M-Azing
{{Short description|Candy bar}}
{{infobox brand
| logo =
| name = M-Azing
| image = M-Azing.JPG
| caption = Wrapper of an M-Azing bar.
| type = Candy
| currentowner = Mars, Incorporated
| origin = United States
| introduced = {{Start date and age|2004|12|15}} (first run)
{{Start date and age|2018}} (second run, United States)
| discontinued = {{Start date and age|2015}} (first run)
{{Start date and age|2021}} (second run, United States)
}}
M&M'S Chocolate Bar (formerly known as M-Azing) is a candy bar manufactured by Mars, Incorporated. It is a milk chocolate candy bar with M&M's Minis inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.
History
The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.{{cite web|url=http://www.designtaxi.com/news.jsp?id=5366&monthview=1&month=10&year=2006|title=Mars to Scale Back M-Azing Brand|date=October 27, 2006|publisher=Hills Creative Arts Pte Ltd.|url-status=dead|archiveurl=https://web.archive.org/web/20090114002347/http://www.designtaxi.com/news.jsp?id=5366&monthview=1&month=10&year=2006|archivedate=January 14, 2009}}
In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar, which was discontinued in 2015.{{cite web|url=http://www.mms.com/us/chocolatebar|title=New M&M's Chocoleate Bars|publisher=Mars, Incorporated|access-date=2015-01-06|archive-date=2014-12-21|archive-url=https://web.archive.org/web/20141221031420/http://www.mms.com/us/chocolatebar|url-status=live}} It was relaunched in late 2018{{cite web | url=https://www.usmagazine.com/food/news/mms-chocolate-bars-now-sold-nationwide/ | title=M&M's Chocolate Bars Now Sold Nationwide | date=7 December 2018 }} and was sold in the United States until 2021. The M&M'S Chocolate Bar remains available in the United Kingdom and other countries.
Ad campaign
The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.
See also
References
{{Reflist}}
External links
- {{official website|http://www.m-azing.com/}}
{{Mars confectionery products}}
Category:Mars confectionery brands
Category:Food and drink introduced in 2004
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