Marsha Collier
{{Infobox person
|name = Marsha Collier
|image = Marsha Collier - iCitizen 2008.jpg
|image_size =
|caption = Marsha Collier at iCitizen in March 2008
|birth_date =
|birth_place =
|occupation = Author, columnist, radio host, podcaster
}}
Marsha Collier (born in New York City) is a public relations and marketing expert working as a book author, columnist, radio personality, and podcaster specializing in technology, Internet marketing, Public relations, and E-commerce.{{cite web|url=http://www.inc.com/geoffrey-james/7-ways-to-wow-your-audience.html|title=Want to Wow a Crowd? Learn From These 8 Stars|date=5 March 2015|publisher=}}
Career
Before her online career began, Collier owned and operated her own marketing and advertising firm, The Collier Company, and won numerous awards, including “Small Businessperson of the Year” accolades from several organizations.{{cite web|url=http://mcollier.blogspot.com/2014/09/5-tips-for-mentor-relationships-that.html|title=5 Tips for Mentor Relationships that Produce Positive Results|first=Marsha|last=Collier|date=10 September 2018|publisher=}}
In 2003, her book Starting an eBay Business For Dummies appeared on the BusinessWeek list of best-selling paperback business books.{{cite web|url=http://www.businessweek.com/magazine/content/03_05/b3818034.htm |title=The BusinessWeek Best-Seller List |accessdate=January 1, 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20091018021732/http://www.businessweek.com/magazine/content/03_05/b3818034.htm |archivedate=October 18, 2009 }}
In December 2011, her book Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More ranked #4 among "What Corporate America Is Reading."{{cite web |url=http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |title=Top 25: What Corporate America Is Reading, December 2011|accessdate=2012-04-11 |url-status=dead |archiveurl=https://archive.today/20130125114043/http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |archivedate=2013-01-25 }} By 2013, her book eBay For Dummies was one of the best sellers on the topic.{{cite web|url=https://www.prweb.com/releases/wiley_announces_third_edition_to_expert_author_marsha_collier_s_bestselling_book_ebay_business_all_in_one_for_dummies_/prweb10994287.htm |title=Wiley Announces Third Edition to Expert Author Marsha Collier's Bestselling Book: eBay Business All-in-One For Dummies® |publisher=Prweb.com |date=2013-08-05 |access-date=2016-03-24}}
As of 2016, with over 1 million copies of her books in print, she was the all-time best-selling eBay author.{{cite web|url=http://www.dummies.com/store/product/eBay-For-Dummies-8th-Edition.productCd-1118748867,navId-322458,descCd-authorInfo.html |archive-url=https://web.archive.org/web/20160404210754/http://www.dummies.com/store/product/eBay-For-Dummies-8th-Edition.productCd-1118748867,navId-322458,descCd-authorInfo.html |url-status=dead |archive-date=2016-04-04 |title=eBay For Dummies, 8th Edition:Book Information - For Dummies |publisher=Dummies.com |date= |accessdate=2016-03-24}}
As of April 2008, Marsha hosts the Computer and Technology Radio podcast with broadcaster Mark Cohen.
{{Cite web|url=https://podcasts.apple.com/us/podcast/marsha-collier-marc-cohen-techradio-by-computer-and/id1220707015/|title=Marsha Collier & Marc Cohen Techradio by Computer and Technology Radio / wsRadio|website=Apple - Podcasts|language=en-US|access-date=2008-04-19}}
Adding to her experience as a podcaster, Marsha has joined Mo Kelly on May 2024 for Tech Thursday as a regular commentator on the Mo Kelly show at KFI AM 640, Los Angeles.
{{Cite web|url=https://kfiam640.iheart.com/featured/mo-kelly/content/2024-04-11-tech-thursday-with-marsha-collier-protecting-teens-from-sextortion-scams/|title=Tech Thursday with Marsha Collier & Protecting Teens from Sextortion Scams|website=iHeart - KFI am 640|language=en-US|access-date=2025-02-13}}
eBay and eCommerce
Collier started her eBay career during the site's nascent years, becoming one of the site's first successful sellers. From there, Collier became an eBay Top Rated Seller.,{{cite web|url=http://feedback.ebay.com/ws/eBayISAPI.dll?ViewFeedback2&userid=marsha_c&ftab=AllFeedback |title=eBay Feedback Profile for marsha_c |publisher=Feedback.ebay.com |date= |accessdate=2016-03-24}} and later, decided to co-author the first edition of eBay For Dummies, which was published in 1999. Collier co-authored the first edition with Roland Woerner and Stephanie Becker, and became the sole author of the series, beginning with the second edition. The series is currently in its tenth edition.
In 2001, Collier expanded the eponymous series to reach individuals interested in making eBay their full-time profession, Starting an eBay Business For Dummies. The series is currently in its fourth edition. Soon after, Collier taught at eBay University as an instructor.{{cite news |last1=Lee |first1=Jennifer 8 |title=Ebay University: Part School and Part Tent Meeting |url=https://www.nytimes.com/2001/06/14/technology/ebay-university-part-school-and-part-tent-meeting.html |work=The New York Times |date=June 14, 2001}}
In 2003, her book Starting an eBay Business For Dummies appeared on the BusinessWeek list of best-selling paperback business books.{{cite web|url=http://www.businessweek.com/magazine/content/03_05/b3818034.htm |title=The BusinessWeek Best-Seller List |accessdate=January 1, 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20091018021732/http://www.businessweek.com/magazine/content/03_05/b3818034.htm |archivedate=October 18, 2009 }}
In December 2005, Collier hosted the Public Broadcasting Service (PBS) Public television program Making Your Fortune Online, a complete guide to starting and operating an online business. The two-hour program, shot in front of a live studio audience in San Francisco, was a full seminar on conceiving a business idea, finding products or services to sell, finding the best sites for your products, and understanding the legal, operational and tax issues related to having a successful online business.{{Cite web|url=http://www.kqed.org/tv/programs/archive/index.jsp?pgmid=14130|title=Making Your Fortune Online with Marsha Collier|website=KQED Public Media|access-date=2016-03-25}}
In 2008, Collier was named one of 20 iCitizens in the book The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney.{{cite book|url=https://books.google.com/books?id=MYiqRyl45R8C&q=collier&pg=PA71 |title=The Open Brand: When Push Comes to Pull in a Web-Made World - Kelly Mooney, Nita Rollins - Google Books |date=2010-04-07 |isbn=9780132089524 |accessdate=2016-03-24|last1=Mooney |first1=Kelly |last2=Rollins |first2=Nita |publisher=Peachpit Press }} That same year, she gave the luncheon keynote at the Online Market World conference in San Francisco.{{cite web|url=https://www.businesswire.com/news/home/20080910006269/en/Small-Growing-Businesses-Flock-Online-Market-World|title=Small and Growing Businesses Flock to Online Market World for Sales and Marketing Guidance That Transcends the Soft Economy|date=September 10, 2008|website=Business Wire|publisher=Berkshire Hathaway|access-date=June 24, 2018 }}
In December 2011, her book Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More ranked #4 among "What Corporate America Is Reading."{{cite web |url=http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |title=Top 25: What Corporate America Is Reading, December 2011|accessdate=2012-04-11 |url-status=dead |archiveurl=https://archive.today/20130125114043/http://www.hispanicbusiness.com/2012/1/16/top_25_what_corporate_america_is.htm |archivedate=2013-01-25 }}
By 2013, her book eBay For Dummies was one of the best sellers on the topic.{{cite web|url=https://www.prweb.com/releases/wiley_announces_third_edition_to_expert_author_marsha_collier_s_bestselling_book_ebay_business_all_in_one_for_dummies_/prweb10994287.htm |title=Wiley Announces Third Edition to Expert Author Marsha Collier's Bestselling Book: eBay Business All-in-One For Dummies® |publisher=Prweb.com |date=2013-08-05 |access-date=2016-03-24}} As of 2016, with over 1 million copies of her books in print, she was the all-time best-selling eBay author.{{cite web|url=http://www.dummies.com/store/product/eBay-For-Dummies-8th-Edition.productCd-1118748867,navId-322458,descCd-authorInfo.html |archive-url=https://web.archive.org/web/20160404210754/http://www.dummies.com/store/product/eBay-For-Dummies-8th-Edition.productCd-1118748867,navId-322458,descCd-authorInfo.html |url-status=dead |archive-date=2016-04-04 |title=eBay For Dummies, 8th Edition:Book Information - For Dummies |publisher=Dummies.com |date= |accessdate=2016-03-24}} She hosts the Computer and Technology Radio podcast with broadcaster Mark Cohen.{{Cite web|url=https://www.huffingtonpost.com/julie-spira/and-the-bride-wore-google_b_4251911.html|title=...And the Bride Wore Google Glass|last=Spira|first=Julie|date=2013-11-12|website=Huffington Post|language=en-US|access-date=2018-12-11}}
Podcast
Collier co-hosts a podcast, Marsha Collier & Marc Cohen Techradio with former KABC journalist Marc Cohen, which they have run since 2008{{cite web |last1=Collier |first1=Marsha |title=Speedy WiFi on your old network |url=http://www.marcandmarsha.com:80/ |archive-url=https://web.archive.org/web/20080929061026/http://www.marcandmarsha.com:80/ |url-status=dead |archive-date=29 September 2008 |accessdate=29 January 2019}}{{cite news |author=Editorial Staff |title=Money-saving shopping tips |url=https://abc7news.com/archive/7429315/ |publisher=ABC, Inc. |date=May 7, 2010}}
Accolades
She has also been named in online lists:
- ICMI's Top 50 Contact Center Thought Leaders on Twitter (2014,{{cite web |last1=Marois |first1=Erica |title=ICMI'S TOP 50 CONTACT CENTER THOUGHT LEADERS ON TWITTER |url=https://www.icmi.com/Resources/Social-Media/2014/08/Top-50-Contact-Center-Thought-Leaders-on-Twitter |accessdate=27 January 2019 |date=6 August 2014}} 2015,{{cite web |title=ICMI'S TOP 50 THOUGHT LEADERS OF 2015 |url=https://www.icmi.com/resources/2015/ICMI-Top-50-Thought-Leaders-2015 |website=ICMI |publisher=UBM |accessdate=27 January 2019}} 2016,{{cite web |author=Editorial Staff |title=ICMI'S TOP 50 THOUGHT LEADERS TO FOLLOW ON TWITTER: 2016 EDITION |url=https://www.icmi.com/resources/2016/ICMI-Top-50-Thought-Leaders-2016 |website=ICMI |publisher=UBM |date=December 19, 2016}} 2017,{{cite web |title=ICMI'S TOP 50 THOUGHT LEADERS OF 2017 |url=https://www.icmi.com/resources/2017/ICMI-Top-50-Thought-Leaders-2017 |website=ICMI |publisher=UBM |date=December 12, 2017}} 2018{{cite web |title=ICMI'S TOP 50 THOUGHT LEADERS TO FOLLOW ON TWITTER: 2018 EDITION |url=https://www.icmi.com/resources/2018/ICMI-Top-50-Thought-Leaders-2018 |website=ICMI |publisher=UBM |date=December 17, 2018}})
- Brand Quarterly Magazine: 50 Marketing Leaders Over 50 2014, 2015{{cite web|url=http://issuu.com/andrewvesey/docs/brand_quarterly_bq13/22?e=3732471/10182116 |title=Brand Quarterly Issue 13 by Vesey Creative |publisher=issuu |date= 18 November 2014|accessdate=2016-03-24}}{{cite web|url=http://www.brandquarterly.com/50-marketing-thought-leaders-over-50-list-2015|archive-url=https://web.archive.org/web/20151119232821/http://www.brandquarterly.com/50-marketing-thought-leaders-over-50-list-2015|url-status=usurped|archive-date=November 19, 2015|title=Brand Quarterly's 2015 50 Marketing Thought Leaders Over 50 List - Brand Quarterly|date=17 November 2015|publisher=}}
- Scott Goodson in Forbes: Must-Follow Marketing Minds On Twitter 2014{{cite web|author=|url=https://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/ |title=Must-Follow Marketing Minds On Twitter 2014 |work=Forbes.com |date= |accessdate=2016-03-24}}
- Huffington Post: 100 Must Follow On Twitter 2014{{cite web|url=http://www.huffingtonpost.com/vala-afshar/100-must-follow-on-twitte_b_4398144.html |title=100 Must Follow On Twitter 2014 [SLIDE DECK] |publisher=Huffingtonpost.com |date=2014-02-05 |accessdate=2016-03-24}}
- Social Marketing 2016: Top 100 Influencers and Brands {{cite web|url=https://www.onalytica.com/blog/posts/social-media-marketing-2016-top-100-influencers-and-brands/ |title=Social Marketing 2016: Top 100 Influencers and Brands |date=28 September 2016 |publisher=Onalytica |accessdate=2019-01-27}}
- Content Marketing 2017: Top 200 Global Influencers {{cite web |title=Content Marketing 2017: Top 200 Global Influencers |url=https://www.onalytica.com/blog/posts/content-marketing-2017-top-200-global-influencers/ |website=Onalytica |date=5 September 2017 |accessdate=27 January 2019}}
- Top 100 Most Social Customer Services Pros on Twitter {{cite news |last1=Afshar |first1=Vala |title=The Top 100 Most Social Customer Service Pros On Twitter |url=https://www.huffingtonpost.com/vala-afshar/the-top-100-most-social-c_b_3652508.html |publisher=Huffington Post |date=6 December 2017}}
- Thinkers 360 #1 Global Thought Leader and Influencer in Emerging Technology 2023 {{cite web |last1=Sembergman |first1=Yessenia |title=Thinkers 360 #1 Global Thought Leader and Influencer in Emerging Technology 2023 |url=https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-emerging-technology-2023/ |publisher=Thinkers 360 |date=6 May 2023}}
Bibliography
=Books=
{{refbegin|30em}}
- eBay For Dummies 1999, 2000, 2002, 2004, 2006, 2009, 2012, 2014, 2016, 2020
- Twitter and Facebook For Seniors For Dummies 2010, 2014
- eBay Business All-in-One for Dummies 2006, 2007, 2009, 2013, 2018
- Facebook, Twitter & Instagram for Seniors (For Dummies) 2018
- Social Media Commerce For Dummies 2012
- Facebook fúr Senioren Fúr Dummies (Germany) 2012
- The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More 2011 (Audible 2012)
- Facebook fúr Senioren Fúr Dummies (Germany) 2012
- AARP Facebook: Tech To Connect 2012
- eBay For Seniors For Dummies 2009
- Making Money on eBay For Dummies (Pocket Edition) 2009
- eBay PowerSeller Business Practices For Dummies 2008
- eBay Timesaving Techniques For Dummies 2004
- eBay Listings That Sell For Dummies 2006
- Starting an eBay Business For Dummies 2001, 2004, 2011
- Starting an E-Bay Business for Dummies (Playaway Audio) 2009
- PayPal For Dummies (forward) 2005
- eBay Bargain Shopping For Dummies 2003
- Santa Shops on eBay 2006
- eBay Para Dummies (Spanish) 2004
- eBay-Schnappchen Fur Dummies (German) 2004
- Mein eBay-Shop (German) 2005
- 开创你的eBay商务 玛莎•科莉尔，，，美国 (Chinese) 2007
- eBay Pour Les Nuls (French) 2006
- eBay Per Negati (Italian) 2008
- eBay For Dummies adapted for Australia 2006
- eBay For Canadians For Dummies 2006, 2008
- Starting an eBay Business For Canadians For Dummies 2006, 2008
- eBay.co.uk For Dummies 2006, 2008
- Starting a Business on eBay.co.uk for Dummies 2006, 2008
- eBay.co.uk Business All-in-One for Dummies 2009 {{Cite book | title = eBay.co.uk Business All-in-One for Dummies | author = Marsha Collier | isbn = 978-0470721254 | publisher = Wiley | year = 2009}}
- The Internet GigaBook For Dummies (Co-Author) 2004 {{Cite book | title = The Internet GigaBook For Dummies | author = Marsha Collier | isbn = 978-0764574153 | publisher = Wiley | year = 2004}}
- Android Smartphones for Seniors for Dummies 2021 {{Cite book | title = Android Smartphones for Seniors For Dummies | author = Marsha Collier | isbn = 978-1119828488
| publisher = Wiley | year = 2021}}
{{refend}}
References
{{reflist|2}}
External links
- [http://mcollier.blogspot.com/ Marsha Collier's Blog]
- {{Twitter|MarshaCollier}}
{{Authority control}}
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Category:Year of birth missing (living people)