Markkinointi & Mainonta
{{Short description|Finnish marketing magazine (1994–2020)}}
{{Use dmy dates|date=November 2023}}
{{Infobox magazine
| image_file =
| image_size =
| image_caption =
| editor =
| editor_title =
| frequency = {{ubl|Weekly (1994–2009) |Biweekly (2009–2020)}}
| circulation =
| category = Marketing magazine
| company = Alma Talent
| publisher =
| founder =
| founded = 1994
| firstdate =
| finaldate = 18 December 2020
| country = Finland
| based = Helsinki
| language = Finnish
| issn = 1237-6655
| oclc = 925301832
}}
Markkinointi & Mainonta, abbreviated as M&M, ({{langx|fi|Marketing and Advertising}}) was a marketing magazine based in Helsinki, Finland. It was in circulation between 1994 and 2020.
History and profile
M&M was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur.{{cite news|author=Ossi Kurki-Suonio
|title=Amazon's secretive launch took the Swedes with a surprise|url=https://www.avaus.com/press-release/amazons-secretive-launch-took-the-swedes-with-such-a-surprise-that-kauppalehti-got-a-scoop-before-the-swedish-media-is-the-opening-going-to-be-a-dud-after-all/|access-date=25 August 2021|work=Kauppalehti|date=November 2020}} Weckström was the founding editor of the magazine.{{cite news|author=Kim Weckström|title=Näin Markkinointi & Mainonta -lehti syntyi|work=Kauppalehti|date=27 December 2020|url=https://www.kauppalehti.fi/uutiset/nain-markkinointi-mainonta-sai-alkunsa-vuonna-1994-parin-oluen-jalkeen-jokainen-puhui-suunsa-puhtaaksi/6d0e6770-ed51-4545-9a45-6e15e6ff6f92| language=fi|access-date=24 November 2023}} M&M was first owned by Talentum.{{cite news|title=M&M ja Tietoviikko harventavat ilmestymistään|work=Yle Uutiset|date=21 September 2009|url=https://yle.fi/a/3-5884821|language=fi|access-date=24 November 2023}} Later it became part of Alma Talent.{{cite news|title=Markkinointi & Mainonta lakkautetaan|date=19 November 2020
|language=fi|url=https://www.mrktng.fi/markkinointiuutiset/markkinointi-mainonta-lakkautetaan/|access-date=25 August 2021|work=MRKTNG}}
M&M came out weekly between its start in 1994 and 2009. Then it appeared on a biweekly basis. As of 2009 Heimo Hatakka was the editor-in-chief of the magazine.{{cite news|author=Matti Markkola|title=Mediakyttä: Markkinointi ja mainonta lakkautetaan – katso kuvat|access-date=25 August 2021|language=fi|url=https://ylioppilaslehti.fi/2009/03/mediakytta-markkinointi-ja-mainonta-lakkautetaan-–-katso-kuvat/|work=Ylioppilaslehti|date=6 March 2009}}
The target audience of M&M was marketing professionals, including the managers and decision makers in the field.{{cite web
|url=https://www.internationalmediasales.net/international/portfolio/detail/markkinointi%20mainonta/|title=Facts|access-date=25 August 2021
|publisher=G+J|url-status=dead|archive-date=1 October 2020|archive-url=https://web.archive.org/web/20201001074353/https://www.internationalmediasales.net/international/portfolio/detail/markkinointi%20mainonta/}} The magazine published annual lists such as Top 300 brands.{{cite book|editor=Craig Carroll|title=Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets|publisher=Routledge|year=2010|isbn=978-1-135-25244-1|location=London; New York|author=Vilma Luoma-Aho|chapter=Corporate reputation and the news media in Finland|display-authors=et. al.
|page=48|chapter-url=https://books.google.com/books?id=F2iNAgAAQBAJ&pg=PA48}} The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising.{{cite book|author=Richard Hogqvist|title=Epica Book 23: Europe's Best Advertising|publisher=AVA Publishing SA|year=2010|location=Singapore|isbn=978-2-88479-108-3|url=https://books.google.com/books?id=BPzUAwAAQBAJ&pg=PT9|page=9}} The last edition of the magazine appeared on 18 December 2020.{{cite news|author=Tero Kartastenpää|title=Markkinointi & Mainonta meni nettiin ennen muita ja keräsi alan juorut juottamalla olutta juhlissa: Nyt ilmestyi lehden viimeinen numero, ja se on lähinnä surullinen| work=Helsingin Sanomat|date=18 December 2020|url=https://www.hs.fi/kulttuuri/art-2000007691465.html|language=fi|access-date=24 November 2023}} The parent company, Alma Talent, also closed two other magazines, Metallitekniikka and Tekniikan Historia.
See also
References
{{Reflist}}
{{Authority control}}
{{DEFAULTSORT:Markkinointi and Mainonta}}
Category:1994 establishments in Finland
Category:2020 disestablishments in Finland
Category:Business magazines published in Finland
Category:Defunct magazines published in Helsinki
Category:Defunct Finnish-language magazines
Category:Magazines about advertising
Category:Magazines established in 1994
Category:Magazines disestablished in 2020
Category:Biweekly magazines published in Finland