Margo (soap)

{{Short description|Brand of soap manufactured in India}}

{{Use dmy dates|date=July 2019}}

{{Infobox organization

| name = Margo (soap)

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| logo = Margo logo.png

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| image = Margo soap.png

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| caption = Advertisement for Margo soap in Indian express newspaper dated April 5, 1939

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| formation = 1920

| founder = K.C. Das

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| type = Public

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| headquarters = India

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| location_country = India

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}}

Margo is a brand of soap manufactured in India. The soap has margosa as its main ingredient.{{cite book|title=Rural marketing in India: a case study|url=https://books.google.com/books?id=n7vXSz2ZHroC&pg=PP1|year=2002|publisher=Anmol Publications PVT. LTD|isbn=978-81-261-1045-2|pages=174, 167}} The soap was created and manufactured by the Calcutta Chemical Company{{cite book|title=Biodiversity Depletion|url=https://books.google.com/books?id=VCf6gZF3aFcC&q=margo+soap&pg=PA328|series=Encyclopaedia of Sustainable Development Series|volume=6|year=1998|publisher=Anmol Publications PVT. LTD.|isbn=978-81-7488-955-3|page=328}} under the stewardship of its founder, K.C. Das, khogen Chandra Das and was launched in 1920.{{cite book|last=Singh|first=K. K.|title=Neem: A Treatise|url=https://books.google.com/books?id=PyYRUCoIDk4C&q=margo+soap&pg=PA480|year=2009|publisher=I. K. International Pvt Ltd|isbn=978-81-89866-00-6|page=480}} In 1988, the soap was among the top five-selling brands in India, with a market share of 8.9%.{{cite book|last=Sengupta|first=Subroto|title=Brand positioning: strategies for competitive advantage|url=https://books.google.com/books?id=KtVdGFjYuxsC&pg=PP1|year=2005|publisher=Tata McGraw-Hill|isbn=978-0-07-058159-3|page=29}} As of 2001, the brand was worth {{INR}}75 crores and belonged to Henkel-SPIC. As of 2003, the brand was relaunching new products focused on the younger demographic, and had a market share of close to 2% of the premium-soaps segment in India. In 2011, [https://www.jyothylabs.com/ Jyothy Laboratories] acquired the rights to the brand following the acquisition of controlling stake in Henkel India.{{cite news|url=http://www.livemint.com/Companies/lzVcai5nbKXnOfsE2RDRYJ/Jyothy-buys-5097-stake-in-Henkel-India.html|title=Jyothy buys 50.97% stake in Henkel India|date=5 May 2011|work=Mint|publisher=HT Media|archive-url=https://web.archive.org/web/20140419045700/http://www.livemint.com/Companies/lzVcai5nbKXnOfsE2RDRYJ/Jyothy-buys-5097-stake-in-Henkel-India.html|archive-date=19 April 2014}}