MAS Holdings

In 1984, they pooled US$10,000, bought 40 sewing machines and founded an apparel company named Sigma Industries.

In 1986, MAS formed its first joint venture with MAST Industries, to manufacture women’s synthetic dresses.

In 2000, MAS launched its first in-house intimate apparel brand, amantèin India.{{cite web|url=http://www.srilankabusiness.com/edb/success-stories/mas-holdings.html|title=MAS Holdings|publisher=Sri Lanka Export Development Board}}{{cite news |title=Speedo swimwear in joint venture with MAS holdings global |newspaper=The Economic Times |url=https://economictimes.indiatimes.com/companies/mas-holdings-rolls-out-amante-lingerie-brand-for-india/articleshow/2495996.cms |publisher=Daily News Sri Lanka}}

In 2004, Nike formed a strategic partnership with MAS Holdings.{{cite web |title=Market Movers: Lessons from a Frontier of Innovation |url=http://www.ifc.org/wps/wcm/connect/95ae1a004886597db95efb6a6515bb18/MarketMovers_CS_MAS.pdf?MOD=AJPERES |publisher=International Finance Corporation and Sustainability (2007) |access-date=2017-07-12}}

In 2007 and 2008, MAS holdings opened Fabric Parks in Sri Lanka and India.

In 2008, MAS Holdings unveiled Thurulie, touted as the world’s first carbon neutral, eco-manufacturing apparel plant.{{cite web|url=https://roar.media/english/reports/economy/green-buildings-sri-lankas-corporates-can-keep-clean/|title=Five Of Sri Lanka's Best Green Buildings|date=25 November 2016 |publisher=Roar Reports}}

MAS opened up facilities in Killinochchi, northern Sri Lanka, to provide employment opportunities.{{cite news|url=https://www.nytimes.com/2016/05/18/world/asia/sri-lanka-civil-war-kilinochchi.html?mcubz=3|title=Rebuilding Lives, and Homes, Shattered by Sri Lanka's Civil War|work=The New York Times|date=17 May 2016|last1=Anand|first1=Geeta}}

After 2010, MAS Holdings gradually began expanding globally, opening manufacturing facilities in Bangladesh, Indonesia, Honduras, Jordan, Vietnam and USA.{{cite web|url=http://www.courier-tribune.com/news/20170321/acme-mccrary-sale-8216win-win8217-for-asheboro|title=Acme-McCrary sale: A 'win-win' for Asheboro|work=The Courier-Tribune |publisher=The Courier Tribune}}{{cite web|url=https://apparelresources.com/business-news/trade/sri-lankas-mas-holdings-to-set-up-units-in-haiti/|title=Sri Lanka's MAS Holdings to set up units in Haiti|date=29 June 2016 |publisher=Apparel Resources}}

In 2016, the company announced its investment into manufacturing facilities in Caracol Industrial Park, Haiti.{{cite web|url=http://www.colombopage.com/archive_16B/Jun25_1466877365CH.php|title=Sri Lanka's MAS Holdings announces opening a plant in Haiti|publisher=Colombo Page}} In 2017, the company acquired Acme-McCrary as its first manufacturing and development centre in Asheboro, USA.

MAS Intimates - includes bras, briefs and corsetry.

Through MAS Design and its design and development centres in Asia, America and UK, the company works with its customers from the initial concept development process. In 2011, MAS partnered with Marks and Spencer to create what was promoted as the world’s first carbon neutral lingerie product range for the UK High Street.{{cite web|url=http://fashion.telegraph.co.uk/news-features/TMG8445588/Worlds-first-carbon-neutral-bra.html|title=World's first carbon neutral bra |publisher=Telegraph}}

MAS Active - Established in 2005, MAS Active is a provider of sportswear, athleisure and T-shirts, underwear, and boxers. MAS Active manufactures performance wear (sports bras, performance bra tops and pants, yoga wear), sleepwear and "lifestyle wear" (hoodies, T-shirts, pants, jackets). As of September 2017, MAS Active consisted of multiple operation centers, a 'design and innovation studio', 6 factories in Sri Lanka and overseas ventures in Haiti, Italy and USA.{{cn|date=March 2023}}

MAS KREEDA derives its name from the Sanskrit word for sports and is MAS Holdings’ exclusive partner for Nike. MAS KREEDA has 14 manufacturing facilities across Jordan, India and Sri Lanka and was launched in 2017.{{cn|date=March 2023}}

MAS Holdings partnered with Speedo International (UK) and Brandot International (USA) in 2001, to form Linea Aqua. Linea Aqua has manufactured competition swimwear for Speedo for the 2004 Athens Olympics and 2006 Melbourne World Championships.{{cite web|url=http://www.superbrands.com/lkb1/pdf/mas.pdf|title=MAS Holdings|publisher=Super Brands}}

Twinery-Innovations by MAS (formerly known as MAS Innovation) was formally launched in 2013 and is a formal cohesion of the fragmented research and development divisions within the organization. The company develops its own products through in-house teams.

At the wearable technologies show in San Francisco in 2017, MAS unveiled ‘Firefly’, the result of a collaboration with Flex to integrate IoT into clothing. The smart clothing embeds a series of flashing LED lights in an attempt to provide better safety measures for runners, cyclists and construction workers.{{cite web|url=http://www.readme.lk/firefly-partnership-mas-holdings-flex/|title=FIREFLY, THE FIERY CLOTHES OF THE FUTURE|publisher=ReadMe}}

MAS Innovation has partnered with international universities such as Massachusetts Institute of Technology{{cite web|url=http://dailynews.lk/2016/12/08/business/101380|title=MAS Holdings obtains high tech patent from SLINTEC|work=Daily News}} and Stanford University as well as Sri Lankan universities to research on areas such as wearable technology, health, wellness, digitization, and customization.{{cite web|url=http://www.dailymirror.lk/110612/MAS-working-to-build-capacity-for-apparel-industry|title=MAS working to build capacity for apparel industry|publisher=Daily Mirror}}

amantè, an MAS-owned lingerie brand designed for South Asian women, was launched in India in 2007.{{cite web|url=https://www.just-style.com/news/mas-lingerie-brand-tackles-indian-market_id107654.aspx|title=MAS lingerie brand tackles Indian market|date=10 May 2010 |publisher=Just-Style|access-date=2017-08-06}} amantè was subsequently launched in Sri Lanka in 2012{{cite web|url=http://www.businesstoday.lk/article.php?article=7697|title=Amante Premium Lingerie For The Sri Lankan Woman|publisher=Business Today|access-date=2017-08-06}} in Pakistan in 2016 and in Maldives in 2017.

In November 2014, MAS Brands gained controlling stake of Ultimo, a Glasgow headquartered designer lingerie brand.{{cite news|url=https://www.bbc.com/news/uk-scotland-scotland-business-29883072|title=Michelle Mone announces Ultimo stake sale|work=BBC News|date=3 November 2014|access-date=2017-08-06}}

MAS Holdings has established two fabric parks – one in Thulhiriya, Sri Lanka and another in Chennai, India. MAS Fabric Park, India was a joint venture partnership on a 737-acre area, located close to the Krishanapatnam Seaport and Chennai airport.{{cite web|url=http://ftp.lankabusinessonline.com/news/mas-holdings-expands-into-india-with-apparel-park/1182956213|title=MAS Holdings expands into India with apparel park|publisher=Lanka Business Online}}

The MAS Fabric Park in Thulhiriya was Sri Lanka’s first privately owned apparel intensive free trade zone.{{cite web|url=http://www.island.lk/index.php?page_cat=article-details&page=article-details&code_title=158431|title=MAS launches second Industrial Park in Sri Lanka|publisher=The Island}} The eco-friendly fabric park in Thulhiriya spans 165 acres and provides employment to 8,200 associates.

In 2017, the company announced the launch of a new industrial park in Giriulla, Sri Lanka. The abandoned lace facility, which was shut down for twelve years, was handed over to MAS Holdings to develop and run, by Prime Minister of Sri Lanka, Ranil Wickremesinghe.{{cite web|url=http://www.ft.lk/article/589207/MAS-to-boost-Lankan-exports-with---28-m-investment-in-Fabric-Park-in-Giriulla|title=MAS to boost Lankan exports with $ 28 m investment in Fabric Park in Giriulla|publisher=DailyFT}}

{{Reflist}}

• [http://www.ifc.org/wps/wcm/connect/95ae1a004886597db95efb6a6515bb18/MarketMovers_CS_MAS.pdf?MOD=AJPERES Case Study: MAS Holdings An excerpt from Market Movers: Lessons from a Frontier of Innovation]
• [http://www.unprme.org/reports/masholdingsfinalinseadcasefeb28th2006.pdf MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry] {{Webarchive|url=https://web.archive.org/web/20160108235002/http://www.unprme.org/reports/masholdingsfinalinseadcasefeb28th2006.pdf |date=2016-01-08 }}
• [https://www.unglobalcompact.org/system/attachments/cop_2015/144971/original/COP-report2014-final.pdf?1425996014 United Nations Global Compact 2014 - Communication On Progress]
• [https://www.forbes.com/global/2007/0723/024a.html Victoria's Secret: MAS Holdings]
• [https://books.google.com/books?id=IE96RhCdkgkC Strategic Supply Chain Management]

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Category:Conglomerate companies of Sri Lanka

Category:Clothing companies of Malaysia

Category:Clothing companies of Sri Lanka

Category:Clothing brands of Sri Lanka