MagCloud
{{Short description|American ebook supplier}}
{{Infobox company
| name = MagCloud
| logo = Hp-mc-logo.png
| caption =
| type = Subsidiary
| genre = Vanity press
| fate =
| predecessor =
| successor =
| foundation = 2008
| founder = Hewlett-Packard
| defunct =
| location_city =
| location_country =
| location =
| locations = U.S.
| area_served = Global
| key_people = Andrew Bolwell
| industry =
| products =
| services = Self-publishing
| revenue =
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| owner = Blurb, Inc. (2014-present)
Hewlett-Packard (2008-2014)
| num_employees = 17
| parent =
| divisions =
| subsid =
| homepage = {{URL|http://www.MagCloud.com}}
| footnotes = HP Indigo Division
| intl =
}}
MagCloud is an American online publishing service founded by Hewlett-Packard in 2008 and sold to Blurb, Inc. in 2014.{{cite web|title=Blurb acquires HP's MagCloud, aims to dominate long-tail publishing|url=http://fortune.com/2014/05/06/blurb-acquires-hps-magcloud-aims-to-dominate-long-tail-publishing/|publisher=Fortune}} Mag is an abbreviation for magazine, while cloud is a synonym for online.
Product
MagCloud allows users to self-publish and distribute content, for business or personal use, as a professional-quality print publication or digitally for mobile and online viewing. Magazines are printed in full color via the HP Indigo Division on high quality paper in a variety of sizes and formats at a cost of US$0.16 or $0.20 per page, plus shipping and handling.
Authors set the cost for the publication and can markup to receive profits from MagCloud monthly. MagCloud offers users a variety of publishing and distributions services including automated ordering, print management, worldwide shipping, direct mail services, digital distribution and an online storefront, all free of charge.{{cite web|title=Print-on-Demand & Magazine Collection Development|url=http://www.libraryjournal.com/lj/home/889027-264/the_magazine_rack_print-on-demand_.html.csp|publisher=Library Journal}}{{cite book|last=Joel|first=Comm|title=KaChing: How to Run an Online Business that Pays and Pays|year=2010|publisher=John Wiley & Sons |isbn=978-0-470-59767-5}}
In addition to discovery on the market for new, small publications, the service is used by existing magazines and publications such as STACK Models Magazine with a more traditional distribution method to make back issues available for sale.