Mützig
{{Short description|French beer brand}}
{{Infobox beverage
| name = Mützig
| image = 125px
| type = Beer, pale lager, premium lager
| abv = 5.5% (regular)
| proof =
| manufacturer = Heineken N.V.
| distributor =
| origin =
| introduced =
| discontinued =
| colour =
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| related =
| website = [http://www.bralirwa.com/cms/index.php/brand-portfolio/beer Mützig]
}}
Mützig is a beer brand owned by Heineken and its subsidiaries, and was originally brewed in 1810 by {{Interlanguage link|Brasserie Mutzig|fr|Brasserie Mutzig|vertical-align=sup}} of Alsace, France.{{cite book|author=Brasserie Mutzig SA. (Strasbourg)|title=Cent-cinquantenaire Bière Mutzig Alsace - 1810-1960|trans-title=Mutzig Beer Alsace Sesquicentennial - 1810-1960|language=French|url=https://books.google.com/books?id=e7YXSQAACAAJ|year=1960|publisher=Brasserie Mutzig SA}} It is now a 5.5% ABV lager available in 65cl and 33cl bottles. It has a full-bodied taste and distinctive packaging, and is the most successful premium, locally brewed beer in Central Africa.{{cite web|url=http://www.ratebeer.com/beer/mutzig-rwanda/50028/|title=Mützig (Rwanda)|work=ratebeer.com|accessdate=18 September 2016}} Mützig is considered a flagship African brand.{{Cite book|title=Africa: Continent of Economic Opportunity|author=David Fick|publisher=Real African Publishers|date= 2007|isbn=978-1-919855-59-2}}
Mützig's slogan is "Mützig, the Taste of Success" in English and "Mützig, Le goût de la Réussite" in French.
History
Alsace
The name Mützig originates from Mutzig, a commune of France located at the entrance of the Bruche river valley, in the Bas-Rhin department in Alsace, in north-eastern France. Brasserie Mutzig was founded in 1810 by Antoine Wagner and the beer was brewed there until the brewery closed in 1989, after merging into {{Interlanguage link|Alsacienne de Brasserie|fr|Alsacienne de Brasserie|vertical-align=sup}} (Albra) in 1969, and being acquired by Heineken in 1972.{{Citation | title=En Alsace, le renouveau de la bière|trans-title = In Alsace, the renewal of beer|url=http://lexpansion.lexpress.fr/actualite-economique/en-alsace-le-renouveau-de-la-biere_1721762.html|website=L'Express|accessdate=25 January 2017|language=French|date=24 June 2015}}{{Citation | title = La bière une passion alsacienne |trans-title = Alsatian beer passion | language = French | magazine = Les Saisons d'Alsace | page = 43 | date = June 2014 | publisher = DNA}}{{Citation | title = Mutzig une bière qui n'a plus droit à la parole |trans-title = Mutzig: beer that has more right to speak | language = French | magazine = Consommateur d'Alsace | issue = 62| year = 1988 | publisher = la Chambre de Consommation d’Alsace}} The 1969 merger forming l'Alsacienne de Brasserie (Alsatian Brewery), combined Mutzig with the Alsatian breweries: de l'Espérance, de la Perle, de Colmar, and Haag à Ingwiller. The old Mutzig brewery was bought by the city of Mutzig in 1992. It was designated a historical monument in 2001, renovated in 2009, and now houses a business incubator.
Mutzig Pils, biere d'Alsace
- {{cite web |last1=Morvan |first1=Herve |title=Mutzig Pils, La reine des bières d'Alsace |url=https://antiqueposters.com/mutzig-pils-biere-dalsace/ |website=Antique Posters |access-date=24 March 2025 |location=France |language=en |date=1949 |quote=Stone Lithograph}}
Gallery
Musée Européen de la Bière, Beer coaster pic-130.JPG
Plaque émaillée - Bière de Mutzig.jpg
Mutzig Werbeschild, Fahrzeugmuseum Marxzell.jpg
Musée Européen de la Bière, Beer coaster pic-092.JPG
Mutzig 2.JPG
Roland et Jérôme Wagner.jpg
Mutzig 3.JPG
Mutzig 4.JPG
Mutzig 5.JPG
Chope Mutzig.jpg
Verre à bière Mützig Old Lager.jpg
Verre à bière Mützig Spéciale Export.jpg
Africa
The spelling of the name was Germanicized with an umlaut for marketing reasons, and Mützig was launched in Africa in 1987 to satisfy the needs of the consumers with a passion for a stronger, yet more refined and bitter tasting beer. It was developed from traditional local methods of sorghum beer fermentation.{{Cite book|page=276|title=The 9th European Conference on Knowledge Management: Eckm 2008|publisher=Academic Conferences Limited|date=2008|isbn=9781906638108}}
The local brewers of Mützig are Bralirwa in Rwanda, Brarudi in Burundi, Brasseries du Cameroun in Cameroon, Brasseries du Congo in the Republic of Congo, Sierra Leone Brewery Limited in Sierra Leone and Bralima in the Democratic Republic of Congo{{cite web |url=http://www.bralirwa.com/cms/index.php/press-releases/17-press-room/221-celebration-of-20-years-young-of-muetzig-and-re-launch-ceremony-at-serena-hotel-kigali |title=Celebration of 20 years young of Mützig and re-launch ceremony {{!}} Bralirwa Ltd - Braseries et Limonaderies du Rwanda |website=www.bralirwa.com |url-status=dead |archive-url=https://web.archive.org/web/20170202074702/http://www.bralirwa.com/cms/index.php/press-releases/17-press-room/221-celebration-of-20-years-young-of-muetzig-and-re-launch-ceremony-at-serena-hotel-kigali |archive-date=2017-02-02}}
In Rwanda, Mützig is the most popular beer after Primus, another brand from the same stable, although one survey put Mützig ahead 72% to 69%.{{Cite journal|journal=Inzozu Inflight Magazine|title=Beers of Rwanda|url=http://test.imaginet.co.ug/inzozi/preview/print.php?article=8924|access-date=2015-06-30|archive-url=https://web.archive.org/web/20160304032131/http://test.imaginet.co.ug/inzozi/preview/print.php?article=8924|archive-date=2016-03-04|url-status=dead}} It is a more expensive beer than Primus, by some 30%, but cheaper than imported beers.{{Cite book|title=East Africa Handbook|work=Footprint handbooks|author=Michael Hodd|publisher=Footprint Handbooks Limited|date=1998|page=669}} It is packaged in {{Convert|350|ml|floz}} and {{Convert|650|ml|floz}} bottles.{{Cite book|title=Rwanda|series=The Bradt travel guide|author=Philip Briggs, Janice Booth|publisher=Bradt Travel Guides|date=2006|isbn=978-1-84162-180-7|page=[https://archive.org/details/rwanda0003brig/page/55 55]|url=https://archive.org/details/rwanda0003brig/page/55}} It is branded here as "The Taste of Success".{{Cite book|title=Corporations, Global Governance, and Post-conflict Reconstruction|volume=53|issn=1359-7930|author=Peter Davis|publisher=Routledge|date=2013|isbn =9780415617246|page=120}}
In Cameroon the beer is produced by Brasseries du Cameroun (Cameroonian Breweries), owned by the French company Castel.{{Cite book|title=Worldmark Encyclopedia of National Economies: Africa|others=Sara Pendergast, Tom Pendergast (editors)|publisher=Gale Group/Thomson Learning|date=2002|isbn=9780787649562|page=62}}
From late 2013 the advertising for Heineken International's Africa brands Mützig and Gulder were handled by M. & C. Saatchi Abel.{{cite news|url=http://www.marklives.com/2013/08/mc-saatchi-abel-revenue-jumps-80/|title=M&C Saatchi Abel revenue jumps 80%|date=26 August 2013|work=marklives.com|accessdate=18 September 2016|last1=Manson |first1=Herman }}
Gallery
Bière Mützig vendue en Tunisie..jpg
Specification
Sponsorship
In Cameroon, Mützig sponsors the Mützig Star national singing competition, which promotes Cameroonian amateur musicians.{{cite news|last1=Tah|first1=Elvis|title=Brasseries Mutzig Star Laureates Receive Car, Cash Prizes|url=http://www.cameroonpostline.com/brasseries-mutzig-star-laureates-receive-car-cash-prizes/|accessdate=1 July 2015|publisher=Cameroon POSTline|date=July 13, 2009}}
In 2015 Mützig was a sponsor of International Fashion week, Kigali, Rwanda.[http://www.kigalifashionweeks.com/press/] {{dead link|date=September 2016}}
See also
References
{{Reflist|30em}}
External links
- [https://web.archive.org/web/20140222204540/http://www.theheinekencompany.com/media/image-gallery/brands-and-products Heineken Brands]
- [https://web.archive.org/web/20151106143421/http://www.bralirwa.com/cms/index.php/brand-portfolio/beer Bralirwa Brands]
{{Alcoholic drinks}}{{Heineken International}}
{{Authority control}}
{{DEFAULTSORT:Mutzig}}