Marla Rausch
{{Short description|Founder and CEO of Animation Vertigo}}{{Infobox person
| name = Marla Rausch
| native_name =
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| birth_name =
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| birth_place = Philippines
| alma_mater = University of the Philippines
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| nationality = Filipino
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| occupation = Founder and CEO of Animation Vertigo
| known_for = Motion-capture animation
}}
Marla De Castro Rausch is the founder and CEO of Animation Vertigo, a motion-capture animation company.
Early life and education
Rausch was raised in the Philippines and earned her bachelor's degree in mass communications from the University of the Philippines.{{cite news|last1=Dunn|first1=Laura|title=Women in Business: Q&A with Marla Rausch, Founder of Animation Vertigo|url=https://www.huffingtonpost.com/laura-dunn/women-in-business-qa-with_b_5728708.html|work=Huffington Post|date=October 28, 2014}}{{cite news|last1=Walters|first1=Heather Rose|title=Disrupting Animation: How Marla Rausch Became A Leader In Tech|url=http://hermag.co/marla-rausch-leader-tech/|work=HER|date=August 8, 2017}}{{cite web|title=Marla Rausch, Mother & Inspiring Motion Capture Entrepreneur|url=http://www.asianentrepreneur.org/marla-rausch-wife-mother-inspiring-motion-capture-entrepreneur/|work=Asian Entrepreneur|access-date=7 December 2017}} She migrated to the US in 1999.
Career
Rausch worked freelance for her husband's former animation company L.A. Spectrum Studios and also Sony Computer Entertainment America as a motion capture tracker.{{cite news|last1=McMillan Portillo|first1=Caroline|title=As a newbie animation entrepreneur, she nabbed one of the industry's biggest clients. Here's how|url=https://www.bizjournals.com/bizwomen/news/profiles-strategies/2014/12/as-a-newbie-animation-entrepreneur-she-nabbed-one.html?page=all|access-date=8 December 2017|work=The Business Journals|date=December 31, 2014}} Throughout the 1990s, she worked as a visa officer for the Canadian and Australian Embassies in the Philippines. Rausch began her work in the US as a financial advisor with Ameriprise Financial and American Express Financial Advisors.
In 2004, she founded Animation Vertigo, a motion-capture animation company. The company maintains offices in San Francisco and Manila with its headquarters in Irvine, California.{{cite web|title=About|url=http://www.animationvertigo.com/about/|website=Animation Vertigo|access-date=8 December 2017}}{{cite news|last1=Nault|first1=Kyle|title=Irvine animation company a name player in video game world|url=http://www.latimes.com/tn-dpt-me-0510-animation-vertigo-20150508-7-story.html?barc=0|work=Los Angeles Times|date=May 8, 2015}}{{cite magazine|last1=Chan|first1=Rosalie|title=Why More Women of Color Than Ever Are Starting Their Own Businesses|url=https://time.com/4408900/latina-women-business-owner-entrepreneur/|access-date=8 December 2017|magazine=Time|date=August 10, 2016}} In 2015, it had 55 employees. Animation Vertigo processes motion-capture studios' raw data before animators receive it. Roughly 85 percent of Animation Vertigo's work involves video games and the rest is done for TV shows and movies. The company's clients include Activision, Madden NFL, FIFA, the Call of Duty franchise and Jim Carrey’s A Christmas Carol.{{cite news|last1=Wheeler|first1=Ian|title=Irvine CEO feels right at home with global animation company|url=http://www.ocregister.com/2014/03/20/irvine-ceo-feels-right-at-home-with-global-animation-company/|access-date=8 December 2017|work=The Orange County Register|date=March 20, 2014}}
In 2024, she is currently working on as a director for her animated feature film debut Afternoons with Lapu-Lapu.{{Cite web |title=Motion Capture and Pinoy Animation: Bringing Filipino Culture to the World |url=https://www.wipo.int/en/web/ip-advantage/w/stories/animation-vertigo |access-date=2025-04-04 |website=ip-advantage |language=en-US}}
Personal life
Rausch and her family reside in California. She is a member of the Motion Capture Society, Women in Animation and the International Game Developers Association and is involved in organizations that support entrepreneurial spirit and STEAM to mentor females.
References
{{Reflist}}
External links
- [http://www.animationvertigo.com/about/ Animation Vertigo]
- [http://femaleentrepreneurs.institute/marla-rausch-animation-vertigo-ceo-got-kombat-insights/ Female Entrepreneures Profile]
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Category:American animated film producers
Category:21st-century American businesspeople
Category:University of the Philippines alumni
Category:Video game developers
Category:Women video game developers