Martin Lindstrom
{{Short description|American business writer}}
{{Infobox person
| name = Martin Lindstrom
| image = Martin Lindstrom, palestrante internacional da 47ª Convenção ABRAS (10160910616).jpg
| caption = Martin Lindstrom, palestrante internacional da 47ª Convenção ABRAS
| occupation = Author, speaker, branding expert
| notable works = Small Data: The Tiny Clues that Uncover Huge Trends
Buyology - Truth and Lies About Why We Buy
The Ministry of Common Sense
}}
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree.{{Cite news | url=http://www.time.com/time/specials/packages/article/0,28804,1894410_1893209_1893463,00.html/ | archive-url=https://web.archive.org/web/20090503142121/http://www.time.com/time/specials/packages/article/0,28804,1894410_1893209_1893463,00.html | url-status=dead | archive-date=May 3, 2009 | title = Time Magazine Influential 100 Honoree | date=30 April 2009}} He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy,{{Cite news | url = https://www.nytimes.com/2008/11/16/books/bestseller/besthardnonfiction.html?_r=1 | title=New York Times Bestseller List | work=The New York Times | date=16 November 2008}} Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment,[http://crownpublishing.com/2011/09/20/press-release-brandwashed-by-martin-lindstrom/ Press Release: Brandwashed by Martin Lindstrom] {{webarchive|url=https://web.archive.org/web/20111217094237/http://crownpublishing.com/2011/09/20/press-release-brandwashed-by-martin-lindstrom/ |date=2011-12-17 }} and 2021 released The Ministry of Common Sense.{{cite news |last1=Ewe |first1=Koh |title=Why Materialism Has No Place in a Post-Pandemic World |url=https://www.vice.com/en/article/akdyee/post-pandemic-world-luxury-materialism-experiences-new-normal-covid |work=Vice |date=January 20, 2021 |language=en}} Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
In 2011, Lindstrom appeared in the Morgan Spurlock (Super Size Me) movie documentary The Greatest Movie Ever Sold and on America's Next Top Model. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017.{{Cite web|title = Martin Lindstrom - Thinkers 50|url = http://thinkers50.com/biographies/martin-lindstrom/|website = Thinkers 50|accessdate = 2015-11-22}}{{Cite news|url=http://thinkers50.com/biographies/martin-lindstrom/|title=Martin Lindstrom - Thinkers 50|date=2015-11-09|work=Thinkers 50|access-date=2017-11-20}}
Lindstrom is a columnist for Fast Company,{{Cite web | title=Fast Company Author's Profile Page | url=http://www.fastcompany.com/user/martin-lindstrom}} TIME magazine{{Cite news |last=Lindstrom |first=Martin |date=2011-10-28 |title=Monkey See, Monkey Buy |language=en-US |work=Time |url=https://ideas.time.com/2011/10/28/monkey-see-monkey-buy/?iid=op-main-lede |access-date=2023-03-20 |issn=0040-781X}} and Harvard Business Review{{Cite news |last=Lindstrom |first=Martin |date=2011-12-09 |title=Shopping Carts Will Track Consumers’ Every Move |work=Harvard Business Review |url=https://hbr.org/2011/12/shopping-carts-will-track-cons |access-date=2023-03-20 |issn=0017-8012}} and frequently contributes to NBC's Today show.{{Cite web | title=Author's Today Show Appearances | url=http://www.martinlindstrom.com/index.php/cmsid__buyology_news#NBC+Today+ShowPersonal+Branding+Part+I | access-date=2009-03-07 | archive-url=https://web.archive.org/web/20110929203446/http://www.martinlindstrom.com/index.php/cmsid__buyology_news#NBC+Today+ShowPersonal+Branding+Part+I | archive-date=2011-09-29 | url-status=dead }}
''Buyology''
{{main|Buyology}}
In Buyology – Truth and Lies About Why We Buy, Lindstrom analyzes what makes people buy in a world which is cluttered with messages like advertisements, slogans, jingle, and celebrity endorsements. Through a study of the human psyche, he discusses the subconscious mind and how it plays a major role in deciding what the buyer will buy. The author claims to have studied the behavior of 2,000 humans for three years.{{Cite web |url=http://www.martinlindstrom.com/index.php/cmsid__buyology_where_to_buy |title=Martin Lindstrom Official |access-date=2008-10-12 |archive-url=https://web.archive.org/web/20081011071220/http://www.martinlindstrom.com/index.php/cmsid__buyology_where_to_buy |archive-date=2008-10-11 |url-status=dead }}[http://www.randomhouse.com/catalog/display.pperl?isbn=9780385523882 Random House profile of Buyology]
''Small Data''
Lindstrom spent time with 2,000 families in more than 77 countries to get clues to how they live.{{Cite news|url=http://knowledge.wharton.upenn.edu/article/small-data-new-big-data/|title=Why Small Data Is the New Big Data - Knowledge@Wharton|work=Knowledge@Wharton|access-date=2017-11-20}} In Small Data: The Tiny Clues that Uncover Huge Trends{{Cite news|url=https://www.nytimes.com/books/best-sellers/2016/03/13/business-books/|title=Business Books - Best Sellers - March 13, 2016 - The New York Times|work=The New York Times|access-date=2017-11-20|issn=0362-4331}} Lindstrom discusses those trips, the process he uses to gather information, and the business decisions that information has led to.{{Cite news|url=https://www.martinlindstrom.com/small-data/|title=Small Data {{!}} Martin Lindstrom|date=2015-10-02|work=Martin Lindstrom|access-date=2017-11-22}} In 2016, it was named a Best Business Book by strategy+business{{Cite news|url=https://www.strategy-business.com/article/Best-Business-Books-2016-Marketing|title=Best Business Books 2016: Marketing|last=Taylor|first=Catharine P.|work=strategy+business|access-date=2017-11-20}} and one of Inc. magazine's Best Sales and Marketing books.{{Cite news|url=https://www.inc.com/geoffrey-james/the-best-sales-and-marketing-books-of-2016.html|title=The Best Sales and Marketing Books of 2016|date=2016-11-28|work=Inc.com|access-date=2017-11-20}}
''Ministry of Common Sense''
In The Ministry of Common Sense, Lindstrom reflects how organizations and brands focus on internal politics and processes and do not pay much attention on the end-user. The book is published in 58 languages.{{cite news |last1=Feitelberg |first1=Rosemary |title=Author Martin Lindstrom Challenges Us: Have You Any Common Sense? |url=https://wwd.com/business-news/media/author-martin-lindstrom-common-sense-book-1234711666/ |work=WWD |date=1 February 2021}}
Bibliography
- The Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate BS (Houghton Mifflin Harcourt).
- Small Data: The Tiny Clues that Uncover Huge Trends (St.Martin's Press.
- Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications).
- Buyology - Truth and Lies About Why We Buy (Doubleday Business).
- BRAND sense - Building Powerful Brands Through Touch, Taste, Smell, Sight & Sound (Free Press).
- BRANDchild- Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands (Kogan Page).
- Clicks, Bricks & Brands (Kogan Page).
- Brand Building On The Internet (Kogan Page).
References
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Category:20th-century Danish non-fiction writers