Mad Mex
{{Short description|Mexican fast-food restaurants in Sydney}}
{{distinguish|Mad Max}}
{{promotional|date=February 2025}}
{{Use Australian English|date=May 2016}}
{{Use dmy dates|date=May 2016}}
{{Infobox company
| name = Mad Mex Fresh Mexican Grill
| logo = Mad Mex Fresh Mexican.png
| logo_caption =
| logo_alt =
| type =
| industry = Restaurant
| founded = {{start date and age|2007|3|21|df=yes}}{{cite news|url=http://www.smh.com.au/entertainment/mexican-wave-20100223-owq6.html|newspaper=The Sydney Morning Herald|publisher=Fairfax Media|date=13 November 2007|title=Mexican wave|first=Monique|last=Butterworth|archiveurl=https://web.archive.org/web/20151123182325/http://www.smh.com.au/entertainment/mexican-wave-20100223-owq6.html|archivedate=23 November 2015|url-status=dead}}
| founder =
| hq_location_city = Sydney
| hq_location_country = Australia
| area_served = {{hlist|Australia|New Zealand|Singapore|Malaysia}}
| key_people = Clovis Young
| products = Tacos, burritos, and other Mexican-related fast food
| owner =
| num_employees =
| num_employees_year =
| website = {{Official URL}}
{{URL|https://madmex.co.nz}}
}}
Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian-based multinational chain of fast-food restaurants based in Sydney, that purveys Mexican cuisine,{{cite web|last=Barbaschow |first=Asha |url=https://www.zdnet.com/article/fast-food-chain-mad-mex-ready-to-serve-up-machine-learning/ |title=Fast food chain Mad Mex ready to serve up insights from machine learning|publisher=ZDNet |date=2017-08-07 |access-date=2022-10-08}} while the Mad Group own the master franchise for the restaurant in New Zealand.{{cite web|url=https://www.nzherald.co.nz/business/mads-crowdfunding-push-aims-to-raise-up-to-15m-for-growth-spurt/324GCMKTPPNEIYFERNAYWWV2IE/ |title=Mad's crowdfunding push aims to raise up to $1.5m for growth spurt |website=The New Zealand Herald |date=3 March 2015 |access-date=2022-10-08}}
Mad Mex Fresh Mexican is Lucha libre-themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards.{{cite web|url=https://franchisebusiness.com.au/mad-mex-fresh-mexican-grill/|title=Mad Mex Fresh Mexican|work=franchisebusiness.com.au|date=28 October 2015 |access-date=2022-10-08}}
{{As of|October 2022}}, 71 locations are in operation.{{cite web|url=https://www.topfranchise.com.au/franchise/mad-mex-fresh-mexican |title=Mad Mex Fresh Mexican Quick Service Restaurant |website=Topfranchise |access-date=2022-10-08}}
History
Mad Mex opened its first restaurant in Darlinghurst on 21 March 2007.
On 19 September 2019, 4Fingers Crispy Chicken announced its acquisition of 50% stake in Mad Mex.{{cite web |url=https://www.businesstimes.com.sg/consumer/4fingers-acquires-50-stake-in-aussie-brand-mad-mex |title=4Fingers acquires 50% stake in Aussie brand Mad Mex |first=Vivien |last=Shiao |date=2018-09-20 |website=The Business Times |access-date=2022-10-08}}
As part of the partnership, 4Fingers will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.{{citation needed|date=May 2022}}
In 2019, Mad Mex opened stores internationally in Singapore and Malaysia.{{cite web |title=Mad Mex goes global with Singapore and Malaysian expansion |url=https://www.businessnewsaus.com.au/articles/mad-mex-goes-global-with-singapore-and-malaysian-expansion.html |website=Business News Australia |accessdate=28 November 2019}}
In 2021, Mad Mex announced that they were once again 100 per cent Australian-owned after the company bought out its 50 per cent Singaporean joint venture partner.{{cite web |title=Mad Mex back in Australian hands as founder buys out JV partner |url=https://www.businessnewsaustralia.com/articles/mad-mex-back-in-australian-hands-as-founder-buys-out-jv-partner.html |website=Business News Australia |accessdate=9 December 2021}}
Founder
Clovis Young, the co-founder of Mad Mex, grew up in California and Massachusetts before becoming a graduate of Carnegie Mellon University in Pittsburgh.{{Cite web |date=2019-05-31 |title='A whole lot of authenticity': Mad Mex founder Clovis Young |url=https://www.moneymag.com.au/mad-mex-founder-clovis-young |access-date=2022-03-21 |website=Money magazine |language=en}}
See also
{{Portal|Australia|Companies|Food}}
References
{{reflist}}
External links
- {{Official website|https://www.madmex.com.au/}}
- {{Facebook|madmex}}
{{Food chains in Australia}}
{{Retailers in New Zealand}}
{{Food chains in Singapore}}
Category:Fast-food chains of Australia
Category:Fast-food Mexican restaurants
Category:Restaurants established in 2007
Category:2007 establishments in Australia