Mark Pack, Baron Pack

{{Short description|President of the Liberal Democrats}}

{{BLP primary sources|date=January 2020}}

{{Use dmy dates|date=November 2020}}

{{Use British English|date=January 2020}}

{{Infobox officeholder

| honorific-prefix = The Right Honourable

| name = The Lord Pack

| image = Official portrait of Lord Pack crop 2, 2025.jpg

| caption = Official portrait, 2025

| office1 = Leader of the Liberal Democrats

| termlabel1 = Acting

| deputy1 = Ed Davey

| alongside1 = Ed Davey

| term_start1 = 1 January 2020

| term_end1 = 27 August 2020

| predecessor1 = Ed Davey & Sal Brinton (acting)

| successor1 = Ed Davey

| office = President of the Liberal Democrats

| leader = Ed Davey & himself (acting)
Ed Davey

| predecessor = Sal Brinton

| successor =

| term_start = 1 January 2020

| office2 = Member of the House of Lords
Lord Temporal

| term_start2 = 29 January 2025
Life peerage

| term_end2 =

| party = Liberal Democrats

| birth_name = Mark Anthony Pack

| birth_date = {{birth date and age|1970|07|27|df=y}}

| alma_mater = University of York

| citizenship = British

| website = {{URL|https://www.markpack.org.uk/}}

}}

Mark Anthony Pack, Baron Pack (born 27 July 1970) is a British politician who has served as the president of the Liberal Democrats since 1 January 2020. After the party's leader, Jo Swinson, lost her seat in the 2019 December election, Pack served as acting leader alongside Ed Davey from 1 January 2020 to 27 August 2020, when Davey was elected as leader.

Education

Pack read History and Economics at the University of York from 1988 to 1991. He then undertook a PhD in history, studying nineteenth-century elections, initially at the University of Exeter, before transferring back to the University of York to complete it, in 1994.{{Cite thesis |last=Pack |first=Mark |title=Aspects of the English electoral system, 1800-50, with special reference to Yorkshire. |date=1995 |degree=phd |publisher=University of York |url=https://etheses.whiterose.ac.uk/id/eprint/10838/ |language=en}}

Career

Pack worked as an IT administrator, before working for the Liberal Democrats from 2000 to 2009. He then worked in communications consultancy for MHP Communications, and then Teneo (at the time under the Blue Rubicon brand), from 2009 to 2019.{{Cite web|last=Owens|first=John|title=MHP appoints Eamonn Carey to head up digital as Mark Pack heads to Blue Rubicon|url=https://www.prweek.com/article/1169243/mhp-appoints-eamonn-carey-head-digital-mark-pack-heads-blue-rubicon|access-date=2021-06-21|website=www.prweek.com}}{{Cite web|last=Harrington|first=John|title=Goodbye, Blue Rubicon: Teneo removes all sub-branding across global business|url=https://www.prweek.com/article/1519084|access-date=2021-06-21|website=www.prweek.com}}

Pack was on the editorial board for the Journal of Liberal History. He was a visiting lecturer at City University.{{Cite web|title=Dr Mark Pack {{!}} HuffPost|url=https://www.huffingtonpost.co.uk/author/dr-mark-pack|access-date=2021-06-21|website=www.huffingtonpost.co.uk|language=en}}

While working for the Liberal Democrats, Pack was Head of Innovations, running the party's 2001 and 2005 Internet general election campaigns.{{Cite web|url=https://www.newstatesman.com/writers/315657|title=Writers|website=www.newstatesman.com|access-date=2020-01-04}} He was the Campaign Manager for the Hornsey & Wood Green constituency from 1998 to 2005.{{Cite web|title=Dr. Mark Pack: biography|url=https://www.markpack.org.uk/about/|access-date=2020-01-04|website=Mark Pack|language=en-GB}}{{cite web| url = https://www.libdemvoice.org/top-50-most-influential-lib-dems-2017-55281.html| url-status = dead| archive-url = https://web.archive.org/web/20170916155400/http://www.libdemvoice.org/top-50-most-influential-lib-dems-2017-55281.html| archive-date = 2017-09-16| title = Top 50 most influential Lib Dems 2017}} Pack is a long-time Liberal Democrat blogger. He was co-editor of the blog Liberal Democrat Voice until 2013."You jeopardise future of the party, Lib Dems tell Nick Clegg; Grassroot activists vent their anger over threat to civil liberties posed by 'Big Brother' proposals", by Andrew Grice, The Independent, 7 April 2012. p. 6 Since 2011, he has edited Liberal Democrat Newswire, his monthly email newsletter about the party.{{Cite web|url=https://www.theguardian.com/profile/mark-pack|title=Mark Pack |website=The Guardian}}

Pack stood to be the president of the Liberal Democrats in 2019, with his candidacy supported by MPs Layla Moran{{Cite web|url=https://www.markpack.org.uk/160080/layla-moran-lib-dem-president/|title="He would be absolutely brilliant" - why Layla Moran is backing Mark Pack|date=22 October 2019|via=www.markpack.org.uk}} and Tom Brake, and MEP Catherine Bearder among others.{{Cite web|url=https://www.markpack.org.uk/160155/what-do-tom-brake-and-catherine-bearder-have-in-common/|title=What do Tom Brake and Catherine Bearder have in common?|date=31 October 2019|website=Mark Pack}} The only other candidate was MP Christine Jardine. Pack was elected by 14,381 (58.6%) to 10,164 votes (41.4%){{Cite web|url=https://www.markpack.org.uk/160652/lib-dem-party-president-result-2019/|title=Thank you!|date=14 December 2019|website=Mark Pack}} and began his term on 1 January 2020. As Jo Swinson, previously the leader of the party, had lost her seat in the December general election, the deputy leader Ed Davey and the party president acted as co-leaders until a new permanent leader could be elected. Pack thus assumed the acting co-leader role on starting his presidential term on 1 January 2020.{{Cite web|url=https://www.newstatesman.com/politics/staggers/2020/01/evening-call-whats-news-agenda-2020|title=Evening Call: What's on the news agenda for 2020?|website=www.newstatesman.com|date=2 January 2020|language=en|access-date=2020-01-04}}

Pack ranked 5 out of 50 on the Top 50 Influential Lib Dems of 2020 list.{{Cite web|url=https://top50libdems.com/2020-2/|title = 2020|date = 18 November 2020}}

Pack was announced to be appointed to the House of Lords as a Liberal Democrat life peer on 20 December 2024 as part of the 2024 Political Peerages.{{Cite web |title=New Liberal Democrat members of the House of Lords |url=https://www.libdems.org.uk/news/article/new-liberal-democrat-members-of-the-house-of-lords-2024 |access-date=2024-12-20 |website=www.libdems.org.uk |language=en}} He was created Baron Pack, of Crouch Hill in the London Borough of Islington on 29 January 2025.{{London Gazette|issue=64648|page=1910|date=4 February 2025}}

Bibliography

=Books=

  • 101 Ways To Win An Election, with Edward Maxfield (2012){{Cite web|url=https://blogs.lse.ac.uk/lsereviewofbooks/2012/11/02/book-review-101-ways-to-win-election-mark-pack/|title=Book Review: 101 Ways to Win an Election by Mark Pack and Edward Maxfield|date=2 November 2012}}{{Cite web|url=https://www.bitebackpublishing.com/books/101-ways-to-win-an-election|title=101 Ways to Win An Election|website=www.bitebackpublishing.com}}{{Cite web|date=2012-07-23|title=Review: 101 Ways To Win An Election|url=https://www.politics.co.uk/comment-analysis/2012/07/23/review-101-ways-to-win-an-election/|access-date=2021-03-31|website=Politics.co.uk|language=en-US}}
  • Bad News: What the Headlines Don't Tell Us (2020){{Cite web|date=23 December 2019|title=Bad News : What the Headlines Don't Tell Us|url=https://www.markpack.org.uk/160672/bad-news-what-the-headlines-dont-tell-us/|website=Mark Pack}}{{Cite web|last=Withers|first=Matt|date=2020-03-28|title=Pack leader: The lowdown on the Liberal Democrats' low-key boss|url=https://www.theneweuropean.co.uk/brexit-news/interview-with-liberal-democrat-co-leader-mark-pack-75150|access-date=2021-03-31|website=The New European|language=en-UK}}

=Journal articles=

  • With Darren Lilleker and Nigel Jackson, "Political Parties and Web 2.0: The Liberal Democrat Perspective", Politics, Volume 30(2), 2010, p. 105-112. {{doi|10.1111/j.1467-9256.2010.01373.x}}
  • "Obama: The marketing lessons", Journal of Direct, Data and Marketing Practice, Volume 12(1), 2010, p. 2-9. {{doi|10.1057/dddmp.2010.17}}
  • "The Victory Lab: Full of secrets, but can they swing an election?", Journal of Direct, Data and Marketing Practice, Volume 14(4), 2013, p. 3490353. {{doi|10.1057/dddmp.2013.17}}

References

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