Maria Helen Alvarez
{{short description|American businesswoman}}
{{Use mdy dates|date=September 2016}}
Maria Helen Alvarez (July 4, 1921 – January 22, 2010) was the first female CEO in television and was one of the original financial backers of the Disneyland Hotel in California. She became a millionaire by the age of 29, and was a pioneer in the TV industry.{{Cite web|url=http://www.newson6.com/story/20586465/6-on-the-move-helen-alvarez-pioneer-of-tulsa-tv|title=6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV|website=www.newson6.com|access-date=2016-04-08}}
Personal life
Alvarez was born Maria Helen Harman on July 4, 1921, in Tulsa, Oklahoma. Her parents were Orlin and Edna Mae Harman.
Alvarez was married three times. Her first husband was Joseph Alvarez whom she married in the 1940s. Her second husband was John Hill with whom she built the Tulsa Station in the 1960s. Finally, in the 1970s, she married C. Arnholt Smith.{{Cite web|url=http://patch.com/california/lajolla/herringbone-haunts-a-la-jolla-halloween-tale|title=Herringbone Haunted by C. Arnholt Smith? Cocktails Toast 'Friendly Ghost'|website=La Jolla, CA Patch|language=en-US|access-date=2016-04-08}}{{Cite web|url=https://www.newspapers.com/newspage/29668509/|title=Express and News from San Antonio, Texas · Page 77|website=Newspapers.com|access-date=2016-04-08}} Her third union was perceived by many as controversial, since Smith had been convicted of grand theft and tax evasion in connection with the collapse of his U.S. National Bank.{{Cite web|url=http://www.sandiegoreader.com/news/2003/sep/04/sleaze-saga/#|title=Sleaze Saga|website=www.sandiegoreader.com|access-date=2016-04-08}}{{Cite news|url=https://www.latimes.com/archives/la-xpm-1996-06-10-mn-13551-story.html|title=San Diego Tycoon C. Arnholt Smith Dies|last=Writers|first=Times Staff|date=June 10, 1996|newspaper=Los Angeles Times|language=en-US|issn=0458-3035|access-date=2016-04-08}} Alvarez had one child named Joseph Thomas Alvarez III.{{cite web|title=My Tribute to Joseph Thomas Alvarez and his mother Maria Helen Alvarez – True Oklahoman's|url=http://blogs.architectingconnectedsystems.com/blogs/cjg/archive/2014/06/18/My-Tribute-to-Joseph-Thomas-Alvarez-and-his-mother-Maria-Helen-Alvarez-_2D00_-True-Oklahoman_2700_s.aspx|publisher=ACS Blogs|accessdate=February 4, 2016}}
Alvarez spent most of her life in La Jolla, a community in the city of San Diego, California. Later, in her senior years, she moved to Rancho Santa Fe. She died of natural causes at the age of 88 in her home in Rancho Santa Fe, California.
Career beginnings
Maria Helen Alvarez Smith began her career in broadcasting by doing odd jobs and secretarial tasks at a Tulsa radio station in the 1940s. One day, the regular newscaster was absent from her slot, so she volunteered to report the news. Before long, her superiors recognized her potential and she was regularly reading stories for the station, many of which focused on the emerging television industry.{{Cite web|url=http://www.legacy.com/obituaries/sandiegouniontribune/obituary.aspx?n=maria-helen-alvarez-smith-harman&pid=139031164|title=Mrs. Maria Helen Alvarez (Harman) Smith's Obituary on San Diego Union-Tribune|website=San Diego Union-Tribune|access-date=2016-04-08}}{{Cite web|url=http://artdaily.com/news/41932/Property-from-the-Estate-of-Television-and-Business-Pioneer-Maria-Helen-Smith-on-Offer-in-November#.VwfuR6crLIU|title=Property from the Estate of Television and Business Pioneer Maria Helen Smith on Offer in November|last=Villarreal|first=Ignacio|website=artdaily.com|access-date=2016-04-08}}
While at the Tulsa radio station, Alvarez gained technical experience for what was to become her career in TV. She read everything she could find about TV, visiting 42 of the 89 TV stations that were on air throughout America. In her spare time, she took correspondence courses in electronic engineering and received the Federal Communications Commission license needed to build a television station.{{Cite web|url=http://www.legacy.com/obituaries/sandiegouniontribune/obituary.aspx?n=maria-helen-alvarez-smith-harman&pid=139031164|title=Mrs. Maria Helen Alvarez (Harman) Smith's Obituary on San Diego Union-Tribune|website=San Diego Union-Tribune|access-date=2016-04-08}}{{Cite web|url=http://www.sandiegouniontribune.com/news/2010/jan/28/businesswoman-was-tv-pioneer-ex-wife-of-c-arnholt/|title=Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith|website=The San Diego Union-Tribune|access-date=2016-04-08}}
Tulsa TV history
In 1950, it was Maria Helen Alvarez who brought TV to Tulsa, Oklahoma, creating the foundation on which KOTV currently stands. In the 1940s, people were not familiar with the concept of television. Alvarez, who had seven years prior experience in radio, pioneered TV, encouraging George Cameron to "take a chance on TV." She was just 27 years old at the time. She totally revolutionized the station headquarters, turning it from a converted tractor shop to "the nation's largest TV broadcast center at the time." With her design, the studio had 22-feet high ceilings and doors wide enough to enable the entrance of "parade floats and elephants."{{cite web|last1=Brakhage|first1=Joshua|title=6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV|url=http://www.newson6.com/story/20586465/6-on-the-move-helen-alvarez-pioneer-of-tulsa-tv|publisher=News on Six|accessdate=February 4, 2016}}{{Cite web|url=http://www.newson6.com/story/20586465/6-on-the-move-helen-alvarez-pioneer-of-tulsa-tv|title=6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV|website=www.newson6.com|access-date=2016-04-08}}
Criticism and controversy
Alvarez was the subject of much criticism throughout her media career. Station employees felt she was too frugal in her spending for the Tulsa station, impacting them negatively. According to Harry Volkman, there was one woman in particular who "was angry when she heard [she] was leaving. She said 'If Helen Alvarez wouldn't spend so much money on her boyfriends and more on the talent, we might keep some good people in this town!{{'"}}{{Cite web|url=http://www.newson6.com/story/20586465/6-on-the-move-helen-alvarez-pioneer-of-tulsa-tv|title=6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV|website=www.newson6.com|access-date=2016-04-08}}
In 1957, Alvarez sued her business partners for $10 million in a civil suit. She accused them of conspiring to defraud her. It was allegedly San Diego's "largest lawsuit" in a federal court. A year later the matter was settled out of court.{{Cite web|url=http://www.sandiegouniontribune.com/news/2010/jan/28/businesswoman-was-tv-pioneer-ex-wife-of-c-arnholt/|title=Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith|website=The San Diego Union-Tribune|access-date=2016-04-08}}
Recognition
Life Magazine profiled her and dubbed Alvarez "Helen of Tulsa". She also became known as "The Mother of Tulsa TV". She was also the first female CEO in TV and a millionaire by the time she was 29.{{Cite web|url=http://www.newson6.com/story/20586465/6-on-the-move-helen-alvarez-pioneer-of-tulsa-tv|title=6 on the Move: 'Helen Of Tulsa,' First Female Chief Executive In TV|website=www.newson6.com|access-date=2016-04-08}}
Walt Disney
During the construction of Disneyland, Walt Disney was low on money. He wanted to have a hotel built at the exit of Disneyland but did not have the funds to build one. Walt Disney reached out to his friend, Jack Wrather, to help him out and build a hotel. Jack Wrather and Alvarez were in a partnership, and the Wrather-Alvarez company built the Disneyland Hotel. After an acrimonious end of Wrather and Alvarez's business relationship, Jack Wrather bought out the Alvarez shares of the Wrather-Alvarez company.{{Cite news|url=http://www.sandiegouniontribune.com/sdut-businesswoman-was-tv-pioneer-ex-wife-of-c-arnholt-2010jan28-story.html|title=Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith|last=Union-Tribune|first=San Diego|work=sandiegouniontribune.com|access-date=2018-06-24|language=en-US}}
Other interests
Alvarez had many interests, including broadcasting, horse racing, oil, politics, and commercial real estate. She was a delegate to the 1964 Republican convention in San Francisco.{{Cite web|url=http://www.sandiegouniontribune.com/news/2010/jan/28/businesswoman-was-tv-pioneer-ex-wife-of-c-arnholt/|title=Maria Helen Alvarez Smith: Businesswoman was TV pioneer, ex-wife of C. Arnholt Smith|website=The San Diego Union-Tribune|access-date=2016-04-08}} In the 1980s, she acquired Imperial Airlines.
Alvarez played an active role in the Del Mar Thoroughbred Club, the California Thoroughbred Breeders Association and the Scripps Foundation board. She was a member of the La Jolla Beach and Tennis Club, the Republican State Central Committee of California, and Charter 100.{{Cite web|url=http://archive.ctba.com/101news/calbreds0057.htm|title=Cal-bred News|website=archive.ctba.com|access-date=2016-04-08|archive-url=https://web.archive.org/web/20160417080902/http://archive.ctba.com/101news/calbreds0057.htm|archive-date=April 17, 2016|url-status=dead}}{{Cite web|url=http://artdaily.com/news/41932/Property-from-the-Estate-of-Television-and-Business-Pioneer-Maria-Helen-Smith-on-Offer-in-November#.VwfuR6crLIU|title=Property from the Estate of Television and Business Pioneer Maria Helen Smith on Offer in November|last=Villarreal|first=Ignacio|website=artdaily.com|access-date=2016-04-08}}
References
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Category:American television executives
Category:American women television executives