Marketecture

{{Short description|Architecture produced for marketing reasons}}

Marchitecture (or marketecture) is a portmanteau of the words marketing and architecture. The term is applied to any form of electronic architecture, especially software, perceived to have been produced purely for marketing reasons.{{Cite web |title=What is marketecture (or marchitecture)? – TechTarget Definition |url=https://www.techtarget.com/whatis/definition/marketecture |access-date=2023-07-10 |website=WhatIs.com |language=en}}{{Cite web |date=2021-11-02 |title=What's a Marketecture and why do you need one? |url=https://www.fluviomarketing.com/blog-summary/whats-a-marketecture-and-why-do-you-need-one |access-date=2023-07-10 |website=Fluvio |language=en-US}} It may be used by a vendor to place itself in such a way as to promote all their strongest abilities whilst simultaneously masking their weaknesses.

The term marketecture is also used in the context of an abstract description of a complex system, such as a distributed software system, for the purpose of discussion and analysis. In his book Essential Software Architecture, Ian Gorton describes it as

[A marketecture] is one page, typically informal depiction of the system's structure and interactions. It shows the major components, their relationships and has a few well chosen labels and text boxes that portray the design philosophies embodied in the architecture. A marketecture is an excellent vehicle for facilitating discussion by stakeholders during design, build, review, and of course the sales process. It's easy to understand and explain, and serves as a starting point for deeper analysis.[https://web.archive.org/web/20080515223353/http://www.ug.it.usyd.edu.au/~iango/home/IGHome.htm Essential Software Architecture] page 6