Maria B
{{Short description|Pakistani clothing brand}}
{{Infobox company
| name = Maria B
| logo = Maria B logo.png
| image = Maria_B_at_Dolmen_Mall,_Tariq_Road,_Karachi.jpg
| image_caption = Maria B outlet at Dolmen Mall
| type = Private
| founder = Maria Butt
| area_served = Pakistan
| key_people = Maria Butt (CEO)
| industry = Retail
| genre =
| products = Clothing, accessories
| production =
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner = Maria Butt
| num_employees = 860 (2024)
| parent =
| divisions =
| subsid =
| footnotes =
| former type =
| foundation = {{Start date and age|1999}}
| location_city = Lahore
| location_country = Pakistan
| locations = 20 (2019)
| homepage = {{URL|mariab.pk}}
| bodystyle =
}}
Maria B, stylized as Maria.B., is a Pakistani clothing and accessories brand based in Lahore. It was founded by Maria Butt.{{Cite journal|url=http://journals.sagepub.com/doi/10.1177/097282011000700107|title=Maria B. Designs (Pvt.) Lt|first=Jawaid|last=Abdul Ghani|date=March 6, 2010|journal=Asian Journal of Management Cases|volume=7|issue=1|pages=89–102|via=CrossRef|doi=10.1177/097282011000700107|url-access=subscription}}{{cite web|url=https://tribune.com.pk/story/677252/mbroidered-the-latest-from-maria-b/|title=MBroidered: The latest from Maria B - The Express Tribune|date=28 February 2014|publisher=}} It is based in Lahore, Pakistan. It has outlets all over the country.{{cite web|url=https://tribune.com.pk/story/1326197/maria-b-goes-regal-london-fashion-parade/|title=Maria B goes regal at the London Fashion Parade - The Express Tribune|date=14 February 2017|publisher=}}
History
Maria B was founded in 1999 in Lahore by Maria Butt, a graduate of the Pakistan Institute of Fashion and Design.{{cite web |last=Isani |first=Aamna Haider |title=A crystal clear vision for global expansion |url=https://www.thenews.com.pk/magazine/instep-today/240034-A-crystal-clear-vision-for-global-expansion |website=The News International}}
Controversy
Designer Maria B, whose real name is Maria Butt, sent a Rs100 million defamation notice on Saturday to Turkish influencer Türkan Atay, who publicly accused her of failing to pay her in full for a brand shoot in Turkey earlier this year. On Thursday, Atay issued a legal notice to the designer for $8,000 and a formal apology.{{Cite web |last=Bilal |first=Rana |date=2025-04-26 |title=Designer Maria B serves Rs100 million defamation notice to influencer Türkan Atay |url=https://images.dawn.com/news/1193552/designer-maria-b-serves-rs100-million-defamation-notice-to-influencer-turkan-atay |access-date=2025-04-27 |website=Images |language=en}}
Collections
=Swarovski pret collection=
In 2016, Maria B became the first designer in Pakistan who incorporated the Austrian-based global leader of crystals Swarovski in their embroidered, chiffon and lawn collections.{{cite web |date=24 August 2016 |title=Maria B to launch Pakistan's first-ever Swarovski prêt collection - The Express Tribune |url=https://tribune.com.pk/story/1167659/maria-b-launch-pakistans-first-ever-swarovski-pret-collection/ |publisher=}} They signed their deal in 2014 with the Austrian giant.