MASTV

{{Distinguish|text=the Macanese television station, Macau Asia Satellite Television}}

{{Infobox company

| name = MVS Multivisión, S.A. de C.V.

| logo = MASTV logo.gif

| logo_size = 120px

| caption =

| type = Sociedad anonima de capital variable

| slogan =

| foundation = 1989

| defunct = July 2014

| location = Mexico

| key_people =

| industry = Telecommunication

| products = Wireless cable television{{cn|date=March 2015}}

| revenue =

| operating_income =

| net_income =

| num_employees =

| parent = MVS Comunicaciones
Dish Mexico

| subsid =

| homepage = [http://www.mastv.com.mx MASTV old site]

| footnotes =

}}

MASTV was a Mexican wireless television company. The company belonged to MVS Comunicaciones. The company offered service to 11 cities in Mexico; Mexico City, Guadalajara, Leon, Mérida, Monterrey, Pachuca, Queretaro, San Luis Potosi, Toluca, Tuxtla Gutierrez, and Villahermosa.[http://www.mastv.com.mx/quees_mastv.php What is MASTV?] {{webarchive |url=https://web.archive.org/web/20111231152812/http://www.mastv.com.mx/quees_mastv.php |date=December 31, 2011 }} The company closed operations in July 2014,{{cn|date=March 2015}} and subscribers were migrated to parent operator Dish Mexico.

History

Image:MVS Multivision former logo (1989-2002).png

The system started operations on September 1, 1989, as MVS Multivisión in Mexico City. The company competed against Televisa's Cablevisión, whose aim was to increase its geographical reach and subscriber base in contrast to its competitor. Both companies had 16 channels that year, but the company's programming total at the time was 120 daily hours worth of content, against Cablevisión's 163.Géneros Televisivos en México. Un paseo por la Geografía de Cuatro Décadas, Luis Alfonso Guadarrama Rico, CIPAP-UAEM It later expanded to 10 other markets across Mexico.

In 1991, to satisfy viewer demands and requirements, the number of channels provided increased from 8 to 12, and in 1992, from 12 to 16. By 1993 it had 20 channels on offer. By 1995, thanks to digital compression (starting March 1993), as well as the two Solidaridad satellites, Multivisión delivered 18 television channels to cable companies outside of Mexico City, as well as handling coverage of the channels for cable companies in Central and South America.{{cite web |title=TELEVISIÓN POR CABLE, UNA PROPUESTA DE PROGRAMACIÓN REGIONAL HACIA EL AÑO 2000 EN IRAPUATO |url=https://ru.dgb.unam.mx/bitstream/20.500.14330/TES01000252169/3/0252169.pdf |access-date=27 September 2024 |website=Autonomous University of Mexico|date=1997 |archive-url=https://web.archive.org/web/20240927213343/https://ru.dgb.unam.mx/bitstream/20.500.14330/TES01000252169/3/0252169.pdf |archive-date=27 September 2024}} In the period between 1989 and 1995, the number of subscribers in the Valley of Mexico area grew substantially: from 8,900 in December 1989 to 407,000 subscribers in December 1995. Multivisión produced by 1997 Tele Uno (now AXN), Multideporte, Multicinema, Zaz, USA Network, Antena 3 Internacional, MAS (now MVS TV) and a service channel providing schedule information to its subscribers.

In 2002, MVS Multivision changed its name to MASTV.{{cn|date=March 2015}} MVS and Echostar Corporation operate the DTH system Dish Mexico.[https://ir.echostar.com/news-releases/news-release-details/mvs-multivision-and-echostar-launch-satellite-tv-service-mexico MVS Multivision and EchoStar Launch Satellite TV Service in Mexico]

Channels

Before the gradual shutdown of the company in 2014, the system offered 17 channels, including 5 of MVS own channels (52MX, Exa TV, Multicinema, Multipremier and Cinelatino) which are bolded on the list. All channels were transmitted either subtitled or in Spanish. MASTV distributed all these channels on the same number in all the cities it serves.[http://www.mastv.com.mx/canales.php# MASTV channels] {{webarchive|url=https://web.archive.org/web/20111231152222/http://www.mastv.com.mx/canales.php%23 |date=December 31, 2011 }}

class="sortable wikitable"

| CH

| Network