Magenta Telekom
{{short description|Austrian telecommunications company}}
{{Expand German|T-Mobile Austria|date=April 2018}}
{{Infobox company
| name = T-Mobile Austria GmbH
| logo = Magenta Telekom Logo.svg
| logo_size = 150px
| trading_name = Magenta Telekom
| former_name = T-Mobile Austria
| type = Subsidiary
| area_served = Austria
| key_people = Rodrigo Diehl (CEO)
| industry = Telecommunications
| products = Mobile telephony
Wireless broadband
Internet
CATV
| revenue = €1.39 billion (2022){{cite web |url=https://www.magenta.at/unternehmen#:~:text=Magenta%20Telekom%20(T%2DMobile%20Austria,rund%201%2C39%20Milliarden%20Euro. |title=Das Unternehmen |language=German |trans-title=The Company |date=April 3, 2023 |publisher=Magenta Telekom }}
| num_employees = 2200 (2023){{cite web |url=https://www.magenta.at/unternehmen#:~:text=Magenta%20Telekom%20(T%2DMobile%20Austria,rund%201%2C39%20Milliarden%20Euro. |title=Das Unternehmen |language=German |trans-title=The Company |date=April 3, 2023 |publisher=Magenta Telekom }}
| parent = Deutsche Telekom
| homepage = {{URL|magenta.at}}
| predecessor = UPC Austria
| foundation = {{Start date and age|1977}} (as Telekabel Wien)
{{Start date and age|1996}} (as max.mobil)
{{Start date and age|2002}} (as T-Mobile Austria)
| location_city = Vienna
| location_country = Austria
}}
T-Mobile Austria GmbH, trading as Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.{{cite web |title=Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022 | date=23 February 2023 |url=https://newsroom.magenta.at/2023/02/23/jahresergebnisse-2022/#:~:text=Der%20Jahresumsatz%20von%20Magenta%20Telekom,Privatkunden%20%26%20B2B%2DKunden).}} Its CEO is Rodrigo Diehl since 1 October 2022.{{cite web |url=https://newsroom.magenta.at/2022/08/04/rodrigo-diehl-folgt-ab-oktober-2022-auf-andreas-bierwirth-als-ceo-von-magenta-telekom/ |title=Rodrigo Diehl folgt ab Oktober 2022 auf Andreas Bierwirth als CEO von Magenta Telekom |date=4 August 2022 |author=Peter Schiefer |publisher=Magenta Telekom }}
History
The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.{{cite web |url=https://www.telekom.com/en/media/media-information/archive/with-magenta-telekom-into-austria-s-digital-future-571436 |title=With Magenta Telekom into Austria's Digital Future |date=7 May 2019 |author=René Bresgen |publisher=Deutsche Telekom }}
= tele.ring acquisition =
In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.{{cite web |url=https://www.telegeography.com/products/commsupdate/articles/2005/08/11/t-mobile-gets-tele-ring/ |title=T-Mobile gets tele.ring |date=11 August 2005 |publisher=TeleGeography }} The tele.ring branding was discontinued on 23 March 2020.{{Cite web|url=https://www.wienerzeitung.at/nachrichten/wirtschaft/oesterreich/2048571-tele.ring-geht-in-Magenta-auf.html|title = Telekommunikation - tele.ring geht in Magenta auf}}
= UPC Austria acquisition =
In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.{{cite web |url=https://www.telegeography.com/products/commsupdate/articles/2017/12/22/liberty-global-to-sell-upc-austria-to-t-mobile/ |title=Liberty Global to sell UPC Austria to T-Mobile |date=22 December 2017 |publisher=TeleGeography }} The acquisition was approved by the European Commission on 10 July 2018.{{cite web |url=https://www.telecompaper.com/news/ec-greenlights-t-mobile-acquisition-of-upc-austria--1251969 |title=EC greenlights T-Mobile acquisition of UPC Austria |date=10 July 2018 |website=Telecompaper }}
The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.{{cite web |url=https://newsroom.t-mobile.at/2018/08/02/ultimate-promise/ |title=Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future |date=2 August 2018 |author=Helmut Spudich |publisher=T-Mobile Austria }}