite news |last=Kollewe |first=Julia |date=16 January 2012 |title=Germany's Müller group to take over Robert Wiseman Dairies |work=The Guardian |url=https://www.theguardian.com/business/2012/jan/16/muller-takeover-robert-wiseman-dairies |access-date=5 February 2015}}

Since 2011, the group has also included HK Food, which is one of Germany's leading manufacturers of convenience foods. Its product range includes chilled delicatessen salads, sauces and fish specialities from the Homann, Nadler, Livio and other brands of the Homann Group. The branch business from Nordsee was part of HK Food until October 2018.{{cite press release |title=Kharis Capital acquires NORDSEE from HK Food GmbH |url=https://www.muellergroup.com/en/media/press-releases/kharis-capital-erwirbt-die-restaurantkette-nordsee-von-der-hk-food-gmbh/ |website=Müller |date=9 October 2018 |archive-url=https://web.archive.org/web/20190205124816/https://www.muellergroup.com/en/media/press-releases/kharis-capital-erwirbt-die-restaurantkette-nordsee-von-der-hk-food-gmbh/ |archive-date=2019-02-05 |url-status=dead}}

In Germany, beside the group headquarters in Fischach which also houses the Molkerei Alois Müller production plant, the group also operates significant production sites in Freising (Molkerei Weihenstephan), Leppersdorf (Sachsenmilch and Käserei Loose), Market Drayton (Müller Dairy (U.K.), and Prague (Mlékárna Pragolaktos).

The group had twenty five production sites worldwide by February 2017.{{cn|date=October 2022}}

The company has sales offices in Italy, the Netherlands, Romania, Slovakia and Hong Kong. Müller also exports fresh dairy products of the Müller brand to Bosnia and Herzegovina, Ireland, Croatia, Luxembourg, Austria, Russia, Slovenia, Hungary and the United Arab Emirates.{{Cite web |date=15 February 2017 |title=Unsere Standorte |url=https://www.muellergroup.com/die-gruppe/standortportraits/ |access-date=16 June 2019}}

In addition to the milk processing subsidiaries, it also owns a number of ancillary marketing and transport companies. The group includes the packaging company Optipack, the logistics company Culina Group, and Müller Naturfarm.

Müller produces a substantial number of popular yogurt brands, including Müllerlight, Müllerice, Yogz and Müller Corner.

• Müller FrütUp (German: Froop) is a vanilla yogurt topped with fruit mousse.
• Müller Corner (German: Joghurt mit der Ecke, lit. Yogurt with the Corner), launched in the 1980s, is a range of yogurts.{{cite web |url=http://www.muller.co.uk/tasteLife/products/corner/ |title=Müller Corner |website=Müller |url-status=dead |archive-url=https://web.archive.org/web/20050124171803/http://www.muller.co.uk/tasteLife/products/corner/ |archive-date=24 January 2005}} There are three main varieties: Fruit, Healthy Balance and Crunch!. Within each of these divisions, a number of flavours are produced, for instance Fruit Corners are available in Blackberry & Raspberry, Blueberry, Cherry, Peach & Apricot, Raspberry and Strawberry flavours. The name "corner" is in reference to the design of the product. In many of the varieties, the yogurt is plain and unflavoured. It comes with an attached portion of 'flavour', fruit compote for example, to add to the plain yogurt.
• Müller Rice (German: Müller Milchreis), launched in 1980, is a creamy rice pudding based snack usually containing an additional flavoured sauce, such as apple, raspberry or caramel. Müller Rice is sold in a plastic pot, and can be eaten cold or heated in a microwave oven. It is marketed as being a healthy, filling and energy providing snack. Only available in Germany until 1989, it was introduced to the United Kingdom and is now widely available
• Müllerlight is a brand of low fat yogurt.{{cite web |url=https://www.muller.co.uk/our-brands/mullerlight |title=Müllerlight |website=Müller |access-date=3 February 2025}} Popular flavours include strawberry, toffee and apricot.
• Müller Little Stars are aimed at young children and marketed as being made of very few ingredients and being 100% natural.
• Müller Vitality is a range of probiotic yogurts and yogurt drinks.
• Müller Amore is a luxury yogurt range containing Greek honey.
• Milk & More milkman household delivery of Müller Milk & Ingredients products including Müller Milk, Frijj, Black and White and Fresh 'n' Lo.

In September 2024, The Independent released footage from dairy farms supplying Müller showing animal abuse and neglect. Workers were seen repeatedly hitting cows with metal chains and poles, with one employee observed jabbing a cow with a screwdriver. The RSPCA described the footage as "completely unacceptable".{{cite news |last1=Dalton |first1=Jane |last2=Colley |first2=Claire |date=2024-09-14 |title=Cows on M&S and Muller farms kicked, hit with chains and sworn at in violent scenes |url=https://www.independent.co.uk/news/uk/home-news/cows-abuse-muller-marks-spencers-milk-rspca-b2611198.html |access-date=2024-09-17 |website=The Independent}}

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In December 2004, Müller released a new set of adverts using the song by Nina Simone, "Ain't Got No, I Got Life". In 2008, Müller introduced a new advert featuring their factory based in Shropshire, and emphasising the closeness of supply from the surrounding area of its factory in Market Drayton; "24 hours from farm to yogurt".

In October 2011, Müller launched a new slogan, "Wünderful Stuff". This was backed by a new advertising campaign involving people being turned into various popular cartoon characters and also featured an appearance by KITT, which first aired on 8 October on ITV1, during that night's edition of The X Factor.

Müller was the main shirt sponsor for English football club Aston Villa as part of a two-year deal from 1993 until 1995, during which time they won the Football League Cup. The sponsorship ended when the club accepted a sponsorship offer from AST Research. The American singer Nicole Scherzinger has appeared in Müller adverts.

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Category:Companies based in Bavaria

Category:Multinational companies headquartered in Germany

Category:Multinational food companies

Category:Multinational dairy companies

Category:Dairy products companies of Germany

Category:German brands

Category:Yogurt companies

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