Marc Horowitz

Marc Horowitz is a Los Angeles-based artist working in painting, performance, video, photography, sculpture, and social practice. He combines traditional drawing and painting styles, commercial photography, and new media to explore entertainment, class, commerce, failure, success, and personal meaning. At age seventeen, he attended Indiana University Bloomington, receiving his degree in Business Marketing and Microeconomics. He went on to attend the San Francisco Art Institute, where he studied painting. He completed a Master of Fine Arts at The University of Southern California in 2012. At USC, he studied with Charlie White, Sharon Lockhart, Evan Holloway and Frances Stark. He has had solo exhibitions shown with Johannes Vogt, Ever Gold [Projects], China Art Objects, the Depart Foundation, Bank Gallery, Mannerheim Gallery, and Coma Gallery, amongst others.

In 2003, Horowitz and a longtime collaborator, Jon Brumit, reinvented themselves as the business team of Sliv & Dulet Enterprises and opened an office in downtown San Francisco (at New Langton Arts). They staffed their company with 30 people (artists) of various backgrounds to help them "develop a summer line of products and services,"{{cite web |url=http://www.slivanddulet.com/ |title=Home |website=slivanddulet.com}} which they pitched to local businesses. Some examples included a fog removal initiative for the Golden Gate Bridge, a full-service office in a tent, and a Swiss Army Cubicle.{{cite news | url = https://www.youtube.com/watch?v=Tw7_-A5Shw4 | title = KQED Spark - Sliv and Dulet | publisher = KQED San Francisco}}

In 2005, Horowitz gained national attention while working on a catalog shoot for Crate & Barrel. He wrote "Dinner w/ Marc" along with his cell number on a dry-erase board featured in a home office shot for the catalog. When the catalog was distributed, Horowitz received more than 30,000 phone calls. He spent the following year driving across the country and having dinner with individuals that had called. This project was named "The National Dinner Tour".{{cite news| url=http://seattletimes.nwsource.com/html/nationworld/2002179462_dinner14.html | work=The Seattle Times | title=Artist on nationwide tour to meet curious callers | first=Sara | last=Kugler | date=2005-02-14}} He was also given the distinction by People magazine to be added to their list of the "50 Most Eligible Bachelors".{{cite news | url = https://www.flickr.com/photos/marchorowitz/3394108688/sizes/l/in/set-72157614220758969/ | title = Marc Horowitz Will Take You to Dinner | publisher = People Magazine | date = 2005-06-27}}

In 2007, he had a show "More Better" at AMT Gallery in Como, Italy, "The Center for Improved Living" at Analix Forever in Geneva, Switzerland, and "Breakthrough" at Nuke Gallery in Paris, France. In 2008, Horowitz presented "The Me and You Show"{{cite news| url=https://www.independent.co.uk/extras/sunday-review/arts-and-books/marc-horowitz-the-artistcumprankster-has-a-hot-date-with-britain-792448.html | archive-url=https://web.archive.org/web/20080706154931/http://www.independent.co.uk/extras/sunday-review/arts-and-books/marc-horowitz-the-artistcumprankster-has-a-hot-date-with-britain-792448.html | url-status=dead | archive-date=July 6, 2008 | work=The Independent | location=London | title=Marc Horowitz: The artist-cum-prankster has a hot date with Britain | date=2008-03-09 | accessdate=2010-05-12}} at the prestigious Hayward Gallery in London, England.

In the Summer of 2008, Horowitz completed "The Signature Series."{{Cite web | url=http://www.crackle.com/c/Signature_Series | archive-url=https://web.archive.org/web/20090416153342/http://crackle.com/c/Signature_Series | title=Signature Series: Traveling America conducting social experiments | archive-date=2009-04-16}}{{cite news | url = https://www.mediapost.com/publications/article/85700/ | title = Crackle.com Hopes For Another Hit | publisher = Media Post News | date = 2008-06-30 }} The series chronicled his journey across America as he drove along the shape of his signature. During the trip, Horowitz made 19 stops. For one of the stops, he started an "Anonymous Semi-nudist Colony" in Nampa, Idaho.{{cite news | url = http://www.idahopress.com/news/?id=10696 | title = Comic sets up 'Anonymous Semi-Nudist Colony' in Nampa | publisher = Idaho Press | date = 2008-06-05}} He stopped in Craig, Colorado to bury people's problems in a public park plot.{{cite news | url = https://www.flickr.com/photos/marchorowitz/3393243023/sizes/l/in/set-72157614220758969/ | title = Signature Moments | publisher = Craig Daily Press | date = 2008-06-10}} He even made a commercial for his [https://www.youtube.com/watch?v=uAS5AWLIAtI high school]. For his last stop on the series, Horowitz stopped at Wrightsville Beach where he froze a briefcase in the middle of a {{convert|7|ft|m|adj=mid|-tall}} patriotic ice sculpture challenged passers-by to guess when they think the ice will melt. The winner was awarded the suitcase and the surprise inside.{{cite news | url = https://www.flickr.com/photos/marchorowitz/3394063494/sizes/l/in/set-72157614220758969/ | title = Comedian Brings Cool Surprise | publisher = Star News | date = 2008-07-05}}{{cite news | url = http://www.wect.com/Global/story.asp?s=8617991 | title = Wrightsville Beach ice sculpture contest | publisher = WECT News | date = 2008-07-10}} He filmed all his stops and they are available on YouTube.

During December 2008, Horowitz attempted to bail out the US's banks by creating action paintings that he gave to various banks to sell at auctions.{{cite news | url = https://www.flickr.com/photos/marchorowitz/3393189483/sizes/l/in/set-72157614220758969/ | title = Hitting the Marc | publisher = WECT News | date = December 2008}}

From November 2008 through February 2009, Horowitz broadcast his life live 24/7 on the internet for a live audience as Talkshow 247. During this time he faced eviction from his apartment, hitchhiked across Los Angeles, hosted Thanksgiving Island, married his long-time true love and had several death threats from his downstairs neighbor.

From August 10 through August 18, 2009, Peter Baldes and Horowitz made the first virtual live-streaming broadcast cross-country road trip, calling it "Google Maps Road Trip." Using only Google Maps, they drove from Los Angeles to Richmond, Virginia.{{Cite web |url=https://vimeo.com/53410493 |title=Google Maps Road Trip on Vimeo |access-date=2014-02-11 |archive-date=2014-03-05 |archive-url=https://web.archive.org/web/20140305103907/http://vimeo.com/53410493 |url-status=dead }} They were interviewed by NPR Weekend Edition for their innovative "vacation."{{cite news | url = https://www.npr.org/templates/story/story.php?storyId=111921898 | title = Taking The Great American Road Trip, Google-Style | publisher = NPR | date = 2009-08-16}}{{cite news | url = http://frugaltraveler.blogs.nytimes.com/2009/09/01/virtual-vacations/ | title = Virtual Vacations |work = The New York Times | date = 2009-09-01 | first=Matt | last=Gross | accessdate=2010-05-12}}{{cite news | url = http://economictimes.indiatimes.com/ET-Cetera/Forget-staycation-enjoy-virtual-vacation/articleshow/5004592.cms | title = Forget staycation, just enjoy a virtual vacation! | publisher = The Economic Times | date = 2009-09-13}}{{cite news | url = http://thefastertimes.com/travel/2009/08/10/marc-horowitzs-google-maps-road-trip/ | title = Live Video: Marc Horowitz's Google Maps Road Trip | publisher = The Faster Times | date = 2009-08-10 | url-status = usurped | archiveurl = https://web.archive.org/web/20090814195516/http://thefastertimes.com/travel/2009/08/10/marc-horowitzs-google-maps-road-trip/ | archivedate = 2009-08-14 }}{{cite news | url = http://www.readymade.com/blogs/readymade/2009/08/10/virtual-summer-break-two-friends-undertake-cross-country-road-trip-without-leaving-home/ | title = Virtual Summer Break: Two Friends Undertake Cross-Country Road Trip Without Leaving Home | publisher = Readymade | date = 2009-08-10 | url-status = dead | archiveurl = https://web.archive.org/web/20090814073250/http://www.readymade.com/blogs/readymade/2009/08/10/virtual-summer-break-two-friends-undertake-cross-country-road-trip-without-leaving-home/ | archivedate = 2009-08-14 }} They streamed live on ustream.tv.

From November 1–30, 2010, with support from Creative Time, Marc crowdsourced his daily decisions on his "The Advice of Strangers" website. People were able to visit the site www.theadviceofstrangers.com and vote in real time on the choices he made every day.{{cite news | url = http://www.sync-blog.com/sync/2010/10/ready-for-an-interactive-truman-show.html | title = Marc Horowitz readies interactive 'Truman Show' | publisher = sync-blog.com | date = 2010-10-14}}{{cite news | url = http://interviewmagazine.com/art/marc-horowitz/ | title = Marc Horowitz (interview by Casey Neistat) | publisher = Interview Magazine | date = 2010-12-03}}{{cite news | url = http://latimesblogs.latimes.com/culturemonster/2010/11/marc-horowitz-has-lost-control-of-his-life-to-strangers-but-they-are-strangely-protective.html | title = Marc Horowitz is losing control of his life to strangers, but they are strangely protective | newspaper = LA Times | first= Jori | last= Finkel |date = 2010-11-22}}{{cite news | url = http://hyperallergic.com/13463/marc-horowitz-advice-of-strangers/ | title = Marc Horowitz Crowdsources Life/Art From Strangers | publisher = Hyperallergic | first= An | last= Xiao |date = 2010-12-01}}{{cite news | url = http://www.artinfo.com/news/story/36303/marc-horowitz-lives-in-public-a-qa-with-the-creative-time-artist-and-his-mother/ | title = Marc Horowitz Lives in Public: A Q&A With the Creative Time Artist and His Mother | publisher = ARTINFO | first= Emma | last= Allen | date = 2010-11-09}}{{cite news | url = http://www.thecreatorsproject.com/es/blog/media-artist-marc-horowitz-is-taking-the-advice-of-strangers | title = Media Artist Marc Horowitz Is Taking The Advice Of Strangers | publisher = The Creators Project | date = 2010-11-01 | url-status = dead | archiveurl = https://web.archive.org/web/20110716230709/http://www.thecreatorsproject.com/es/blog/media-artist-marc-horowitz-is-taking-the-advice-of-strangers | archivedate = 2011-07-16 }}

Marc was one of 25 artists to receive AOL's 25 for 25 grant, a $25,000 artist life grant, in November 2010 for his exemplary work.{{cite news | url = http://roski.usc.edu/news/first-year-mfa-student-marc-ho.html | title = First-year MFA student Marc Horowitz wins AOL 25 for 25 grant | publisher = Roski School of Fine Arts News | date = 2010-11-03}}{{cite news | url = http://www.aolartists.com/25for25/ | title = AOL Grant Program: 25 for 25 | publisher = AOL Artists | date = 2010-11-01}}

Marc graduated from the University of Southern California Roski School of Fine Arts with a Master of Fine Arts in May 2012.{{cite news | url = http://roski.usc.edu/news/marc-horowitz-mfa-12-to-live-b.html | title = Marc Horowitz (MFA '12) to live by the advice of strangers | publisher = Roski School of Fine Arts News | date = 2010-11-01}}{{cite news | url = http://dailytrojan.com/2010/11/03/artist-lets-others-call-shots/ | title = Artist lets others call shots | publisher = The Daily Trojan | first= Kelsey | last= Borresen | date = 2010-11-03}}

Marc has lectured at Yale,{{cite news | url = http://yaledailynews.com/magazine/2005/05/08/q-a-marc-horowitz-the-conceptualist/ | title = Q & A: Marc Horowitz – The conceptualist | publisher = Yale Daily News | date = 2005-05-08}} Berkeley,{{cite news | url = http://atc.berkeley.edu/bio/Marc_Horowitz/ | title = ATC Lecture: Marc Horowitz, "Performance and Humor in the New Media Landscape" | publisher = The Art, Technology, and Culture Colloquium UC BERKELEY'S CENTER FOR NEW MEDIA | date = 2011-11-21}} CalArts, Portland State,{{cite news | url = http://pdx.edu/syndication/mfa-lecture-series-marc-horowitz | title = MFA Lecture Series: Marc Horowitz | publisher = Portland State | date = 2009-09-02}} among many other universities and establishments. In November 2012, Marc did a TEDx talk in Lake Como, Italy. Marc's film "Moving" was an official selection of the 2014 Slamdance Film Festival. He has taught at OTIS and USC in the new media departments.

Marc released hCoin in 2015, Horowitz's virtual "crypto"currency and e-commerce site. This same year, Marc moved away from internet-based work, video and performance and made a return to painting. His first large scale painting show was at the Depart Foundation in Los Angeles.{{cite news | url = http://artillerymag.com/marc-horowitz/ | title = MARC HOROWITZ Depart Foundation / Los Angeles | publisher = Artillery Magazine | first= Marieke | last= Treilhard | date = 2016-01-05}} Curator Lindsay Howard interviewed Horowitz for Hyperallergic specifically about his shift from digital arts to painting.{{cite news | url = http://hyperallergic.com/337628/a-prankster-turned-painter-leaves-self-sabotage-behind/ | title = A Prankster-Turned-Painter Leaves Self-Sabotage Behind | publisher = Hyperallergic | first= Lindsay | last= Howard | date = 2016-11-14}} More about Horowitz's shift to painting is revealed in Christopher Michno's article and in-depth career overview published in Artillery.{{cite news | url = http://artillerymag.com/marc-horowitz-comedic-path-painting/ | title = MARC HOROWITZ More Than Just Clowning Around | publisher = Artillery Magazine | first= Christopher | last= Michno | date = 2016-11-08}}

{{reflist}}

• {{IMDb name|1978131}}
• [http://www.1833marcive.com Marc Horowitz's site]
• [https://www.timeout.com/london/art/features/4515/Marc_Horowitz_and_The_Center_for_Improved_Living.html Marc Horowitz and ’The Center for Improved Living‘] - Time Out article on "The Me & You Show" at the Hayward Gallery
• [http://www.sfgate.com/cgi-bin/article/article?f=/c/a/2004/06/25/WBG4J77C0G1.DTL A man, a mule and a mission -- Conceptual artist Marc Horowitz tests a new/old way to run errands through the streets of San Francisco] - San Francisco Chronicle article

{{authority control}}

{{DEFAULTSORT:Horowitz, Marc}}

Category:American new media artists

Category:American Internet celebrities

Category:American conceptual artists

Category:San Francisco Art Institute alumni

Category:Kelley School of Business alumni

Category:1976 births

Category:Living people