Mark C. Rosenthal

Rosenthal began his career in 1980 working at CBS Cable, the arts and cultural network begun by CBS. In 1982, he joined the Warner-Amex Satellite Entertainment Company, the predecessor of Viacom's MTV Networks.{{cite magazine | last=Creamer| first=Matthew| title =IPG HIRES MARK ROSENTHAL TO HEAD MEDIA OPERATIONS| magazine =Ad Age| date =May 12, 2005 | url =http://adage.com/article/news/ipg-hires-mark-rosenthal-head-media-operations/45772/| access-date =June 5, 2018}} He became executive vice president for affiliate sales and marketing for MTV Networks in the early 1990s. In August 1996, he was appointed to the newly created position of president and COO of MTV Networks where he was responsible for all of the day-to-day global business operations of the company and its properties which included MTV, VH1, Nickelodeon, TV Land, and other cable networks.{{cite news | title =MTV Networks Names Mark Rosenthal President| newspaper =Los Angeles Times| date =August 2, 1996 | url =https://www.latimes.com/archives/la-xpm-1996-08-02-fi-30408-story.html| access-date =June 5, 2018}}{{cite magazine | last=Atwood| first=Brett| title =Rosenthal New MTV Prez/COO; BET Cuts Clips, Adds Programs| magazine =Billboard| date =August 10, 1996 | url =https://books.google.com/books?id=wgcEAAAAMBAJ&q=%22mark+rosenthal%22+%22mtv%22&pg=PA73| access-date =June 5, 2018}} During Rosenthal's tenure, the company added Comedy Central and CMT (among others) to its list of properties.{{cite news | last=Day| first=Julia| title =MTV boss takes key role at Viacom | newspaper =The Guardian| date =July 21, 2014 | url =https://www.theguardian.com/media/2004/jul/21/broadcasting.citynews| access-date =June 5, 2018}}

In July 2004, he resigned his post at MTV Networks.{{cite magazine | last=Hay| first=Carla| title =McGrath Ascends at MTV| magazine =Billboard| date =July 31, 2004 | url =https://books.google.com/books?id=eRAEAAAAMBAJ&q=%22mark+rosenthal%22+%22mtv%22&pg=PA8| access-date =June 5, 2018}} At the time of his departure, the company had grown to make over $5 billion in annual revenue.{{cite magazine | last=Mcclellan| first=Steve| title =IPG Takes Unexpected Turn With Media CEO Selection| magazine =AdWeek| date =May 16, 2005 | url =https://www.adweek.com/brand-marketing/ipg-takes-unexpected-turn-media-ceo-selection-79529/| access-date =June 5, 2018}} In May 2005, he was hired as the chairman and CEO of media operations at the Interpublic Group (IPG) where he oversaw agencies like Universal McCann, Initiative Worldwide, and Magna Global. The new corporate entity he was in charge of eventually became Interpublic Media.{{cite magazine | last=Mcclellan| first=Steve| title =IPG Preps Media Changes| magazine =AdWeek| date =October 16, 2006 | url =http://www.adweek.com/brand-marketing/ipg-preps-media-changes-86703/| access-date =June 5, 2018}} In July 2006, Rosenthal took a medical leave of absence to treat colon cancer.{{cite magazine | last=Mcclellan| first=Steve| title =IPG's Media Chief Takes Leave| magazine =AdWeek| date =July 18, 2006 | url =http://www.adweek.com/brand-marketing/ipgs-media-chief-takes-leave-85863/| access-date =June 5, 2018}} In October 2006, IPG made the decision to dissolve Interpublic Media, and Rosenthal helped with the transition until leaving IPG at the end of 2006.{{cite magazine | last=Mcclellan| first=Steve| title =It's Back To The Future For IPG's Media Shops| magazine =AdWeek| date =October 23, 2006 | url =http://www.adweek.com/brand-marketing/its-back-future-ipgs-media-shops-86756/| access-date =June 5, 2018}}

In April 2007, Rosenthal was asked to join the board of CNET.{{cite news | title =Former Interpublic Media Chief Rosenthal Joins CNET Board| publisher =MediaPost| date =April 27, 2007 | url =https://www.mediapost.com/publications/article/59451/former-interpublic-media-chief-rosenthal-joins-cne.html| access-date =June 5, 2018}} The following April, he was hired by Spot Runner to become vice chairman and president of that company's media platforms.{{cite magazine | last=Szalai| first=Georg| title =Spot Runner taps former MTV president| magazine =The Hollywood Reporter| date =April 15, 2008 | url =https://www.hollywoodreporter.com/news/spot-runner-taps-mtv-president-109390| access-date =June 5, 2018}} At the company, Rosenthal oversaw the media-buying platform known as Project Malibu. In July 2009, he left Spot Runner to become the CEO of Current TV. Rosenthal had been on the company's board of directors for 4 years before his appointment to CEO.{{cite magazine | last=Morrissey| first=Brian| title =Spot Runner Loses Key Exec to Current Media| magazine =AdWeek| date =July 17, 2009 | url =https://www.adweek.com/digital/spot-runner-loses-key-exec-current-media-99895/| access-date =June 5, 2018}} During his time at Current, Rosenthal oversaw a shift in content, opting for more long-form and investigative programming focusing on news analysis, political commentary, and documentaries.{{cite magazine | last=Levine| first=D.M.| title =Current TV's CEO Out| magazine =AdWeek| date =July 28, 2011 | url =http://www.adweek.com/tv-video/after-closing-scripps-deal-last-week-discovery-sets-unified-upfront-strategy/| access-date =June 5, 2018}}{{cite web | last=Lauria| first=Peter| title =Current TV Plans Its Future With Vanguard as the Template| website =Daily Beast| date =October 12, 2010 | url =https://www.thedailybeast.com/current-tv-plans-its-future-with-vanguard-as-the-template| access-date =June 5, 2018}} He was also responsible for recruiting Keith Olbermann to the network.{{cite magazine | last=Lieberman| first=David| title =UPDATE: Current TV CEO Mark Rosenthal Departs After Power-Sharing Arrangement Collapses| magazine =Deadline| date =July 28, 2011 | url =https://deadline.com/2011/07/current-tv-ceo-mark-rosenthal-departs-151303/| access-date =June 5, 2018}} In May 2011, Joel Hyatt, who co-founded Current with Al Gore and had been the company's CEO prior to Rosenthal, became co-CEO with Rosenthal. Rosenthal left Current two months later.{{cite magazine | last=Levine| first=D.M.| title =Two CEOs One Too Many for Current TV| magazine =AdWeek| date =July 28, 2011 | url =http://www.adweek.com/tv-video/two-ceos-one-too-many-current-tv-133761/| access-date =June 5, 2018}}

In September 2013, Rosenthal was appointed as the CEO of the Katz Media Group which is owned by iHeartMedia.{{cite magazine | title =Katz Radio Group Appoints Mark Rosenthal as CEO| magazine =Billboard| date =September 4, 2013 | url =https://www.billboard.com/biz/articles/news/legal-and-management/5680130/katz-radio-group-appoints-mark-rosenthal-as-ceo| access-date =June 5, 2018}} At the time, the company represented over 3,000 radio stations and over 700 TV stations in the U.S. and Canada.{{cite news | last=Siegel| first=Fern| title =Katz Radio Taps Rosenthal As CEO| publisher =MediaPost| date =September 4, 2013 | url =https://www.mediapost.com/publications/article/208430/katz-radio-taps-rosenthal-as-ceo.html| access-date =June 5, 2018}} In 2015, Rosenthal oversaw the creation of the first programmatic advertising platform for radio using Jelli technology called "Expressway".{{cite news | title =With Katz and Horizon, Programmatic Spots Go Live. | publisher =InsideRadio| date =September 18, 2015 | url =http://www.insideradio.com/free/with-katz-and-horizon-programmatic-spots-go-live/article_47bb4d00-5de8-11e5-b98d-53fb3d3f445f.html| access-date =June 5, 2018}} He ultimately decided to leave his post as CEO of Katz in March 2017, but stayed on at iHeartMedia in an advisory role.{{cite news | last=Jacobson| first=Adam| title =Mark Rosenthal Replaced As Katz Media CEO| publisher =Radio + Television Business Report| date =March 9, 2017 | url =https://www.rbr.com/mark-rosenthal-replaced-as-katz-media-ceo/| access-date =June 5, 2018}}

Rosenthal is also on the board of trustees for Kenyon College{{cite web |url=http://www.kenyon.edu/about-kenyon/office-of-the-president/board-of-trustees/ |title=Kenyon College - Board of Trustees|publisher=Kenyon College |access-date=June 29, 2018}} and is on the board of directors for Jazz at Lincoln Center{{cite news | title =Audrey's Society Whirl: Trio of Titan Jazz Greats Inducted Into Jazz at Lincoln Center's Ertegun Jazz Hall of Fame| publisher =Electronic Urban Report| date =July 2, 2013 | url =http://archive.eurweb.com/2013/07/audreys-society-whirl-trio-of-titan-jazz-greats-inducted-into-jazz-at-lincoln-centers-ertegun-jazz-hall-of-fame/#| access-date =June 29, 2018}}{{cite web |url=http://www.jazz.org/leadership/ |title=Jazz at Lincoln Center - Leadership|publisher=Jazz at Lincoln Center |access-date=June 29, 2018}} and The Public Theater.{{cite web |url=https://www.publictheater.org/About/Board-of-Trustees/ |title=Board of Trustees|publisher=The Public Theater |access-date=June 29, 2018}}

{{reflist|30em}}

{{DEFAULTSORT:Rosenthal, Mark C.}}

Category:American businesspeople in the online media industry

Category:American chief executives in the mass media industry

Category:American chief operating officers

Category:American corporate directors

Category:American radio executives

Category:American television executives

Category:Current TV people

Category:Living people

Category:Paramount Global people

Category:Year of birth missing (living people)