MIPCOM

{{Short description|Annual trade show organized by Reed MIDEM}}

{{Infobox recurring event

| name = MIPCOM

| native_name = Marché International des Programmes de Communication

| native_name_lang = French

| logo = MIPCOM logo.png

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| status = Active

| genre = Trade show

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| frequency = Annually

| venue =

| location = Palais des Festivals, Cannes

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| country = France

| years_active = 1985–present

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| participants = 13,700 (2015)

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| activity = Buy, sell and view television formats

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| organised = RX Global

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| website = {{url|http://www.mipcom.com/}}

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}}

MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes){{cite book|last1=Moran|first1=Albert|title=Understanding the global TV format|date=2006|publisher=Intellect Books|location=Bristol, UK [u.a.]|isbn=1841501328|edition=1. publ.}} is an annual trade show for the television industry held in Cannes, France, traditionally in the month of October and running for 4 days. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions.{{cite web|url=http://tbivision.com/news/2015/10/mipcom-reports-2015-numbers/493691/|title=MIPCOM reports 2015 numbers|first=Stewart|last=Clarke|date=8 October 2016|access-date=20 December 2016|work=TBI Vision}}

The event is primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programmes and formats for international distribution, as well as celebrities to promote programming.{{cite news|title=Mipcom TV market features Jamie Oliver, Gene Simmons, Simon Cowell ... and toilet rolls|url=http://www.smh.com.au/entertainment/tv-and-radio/mipcom-tv-market-features-jamie-oliver-gene-simmons-simon-cowell--and-toilet-rolls-20141013-1154po.html|access-date=20 October 2014|work=Sydney Morning Herald|date=13 October 2014}}

The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments.{{cite web|url=https://www.reuters.com/article/us-france-mipcom-idUSKCN12I1X5|title=Stars turn out for Mipcom television industry meeting in Cannes|date=18 October 2016|work=Reuters|access-date=20 December 2016}} Additionally, MIPCOM has been used to globally premiere highly anticipated new programs.{{cite web|url=https://variety.com/2015/tv/markets-festivals/mipcom-2015-1201613431-1201613431/|title=Mipcom: TV World Embraces Content Revolution|work=Variety|first=John|last=Hopewell|date=8 October 2015|access-date=20 December 2016}}

Prior to MIPCOM, a spin-off event known as MIPJunior is held, which is devoted exclusively to the children's television industry.{{cite web|url=http://www.screenaustralia.gov.au/connect-with-audiences/market-profiles/mipcom|title=Market Profiles - MIPCOM|work=Screen Australia|access-date=20 December 2016}}

MIPCOM also has a sister event, MIPTV Media Market, which is a similar format also in Cannes by the same organizers, in the opposite half of the year (usually April). MIPCOM is slightly better attended than MIPTV.

In 2020 the event moved online due to travel restrictions related to the COVID-19 pandemic.{{Cite web|last=Goldbart|first=Max|last2=Broadcast2020-09-10T11:46:00+01:00|title=Mipcom moves 2020 event fully online due to travel restrictions|url=https://www.screendaily.com/news/mipcom-moves-2020-event-fully-online-due-to-travel-restrictions/5153046.article|access-date=2020-10-14|website=Screen|language=en}}