Marc O'Polo
{{Short description|Swedish-German fashion label}}
{{distinguish|Marco Polo (disambiguation){{!}}Marco Polo}}
{{Advert|date=June 2018}}
{{Infobox company
| name = Marc O'Polo SE
| logo = Marc_O’Polo_Logo.svg
| type = Aktiengesellschaft (AG)
| industry = {{hlist |Apparel |Accessories}}
| founded = 1967 in Stockholm, Sweden
| founders = {{Unbulleted list|Rolf Lind, Göte Huss, |Jerry O.Sheets}}
| location_city = Stephanskirchen, Bavaria
| location_country = Germany
| key_people =
{{Unbulleted list |item_style=padding:0.15em 0;line-height:1.05em;
| Werner Böck ({{small|chairman}})
| Dieter Holzer ({{small|CEO}})
| Maximilian Böck ({{small|Co-CEO}})
| Markus Staude-Skowronek ({{small|CFO}})
}}
| products =
{{Unbulleted list|Clothing, shoes, bags, |small leather goods, |eyewear, |home furnishings, |underwear, beachwear}}
| revenue = €472 million (2018/2019){{cite web |title=Facts & Figures |url=https://company.marc-o-polo.com/de/unternehmen/facts-figures |publisher=Marc O'Polo AG |accessdate=7 December 2019 |language=de}}
| num_employees = 1,899 (2014)[https://company.marc-o-polo.com/en/Company/Corporate-Profile Marc O’Polo: Corporate Profile] {{webarchive|url=https://web.archive.org/web/20150526193728/http://company.marc-o-polo.com/en/Company/Corporate-Profile |date=2015-05-26 }}
| homepage = {{URL|www.marc-o-polo.com}}
}}
Marc O’Polo is a Swedish-German fashion label founded in 1967 by Rolf Lind, Göte Huss and Jerry O'Sheets.[http://company.marc-o-polo.com/en/Company/The-History-of-Marc-O%27Polo Marc O’Polo: The History of Marc O’Polo]
History
=Founding=
Marc O’Polo was founded in Stockholm in 1967 by Rolf Lind, Göte Huss, and Jerry O'Sheets.
In 1972, the label introduced logo-imprinted cotton t-shirts, and launched a unisex sweatshirt.[http://www.elle.de/Marc-O-Polo-74901.html ‘Die Väter des Casual Looks: Marc O’Polo’], Elle: Portraits The first Marc O’Polo store opened in Düsseldorf in 1979.[http://de.marc-o-polo.com/restricted-landing-page-US.html Marc O'Polo: History]
=Expansion=
File:Marc O' Polo Shop.JPG, Germany]]
In 1997, the company's original distribution partner for Germany, Werner Böck, expanded his shareholdings founding Marc O’Polo International GmbH, which is responsible for all the company operations including design, production, distribution and marketing.[https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=27242372 ‘Company Overview of Marc O’Polo International GmbH’], Bloomberg Business On the same year Marc O’Polo relocated its headquarters from Stockholm to Stephanskirchen in the district of Rosenheim.[https://www.handelsblatt.com/unternehmen/mittelstand/marc-opolo-bosch-oldenburg-und-co-marc-opolo-drei-prozent-mehr-umsatz-dank-technik/11177728-2.html 'Marc O'Polo: Drei Prozent mehr Umsatz dank Technik'], Handelsblatt (January 3, 2015)
From 1997 Marc O’Polo began to produce bags and small leather goods, the next year in 1998 they launched beachwear and children's clothing.[http://montre24.com/brand/MarcOPolo/MarcOPolowatch/ ‘Marc O’Polo Watches’], Montre: Watch Portal In 2003, a flagship Marc O’Polo store opened in Munich's Theatinerstraße[http://www.fabeau.de/news/marc-o’polo-expandiert-im-in-und-ausland/ ‘Marc O’Polo expandiert im In- und Ausland’] von Doreen Wilken, Fabeau (April 25, 2002)[http://www.textilwirtschaft.de/business/Marc-OPolos-neue-Altbauwohnung_82910.html ‘Marc O’Polo’s neue Altbauwohnung’], TextilWirtschaft (September 9, 2012) and simultaneously opened an online store.
Since 2008, and the opening of the first Marc O’Polo store in Asia (in Singapore Changi Airport),[http://www.moodiereport.com/document.php?c_id=30&doc_id=16397 ‘First Marc O’Polo store in Asia celebrates Changi Terminal 3 opening in style’] by Melody Ng, The Moodie Report (January 23, 2008) the company has invested in international expansion.[https://www.fashionunited.com/executive/report/marc-opolos-fy-2011/12-sales-grow-by-92-percent-20122607489673 ‘Marc O’Polo’s FY 2011/12 sales grow by 9.2 percent’], Fashion United (July 26, 2012)[http://www.sportswearnet.com/businessnews/pages/protected/Marc-OPolo-to-expand-in-Germany-Russia-and-China_8536.html ‘Marc O’Polo to Expand in Germany, Russia and China’] by Alexandra Spiegel, Sportswear International (July 21, 2014) The first Marc O’Polo stores in China opened in 2014.[http://www.sportswearnet.com/news/pages/protected/Marc-OPolo-opens-first-store-in-China_8689.html ‘Marc O’Polo Opens First Store in China’] by Elena Reudenbach, Sportswear International (September 5, 2014)[https://fashionunited.com/v1/trends/marc-opolo-shanghai/201409032843 'Marc O’Polo Shanghai’], Fashion United (September 3, 2014)
Ethical sourcing
In 2025, Marc O'Polo signed a brand letter of intent calling on the Australian wool industry to end the practice of mulesing.{{Cite web |title=Brand Letter of Intent |url=https://www.four-paws.org/campaigns-topics/campaigns/wearitkind/brand-letter-of-intent |access-date=2025-03-24 |website=FOUR PAWS International - Animal Welfare Organisation |language=en}}
Partnerships
In 2013, Marc O’Polo introduced a new claim, ‘Follow your Nature,’ and began featuring celebrities in its campaigns.[http://www.textilwirtschaft.de/business/--Marc-OPolo-Neue-Markenkampagne_86857.html ‘Marc O’Polo: Neue Markenkampagne’] von Sabine Spieler, TextilWirtschaft (June 26, 2013) The actor Jeff Bridges was featured in campaigns for the company's menswear collections. In 2013 and Spring 2014, the campaign introduced Amber Valletta,[http://www.vogue.de/mode/mode-news/mode-news-jeff-bridges-und-amber-valletta-modeln-fuer-marc-o-polo ‘Jeff Bridges und Amber Valletta modeln für Marc O’Polo’], Vogue (July 16, 2013) followed by Uma Thurman[http://www.vogue.de/people-kultur/people-news/stars-uma-thurman-in-neuer-marc-o-polo-kampagne ‘Uma Thurman in neuer Marc O’Polo-Kampagne’], Vogue (July 18, 2014) in Fall/Winter 2014 in campaigns photographed by Mario Sorrenti.[http://www.glamourparis.com/mode/mode-actualite/articles/marc-o-polo-jeff-bridges-uma-thurman-2014/23491 ‘Uma Thurman et Jeff Bridges sous l’objectif de Mario Sorrenti pour Marc O’Polo’] par Laurianne Melierre, Glamour (August 18, 2014)
For the Fall/Winter 2013 and Spring/Summer 2014 seasons, Marc O’Polo co-created collections with the fashion illustrator Garance Doré,[http://www.vogue.de/mode/mode-news/t-shirts-garance-dore-fuer-marc-o-polo ‘Garance Doré für Marc O’Polo’], Vogue (May 27, 2013)[http://wwd.com/fashion-news/fashion-scoops/garance-dor-teams-with-marc-opolo-6990808/ ‘Garance Doré Teams with Marc O’Polo’] by Carter Inskeep-Rosenfeld, Women’s Wear Daily (June 14, 2013) and for the Fall/Winter 2014 season with the graffiti artist André Saraiva.[http://www.sportswearnet.com/fashionnews/pages/protected/Coop-with-Mr-A-Marc-OPolo-further-bets-on-celebrities_8647.html ‘Coop with Mr. A: Marc O’Polo Further Bets on Celebrities’] by Maria Hunstig, Sportswear International (August 25, 2014)
Since 2011, the company has sponsored the Marc O’Polo Design Award which honors innovative approaches to design among the students of Beckmans College of Design in Stockholm, Sweden.[http://www.glamour.nl/lifestyle/nieuws/artikel/marc-o-polo-design-award ‘Marc O’Polo Design Award’] {{Webarchive|url=https://web.archive.org/web/20150526101313/http://www.glamour.nl/lifestyle/nieuws/artikel/marc-o-polo-design-award |date=2015-05-26 }}, Glamour (October 18, 2012)
Marc O'Polo has also supported specific creative ventures by a range of international artists, such as the 2013 publication of a bilingual (German-English) edition of photographer Werner Eisele's chronicle of auto racing in the '60s and '70s, Formula 1 Legends;[http://www.gq-magazin.de/auto-technik/autos/formel-1-geschichte-legenden-des-rennsports 'Legenden des Rennsports'] von Tobias Singer, GQ (February 18, 2013) floral artist Thierry Boutemy's installation ‘A Piece of Art’ exhibited in the Marc O'Polo store in Brussels during the 2014 Art Brussels contemporary art fair;[http://thierryboutemy.com/post/84153260927/for-marc-opolo Thierry Boutemy Florist: for Marc O'Polo] {{webarchive|url=https://web.archive.org/web/20150526094026/http://thierryboutemy.com/post/84153260927/for-marc-opolo |date=2015-05-26 }} the 2014 photo::vienna exhibition of contemporary Austrian photography at Vienna’s Museum of Applied Arts (MAK);[http://www.photovienna.at/sochor-sponsor-ausstellungsflchen/ ‘photo::vienna’ Premium Partner: Marc O'Polo] {{webarchive|url=https://web.archive.org/web/20150526090721/http://www.photovienna.at/sochor-sponsor-ausstellungsflchen/ |date=2015-05-26 }} and artist Stefan Gbureck's 2014 motorcycle ride from Berlin to Rio de Janeiro.[http://www.interview.de/dailywow/mit-dem-motorrad-zum-endspiel-nach-rio/ 'Mit dem Motorrad zum Endspiel nach Rio'] {{Webarchive|url=https://web.archive.org/web/20150526091808/http://www.interview.de/dailywow/mit-dem-motorrad-zum-endspiel-nach-rio/ |date=2015-05-26 }}, Interview (June 16, 2014)
External links
- [http://www.marc-o-polo.com/ Official site]