MacWEEK
{{Short description|San Francisco based trade journal}}
{{Use mdy dates|date=March 2025}}
{{Infobox newspaper
| name = MacWEEK
| image = MacWEEK cover nov98.png
| image_size = 225px
| caption = MacWEEK cover dated 5 November 1998
| type = trade journal
| format = Paper and online magazine
| foundation = {{start date|1987}}
| ceased publication = {{end date|1999}}
| price = free to qualified subscribers
| owners = Michael Tchong,
John Anderson,
Glenn Patch,
Dick Govatski, and
Michael F. Billings
and from 1988 Ziff-Davis
| editor =
| founder =
| language = English
| political =
| circulation =
| headquarters =
| ISSN = 0892-8118
| website = defunct
}}
MacWEEK was a controlled-circulation weekly trade journal that focused on the Apple Macintosh. MacWEEK was based in San Francisco and founded by Michael Tchong,{{cite web |last=Armstrong |first=David |title=Ziff Happens |publisher=Wired |date=1 May 1994 |url=https://www.wired.com/1994/05/ziff/ |access-date=22 September 2021 }} John Anderson, Glenn Patch, Dick Govatski, and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous Mac the Knife.{{cite web |last=Egnst |first=Adam |authorlink=Adam C. Engst |title=MacWEEK to Roll into MacCentral |publisher=TidBITS |date=5 March 2001 |url=https://tidbits.com/2001/03/05/macweek-to-roll-into-maccentral-2 |access-date=12 October 2021 }}
Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the print publication was relaunched as eMediaWeekly,{{Cite news|url=https://www.cnet.com/news/macweek-gives-up-the-ghost/|title=MacWeek gives up the ghost|work=CNET|access-date=2017-06-02|language=en}} which caused a number of its existing sponsors to withhold their advertising. eMediaWeekly was published from August 24, 1998{{cite web|url=http://db.tidbits.com/article/04890 |title=Farewell MacWEEK, Welcome e/media Weekly |accessdate=July 30, 2009 |last=Engst |first=Adam C. |date=May 18, 1998 |work=TidBITS |publisher=TidBITS Publishing, Inc. }} to February 1, 1999.{{cite web|url=http://db.tidbits.com/article/5272 |title=eMediaweekly Folds After Five Months |accessdate=July 30, 2009 |last=Engst |first=Adam C. |date=February 8, 1999 |work=TidBITS |publisher=TidBITS Publishing, Inc. }} The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's Macworld and MacCentral sites.{{cite web|url=http://db.tidbits.com/article/6325 |title=MacWEEK to Roll Into MacCentral |accessdate=July 30, 2009 |last=Engst |first=Adam C. |date=March 5, 2001 |work=TidBITS |publisher=TidBITS Publishing, Inc. }}
Rumors about Apple and its products were often published in MacWEEK which essentially became the source of record.{{cite web |last=Snell |first=Jason |title=Remembering the early, glorious Mac web |work=Tech |publisher=The Verge |date=1 April 2016 |url=https://www.theverge.com/2016/4/1/11346056/apple-40-anniversary-macworld-jason-snell |access-date=22 September 2021 }} Apple employees, following the example of executive Jean-Louis Gassée, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.{{cite web |last=Cohen |first=Peter |title=Developers and customers need better communications from Apple |publisher=iMore |date=5 June 2015 |url=https://www.imore.com/we-need-better-communication-apple |access-date=12 October 2021 }}{{cite web |last= Guglielmo |first=Connie|title=Apple Loop: The Week In Review |work=Forbes |date=25 May 2012 |url=https://www.forbes.com/sites/connieguglielmo/2012/05/25/apple-loop-the-week-in-review-6 |access-date=12 October 2021 }}